Welcoming the 2023 For Life V4 STAY STRONG frame. Building on the previous race winning frame but now with all new chrome decals. The V4 is still available in disc only* or regular v-brake options. Transferring the stiffness of the V1, the oversized tubing of the V2 and the World Cup main making geometry of the V3. The V4 is our fastest frame ever! The frame features triple butted down & toptube, double butted chain & seat stays adding strength while saving weight. We have once again increased the frames stiffness for power transfer and speed. The smooth welds also help give the all new chrome effect water decals and graphics a fresh clean look. The Expert sized frames feature a 1-1/8th head tube, Euro bottom bracket and 10mm rear dropouts (10mm enclosed dropouts on disc frames). The Expert frame uses a 22.2mm seat post** which reduces weight. All Pro sized frames have a tapered headtube (1-⅛” - 1.5”) and BB86 bottom bracket shells. The Pro frame uses a 31.6mm seat post** which helps improve stiffness. *Disc only frames have a 10mm disc hanger included. (15mm and 20mm disc hangers available to purchase). **This frame in Expert sizes & Cruiser Expert XL require a 22.2mm Seatpost & 24.4mm Seatpost clamp, all remaining sizes use a 31.6mm post & 34.9mm clamp. ###section### Product Specs MATERIAL: Aluminium TOP TUBE LENGTH: 22.75" HEAD TUBE ANGLE: 73° SEAT TUBE ANGLE: 70° CHAIN STAY LENGTH: 15.1" - 16.1" BB HEIGHT: 317.6mm WHEEL SIZE: 24" DROPOUT SIZE: HEADSET TYPE: Tapered Integrated BB TYPE: BB86 SEAT TUBE DIAMETER: 31.6mm WEIGHT: 1645g (3.62lbs) ###section### Product Highlights BMX Racing specific geometry Race specific frame Lightweight and strong aluminium construction Butted Tubing For Added Strength Superior strength and stiffness
Welcoming the 2023 For Life V4 STAY STRONG frame. Building on the previous race winning frame but now with all new chrome decals. The V4 is still available in disc only* or regular v-brake options. Transferring the stiffness of the V1, the oversized tubing of the V2 and the World Cup main making geometry of the V3. The V4 is our fastest frame ever! The frame features triple butted down & toptube, double butted chain & seat stays adding strength while saving weight. We have once again increased the frames stiffness for power transfer and speed. The smooth welds also help give the all new chrome effect water decals and graphics a fresh clean look. The Expert sized frames feature a 1-1/8th head tube, Euro bottom bracket and 10mm rear dropouts (10mm enclosed dropouts on disc frames). The Expert frame uses a 22.2mm seat post** which reduces weight. All Pro sized frames have a tapered headtube (1-⅛” - 1.5”) and BB86 bottom bracket shells. The Pro frame uses a 31.6mm seat post** which helps improve stiffness. *Disc only frames have a 10mm disc hanger included. (15mm and 20mm disc hangers available to purchase). **This frame in Expert sizes & Cruiser Expert XL require a 22.2mm Seatpost & 24.4mm Seatpost clamp, all remaining sizes use a 31.6mm post & 34.9mm clamp. ###section### Product Specs MATERIAL: Aluminium TOP TUBE LENGTH: 21.75" HEAD TUBE ANGLE: 74° SEAT TUBE ANGLE: 72° CHAIN STAY LENGTH: 14.7" - 15.6" BB HEIGHT: 301.6mm WHEEL SIZE: 20" DROPOUT SIZE: HEADSET TYPE: Tapered Integrated BB TYPE: BB86 SEAT TUBE DIAMETER: 31.6mm WEIGHT: 1617g (3.56lbs) ###section### Product Highlights BMX Racing specific geometry Race specific frame Lightweight and strong aluminium construction Butted Tubing For Added Strength Superior strength and stiffness
Welcoming the 2023 For Life V4 STAY STRONG frame. Building on the previous race winning frame but now with all new chrome decals. The V4 is still available in disc only* or regular v-brake options. Transferring the stiffness of the V1, the oversized tubing of the V2 and the World Cup main making geometry of the V3. The V4 is our fastest frame ever! The frame features triple butted down & toptube, double butted chain & seat stays adding strength while saving weight. We have once again increased the frames stiffness for power transfer and speed. The smooth welds also help give the all new chrome effect water decals and graphics a fresh clean look. The Expert sized frames feature a 1-1/8th head tube, Euro bottom bracket and 10mm rear dropouts (10mm enclosed dropouts on disc frames). The Expert frame uses a 22.2mm seat post** which reduces weight. All Pro sized frames have a tapered headtube (1-⅛” - 1.5”) and BB86 bottom bracket shells. The Pro frame uses a 31.6mm seat post** which helps improve stiffness. *Disc only frames have a 10mm disc hanger included. (15mm and 20mm disc hangers available to purchase). **This frame in Expert sizes & Cruiser Expert XL require a 22.2mm Seatpost & 24.4mm Seatpost clamp, all remaining sizes use a 31.6mm post & 34.9mm clamp. ###section### Product Specs MATERIAL: Aluminium TOP TUBE LENGTH: 21.25" HEAD TUBE ANGLE: 74° SEAT TUBE ANGLE: 72° CHAIN STAY LENGTH: 14.7" - 15.6" BB HEIGHT: 301.6mm WHEEL SIZE: 20" DROPOUT SIZE: HEADSET TYPE: Tapered Integrated BB TYPE: BB86 SEAT TUBE DIAMETER: 31.6mm WEIGHT: 1600g (3.52lbs) ###section### Product Highlights BMX Racing specific geometry Race specific frame Lightweight frame construction All new chrome decals
Welcoming the 2023 For Life V4 STAY STRONG frame. Building on the previous race winning frame but now with all new chrome decals. The V4 is still available in disc only* or regular v-brake options. Transferring the stiffness of the V1, the oversized tubing of the V2 and the World Cup main making geometry of the V3. The V4 is our fastest frame ever! The frame features triple butted down & toptube, double butted chain & seat stays adding strength while saving weight. We have once again increased the frames stiffness for power transfer and speed. The smooth welds also help give the all new chrome effect water decals and graphics a fresh clean look. The Expert sized frames feature a 1-1/8th head tube, Euro bottom bracket and 10mm rear dropouts (10mm enclosed dropouts on disc frames). The Expert frame uses a 22.2mm seat post** which reduces weight. All Pro sized frames have a tapered headtube (1-⅛” - 1.5”) and BB86 bottom bracket shells. The Pro frame uses a 31.6mm seat post** which helps improve stiffness. *Disc only frames have a 10mm disc hanger included. (15mm and 20mm disc hangers available to purchase). **This frame in Expert sizes & Cruiser Expert XL require a 22.2mm Seatpost & 24.4mm Seatpost clamp, all remaining sizes use a 31.6mm post & 34.9mm clamp. ###section### Product Specs MATERIAL: Aluminium TOP TUBE LENGTH: 22.25" HEAD TUBE ANGLE: 74° SEAT TUBE ANGLE: 72° CHAIN STAY LENGTH: 14.7" - 15.6" BB HEIGHT: 301.6mm WHEEL SIZE: 20" DROPOUT SIZE: HEADSET TYPE: Tapered Integrated BB TYPE: BB86 SEAT TUBE DIAMETER: 31.6mm WEIGHT: 1628g (3.58lbs) ###section### Product Highlights BMX Racing specific geometry Race specific frame Lightweight and strong aluminium construction Butted Tubing For Added Strength Superior strength and stiffness
Welcoming the 2023 For Life V4 STAY STRONG frame. Building on the previous race winning frame but now with all new chrome decals. The V4 is still available in disc only* or regular v-brake options. Transferring the stiffness of the V1, the oversized tubing of the V2 and the World Cup main making geometry of the V3. The V4 is our fastest frame ever! The frame features triple butted down & toptube, double butted chain & seat stays adding strength while saving weight. We have once again increased the frames stiffness for power transfer and speed. The smooth welds also help give the all new chrome effect water decals and graphics a fresh clean look. The Expert sized frames feature a 1-1/8th head tube, Euro bottom bracket and 10mm rear dropouts (10mm enclosed dropouts on disc frames). The Expert frame uses a 22.2mm seat post** which reduces weight. All Pro sized frames have a tapered headtube (1-⅛” - 1.5”) and BB86 bottom bracket shells. The Pro frame uses a 31.6mm seat post** which helps improve stiffness. *Disc only frames have a 10mm disc hanger included. (15mm and 20mm disc hangers available to purchase). **This frame in Expert sizes & Cruiser Expert XL require a 22.2mm Seatpost & 24.4mm Seatpost clamp, all remaining sizes use a 31.6mm post & 34.9mm clamp. ###section### Product Specs MATERIAL: Aluminium TOP TUBE LENGTH: 22.75" HEAD TUBE ANGLE: 74° SEAT TUBE ANGLE: 72° CHAIN STAY LENGTH: 14.7" - 15.6" BB HEIGHT: 301.6mm WHEEL SIZE: 20" DROPOUT SIZE: HEADSET TYPE: Tapered Integrated BB TYPE: BB86 SEAT TUBE DIAMETER: 31.6mm WEIGHT: 1647g (3.63lbs) ###section### Product Highlights BMX Racing specific geometry Race specific frame Lightweight and strong aluminium construction Butted Tubing For Added Strength Superior strength and stiffness
Welcoming the 2023 For Life V4 STAY STRONG frame. Building on the previous race winning frame but now with all new chrome decals. The V4 is still available in disc only* or regular v-brake options. Transferring the stiffness of the V1, the oversized tubing of the V2 and the World Cup main making geometry of the V3. The V4 is our fastest frame ever! The frame features triple butted down & toptube, double butted chain & seat stays adding strength while saving weight. We have once again increased the frames stiffness for power transfer and speed. The smooth welds also help give the all new chrome effect water decals and graphics a fresh clean look. The Expert sized frames feature a 1-1/8th head tube, Euro bottom bracket and 10mm rear dropouts (10mm enclosed dropouts on disc frames). The Expert frame uses a 22.2mm seat post** which reduces weight. All Pro sized frames have a tapered headtube (1-⅛” - 1.5”) and BB86 bottom bracket shells. The Pro frame uses a 31.6mm seat post** which helps improve stiffness. *Disc only frames have a 10mm disc hanger included. (15mm and 20mm disc hangers available to purchase). **This frame in Expert sizes & Cruiser Expert XL require a 22.2mm Seatpost & 24.4mm Seatpost clamp, all remaining sizes use a 31.6mm post & 34.9mm clamp. ###section### Product Specs MATERIAL: Aluminium TOP TUBE LENGTH: 21.75" HEAD TUBE ANGLE: 73° SEAT TUBE ANGLE: 70° CHAIN STAY LENGTH: 15.1" - 16.1" BB HEIGHT: 317.6mm WHEEL SIZE: 24" DROPOUT SIZE: HEADSET TYPE: Tapered Integrated BB TYPE: BB86 SEAT TUBE DIAMETER: 31.6mm WEIGHT: 1640g (3.61lbs) ###section### Product Highlights BMX Racing specific geometry Race specific frame Lightweight and strong aluminium construction Butted Tubing For Added Strength Superior strength and stiffness
Welcoming the 2023 For Life V4 STAY STRONG frame. Building on the previous race winning frame but now with all new chrome decals. The V4 is still available in disc only* or regular v-brake options. Transferring the stiffness of the V1, the oversized tubing of the V2 and the World Cup main making geometry of the V3. The V4 is our fastest frame ever! The frame features triple butted down & toptube, double butted chain & seat stays adding strength while saving weight. We have once again increased the frames stiffness for power transfer and speed. The smooth welds also help give the all new chrome effect water decals and graphics a fresh clean look. The Expert sized frames feature a 1-1/8th head tube, Euro bottom bracket and 10mm rear dropouts (10mm enclosed dropouts on disc frames). The Expert frame uses a 22.2mm seat post** which reduces weight. All Pro sized frames have a tapered headtube (1-⅛” - 1.5”) and BB86 bottom bracket shells. The Pro frame uses a 31.6mm seat post** which helps improve stiffness. *Disc only frames have a 10mm disc hanger included. (15mm and 20mm disc hangers available to purchase). **This frame in Expert sizes & Cruiser Expert XL require a 22.2mm Seatpost & 24.4mm Seatpost clamp, all remaining sizes use a 31.6mm post & 34.9mm clamp. ###section### Product Specs MATERIAL: Aluminium TOP TUBE LENGTH: 20.5" HEAD TUBE ANGLE: 74° SEAT TUBE ANGLE: 72° CHAIN STAY LENGTH: 14" - 15" BB HEIGHT: 301.6mm WHEEL SIZE: 20" DROPOUT SIZE: HEADSET TYPE: Tapered Integrated BB TYPE: BB86 SEAT TUBE DIAMETER: 31.6mm WEIGHT: 1578g (3.47lbs) ###section### Product Highlights BMX Racing specific geometry Race specific frame Lightweight and strong aluminium construction Butted Tubing For Added Strength Superior strength and stiffness
WH-R8170 TL carbon clincher disc brake designed to meet pro road race criteriaLightweight clincher full carbon 50 mm deep rim for improved aerodynamics, increased rigidity and excellent inertia for sprinters and TT specialistsEasy to use Center Lock rotor mount for use with disc brakesStainless steel butted (2.0-1.8-2.0) and bladed straight pull spokes for optimal balance and rigidityElbow-less spokes make for a strong yet compliant wheelHigh lateral rigidity is produced with a wide flange spacingLabyrinth double-contact sealing effectively shuts out water and dirtAlloy cone with integrated steel Borozon treated bearing races - super mirror finish reduces frictionCold forged, machined aluminium hub shell and oversized 7075 alloy axle keep the wheel weight to a minimumFor 100 x 12 mm axle700C clincher compatible.
WH-R8170 TL carbon clincher disc brake designed to meet pro road race criteriaLightweight clincher full carbon 60 mm deep rim for improved aerodynamics, increased rigidity and excellent inertia for sprinters and TT specialistsEasy to use Center Lock rotor mount for use with disc brakesStainless steel butted (2.0-1.8-2.0) and bladed straight pull spokes for optimal balance and rigidityElbow-less spokes make for a strong yet compliant wheelHigh lateral rigidity is produced with a wide flange spacingLabyrinth double-contact sealing effectively shuts out water and dirtAlloy cone with integrated steel Borozon treated bearing races - super mirror finish reduces frictionCold forged, machined aluminium hub shell and oversized 7075 alloy axle keep the wheel weight to a minimumFor 100 x 12 mm axle700C tubless clincher compatible.
Ideal for flat road racing/riding as well as time trial (TT) and triathlon (Tri) disciplines, the Prime Doyenne 56 Carbon Disc Wheelset is feature-packed with technologies to upgrade the performance of your ride. Whether you're clocking up the miles with your local road club or competing in a TT or Tri event, this versatile wheelset is developed for reliable performance. It features two high-quality T700 unidirectional (UD) carbon fibre rims, which allow it to deliver the best balance of stiffness and durability, while also keeping weight impressively low. Prime has also kitted out this version with a 56mm rim depth that offers smooth rolling properties with increased aerodynamics as you cut through the wind. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 56 Carbon Disc Wheelset has been put through the brand's CFD testing process, where multiple sizes and shapes are trialled before coming up with the perfect blend of strength, weight and aerodynamics. As a result, you'll benefit from Prime's final product that you can trust and rely on thanks to its road testing by professional riders. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, this race-ready wheelset is all set for wherever your next ride takes you. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 56 Carbon Disc Wheelset allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your ride a performance boost. In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Ideal for races with rolling terrain and riding fast gravel routes, the Prime Doyenne 44 Carbon Disc Wheelset features a carbon fibre build with a 44mm rim depth and tubeless ready technology. This versatile wheelset is feature-packed with technologies to upgrade the performance of your ride. It features two high-quality T700 unidirectional (UD) carbon fibre rims, which allow it to deliver the best balance of stiffness and durability, while also keeping the weight impressively low. Prime has also kitted out this version with a 44mm rim depth that offers smooth rolling properties with increased aerodynamics as you cut through the wind. It is a perfect companion for handling the demands of rolly races/riding and fast gravel. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 44 Carbon Disc Wheelset has been put through the brand's CFD testing process, where multiple sizes and shapes are trialled before coming up with the perfect blend of strength, weight and aerodynamics. As a result, you'll benefit from Prime's final product that you can trust and rely on thanks to its road testing by professional riders. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, this race-ready wheelset is all set for wherever your next ride takes you. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 44 Carbon Disc Wheelset allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your ride a performance boost. In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
All-new lever ergonomics on the Dura-Ace ST-R9270 dual control levers bring new levels of comfort and control to road cycling. With the fastest wireless shifting available and even more precise brake modulation, Dura-Ace redefines performance. Now featuring Servo Wave Action brake technology, the new Dura-Ace ST-R9270 brake lever delivers modulation and control like never before. Wireless shifting keeps your bike looking clean while offering the fastest, most precise gear changes available. All of this resides in a Dual Control Lever to employs the most advanced materials to offer lightweight and refined ergonomics that provide comfort and control for the most demanding conditions. Servo Wave Precise Braking Control When you pull a Servo Wave brake lever, initial pad travel is fast, so little lever movement is needed to bring the pads into contact with the rotor. The power multiplication factor then increases rapidly at the pad-to-rim contact so more of the lever stroke is used to apply greater braking power with improved control. Shimano DCL Dual Control Lever DCL stands for Dual Control Lever. It has brake and shifting functions in the system and enables easy operation. Ergonomic innovation is as critical to higher standard performance as the added gearing. The shift internals borrows the robustness from Shimano's MTB technology and is so smooth and effortless that one finger shifts front and rear are possible. Indeed, shifting is the ultimate act of Shimano Total Integration and simply has to be experienced to be understood. Shimano E-Tube E-Tube is Shimano's “service” that uses websites or apps to maximize the enjoyment of riding a bicycle by connecting the riders, the bicycles and Shimano. Shimano's genuine application E-Tube Project for Mobile allows you to customize your bike, update firmware, and maintain it by connecting it wirelessly to your bike. You can also get more detailed bike maintenance by connecting to your bike by wire with E-Tube Project via the Windows V4 application.