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Prime Doyenne Lightweight Alloy Handlebar Drop Handlebars
  • £49.99

Manufactured using 7050 alloy, and adorned with a sleek Black On Black finish the Doyenne Lightweight Handlebar will compliment even the most prestige road bike. 7050 aluminium offers better stress corrosion, cracking resistance and corrosion resistance when compared with most other alloys used in handlebars, it's also stronger, and stiffer meaning every ounce of energy is transfered into forward propulsion. The Compact design with 125mm drop and 70mm reach combines for a super comfortable hand position to suit every rider.

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Prime Lightweight Road Disc Thru Axle Through Axles
  • £9.99
  • RRP £14.99
  • Saving you £33

Featuring a leverless, low profile design for cleaner aesthetics and added security, these super-tough yet lightweight thru-axles tighten up with 6mm Allen key heads.  Available in a range of sizes, Prime has catered for the most common road bike lengths and thread pitches: Option   Type      Hub Size     Length  Thread Length   Thread Pitch  Weight    1         E-Thru    12x100mm   120mm       15mm                M12x1.5           24g   2         E-Thru    12x100mm   124mm       15mm                M12x1.5           25g   3         E-Thru    12x142mm   160mm       15mm                M12x1.5           28g   4         E-Thru    12x142mm   163mm       15mm                M12x1.5           29g   5         E-Thru    12x142mm   166mm       15mm                M12x1.5           30g   6         E-Thru    12x142mm   170mm       15mm                M12x1.5           30g   7         E-Thru    12x142mm   173mm       15mm                M12x1.5           31g  

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Prime Race Computer Mount Computer Mounts
  • £14.99
  • RRP £19.99
  • Saving you £25

This mount enables you to mount your cycle computer independently on your handlebars for easy visibility and use. Plus, it's machined from CNC aluminium for the ideal balance of strength at a low weight. Please Note: "Large" option required for use with larger screen bike computers such as Garmin 1000 models and above.

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Prime Noosa TT Aero Handlebar Aero Bars
  • £319.99
  • RRP £449.99
  • Saving you £29

Lightweight and Strong Manufactured using a high modulus carbon fibre construction, these bars are light, yet provide superb durability and strength. This construction offers you more precise handling, so that you'll be able to carry your speed into corners, saving valuble seconds in your pursuit for a new PB. The Noosa TT Aero Handlebars, allow for multiple adjustments in the armrests, base bar and extensions, meaning that dialing in your perfect position has never been easier.  Internally Routed Aero Handlebars Full internal brake and gear cable routing and Di2 compatibility means that these aero handlebars can be integrated easilly into your existing TT/Triathlon setup. 

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Prime Direct Stem Computer Mount Computer Accessories
  • £14.99
  • RRP £19.99
  • Saving you £25

Prime's Direct Stem Computer Mount puts your bike computer in plain sight, out in front of your bars without interfering with valuable bar space.  It has a sleek, lightweight aluminium design that integrates exquisitely with a wide variety of stems. Compatible Computers: Garmin Edge 200 Garmin Edge 500 Garmin Edge 510 Garmin Edge 520 Garmin Edge 800 Garmin Edge 810 Garmin Edge 820 Garmin Edge 1000 Garmin Edge 1030 Garmin Touring Plus Garmin Forerunner 310XT Garmin Forerunner 910XT Garmin Quick Release Kit

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Prime Primavera Aero Carbon Handlebar Aero Bars
  • £159.99

This high-quality aero handlebar features a high modulus carbon fibre construction, which makes it super-light at only 228g for the 42cm option. Its carbon build also ensures that riders benefit from exceptional strength, stiffness and precise handling when both training and competing.  Race-Ready Carbon Fibre Aero Bar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Internal Cable Routing and Di2 Compatible No stranger to the finer details, this aerobar is kitted out with internal cable routing as well as Shimano Di2 compatibility. This makes it easy for riders to hide their mechanical or electronic system cables inside its construction for further watt savings while also freeing up valuable space. Whether you're training or competing, the Prime Primavera Aero Carbon Handlebar is a great upgrade for performance-boosting aerodynamics, comfortable geometry and an ultra-lightweight design. Prime Test Results Prime carried out several tests when comparing this updated aero handlebar to its predecessor. You can find all the results below: - This revised Prime bar is 13% lighter when compared to the previous model. - On the vertical stiffness test this Prime bar has 20.5% less deformation and has 29.5% increased vertical stiffness. - On the horizontal stiffness test this Prime bar has 10.2% less deformation and has 11% increased horizontal stiffness. - On the rotational stiffness test this Prime bar has 17.5% less deformation and has 21.4% increased rotational stiffness. - On average this Prime bar is 20.6% stiffer with 16% less deformation.

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Prime Road Chain Catcher Chain Tools
  • £11.99

This chain catcher is developed for the rigours of modern road cycling. It features a hard-wearing alloy construction, which makes it durable and reliable on every mile of road. Prime has also equipped this model with an anodised finish for additional protection against corrosion when cycling in all-weather conditions. This makes it a strong choice of upgrade for preventing your chain from falling off on a double road crankset and getting stuck between your inner chainring and your bike's frame. It's perfect for protecting your frame as well as giving you a confidence boost, plus it weighs in at only 6g for lightweight and dependable performance. This component is recommended for use with "braze-on" type front derailleurs (or Braze-On Front derailleurs when used with a Band-On front derailleur adapter). It is installed between the front derailleur and your frame's seat tube. Manufacturer's Part Numbers: Black: PRCCB Gold: PRCCG Red: PRCCR

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Prime Lightweight Titanium QR Set Quick Release Skewers
  • £24.99
  • RRP £29.99
  • Saving you £17

Suitable for both road cycling and MTB riding disciplines, this versatile quick-release (QR) axle set is equipped with a low profile and a compact lever design for ease of use. In addition, this set also features Prime laser graphics for complementing your ride with a high-end finishing touch. One final highlight is they weigh in at only 46g, making them an incredibly lightweight choice of upgrade for your road or mountain bike. Manufacturer's Part Numbers: PLWTQRSS Black 100mm F / 130mm R

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Prime Primavera X-Light Carbon Handlebar Drop Handlebars
  • £75.00
  • RRP £149.99
  • Saving you £50

The race-ready Primavera X-Light features a stiff carbon construction with a high strength-to-weight ratio that will satisfy even the most weight-conscious rider. It ensures a strong and stable platform for you to maximise every pedal stroke while its flared design along the tops improves aerodynamics without adding any excess weight. Enhanced Comfort Keeping you poised on every run, the Primavera X-Light's triangular drop design heightens comfort while also allowing you to benefit from a greater feeling of control. This also provides you with a more tactile connection between your hands and the handlebars, so they feel like a natural extension of your limbs. Furthermore, its 125mm drop and 78mm reach are designed to keep you composed and comfortable as you battle for victory. This is an ideal choice of upgrade for racers and weight weenies alike. The Primavera X-Light can be used with out-front aero bars as long as the Prime's torque settings for clamping force (5Nm) are adhered to.  

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Prime RD010 BlackEdition Rear Hub Wheel Hubs
  • £49.99
  • RRP £99.99
  • Saving you £50

The freehub body has a superlight alloy construction and features our ABG (Anti Bite Guard) technology where an integrated reinforced steel rib has been incorporated to eliminate damage from driving forces placed on individual sprockets. The RD010 features 4 pawls and 26 point engagement which ensures superfast pick up for increased acceleration and positive engagement. A grease port for home maintenance will prolong bearing life and reduce service intervals.

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Prime R020 Freehub Body - ABG Freehubs
  • £19.99
  • RRP £24.99
  • Saving you £20

Additional features include 2x Premium Japanese sealed cartridge bearings and a grease port for home maintenance which will prolong bearing life.  

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Prime Doyenne 1-1/8"-1.5" Integrated Headset Headsets
  • £19.99

The Doyenne Headset features highly polished angular contact bearings to ensure smoothness, and the top cap is CNC machined from 6061 alloy and sealed to keep moisture away from the bearings. To protect the lower bearings, we've included a CNC machined 7075 alloy crown race.

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