Whether you're adventuring into the countryside or commuting from A to B on the back roads, this handlebar tape offers smooth and reliable grip on every ride. It features Prime's Super Anti-Slippery Technology, which allows you to benefit from its superior grip in all weather conditions. Prepared for the elements, this model comes complete with anodised alloy screw-in bar end plugs and finishing strips, making them resistant to corrosion. One final benefit is this version's 3.5mm thickness, which soaks up vibrations and shocks from the road and gives you a smoother riding experience. In The Box 2x Rolls 2x Finishing Strips 2x Anodised alloy screw in bar end plug
With a bigger range and a smoother gear progression, SRAM's XDR 12 speed groupset is a real game-changer, and now, with Prime's 343 XDR Freehub, you can convert your current hub to 12 speed and enjoy all the benefits that go with it.
Whether you're spending the weekend exploring the countryside or planning your next epic gravel adventure, this wheelset is developed for smooth and dependable rolling performance. Benefitting from a high-quality 6066 aluminium rim construction, this model offers a fantastic balance of strength and durability for handling the demands associated with travelling across mixed terrain conditions on your gravel bike. Developed with Team Spectra, this wheelset uses a rim that's designed and tested in house, so that riders can enjoy a confident and secure ride that's backed up by extensive research and development. Tubeless Ready Gravel Wheelset Built for the challenges of modern gravel adventure riding, this wheelset is kitted out with tubeless ready rim technology. This means that you can enjoy tubeless advantages such as the ability to run lower tyre pressures for increased stability on rough terrain conditions, lower rolling resistance and fewer chances of flats or punctures. With a 26mm internal rim width and a 28mm rim depth, it is ideal for gravel riding and training as well as for riders who want to use wider tyres. Star Ratchet Hubs Providing gravel riders with superior reliability, this wheelset is equipped with Star Ratchet Hubs that offer greater dependability due to each of the ratchets engaging simultaneously every time. Another highlight is this model's incorporated notch, where the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. This makes the Prime Orra 650B Alloy Gravel Wheelset a perfect choice of upgrade for a wide range of gravel riding disciplines. Please note: This wheelset is only compatible with tubeless tyres. In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Lightweight Rim We’ve experimented with numerous types of resin and tested countless new lay ups before we settled on our new and improved BlackEdition rim. But, that’s not all, we’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new BlackEdition our best rim yet. Wider = Improved Performance The Prime BlackEdition 50 Carbon Wheelset features a 50mm deep aero rim profile to provide strong aerodynamic properties by reducing the amount of turbulence when the air meets the spokes. The BlackEdition 50 combines this with a wider rim profile to create a more linear contour between the tyre and rim interface, reducing rolling resistance and creating a greater contact patch for greater stability in corners. Greater Strength To Weight Ratio The Prime BlackEdition 50 is hand built with the 7075 alloy bodied R010 hubset that features 4 pawls with 26 points of engagement for instant acceleration and positive engagement. The R010 hubset takes advantage of straight pull spokes to create a stiffer wheel that produces a greater strength to weight ratio, saving valuable grams for weight-conscious riders. Crush The Competition If you're wanting to beat all your personal bests, the Prime BlackEdition 50 Carbon Wheelset has everything you need to conquer the climb or wreck the competition on the flats. In The Box: Prime carbon brake pads Prime QR skewers Tubeless valves x 2 Tubeless tape (Installed) Spare spokes x 4 Nipples x 4 10-Speed adapter Spares (available separately) Prime Bearing Kits https://www.wiggle.co.uk/prime-blackedition-ceramicspeed-bearing-kit/ https://www.wiggle.co.uk/prime-r010-front-hub-bearing-kit/ https://www.wiggle.co.uk/prime-r010-rear-hub-bearing-kit/ https://www.wiggle.co.uk/prime-rd010-r010-freehub-bearing-kit/ Prime Freehubs https://www.wiggle.co.uk/prime-xdr-freehub/ https://www.wiggle.co.uk/prime-r010-r020-freehub-body-campagnolo/ https://www.wiggle.co.uk/prime-rd010-r010-freehub-body-abg/ Prime Crash Replacement Programme When you purchase a new set of Prime wheels, you will automatically join the brand's lifetime crash replacement policy. Please note, this is only available to the original owner, and you will need to provide the manufacturer with evidence of your original order number.
Developed with Team Spectra, this rear wheel comes equipped with a T800 unidirectional (UD) carbon fibre rim build, which makes it stiff and responsive while keeping the overall weight reduced to a minimum. Prime has also put this model through its CFD testing process, which tests multiple sizes and shapes before coming up with the perfect blend of strength, weight and aerodynamics. This is the final result that's fine-tuned for giving your ride a performance upgrade. Tubeless Ready Carbon Rear Wheel Specifically designed for modern time trial (TT) and triathlon (Tri) racing disciplines, this rear wheel is kitted out with tubeless ready technology. This means that you'll enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, lower rolling resistance and fewer chances of flats or punctures. Star Ratchet Hub This rear wheel features a Star Ratchet hub for superior reliability due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Another highlight is tool-free freehub conversion is also possible for hassle-free future upgrades and changes to your setup. Centre Lock Disc Brake Ready The Prime Primavera 85 Carbon Disc Rear Wheel comes equipped with Centre Lock disc brake mount compatibility, so you can fit your favourite hydraulic disc brakes and benefit from powerful and consistent braking performance. Coming complete with straight-pull DT Aerolite and DT Aero Comp spokes for excellent strength and dependability, this rear wheel is all set for race day. In The Box: 2 spare spokes & nipples Tubeless Valve QR Skewer 10 speed spacer QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is designed for flat road races as well as time trial and triathlon racing. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 56 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 38 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 38 their best rim yet. Wider = Improved Performance The Prime Primavera 38 Carbon Wheelset features a 38mm deep aero rim profile to deliver benefits across multiple yaw angles. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 38's aerodynamic properties. Greater Strength To Weight Ratio Built up using the R010 CNC machined 7075 hubset and DT Swiss straight pull spokes the Prime Primavera 38 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 38 Carbon Wheelset is the wheelset you need to tame any terrain. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Engineered for the demands of modern road cycling, this versatile wheelset benefits from a strong and dependable KLM41 Super Alloy rim build for excellent durability on every mile. Thanks to its 19mm internal rim width and 26mm rim depth, it offers smooth-rolling properties and is aerodynamic as you put the power down. Whether you're clocking up the miles on a training ride, racing for the finish line in an event or exploring new routes on the road, the updated Baroudeur is designed for performance. Tubeless Ready Alloy Wheelset Boasting a tubeless ready design, this wheelset allows you to run lower tyre pressures and enjoy increased traction, lower rolling resistance and fewer risks of flats. Prime has also equipped it with Star Ratchet hubs for superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Centre Lock Disc Brake Compatible Developed for a smoother and more consistent ride, this wheelset is kitted out with Centre Lock disc brake mount compatibility. This makes it easy to install your favourite hydraulic disc brakes and benefit from powerful stopping power wherever your next ride takes you. The Prime Baroudeur Disc Alloy Wheelset is a perfect upgrade for taking your road performance up a notch. In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
The SSC Super Mud is designed for the muddiest of CX races, thanks to the exceptional tread pattern, which sheds through mud with ease and offers excellent lateral control. A latex inner tube lowers the rolling resistance and at the same time offers better puncture protection. Hand-built in France using a natural cotton casing these tyres come factory installed with a highly water-resistant sidewall coating.
Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirectional (UD) carbon fibre construction for the best balance of stiffness and low weight performance on your road bike. Thanks to its impressively lightweight carbon design, this model is a featherweight option for riders who want to maintain the edge in pursuit of victory, where every gram counts when charging for the finish line. Race-Ready Carbon Fibre Handlebar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Sharing the same drop shape as Primavera Aero bars, this model is designed for better comfort and grip when on the drops. Prime has also given it an ergonomic palm area on the tops to relieve pressure on your hands.
Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.
Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.
Specifically designed for the demands of modern road cycling, this front hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This front hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.
Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.
Specifically designed for the demands of modern road cycling, this front hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This front hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.
Specifically designed for the demands of modern road cycling, this front hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This front hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.