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Prime BlackEdition 38 Carbon Road Rim Rims
  • £161.99
  • RRP £299.99
  • Saving you £46

Measuring a 38mm profile and 27.5mm width, this wide, aero rim is superbly streamlined for a speedy soar over a variety of under-wheel conditions. Tubeless-ready to meet the expectations of the modern all-rounder rider, it is equipped with 20 (front) and 24 (rear) spoke holes, giving way to a sturdy reinforcement when fully built.  Stiff, responsive and lightweight from its carbon build, the BlackEdition 38 Carbon Road Rim is the ideal pick for riders after a rim for any situation. 

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Prime SR1D QR Front End Caps Wheel Spares
  • £11.99

Genuine Prime replacement parts.

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Prime SR1D 15mm Front End Caps Wheel Spares
  • £11.99

Genuine Prime spare parts

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Prime SR1D QR Rear End Caps Wheel Spares
  • £11.99

Genuine Prime replacement parts.

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Prime Tool Roll Bike Bags
  • £12.99
  • RRP £29.99
  • Saving you £57

This tool roll is made from a multi-layer reinforced nylon material that's designed for maximum strength, while also being water-resistant. A perfect choice for storing your essential bike tools, this model is easy to use and provides quick and simple tool access when you need it. Coming complete with a high-quality WJ buckle that clips together, its secure and effective design makes finding and transporting your tools as easy as possible.

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Prime Primavera 50 Carbon Rim Brake Wheelset Wheel Sets
  • £769.99
  • RRP £899.99
  • Saving you £14

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 50 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 50 their best rim yet. Wider = Improved Performance The Prime Primavera 50 Carbon Wheelset features a 50mm deep aero rim profile to provide strong aerodynamic properties by reducing the amount of turbulence when the air meets the spokes. The Primavera 50 combines this with a wider rim profile to create a more linear contour between the tyre and rim interface, reducing rolling resistance and creating a greater contact patch for greater stability in corners. Greater Strength To Weight Ratio Built-up using an SR1, CNC machined 6061 alloy hub body and DT Swiss spokes, the Prime Primavera 50 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible.  Crush The Competition If you're wanting to beat all your personal bests, the Prime Primavera 50 Carbon Wheelset has everything you need to conquer the climb or wreck the competition on the flats.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Doyenne Shorty Saddle with Ti Rails Saddles
  • £54.99
  • RRP £59.99
  • Saving you £8

Developed to keep you supported in all-weather and surface conditions, this road bike saddle was designed with Team Wiggle Spectra. Prime has also kitted out this model with a stiff polycarbonate shell and Ti alloy rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressively low weight, the Prime Doyenne Shorty Saddle with Ti Rails is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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Prime Doyenne Shorty Saddle with Carbon Rails Saddles
  • £79.99
  • RRP £89.99
  • Saving you £11

Coming equipped with a hard-wearing water-resistant cover, this high-performance road bike saddle is designed to keep you supported in all-weather and surface conditions. Developed with Team Wiggle Spectra, this model is also kitted out with a durable polycarbonate shell and 3K carbon oval rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all-day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressively low weight, the Prime Doyenne Shorty Saddle with Carbon Rails is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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Prime Primavera 60 Carbon Rim Brake Rr Wheel Back Wheels
  • £479.99
  • RRP £549.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this rear wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Rear Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Rear Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet.   In The Box: 4 Spare Spokes & Nipples Tubeless Valves QR Skewers 10 Speed Spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Baroudeur Alloy Wheelset Wheel Sets
  • £219.99
  • RRP £249.99
  • Saving you £12

Benefitting from a strong and dependable KLM41 Super Alloy rim build, this versatile wheelset offers excellent durability on every mile. Thanks to its 19mm internal rim width and 26mm rim depth, it delivers smooth-rolling properties and is aerodynamic as you put the power down. Whether you're trying to improve your training sessions or clocking up the miles on an endurance ride, the updated Baroudeur is designed for performance. Tubeless Ready Alloy Wheelset Boasting a tubeless ready design, this wheelset allows you to run lower tyre pressures and enjoy increased traction, lower rolling resistance and fewer risks of flats. Prime has also equipped it with Star Ratchet hubs for superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Rim Brake Compatible Providing reliable braking possibilities without any unnecessary weight, this wheelset is rim brake compatible. This makes it easy for you to fit your favourite rim brakes and enjoy smooth braking, while also keeping weight to a minimum. Coming complete with strong J-Bend Pillar PDB1415 spokes and updated rim graphics, the Prime Baroudeur Alloy Wheelset is all set for wherever your next ride takes you.   In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Attaquer Disc Alloy Wheelset Wheel Sets
  • £329.99
  • RRP £374.99
  • Saving you £12

Ideally suited for hilly races, gravel and fast training rides, this wheelset comes equipped with two 6069 aluminium rims for the best balance of strength and durability on mixed terrains. Prime has also kitted out this updated model with a 21mm internal rim width and a 25mm rim depth for more balanced and consistent rolling performance. Another highlight is it's tubeless ready, so you can enjoy tubeless advantages such as lower rolling resistance, improved traction and fewer chances of punctures. Aerodynamic, Stiff and Reactive With the use of DT Swiss straight pull spokes, not only is aerodynamics improved, the Prime Attaquer Disc Alloy Wheelset is also stiffer and more reactive, so if you're in the market for a high-end alloy wheelset, look no further. Star Ratchet Hubs Another standout feature of this alloy road wheelset is its Star Rachet hubs. These provide superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tool-free freehub conversion is also possible. Optimal Braking Performance Disc brakes generate an incredible amount of stopping power, even in wet conditions, so you can fly up the hills and descend with confidence knowing that when you pair your favourite brakes to this set, you're going to get the control you need to succeed. This model is Centre Lock disc brake mount compatible. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 60 Carbon Rim Brake Fr Wheel Front Wheels
  • £389.99
  • RRP £449.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Front Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet.   In The Box: Prime Carbon Brake Pads Prime QR Skewer Tubeless Valve Spare Spokes x2 Nipples x2   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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