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Shimano Ultegra R8025 11-Speed STI Shift Levers & Hydraulic Disc Calipers - Front Shift / Rear Brake
  • £301.49
  • RRP £334.99
  • Saving you £10

Featuring trickle down technology from the range topping Dura-Ace, the Ultegra R8025 STI shifters & Hydraulic Disc Calipers provide superbly crisp, precise and ultra-smooth shifting and powerful, consistent braking performance.Suitable for 2x11 Shimano drivetrainsPowerful hydraulic disc calipers provide excellent braking performance (Rotors & mounts sold separately)New chamferred hood tops for improved gripReliable performance in all conditionsShorter reach levers for riders with smaller handsWith the addition of powerful hydraulic disc brakes to the Ultegra range, the flat mount calipers house dual pistons that provide excellent stopping power in all conditions. Designed for 11-speed, double chainring systems, these shifters boast vastly improved ergonomics for more intuitive use, and newly chamferred tops to assist with grip in wet conditions. The lever features 15mm of reach adjustment so no matter your physiological requirements you will be able to tailor them to suit. The OPTISLICK cable technology features an electronically coated outer layer that assists with shifting efficiency and helps to weatherproof the shifters against corrosion. They also benefit from easier access to the inner cables, making these shifters eminently serviceable and a solid option for a year-round winter bike. The new ergonomic design features a new front-lever curve profile, which provides even faster and more comfortable shifting and brake engagement; it ensures performance is always at 100% and that every gear click and brake-pull feels natural and efficient. With effortless shifting performance, powerful braking and supremely comfortable ergonomics these shifters are the perfect upgrade for any rider.

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Shimano Ultegra R8025 11-Speed STI Shift Levers & Hydraulic Disc Calipers - Rear Shift / Front Brake
  • £301.49
  • RRP £334.99
  • Saving you £10

Featuring trickle down technology from the range topping Dura-Ace, the Ultegra R8025 STI shifters & Hydraulic Disc Calipers provide superbly crisp, precise and ultra-smooth shifting and powerful, consistent braking performance.Suitable for 2x11 Shimano drivetrainsPowerful hydraulic disc calipers provide excellent braking performance (Rotors & mounts sold separately)New chamferred hood tops for improved gripReliable performance in all conditionsShorter reach levers for riders with smaller handsWith the addition of powerful hydraulic disc brakes to the Ultegra range, the flat mount calipers house dual pistons that provide excellent stopping power in all conditions. Designed for 11-speed, double chainring systems, these shifters boast vastly improved ergonomics for more intuitive use, and newly chamferred tops to assist with grip in wet conditions. The lever features 15mm of reach adjustment so no matter your physiological requirements you will be able to tailor them to suit. The OPTISLICK cable technology features an electronically coated outer layer that assists with shifting efficiency and helps to weatherproof the shifters against corrosion. They also benefit from easier access to the inner cables, making these shifters eminently serviceable and a solid option for a year-round winter bike. The new ergonomic design features a new front-lever curve profile, which provides even faster and more comfortable shifting and brake engagement; it ensures performance is always at 100% and that every gear click and brake-pull feels natural and efficient. With effortless shifting performance, powerful braking and supremely comfortable ergonomics these shifters are the perfect upgrade for any rider.

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DT Swiss PR 1400 Dicut 21 Disc Brake Wheels - Front
  • £301.00
  • RRP £334.99
  • Saving you £10

The PR 1400 Dicut 21 is the benchmark by which all other disc brake road wheels are measured. Weighing in a feathery 1470g for the pair, the RR21 features a superlight but still wide 18mm internal rim as a starting point and the wheels are tied together with the best components available, with DT Swiss Aerolite spokes and hub internals lifted from the legendary 240s. Combine all this and what you are left with is a stunning piece of precision Swiss engineering. Sophisticated waterslide graphics ensure they stay looking great to.A truly stunning wheel, the PR 1400 brings lightweight wheels to the world of disc brake road bikes, offering superb all weather performance while offering all the up to date features a tech savvy rider can ask for.Superlight disc brake road race wheelUnderstated design & legendary DT Swiss build qualityTubeless ready 18mm (Internal), 21mm (Height) aluminium rim12x100mm (Front) 12x142mm (Rear) Hub spacingDT Aerolite spokes and pro-lock aluminium nipplesHub type: 240DT Pawl system Freehub: 11 Speed Shimano/SRAM compatibleRecommended system rider weight: 120kgWeight: 665g (Front) 805g (Rear)Front wheel comes ready for 12x100mm Thru axlesRear wheel comes ready for 12x142mm Thru axles

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Shimano Dura-Ace R9250 Di2 12 Speed Front Derailleur Front Derailleurs
  • £299.99
  • RRP £399.99
  • Saving you £25

Despite its smaller, lighter design, the Dura-Ace FD-R9250 brings the fastest front shifting on the market. The fastest just got faster thanks to the Dura-Ace FD-R9250. Tipping the scales under 100 grams, the new design shifts 45% quicker than Shimano's FD-R9150, already the fastest on the market. And the frontal area of the FD-R9250 is also reduced to decrease aerodynamic drag. Shimano Di2 Electronic Drivetrain Performance Thanks to its lightning-fast, accurate, and reliable shifting performance, Di2 puts riders in complete control and ensures a seamless interface between the cyclist and bike like never before. Creating and continually improving the world's best shifting is a complicated undertaking requiring constant technological advancements. From hardware to software, Shimano Di2 technology is on the cutting edge, striving to deliver the best rider experience possible now and in the future. Shimano E-Tube Compatible E-Tube is Shimano's “service” that uses websites or apps to maximize the enjoyment of riding a bicycle by connecting the riders, the bicycles and Shimano. Shimano's genuine application E-Tube Project for Mobile allows you to customize your bike, update firmware, and maintain it by connecting it wirelessly to your bike. You can also get more detailed bike maintenance by connecting to your bike by wire with E-Tube Project via the Windows V4 application. HYPERGLIDE+ Optimised HYPERGLIDE+ dedicated chain technology delivers greater chain retention, improved shifting efficiency, and smoother transmission over rough terrain. Improved chain retention encourages more aggressive all-terrain riding and relieves chain-issue anxiety. Smoother drivetrain transmission and enhanced shifting performance sharpens riders’ concentration and improves acceleration. Better chain engagement cuts abrasion, reduces maintenance, and lengthens the lifespan of the chain.

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Shimano ST-R8170 Ultegra Di2 STI Shift / Brake Lever - Front Shift / Rear Brake
  • £299.99
  • RRP £349.99
  • Saving you £14

Road riding has never been this much fun. That's because the redesigned Ultegra ST-R8170 Dual Control Levers have all-new ergonomics, even more precise brake modulation, and wireless electronic shifting. This trifecta lets you focus on the next sprint, the next descent, or the next joke from your riding partner.Shimano's new Ultegra ST-R8170 brake levers bring enhanced modulation and control to every ride by employing Shimano's proven Servo Wave technology. The all-new Di2 platform, used on both Dura-Ace and Ultegra, untethers the shifters while delivering our fastest, most reliable wireless shifting. Your time on the bike is precious, let Shimano make it even better.High performance Ultegra Wireless hydraulic Servo Wave disc brake Di2 STI's give you control, modulation and power with minimal effort in all riding conditionsWireless connectivity to the front and rear derailleurs for effortless trouble free gear shiftsWith Di2 technology shifting is easy and precise - just a light touch, as soft as a mouse click, is sufficient for the front or rear derailleur to instantaneously select the correct gearFull and semi synchronized shifting programable, Synchro shift compatible meaning a single shifter can control both front and rear shifting which can be fully custom tuned to your riding preferences. Semi synchronized shifting means when a front shift is made the rear mech will automatically correct to the appropriate ratioSimply pressing tactile buttons allows effortless and comfortable shifting even when your hands are coldDrop bar STI with shift buttons located in a near identical place to the positions you'd assume shifting using a mechanical Shimano STIHydraulic brake lever with Servo Wave provides excellent stopping power with less effort especially from the hood positionHydraulic reservoir tank provides pad to rotor clearance auto-adjust maintaining braking performance during pad wearFinely tuneable reach adjusters for the levers enable custom fitment for all handsLevers use CR1632 batteries which last for approximately 1.5-2 years

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Shimano ST-R8170 Ultegra Di2 STI Shift / Brake Lever - Rear Shift / Front Brake
  • £299.99
  • RRP £349.99
  • Saving you £14

Road riding has never been this much fun. That's because the redesigned Ultegra ST-R8170 Dual Control Levers have all-new ergonomics, even more precise brake modulation, and wireless electronic shifting. This trifecta lets you focus on the next sprint, the next descent, or the next joke from your riding partner.Shimano's new Ultegra ST-R8170 brake levers bring enhanced modulation and control to every ride by employing Shimano's proven Servo Wave technology. The all-new Di2 platform, used on both Dura-Ace and Ultegra, untethers the shifters while delivering our fastest, most reliable wireless shifting. Your time on the bike is precious, let Shimano make it even better.High performance Ultegra Wireless hydraulic Servo Wave disc brake Di2 STI's give you control, modulation and power with minimal effort in all riding conditionsWireless connectivity to the front and rear derailleurs for effortless trouble free gear shiftsWith Di2 technology shifting is easy and precise - just a light touch, as soft as a mouse click, is sufficient for the front or rear derailleur to instantaneously select the correct gearFull and semi synchronized shifting programable, Synchro shift compatible meaning a single shifter can control both front and rear shifting which can be fully custom tuned to your riding preferences. Semi synchronized shifting means when a front shift is made the rear mech will automatically correct to the appropriate ratioSimply pressing tactile buttons allows effortless and comfortable shifting even when your hands are coldDrop bar STI with shift buttons located in a near identical place to the positions you'd assume shifting using a mechanical Shimano STIHydraulic brake lever with Servo Wave provides excellent stopping power with less effort especially from the hood positionHydraulic reservoir tank provides pad to rotor clearance auto-adjust maintaining braking performance during pad wearFinely tuneable reach adjusters for the levers enable custom fitment for all handsLevers use CR1632 batteries which last for approximately 1.5-2 years

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Shimano ST-R7170 105 Di2 STI Hydraulic Disc Brake Set - Rear ShiftFront Brake
  • £299.99
  • RRP £349.99
  • Saving you £14

The great value ST-R7170 105 Wireless hydraulic disc brake Di2 STI's give you control, modulation and power with minimal effort in all riding conditions. Full and semi synchronized shifting programable, Synchro shift compatible meaning a single shifter can control both front and rear shifting which can be fully custom tuned to your riding preferences. Semi synchronized shifting means when a front shift is made the rear mech will automatically correct to the appropriate ratio.Wireless connectivity to the front and rear derailleurs for effortless trouble free gear shiftsWith Di2 technology shifting is easy and precise - just a light touch, as soft as a mouse click, is sufficient for the front or rear derailleur to instantaneously select the correct gearSimply pressing tactile buttons allows effortless and comfortable shifting even when your hands are coldDrop bar STI with shift buttons located in a near identical place to the positions you'd assume shifting using a mechanical Shimano STIHydraulic brake lever provides excellent stopping powerHydraulic reservoir tank provides pad to rotor clearance auto-adjust maintaining braking performance during pad wearFinely tuneable reach adjusters for the levers enable custom fitment for all handsLevers use CR1632 batteries which last for approximately 1.5-2 yearsKit contains bled ST-R7170 STI, BR-R7170 flat mount brake callipers with pads, hoses and mineral oil (without rotors or adapters)

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Shimano ST-R7170 105 Di2 STI Hydraulic Disc Brake Set - Front ShiftRear Brake
  • £299.99
  • RRP £349.99
  • Saving you £14

The great value ST-R7170 105 Wireless hydraulic disc brake Di2 STI's give you control, modulation and power with minimal effort in all riding conditions. Full and semi synchronized shifting programable, Synchro shift compatible meaning a single shifter can control both front and rear shifting which can be fully custom tuned to your riding preferences. Semi synchronized shifting means when a front shift is made the rear mech will automatically correct to the appropriate ratio.Wireless connectivity to the front and rear derailleurs for effortless trouble free gear shiftsWith Di2 technology shifting is easy and precise - just a light touch, as soft as a mouse click, is sufficient for the front or rear derailleur to instantaneously select the correct gearSimply pressing tactile buttons allows effortless and comfortable shifting even when your hands are coldDrop bar STI with shift buttons located in a near identical place to the positions you'd assume shifting using a mechanical Shimano STIHydraulic brake lever provides excellent stopping powerHydraulic reservoir tank provides pad to rotor clearance auto-adjust maintaining braking performance during pad wearFinely tuneable reach adjusters for the levers enable custom fitment for all handsLevers use CR1632 batteries which last for approximately 1.5-2 yearsKit contains bled ST-R7170 STI, BR-R7170 flat mount brake callipers with pads, hoses and mineral oil (without rotors or adapters)

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Fairdale Macaroni 20" 2021 Bike - Surf Blue
  • £299.99

The Macaroni is a bike that’s designed to get kids riding quickly in comfort and style. We created it around the BMX principals of having a bike that is durable enough for everyday use and that will also be simple to maintain over the years. The Macaroni’s geometry lets a young rider feel at home during seated pedaling and leaves room to grow. A special edition book about the adventures of Macaroni the Unicorn Tiger is included with each bike to add to the fun and to get kids excited to ride. Affordably priced and always a joy to pedal. ###section### Product Specs FRAME MATERIAL: 1020 Steel with 1-1/8” Integrated Head Tube WHEEL SIZE: 20" TOP TUBE LENGTH: 17.3" CHAIN STAY LENGTH: 14" HEADTUBE ANGLE: 69° SEAT TUBE ANGLE: 72° FORKS: 1020 Steel 1-1/8” Steerer tube BARS: Fairdale Macaroni, 1020 Steel STEM: Sunday Freeze, Front Load HEADSET: FSA, Sealed Integrated BRAKE MOUNTS: Welded BRAKES: Odyssey Springfield U-brake FRONT HUB: 36H, 3/8” Axle , Aluminum Shell, Looseball FRONT RIM: P-7X, 36-H, Aluminum, Single Wall, Pinned Joint REAR HUB: 36H, 14mm Axle, Aluminum Shell, Looseball Cassette REAR RIM: P-7X, 36-H, Aluminum, Single Wall, Pinned Joint TYRES: Sunday Current, 20 x 2.40" SPROCKET: 25t Steel CRANKS: 1-Piece, 115mm BB: Looseball, American PEDALS: Wellgo SEAT: Junior GEARING: 25/9 WEIGHT: TBC ###section### Product Highlights Full Size Bike with a Shorter Top Tube and geometry to Suit riders who are 4ft - 5ft 4" / 120cm -160cm Specifically designed for the smaller rider, just starting out in BMX Sealed Bearing Headset Responsive Odyssey U-Brake Adjustable railed seat for growth ###shogun-image-section###

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Stay Strong Reactiv 2 Expert Race Hubset - Black
  • £299.99

The Stay Strong Reactiv hubset consists of the Reactiv 10mm alloy fully sealed front hub with alloy female axle and the Reactiv alloy fully sealed rear hub with hollow axle, 6 Pawl, 180 points of engagement and alloy 7075 16T cog. ###section### Product Specs AXLE SIZE:  SPOKE HOLES:  BEARINGS: Sealed WEIGHT: TBC

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Stay Strong Reactiv 2 Race Hubset - Black/ 10mm Front
  • £299.99

The Stay Strong Reactiv hubset consists of the Reactiv 10mm alloy fully sealed front hub with alloy female axle and the Reactiv alloy fully sealed rear hub with hollow axle, 6 Pawl, 180 points of engagement and alloy 7075 16T cog. ###section### Product Specs AXLE SIZE: 10mm SPOKE HOLES: BEARINGS: Sealed WEIGHT: TBC

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Prime BlackEdition 60 Carbon Front Road Wheel - Lightweight}, Black
  • £299.99
  • RRP £449.99
  • Saving you £33

Prime BlackEdition 60 Carbon Front Road Wheel For the racer after an aerodynamic and durable wheel, the BlackEdition 60 Carbon Front Wheel is the ideal choice to get you to the front of the pack, thanks to its exceptional handling and reduced rolling resistance.Streamlined Aerodynamic PerformanceMeasuring 60mm deep and 27.5mm wide, you will achieve more speed for the same effort due to the rim contouring in a more linear fashion with the tyre for streamlined, aerodynamic performance.Road Racer, Time-Trialist & Triathlete OptimisedThe Prime BlackEdition 60 Carbon Front Wheel ticks all the boxes for the road racer, time-trialist or triathlete in their quest for victory and comes with a Prime QR skewer, Prime Carbon Brake Pads, tubeless valve and tape, 2 spare spokes and nipples. Since the release of the BlackEdition range in 2018, we've been working hard behind the scenes with Vitus Pro Cycling in search of the marginal gains that could help them in some of the UK's biggest races. The 2020 BlackEdition is the result.Lightweight RimWe've experimented with numerous types of resin and tested countless new lay ups before we settled on our new and improved BlackEdition rim. But, that's not all, we've upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new BlackEdition our best rim yet.Features: Rim Material: T700 UD carbon fibre Rim Width: 19mm (internal) 27.5mm (external) Rim Depth: 60mm Hubs: R010, CNC machined 6061 alloy hub body Spokes: DT Aerolite (non-drive), DT Aero Comp (drive side) Hub Bearings: 2 x 699 UCI approved Weight: 696g Backed by Prime Crash Replacement ProgrammeSpares (available separately):Prime Bearing Kits Prime BlackEdition CeramicSpeed Bearing Kit Prime R010 Front Hub Bearing Kit Spoke Length:Front Drive Side: 253mmFront Non-Drive Side: 253mmERD:519mmPrime Crash Replacement ProgrammeAt Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.Buy Prime Wheels from Chain Reaction Cycles, the World's Largest Online Bike Store.

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