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Prime Primavera 1-1/8"-1.5" Integrated Headset Headsets
  • £39.99

The titanium nitrite coated races in the Primavera 1-1/8"-1.5" Integrated Headset roll smoothly and won’t rust, while the angular contact bearings provide stability and allow for adjustability. Prime wanted the headset to run smoothly and last for many miles in all conditions, so they chose quality sealed cartridges to protect the bearings from the elements. The looks match the performance thanks to a Prime branded carbon top cap and cover. Prime didn’t hold back on the crown race either – it is CNC'd from 7075 alloy, which provides an improved contact point for the headset. And, if you want to slam your stem like the pros, select the short option, which features a 2.4mm top cover.

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Prime 12mm Center Lock Lockring Brake Spares
  • £4.99

Made from high-quality, lightweight materials, Prime's 12mm Center Lock Lockring is essential for those looking to run a QR or 12mm front thru axle set up.

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Prime Pro Race 750ml Bidon Water Bottles
  • £6.99

Stylish, lightweight and durable, the Pro Race Bidon is the lightest bottle available worldwide. But, that's not all... the cap has an ergonomic design, which increases liquid flow thanks to the valve which is soft, odourless and will not alter the taste of the liquid. Lightweight and Easy to Grip Cycle Bottle The surface of the bottle’s body features a special grip which makes it safer and easier to use under racing conditions and is equipped with a 20% increased opening compared to standard bottles for easier filling with liquids or powdered supplements.

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Prime Primavera Inline Carbon Seatpost Seat Posts
  • £129.99

Fitting and adjusting your saddle to the post is simple, and the 2-bolt design offers numerous options for adjustability, so you'll be able to dial in your ideal saddle position with ease. The Primavera Carbon Seatpost fits a wide range of Road, TT and Cyclo-X bikes and the 350mm length provides plenty of adjustment possibilities. Our stealth black colour scheme and subtle Prime graphics fit perfectly into our high-performance Primavera range.

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Prime RD020 Freehub Body - ABG Freehub Spares
  • £19.99
  • RRP £24.99
  • Saving you £20

This CNC-machined alloy freehub body features a built-in steel rib, reinforced to prevent cassette sprocket damage. Lightweight without compromising strength, it includes a pair of Premium Japanese sealed cartridge bearings and a grease port for home maintenance, giving added longevity to the bearings. 

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Prime Doyenne Womens Endurance Saddle Saddles
  • £16.99
  • RRP £24.99
  • Saving you £32

Specifically tailored for women, this road saddle features a high-quality microfibre cover that's hard-wearing and waterproof, which makes it ready for wherever your next ride takes you. Prime has also kitted out this endurance-focused model with a nylon shell for optimum support during high mileage events, such as sportives and cycle touring. Its profile is also designed for a more relaxed cycling position in which the lower back follows a gentler curve as you reach the handlebars. In this position, the pelvis may tilt forward slightly to reduce the curve in the spine. Women's Road Saddle with Deep Pressure Relief Channel This women's road bike saddle is equipped with a contoured convex profile with a deep pressure relief channel. This alleviates central pressure and distributes support to your sit bones for sustainable comfort over long distances. It's also available in two width options to choose from (141mm or 159mm), so you can enjoy a more tailored fit as it distributes pressure and offers excellent comfort and stability. Prime Saddle Integration (PSI) Featuring Prime Saddle Integration (PSI), this model allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Please note: The 141mm narrow width option has titanium saddle rails and the 159mm wide width option has Chromoly (CrMo) steel rails.

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Prime 360 Super Bright Rear Light (PSI) Rear Lights
  • £9.99
  • RRP £19.99
  • Saving you £50

Brightness is key for daylight riding and the Prime 360 Super Bright Rear Light offers 40-lumens illumination on high-beam and 50-lumens on daytime flashing mode.  With 7 modes to choose from the rider can balance the road and light conditions against the most appropriate illumination.  This light is Micro USB Rechargeable, can be post or helmet mounted and comes with both a post-mount bracket (fits 19-32mm dia) and a velcro helmet strap. Burn times are as per below: High Beam (1 HR), Low Beam (6 HRs), Flash 1 (9 HRs), Flash 2 (13.5 HRs), Flash 3 (20 HRs), Flash 4 (3.5 HRs), Daytime Flash (8 HRs) Prime Saddle Integration (PSI) allows you to clip PSI accessories into the saddle base of Prime Saddles to allow for sleek integration.

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Prime Doyenne Sport Saddle Saddles
  • £29.99
  • RRP £39.99
  • Saving you £25

Designed for versatility, this road bike saddle features a hard-wearing microfibre cover that's waterproof, so you can stay supported in all-weather and surface conditions. Prime has also equipped this model with a nylon fibre shell for an excellent combination of strength and durability as you clock up the miles. Another highlight is its titanium alloy rails which provide a secure hold to your seatpost, while its chromium nitride (CrN) coating delivers additional wear resistance and protection against corrosion. Coming kitted out with lightweight polyurethane (PU) foam padding, this road saddle offers a perfect mix of comfort and low weight. Versatile Road Saddle with Titanium Alloy Rails Featuring titanium alloy rails with a chromium nitride (CrN) coating, you've got excellent tensile strength, rigidity and corrosion resistance, plus a very low weight. These high-quality rails also increase the durability of the saddle, as they are far less able to flex and creak as you're riding. The rail's strength and lack of bulk help you to save energy when conquering a long climb or putting in a big effort when accelerating up to top speed. Prime Saddle Integration (PSI) PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration.

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Prime Primavera Shorty Carbon Saddle Saddles
  • £89.99
  • RRP £119.99
  • Saving you £25

Developed with Team Wiggle Spectra, this high-performance road bike saddle is equipped with a hard-wearing water-resistant cover to keep you supported in all-weather and surface conditions. Prime has also kitted out this model with a stiff 3K carbon shell and rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressive 170g, the Prime Primavera Shorty Carbon Saddle is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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Prime Top Tube Nutrition Pouch Top Tube Bags
  • £14.99
  • RRP £19.99
  • Saving you £25

This clever nutrition pouch features plenty of storage, so you can stay energised as you battle against your competitors on race day. It features a sleek design that allows it to sit snuggly against the stem of your triathlon bike to smooth airflow over the stem. Keeping your gear secure as you move, this pouch uses its two silicone straps to optimise positioning as you blast across unpredictable terrain conditions at speed. One final highlight is its fiberglass, nylon and rubber construction, which gives it exceptional durability without any excess weight. Technologies - Plenty of storage for energy gels, blocks and bars. - Sits snuggly against the stem of your triathlon bike to smooth airflow over the stem. - Direct-mount option if your top tube features rivet nuts. - Two silicone straps optimize positioning and security. - Fiberglass, nylon and rubber construction for low weight and durability.

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Prime Noosa TT Aero Handlebar Riser Kit Handlebar Spares
  • £29.99
  • RRP £34.99
  • Saving you £14

Allowing you to find your ideal handlebar height, this riser kit allows for 20mm, 40mm or 60mm of height adjustability for your Prime Noosa TT Aero handlebar. 60mm stack height needs the additional span to secure the setup, so you can enjoy superior comfort and control as you clock up the miles. Featuring an immensely tough, forged, and machined alloy body construction, this model is great at handling all the challenges that come with a long day out on the road. Prime has also equipped this version which marine grade steel bolts, so you can enjoy a stable and secure hold on every ride.

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Prime Doyenne Endurance Saddle Saddles
  • £19.99
  • RRP £24.99
  • Saving you £20

Developed to keep you supported over long distances and many hours on your road bike, this endurance-focused saddle comes equipped with a waterproof microfibre cover for reliable performance in all-weather conditions. Prime has also kitted out this model with a nylon fibre base, which ensures maximum stiffness and strength without adding any unnecessary excess grams to your ride. Another highlight is its titanium alloy rails which provide a secure hold to your seatpost, while its chromium nitride (CrN) coating delivers additional wear resistance and protection against corrosion. Endurance Road Saddle with Titanium Alloy Rails The Prime Doyenne Endurance saddle features titanium alloy rails coated with chromium nitride (CrN). These offer exceptional tensile strength, stiffness and corrosion resistance at an extremely low weight. The reduced weight helps you conserve energy as you climb and accelerate, and ultimately saves crucial seconds on your time. Crn/Ti rails are also highly resistant to flexing and deforming. This makes them far less likely to bend or creak as you ride. The seat rails also feature measurement markers, which help you adjust the fore/aft position of your saddle accurately to achieve an efficient and ergonomic pedalling stance. Prime Saddle Integration (PSI) PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration.

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