Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 28 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 28 their best rim yet. Improved Performance The Prime Primavera 28 Carbon Wheelset features a 28mm deep T800 UD carbon fibre rim to reduce rotational weight making them a climbing legend. The shallow rim also produces predictable handling as it reduces crosswind impact. Greater Strength To Weight Ratio Built up using the SR1, 36T Ratchet System, CNC machined 6061 alloy hubset and DT Swiss spokes the Prime Primavera 28 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 28 Carbon Wheelset is the wheelset you need to tame any terrain. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is designed for rolly races and riding as well as fast gravel. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 44 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for flat road races as well as time trial and triathlon racing. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 56 Carbon Disc Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tubeless Ready Carbon Front Wheel Developed to give modern riders and racers a much-needed performance upgrade, this front wheel comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures. In The Box: x2 Spare Spokes x2 Nipples Tubeless Valve QR Skewer 15mm Thru Axle End Caps QR End Caps Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Ideal for flat road racing/riding as well as time trial (TT) and triathlon (Tri) disciplines, the Prime Doyenne 56 Carbon Disc Wheelset is feature-packed with technologies to upgrade the performance of your ride. Whether you're clocking up the miles with your local road club or competing in a TT or Tri event, this versatile wheelset is developed for reliable performance. It features two high-quality T700 unidirectional (UD) carbon fibre rims, which allow it to deliver the best balance of stiffness and durability, while also keeping weight impressively low. Prime has also kitted out this version with a 56mm rim depth that offers smooth rolling properties with increased aerodynamics as you cut through the wind. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 56 Carbon Disc Wheelset has been put through the brand's CFD testing process, where multiple sizes and shapes are trialled before coming up with the perfect blend of strength, weight and aerodynamics. As a result, you'll benefit from Prime's final product that you can trust and rely on thanks to its road testing by professional riders. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, this race-ready wheelset is all set for wherever your next ride takes you. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 56 Carbon Disc Wheelset allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your ride a performance boost. In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for rolly races and riding as well as fast gravel. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 44 Carbon Disc Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tubeless Ready Carbon Front Wheel Developed to give modern riders and racers a much-needed performance upgrade, this front wheel comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures. In The Box: 2 spare spokes & nipples Tubeless Valve QR Skewer 15mm thru axle end caps QR end caps Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is ideal for hilly races/riding including fast gravel and cyclocross. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss spokes, the Prime Primavera 32 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Additional features include 2x Premium Japanese sealed cartridge bearings and a grease port for home maintenance, which will prolong the life of the bearings.
Ideal for races with rolling terrain and riding fast gravel routes, the Prime Doyenne 44 Carbon Disc Wheelset features a carbon fibre build with a 44mm rim depth and tubeless ready technology. This versatile wheelset is feature-packed with technologies to upgrade the performance of your ride. It features two high-quality T700 unidirectional (UD) carbon fibre rims, which allow it to deliver the best balance of stiffness and durability, while also keeping the weight impressively low. Prime has also kitted out this version with a 44mm rim depth that offers smooth rolling properties with increased aerodynamics as you cut through the wind. It is a perfect companion for handling the demands of rolly races/riding and fast gravel. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 44 Carbon Disc Wheelset has been put through the brand's CFD testing process, where multiple sizes and shapes are trialled before coming up with the perfect blend of strength, weight and aerodynamics. As a result, you'll benefit from Prime's final product that you can trust and rely on thanks to its road testing by professional riders. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, this race-ready wheelset is all set for wherever your next ride takes you. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 44 Carbon Disc Wheelset allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your ride a performance boost. In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Whether you're a Cyclocross racer, road racing fanatic or a TT specialist, the Prime Doyenne 50 Carbon Rim Brake Bundle comes equipped with high-quality carbon rims, tubeless ready Vittoria Corsa tyres and Lifeline sealant 150ml. Prime Doyenne 50 Carbon Rim Brake Wheelset Specifically engineered for the rigours of modern road riding and racing, this wheelset features an ultra-stiff carbon fibre construction for excellent stiffness, durability and low weight performance. Coming equipped with a revised wider rim profile, this race-ready wheelset delivers increased aerodynamics, comfort, speed and traction when you need it most. Prime has also ensured that its rim profile is deep enough for time trails and crits, so you can enjoy its versatile performance whatever your discipline. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 50 Carbon Rim Brake Wheelset is fine-tuned for wherever your ride takes you. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, it delivers an exceptional balance of strength and durability on every mile. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 50 Carbon Rim Brake Bundle allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your road, time trial or triathlon ride a performance boost. In The Box: Doyenne 50 Carbon Rim Brake Wheelset x2 Vittoria Corsa, 25-622, tubeless ready TLR, full black, G2.0, 700x25C, Corespun and 320 TPI Lifeline sealant 150ml Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral 100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra, this front wheel comes equipped with a T800 unidirectional (UD) carbon fibre rim build, which makes it stiff and responsive while keeping the overall weight reduced to a minimum. Prime has also put this model through its CFD testing process, which tests multiple sizes and shapes before coming up with the perfect blend of strength, weight and aerodynamics. This is the final result that's fine-tuned for giving your ride a performance upgrade. Tubeless Ready Carbon Front Wheel Specifically designed for modern time trial (TT) and triathlon (Tri) racing disciplines, this front wheel is kitted out with tubeless ready technology. This means that you'll enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, lower rolling resistance and fewer chances of flats or punctures. Incorporated Notch Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Centre Lock Disc Brake Ready The Prime Primavera 85 Carbon Disc Front Wheel comes equipped with Centre Lock disc brake mount compatibility, so you can fit your favourite hydraulic disc brakes and benefit from powerful and consistent braking performance. Coming complete with straight-pull DT Aerolite and DT Aero Comp spokes for excellent strength and dependability, this front wheel is all set for race day. In The Box: 2 spare spokes & nipples Tubeless Valve QR Skewer 15mm thru axle end caps QR end caps Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
The Prime Doyenne 44 Carbon Disc Bundle is designed to be the ultimate all-around wheelset. Fast on the flats, light on the climbs, and stable when you descend. This exclusive bundle includes a Prime Doyenne 44 Carbon Disc Wheelset, two Vittoria Corsa tubeless ready tyres and Lifeline sealant 150ml. Prime Doyenne 44 Carbon Disc Wheelset This versatile wheelset is feature-packed with technologies to upgrade the performance of your ride. It features two high-quality T700 unidirectional (UD) carbon fibre rims, which allow it to deliver the best balance of stiffness and durability, while also keeping the weight impressively low. Prime has also kitted out this version with a 44mm rim depth that offers smooth rolling properties with increased aerodynamics as you cut through the wind. It is a perfect companion for handling the demands of road races/riding and fast gravel. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 44 Carbon Disc Wheelset has been put through the brand's CFD testing process, where multiple sizes and shapes are trialled before coming up with the perfect blend of strength, weight and aerodynamics. As a result, you'll benefit from Prime's final product that you can trust and rely on thanks to its road testing by professional riders. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, this race-ready wheelset is all set for wherever your next ride takes you. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 44 Carbon Disc Bundle allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your ride a performance boost. In The Box: Prime Doyenne 44 Carbon Disc Wheelset x2 Vittoria Corsa Tyres, 28-622, Tubeless Ready (TLR), full black, G2.0, 700x28C, Corespun and 320 TPI Lifeline sealant 150ml Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Genuine Prime replacement parts