SRAM Guide R Disc BrakeFeaturing a tried and tested four-piston caliper for the smoothest single-finger control, the Guide R Disc Brake is packed with state-of-the-art braking technologies to give you top-end performance on every single ride. Constructed from forged aluminium, this durable and lightweight disc brake can be positioned to your preferred distance using the Reach Adjust attachment system, letting you set it at the most comfortable point on your bar for your hand. As a result, you'll enjoy a more rider-tuned feel as you conquer your way from trail to trail.MTB Disc Brake with DirectLink LeverOther technology in the Guide R includes the DirectLink lever design that gives precise control with every squeeze and the PiggyBack brake fluid reservoir which gives excellent brake fluid management. Working perfectly in tandem with other SRAM components and designed for use on cross country (XC), trail, all mountain (AM) and free ride (FR) bikes, the Guide R Disc Brake is an excellent choice of disc brake from SRAM.Reach AdjustBrake lever fit and feel is a personal thing. Riders have individual positioning preferences, as well as unique hand sizes and finger lengths. Reach Adjust makes it easy to adjust your lever for maximum one-finger control for everyone.MatchMaker and MMX CompatibleSave weight and clutter on the bar with Matchmaker. It holds Avid levers, SRAM triggers, and various RockShox controls, all with one tidy, light, clamp--a dream come true for handlebar component footprint conservationists the world over. Available in two versions: Matchmaker X integrates the RockShox XLoc and is compatible with XX and X0 brakes. Standard Matchmaker is also available and works with any split-clamp design and RockShox PushLoc.PiggyBack ReservoirThe brake fluid reservoir on SRAM's latest lever design is optimized for both performance and ease of use. The PiggyBack Reservoir offers a simple, failsafe way to manage brake fluid, and also allows for ambidextrous lever placement—so you can switch your levers on the handlebar and run them moto without hassle.PURE BladderSRAM's brake lever design includes a reshaped bladder, called Pure, that helps regulate and reduce air bubbles. The bladder is specifically shaped to evacuate air from the lever and push the fluid exactly where it's needed. The result is improved back-pressure relief, which produces dependable braking power and consistency.SwingLinkSqueeze a SRAM brake lever and you notice it immediately. Less deadband. More positive pad engagement. A new cam system requires less lever throw to push the pads toward the rotor. That's great, but there's more to perfect braking performance than just power. You need control. Many brake systems minimize deadband—but at the cost of modulation. SwingLink solves that with its special cam shape. When the pads contact the rotor, power is modulated, avoiding that “on/off” brake feel. It's the perfect balance of power and precision.Features: Lever Blade Material: Stamped Aluminium Use: Mountain Bike (MTB), Cross Country (XC), All Mountain (AM) and Free Ride (FR) Brake Type: Hydraulic disc brake Pad Type: Steel-backed Caliper Type: Four-piston caliper Recommended MMC Clamp (Not Included): Stl(matteblk)bolt,blk clp Rotors Included: No Single or Pair: Single Weight: 392gBuy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
SRAM Guide R Disc BrakeFeaturing a tried and tested four-piston caliper for the smoothest single-finger control, the Guide R Disc Brake is packed with state-of-the-art braking technologies to give you top-end performance on every single ride. Constructed from forged aluminium, this durable and lightweight disc brake can be positioned to your preferred distance using the Reach Adjust attachment system, letting you set it at the most comfortable point on your bar for your hand. As a result, you'll enjoy a more rider-tuned feel as you conquer your way from trail to trail.MTB Disc Brake with DirectLink LeverOther technology in the Guide R includes the DirectLink lever design that gives precise control with every squeeze and the PiggyBack brake fluid reservoir which gives excellent brake fluid management. Working perfectly in tandem with other SRAM components and designed for use on cross country (XC), trail, all mountain (AM) and free ride (FR) bikes, the Guide R Disc Brake is an excellent choice of disc brake from SRAM.Reach AdjustBrake lever fit and feel is a personal thing. Riders have individual positioning preferences, as well as unique hand sizes and finger lengths. Reach Adjust makes it easy to adjust your lever for maximum one-finger control for everyone.MatchMaker and MMX CompatibleSave weight and clutter on the bar with Matchmaker. It holds Avid levers, SRAM triggers, and various RockShox controls, all with one tidy, light, clamp--a dream come true for handlebar component footprint conservationists the world over. Available in two versions: Matchmaker X integrates the RockShox XLoc and is compatible with XX and X0 brakes. Standard Matchmaker is also available and works with any split-clamp design and RockShox PushLoc.PiggyBack ReservoirThe brake fluid reservoir on SRAM's latest lever design is optimized for both performance and ease of use. The PiggyBack Reservoir offers a simple, failsafe way to manage brake fluid, and also allows for ambidextrous lever placement—so you can switch your levers on the handlebar and run them moto without hassle.PURE BladderSRAM's brake lever design includes a reshaped bladder, called Pure, that helps regulate and reduce air bubbles. The bladder is specifically shaped to evacuate air from the lever and push the fluid exactly where it's needed. The result is improved back-pressure relief, which produces dependable braking power and consistency.SwingLinkSqueeze a SRAM brake lever and you notice it immediately. Less deadband. More positive pad engagement. A new cam system requires less lever throw to push the pads toward the rotor. That's great, but there's more to perfect braking performance than just power. You need control. Many brake systems minimize deadband—but at the cost of modulation. SwingLink solves that with its special cam shape. When the pads contact the rotor, power is modulated, avoiding that “on/off” brake feel. It's the perfect balance of power and precision.Features: Lever Blade Material: Stamped Aluminium Use: Mountain Bike (MTB), Cross Country (XC), All Mountain (AM) and Free Ride (FR) Brake Type: Hydraulic disc brake Pad Type: Steel-backed Caliper Type: Four-piston caliper Recommended MMC Clamp (Not Included): Stl(matteblk)bolt,blk clp Rotors Included: No Single or Pair: Single Weight: 392gBuy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
SRAM Guide RS Disc BrakeWhile mainly suited for cross country (XC) riders, the Guide RS Disc Brake is more than capable of tackling trail, all mountain (AM), enduro and freeride adventures due to its exception power-braking features and design.Equipped with such advances as SwingLink, which offers superbly quick and strong brake pad engagement, Heat Shield to keep your caliper fluid cool under extreme pressures and Reach Adjust, which puts your levers at your optimum reach and comfort, the Guide RS Disc Brake offers brilliant braking experience from a no-nonsense aluminium and stainless steel build and S4-piston design.Reach AdjustBrake lever fit and feel is a personal thing. Riders have individual positioning preferences, as well as unique hand sizes and finger lengths. Reach Adjust makes it easy to adjust your lever for maximum one-finger control for everyone.SwingLinkSqueeze a new SRAM brake lever and you notice it immediately. Less deadband. More positive pad engagement. A new cam system requires less lever throw to push the pads toward the rotor. That's great, but there's more to perfect braking performance than just power. You need control. Many brake systems minimize deadband—but at the cost of modulation. SwingLink solves that with its special cam shape. When the pads contact the rotor, power is modulated, avoiding that “on/off” brake feel. It's the perfect balance of power and precision.MatchMaker and MMX CompatibleSave weight and clutter on the bar with Matchmaker. It holds Avid levers, SRAM triggers, and various RockShox controls, all with one tidy, light, clamp, it is a dream come true for handlebar component footprint conservationists the world over. Available in two versions: Matchmaker X integrates the RockShox XLoc and is compatible with XX and X0 brakes. Standard Matchmaker is also available and works with any split-clamp design and RockShox PushLoc.Please note: A clamp is not included with this item. Image is for demonstration purposes only.Features: Lever Blade Material: Aluminium Caliper Material: Aluminium Hardware Material: Stainless Steel Caliper Design: S4-Piston Brake Pads: SRAM Steel-backed, Organic compound Fluid: DOT 5.1 Mount: Ambidextrous Adjustment: Tool-free Reach Adjust, Banjo Adjust Clamp Included: No available separately Special Features and Technology: Piggyback Reservoir, MatchMaker X compatible, Bleeding Edge, Heat Shield, SwingLink, PURE Bladder, TPC Plus Other Features: Top-loading Pad Holder, Open System, Tool-Free Pad Replacement, Bend Zone Weight: 385gTechnologies: PiggyBack Reservoir: The brake fluid reservoir on SRAM's latest lever design is optimized for both performance and ease of use. The PiggyBack Reservoir offers a simple, failsafe way to manage brake fluid, and also allows for ambidextrous lever placement so you can switch your levers on the handlebar and run them moto without hassle. PURE Bladder: SRAM's new brake lever design includes a reshaped bladder, called Pure, that helps regulate and reduce air bubbles. The bladder is specifically shaped to evacuate air from the lever and push the fluid exactly where it's needed. The result is improved back-pressure relief, which produces dependable braking power and consistency. TPC Plus (Timing Port Closure): A hydraulic brake's timing port is the connection between the reservoir and the master cylinder bore. When the lever is squeezed, a cup seal passes this area and closes the port, which pressurizes the system. SRAM's new timing port closure system, called TPC Plus, features durable seals and an ultra-smooth cylinder bore finish producing dependable braking power and consistency. Bleeding Edge: Bleeding Edge technology makes bleeding brakes quick and simple. An updated fluid path and bleed porting make it easier to push fluid through the caliper. A dedicated bleed adapter plugs into the bleed port and seals the system to minimise air contamination and fluid loss. Heat Shield: The stainless-steel heat shields break the thermal connection between the pad and caliper body, reducing caliper fluid temperature by about 20C even in the most extreme testing conditions.Buy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
SRAM Guide RS Disc BrakeWhile mainly suited for cross country (XC) riders, the Guide RS Disc Brake is more than capable of tackling trail, all mountain (AM), enduro and freeride adventures due to its exception power-braking features and design.Equipped with such advances as SwingLink, which offers superbly quick and strong brake pad engagement, Heat Shield to keep your caliper fluid cool under extreme pressures and Reach Adjust, which puts your levers at your optimum reach and comfort, the Guide RS Disc Brake offers brilliant braking experience from a no-nonsense aluminium and stainless steel build and S4-piston design.Reach AdjustBrake lever fit and feel is a personal thing. Riders have individual positioning preferences, as well as unique hand sizes and finger lengths. Reach Adjust makes it easy to adjust your lever for maximum one-finger control for everyone.SwingLinkSqueeze a new SRAM brake lever and you notice it immediately. Less deadband. More positive pad engagement. A new cam system requires less lever throw to push the pads toward the rotor. That's great, but there's more to perfect braking performance than just power. You need control. Many brake systems minimize deadband—but at the cost of modulation. SwingLink solves that with its special cam shape. When the pads contact the rotor, power is modulated, avoiding that “on/off” brake feel. It's the perfect balance of power and precision.MatchMaker and MMX CompatibleSave weight and clutter on the bar with Matchmaker. It holds Avid levers, SRAM triggers, and various RockShox controls, all with one tidy, light, clamp, it is a dream come true for handlebar component footprint conservationists the world over. Available in two versions: Matchmaker X integrates the RockShox XLoc and is compatible with XX and X0 brakes. Standard Matchmaker is also available and works with any split-clamp design and RockShox PushLoc.Please note: A clamp is not included with this item. Image is for demonstration purposes only.Features: Lever Blade Material: Aluminium Caliper Material: Aluminium Hardware Material: Stainless Steel Caliper Design: S4-Piston Brake Pads: SRAM Steel-backed, Organic compound Fluid: DOT 5.1 Mount: Ambidextrous Adjustment: Tool-free Reach Adjust, Banjo Adjust Clamp Included: No available separately Special Features and Technology: Piggyback Reservoir, MatchMaker X compatible, Bleeding Edge, Heat Shield, SwingLink, PURE Bladder, TPC Plus Other Features: Top-loading Pad Holder, Open System, Tool-Free Pad Replacement, Bend Zone Weight: 385gTechnologies: PiggyBack Reservoir: The brake fluid reservoir on SRAM's latest lever design is optimized for both performance and ease of use. The PiggyBack Reservoir offers a simple, failsafe way to manage brake fluid, and also allows for ambidextrous lever placement so you can switch your levers on the handlebar and run them moto without hassle. PURE Bladder: SRAM's new brake lever design includes a reshaped bladder, called Pure, that helps regulate and reduce air bubbles. The bladder is specifically shaped to evacuate air from the lever and push the fluid exactly where it's needed. The result is improved back-pressure relief, which produces dependable braking power and consistency. TPC Plus (Timing Port Closure): A hydraulic brake's timing port is the connection between the reservoir and the master cylinder bore. When the lever is squeezed, a cup seal passes this area and closes the port, which pressurizes the system. SRAM's new timing port closure system, called TPC Plus, features durable seals and an ultra-smooth cylinder bore finish producing dependable braking power and consistency. Bleeding Edge: Bleeding Edge technology makes bleeding brakes quick and simple. An updated fluid path and bleed porting make it easier to push fluid through the caliper. A dedicated bleed adapter plugs into the bleed port and seals the system to minimise air contamination and fluid loss. Heat Shield: The stainless-steel heat shields break the thermal connection between the pad and caliper body, reducing caliper fluid temperature by about 20C even in the most extreme testing conditions.Buy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
SRAM Guide R Disc BrakeFeaturing a tried and tested four-piston caliper for the smoothest single-finger control, the Guide R Disc Brake is packed with state-of-the-art braking technologies to give you top-end performance on every single ride. Constructed from forged aluminium, this durable and lightweight disc brake can be positioned to your preferred distance using the Reach Adjust attachment system, letting you set it at the most comfortable point on your bar for your hand. As a result, you'll enjoy a more rider-tuned feel as you conquer your way from trail to trail.MTB Disc Brake with DirectLink LeverOther technology in the Guide R includes the DirectLink lever design that gives precise control with every squeeze and the PiggyBack brake fluid reservoir which gives excellent brake fluid management. Working perfectly in tandem with other SRAM components and designed for use on cross country (XC), trail, all mountain (AM) and free ride (FR) bikes, the Guide R Disc Brake is an excellent choice of disc brake from SRAM.Reach AdjustBrake lever fit and feel is a personal thing. Riders have individual positioning preferences, as well as unique hand sizes and finger lengths. Reach Adjust makes it easy to adjust your lever for maximum one-finger control for everyone.MatchMaker and MMX CompatibleSave weight and clutter on the bar with Matchmaker. It holds Avid levers, SRAM triggers, and various RockShox controls, all with one tidy, light, clamp--a dream come true for handlebar component footprint conservationists the world over. Available in two versions: Matchmaker X integrates the RockShox XLoc and is compatible with XX and X0 brakes. Standard Matchmaker is also available and works with any split-clamp design and RockShox PushLoc.PiggyBack ReservoirThe brake fluid reservoir on SRAM's latest lever design is optimized for both performance and ease of use. The PiggyBack Reservoir offers a simple, failsafe way to manage brake fluid, and also allows for ambidextrous lever placement—so you can switch your levers on the handlebar and run them moto without hassle.PURE BladderSRAM's brake lever design includes a reshaped bladder, called Pure, that helps regulate and reduce air bubbles. The bladder is specifically shaped to evacuate air from the lever and push the fluid exactly where it's needed. The result is improved back-pressure relief, which produces dependable braking power and consistency.SwingLinkSqueeze a SRAM brake lever and you notice it immediately. Less deadband. More positive pad engagement. A new cam system requires less lever throw to push the pads toward the rotor. That's great, but there's more to perfect braking performance than just power. You need control. Many brake systems minimize deadband—but at the cost of modulation. SwingLink solves that with its special cam shape. When the pads contact the rotor, power is modulated, avoiding that “on/off” brake feel. It's the perfect balance of power and precision.Features: Lever Blade Material: Stamped Aluminium Use: Mountain Bike (MTB), Cross Country (XC), All Mountain (AM) and Free Ride (FR) Brake Type: Hydraulic disc brake Pad Type: Steel-backed Caliper Type: Four-piston caliper Recommended MMC Clamp (Not Included): Stl(matteblk)bolt,blk clp Rotors Included: No Single or Pair: Single Weight: 392gBuy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
SwissStop Catalyst disc rotors deliver consistent brake torque over long durations where others experience gradual decline and brake fade. Due to extremely efficient thermal management Catalyst provides notably shorter stopping distances with very low wear rates under hard braking exceeding the current industry leaders. Optimum heat dissipation for maximum braking endurance and shortest stopping distances Reliable performance from cyclocross to downhill High durability even in he toughest conditions Lightweight 7075-T6 aluminium spider Highly efficient SUS410 stainless steel brake track UCI approved for use in road competition 6 bolt or centrelock fitment 110-198g
Fulcrum Red Zone XLR Disc Front MTB WheelThis high-quality front MTB wheel features a rock-solid aluminium rim construction, which makes it more than capable of withstanding all the knocks and bumps that are associated with long days in the mountains. Designed for strength and durability, this rear wheel is also light and reactive at the same time. Fulcrum has also equipped this model with tubeless tyre compatibility, so riders can benefit from maximum stability even at high speeds and on any terrain. Its milled rim also delivers a high value of lateral stiffness and wheel reactivity. Coming complete with red and white Fulcrum graphics, this is a great choice of upgrade for riders who want a rear-wheel that looks as awesome as it performs, wherever the next off-road adventure takes them.Features: Material: Aluminium Use: MTB Bolt: 6-bolt Axle: 15x110mm Brake Type: Disc Wheel Size: 26" Tubeless Ready: Yes Single or Pair: Single front wheelBuy Fulcrum Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.
Avid BB7 Road S Mechanical Disc BrakeThis Mechanical Disc Brake from Avid is designed for use with road cycling and benefits from Tri-Align Caliper Positioning technology that makes installing and adjusting your brakes hassle-free. Benefiting from durable stainless-steel construction and anodized finish make it right at home on any road-disc build.Features:Intended Use: Cyclocross (CX)/Urban/RoadCaliper Design: Mechanical, Forged 2-piece AluminiumFinish: Black AnodizedRotor: Not IncludedPad: Organic with Steel Backing PlatesAdjustment: Dual Knob Pad Adjustment, Tri-Align Caliper Positioning SystemCompatible with: Red, Force, Rival, and Apex levers.Weight: 197g, Caliper OnlyPart No: DB-BLBG-7RS-A1Technologies:Tri-Align™ Caliper Positioning System™: Another original Avid technology making your life better—there’s never been an easier brake to install and adjust. With Avid’s Tri-Align™Caliper Positioning System™, aligning the caliper to the rotor literally takes seconds. Just loosen the CPS™ bolts a little, and then squeeze the brake lever while re-tightening the bolts. Perfect caliper alignment—just like that.Buy Avid Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
Shimano 105 R7070 Road Disc Brake CaliperThis exceptional replacement Road Disc Brake Caliper from Shimano is designed for use with the Shimano R7000 brake system. This caliper benefits from optimised braking modulation, power and control when taking on challenging runs, which require a lot of aggressive braking.Superb Heat Dissipation, Reliable Power and Easy to MaintainThe R7070 caliper design dissipates heat superbly, which is complimented greatly by the exceptional temperature control of the Shimano mineral oil brake fluid. If you want a top-quality brake caliper that is powerful, reliable, easy to maintain and will outperform most on the market, then the 105 R7070 is a great option.Features: Use: Road Material: Aluminium Best Suited Brake Lever: Shimano 105 R7000 Brake Mount Type: Flat Mount Brake Type: Hydraulic disc brake Pistons: 2x pistons Compatible Brake Fluid: Shimano Mineral OilSingle or Pair: SingleWeight: 138g (approx.)Part No: BR-R7070-RClick HERE to check out the Shimano Brake Reference Guides.Buy Shimano Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
Shimano 105 R7070 Road Disc Brake CaliperThis exceptional replacement Road Disc Brake Caliper from Shimano is designed for use with the Shimano R7000 brake system. This caliper benefits from optimised braking modulation, power and control when taking on challenging runs, which require a lot of aggressive braking.Superb Heat Dissipation, Reliable Power and Easy to MaintainThe R7070 caliper design dissipates heat superbly, which is complimented greatly by the exceptional temperature control of the Shimano mineral oil brake fluid. If you want a top-quality brake caliper that is powerful, reliable, easy to maintain and will outperform most on the market, then the 105 R7070 is a great option.Features: Use: Road Material: Aluminium Best Suited Brake Lever: Shimano 105 R7000 Brake Mount Type: Flat Mount Brake Type: Hydraulic disc brake Pistons: 2x pistons Compatible Brake Fluid: Shimano Mineral OilSingle or Pair: SingleWeight: 138g (approx.)Part No: BR-R7070-RClick HERE to check out the Shimano Brake Reference Guides.Buy Shimano Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
Shimano XTR M900 Ice Tech Freeze CL Disc RotorUpdated and enhanced with latest performance-enhancing technologies, the XTR M900 Ice Tech Freeze Centre Lock (CL) mountain bike (MTB) disc brake rotor sits at the very top of Shimano’s range, giving you-market-leading stopping power. Bringing you consistent speed control on long descents and in all conditions, you’ll be able to raise the limits of your riding ability. Efficient Heat Dispersing Brake DiscThe Ice Tech Freeza construction sheds heat faster and more efficiently than ever before, ensuring that your brakes feel the same coming into the first corner as they do when exiting the final rock garden at the bottom of the mountain.Features: Material: Rotor: Stainless Steel, Aluminium; Rotor: Aluminium Mount Type: Centre Lock (CL) Use: Cross Country, Marathon, Trail Brake Compatibility: All Shimano XTR and XT hydraulic disc brakes Brake Pad Compatibility: Resin, Metal Ice Technology Freeza (Radiator Fin): Yes Weight: 149g (203mm), 133g (180mm), 108g (160mm), 90g (140mm) Manufacturer's Part Numbers:140mm: RTMT900SS 160mm: RTMT900S180mm: RTMT900M203mm: RTMT900LTechnologies:IceTech Freeza: Ice Technologies combined with Freeza disc brake rotor construction rapidly dissipates heat for more consistent braking performance in extreme conditions, longer pad life, and less brake fade and noiseCentre Lock: The Centre Lock system makes an easy rotor installation possible with spline mount and a lock ring. The lock ring mounting system reduces the total working hours by shortening the amount of time of both installation and de-installation. Also, the secure fixing by the spline mount enhances precision and rigidity while improving braking efficiencyA 2-year warranty is offered with all Shimano products from Chain Reaction Cycles (3 years on Dura-Ace and XTR products).Buy Shimano Components from Chain Reaction Cycles, the World's Largest Online Bike Store.
Shimano XTR M900 Ice Tech Freeze CL Disc RotorUpdated and enhanced with latest performance-enhancing technologies, the XTR M900 Ice Tech Freeze Centre Lock (CL) mountain bike (MTB) disc brake rotor sits at the very top of Shimano’s range, giving you-market-leading stopping power. Bringing you consistent speed control on long descents and in all conditions, you’ll be able to raise the limits of your riding ability. Efficient Heat Dispersing Brake DiscThe Ice Tech Freeza construction sheds heat faster and more efficiently than ever before, ensuring that your brakes feel the same coming into the first corner as they do when exiting the final rock garden at the bottom of the mountain.Features: Material: Rotor: Stainless Steel, Aluminium; Rotor: Aluminium Mount Type: Centre Lock (CL) Use: Cross Country, Marathon, Trail Brake Compatibility: All Shimano XTR and XT hydraulic disc brakes Brake Pad Compatibility: Resin, Metal Ice Technology Freeza (Radiator Fin): Yes Weight: 149g (203mm), 133g (180mm), 108g (160mm), 90g (140mm) Manufacturer's Part Numbers:140mm: RTMT900SS 160mm: RTMT900S180mm: RTMT900M203mm: RTMT900LTechnologies:IceTech Freeza: Ice Technologies combined with Freeza disc brake rotor construction rapidly dissipates heat for more consistent braking performance in extreme conditions, longer pad life, and less brake fade and noiseCentre Lock: The Centre Lock system makes an easy rotor installation possible with spline mount and a lock ring. The lock ring mounting system reduces the total working hours by shortening the amount of time of both installation and de-installation. Also, the secure fixing by the spline mount enhances precision and rigidity while improving braking efficiencyA 2-year warranty is offered with all Shimano products from Chain Reaction Cycles (3 years on Dura-Ace and XTR products).Buy Shimano Components from Chain Reaction Cycles, the World's Largest Online Bike Store.