The Doyenne Alloy stem uses an advanced 3D-forged and CNC-machined production process to create a stem with clean smooth lines, a low stack height, and a uber cool integrated top cap. It can be installed with either a positive or negative five degree rise, with inverted logos and an integrated top cap cutout on either side. And, best of all, Prime offer this stem at a respectable weight and at a price to suit anyone's budget.
With an aerodynamically-sound 85mm depth, the aero profile on this top-end rim allows you to cut through the air with precision and speed, streamlining every run to perfection. Constructed from a lightweight and durable carbon fibre, it is well equipped to cope with the powerful rolling incurred by such speedy riding. Tubeless ready for added traction and reduced rolling resistance when you need it most and disc brake optimised for a more controlled stopping experience when putting on the reins, this modern road rim has personal bests and podiums running through it.
Measuring an aerodynamically-sound 85mm depth, the aero profile on this high-level hoop allows you to cut through the air more potently and powerfully as you make those vital gains. Made from a lightweight and long-lasting carbon, it is more than capable of withstanding the pressures of rapid riding, making sure every second is accounted for on your path to the podium. Tubeless ready for added traction and reduced rolling resistance when you need it most, speed is definitely of the essence with the BlackEdition 85 Carbon Road Rim.
Designed with a streamlined and steady-rolling 60mm depth, this top-performance rim swipes through the air with ease to create a second-shaving run on every outing. Made from a lightweight and durable carbon fibre, it more than meets the performance demands of today's rapid racers. Disc brake optimised for a more controlled stopping experience when you need to drop anchor, this modern road rim has everything you need for a controlled and lightning quick race for the line.
Sensationally streamlined with its 50mm depth, the aero profile on this high-performing hoop cuts through the air with pace, power and potency while its stiff carbon construction offers unrivalled handling capabilities. With a full width of 27.5mm, there's a plentiful contact area to give a confidence-inspiring and stable roll with every rotation. Disc brake optimised to allow for powerful, precision braking when called upon, this Prime rim is the perfect pick to propel you to the podium and your personal best.
Designed with a 50mm depth and 27.5mm width, this excellent aero profile rim is aerodynamically sound for speedy straight-line soaring as you boom through record-breaking run. Tubeless ready to meet the expectations of the modern all-rounder rider, it is equipped with 20 (front) and 24 (rear) spoke holes, giving way to a sturdy reinforcement when fully built. Offering rigid, responsive handling from its lightweight carbon build, the BlackEdition 50 Carbon Road Rim uses pace, power and poise to propel you to your personal best.
Measuring a 38mm profile and 27.5mm width, this wide, aero rim is superbly streamlined for a speedy soar over a variety of under-wheel conditions. Tubeless-ready to meet the expectations of the modern all-rounder rider, it is equipped with 20 (front) and 24 (rear) spoke holes, giving way to a sturdy reinforcement when fully built. Stiff, responsive and lightweight from its carbon build, the BlackEdition 38 Carbon Road Rim is the ideal pick for riders after a rim for any situation.
This tool roll is made from a multi-layer reinforced nylon material that's designed for maximum strength, while also being water-resistant. A perfect choice for storing your essential bike tools, this model is easy to use and provides quick and simple tool access when you need it. Coming complete with a high-quality WJ buckle that clips together, its secure and effective design makes finding and transporting your tools as easy as possible.
Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 50 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 50 their best rim yet. Wider = Improved Performance The Prime Primavera 50 Carbon Wheelset features a 50mm deep aero rim profile to provide strong aerodynamic properties by reducing the amount of turbulence when the air meets the spokes. The Primavera 50 combines this with a wider rim profile to create a more linear contour between the tyre and rim interface, reducing rolling resistance and creating a greater contact patch for greater stability in corners. Greater Strength To Weight Ratio Built-up using an SR1, CNC machined 6061 alloy hub body and DT Swiss spokes, the Prime Primavera 50 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Crush The Competition If you're wanting to beat all your personal bests, the Prime Primavera 50 Carbon Wheelset has everything you need to conquer the climb or wreck the competition on the flats. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.