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SRAM Force eTap AXS 2x 12Sp Groupset Groupsets
  • £984.00

SRAM Force eTap AXS offers all of the advancements available, including more range and a smoother gear progression and the simplicity of eTap shift logic -so that you're always in the right gear. AXS allows you to easily personalize the groupset right from your phone and enable your choices while riding. Orbit technology offers next-level chain management for all the places a drop-bar bike can go. Add exceptional disc brake performance from our award-winning eTap wireless drivetrain platform, and it’s true innovation, for true advancement.

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SRAM Red eTap AXS 1x 12Sp Groupset Groupsets
  • £979.99
  • RRP £1453.00
  • Saving you £33

Offering more range, a smoother gear progression, and the simplicity of eTap shift logic - you're always in the right gear. AXS allows you to easily personalize the groupset right from your phone and enable your choices while riding. Orbit technology offers next-level chain management for all the places a drop bar bike can go. Technologies: CHANGING SHIFT MODES DURING A RIDE - So you want to use an enhanced shift mode (Compensating or Sequential) and switch back to manual shifting mid-ride? You can do that in less than a second (seriously) without ever touching your smart phone. NO WORRIES RIDING ROUGH ROADS - eTap AXS rear derailleurs all come equipped with Orbit™ fluid dampers on the pulley cage for a quiet ride and outstanding chain security. Here’s the secret to how you service it… do nothing. It never requires any maintenance. GETTING A PERFECT BRAKE LEVER FIT AND FEEL IS EASY - Hidden under the top of eTap AXS brake hoods is a brake lever Contact Point Adjustment feature.

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SRAM Red AXS DUB Powermeter Power Meter Chainsets
  • £969.99
  • RRP £1125.00
  • Saving you £14

Equipped with premium DZero power measurement technology, this innovative chainset uses ANT+ and Bluetooth BLE to send accurate readings to your compatible device, allowing you to make the adjustments needed to hit your targets. Comprised of an aluminium chainring and carbon crankarm, this lightweight and reliable 12 speed model features X-Range technology for added strength and durability and a DUB compatible bottom bracket, allowing you to fit it to most frame types.  Held inside the crankarm, the meter gives super-accurate readings to within +/-1.5% while staying protected from bumps, shocks and moisture, making it the ideal training aid for the performance-focused rider.

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Shimano Ultegra R8000 11 Speed Groupset Groupsets
  • £959.99
  • RRP £1099.99
  • Saving you £13

It was never going to be easy to improve on the Ultegra 6800 but there are clear improvements with its aesthetics and performance. Shimano has evolved the Ultegra series, which hugely benefits from the joys of its bigger brother's technology, Dura-Ace R9000. Infused with state-of-the-art technology, the Shimano Ultegra R8000 groupset is superbly stiff, light, and responsive. This Ultegra groupset is a major upgrade on any racing or training road bike. Shimano Ultegra R8000 Hollowtech II Crankset This FC-R8000 Hollowtech II Crankset will make sure you transfer power into speed. With the added bonus of offering weight reduction without sacrificing stiffness, this crankset supports a wide range of gear combinations to suit the fastest downhill section and the steepest mountain pass. The crankarm is redesigned to provide your bike with a fine aesthetic upgrade. Features: Bolt Circle Diameter: 4x110mm asymmetric Chainline: 43.5mm New 4-arm design for a stiff, lightweight performance Hollowtech II construction Hollowglide chainrings 11-Speed Compatible Same bolt circle diameter for compact and traditional double chainsets means that one crankarm fits all chainring sizes Weight: 681g (52-36T), 674g (50-34T) Dual Control Shifters Set STI Ultegra R8000 Offering an increase in accuracy and shifting precision, these Dual Control Levers have a greater reach for adjusting your break and gear levers. The internal shifting unit is updated to offer quick and intuitive shifting. *Please Note: Supplied with inner Gear cables only and does not include brake cables. Features: Material: Carbon Fibre (brake lever) Shift Cable: Polymer coated Ergonomic design with greater reach Light action, define click engagement, vivid index shifting Updated internal shifting unit Powerful and controllable braking system Weight: 438g (Set) Ultegra Rear Derailleur R8000 The RD-R8000 reduces shifting effort at the lever whilst retaining a quick and precise response. Featuring integrated Shadow RD Technology with its race-proven, low-profile design, the rear derailleur is more compact and fits closer to the frame, ensuring less damage in a crash. Features: Shadow RD Technology Precise and accurate shifting Weight: 200g (Short Cage) Ultegra Front Derailleur R8000 The FD-R8000 evolves to provide an ultra-smooth shifting action that flawlessly moves your chain up and down whenever required. with zero delays, you can enjoy a shift that is crisp and concise. Features: Mounting Type: Braze-on Newly designed pull arm for more direct and easy shifting Weight: 92g Ultegra Brake Set R8000 Enhanced with a new, sleek design, the Ultegra caliper brake has narrower gaps between the arms for a reduced profile and compatibility with 28c tyres. The stabiliser between the axles improves braking performance by delivering clear contact to bring you to a balanced stop. Features: Balanced stopping action Smooth and light operation with increased modulation Compatible with up to 28c tyres Weight: 360g (Set) 11-Speed R8000 Ultegra Cassette At the heart of Shimano's 'rider-tuned philosophy' lies their belief in offering superior choice. With a huge range of cassette options, you'll conquer any terrain. Features: Speed: 11-Speed Tooth Count: Separate 11-28T, 11-25T and 11-32T options Weight: 232g Shimano HG701 Ultegra and XT 11 Speed Chain   Featuring a durable stainless steel build with a range of performance-enhancing technologies, the Shimano HG701 Ultegra and XT 11 Speed Chain offers smooth, crisp shifting for both road cycling and mountain bike (MTB) riding. Speed: 11-Speed Links: 114 Weight: 257g Technologies: Shadow RD: Traditional derailleurs extend wider than the profile of your bike. With its low-profile design, Shadow RD is a more compact derailleur that fits closer to the frame, with more direct cable routing. Shadow RD maintains a consistent distance to the cassette for increased shift stability. The reduced body width creates a sleek and smooth appearance, ensuring less damage in a crash. Please note that this groupset does not come supplied with outer cables. Front mech support plates not included. A 2-year warranty is offered with all Shimano products.  

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Token Ventous 36mm Disc All-Road Wheelset Wheel Sets
  • £920.00
  • RRP £1099.99
  • Saving you £16

Built from carbon fibre for a strong and supple form as you attack the asphalt, the rims on this pacy pairing maintain a steady and consistent run when hitting top speeds. At 36mm deep, the rims provide impressive crosswind stability, while the 20mm internal width delivers brilliant balance and composure on every ride.  Pacy and Powerful Carbon Road Wheels Bolstered by Pillar Wing 21 Straight spokes with external nipples, a strong and sturdy experience is assured when this wheelset is pushed to its potential. Spinning on D1 hubs with Premium bearings, this premium set rotates with minimal friction and maximum support to give a quality ride feel. The rear hub also utilises a Shimano 10/11-speed freehub for added thrust as you tackle trickier routes and steeper inclines.  Coming tubeless-ready and disc brake-compatible, this high-performance Token wheelset provides unrivalled control when cornering at pace and gives unrivalled stopping power when you need to reel in your speed. An excellent pair of wheels for the rampant road rider, this Ventous set is a stunning choice for the speed-focused cyclist.

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SRAM Force eTap AXS 1x12 Disc Brake Groupset Groupsets
  • £914.00

With the SRAM Force eTap AXS groupset, you can easily personalise it right from your phone and enable your choices while riding. Orbit technology offers next-level chain management for all the places a drop-bar bike can go. Add exceptional disc brake performance from SRAM's award-winning HRD platform and this groupset brings you true innovation, for true advancement. In the Box: 1x SRAM Force eTap AXS complete front brake lever with flat mount caliper 1x SRAM Force eTap AXS complete rear brake/shifter lever with flat mount caliper 2x SRAM Centerline XR disc rotors 160mm, 6 bolt brake rotor mount 1x Force eTap Rear Derailleur 1x eTap battery pack 1x charger 1x quick start guide Please Note: As this drivetrain groupset is designed for use with a 1x12 drivetrain (ie a chainset with one chainring) there is no front derailleur included. Please Also Note: This drivetrain groupset does not come with a chainset, chain or cassette, these additional 12-Speed components must be purchased separately.

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Campagnolo Shamal Ultra C17 Clincher Wheelset Wheel Sets
  • £899.99
  • RRP £1017.99
  • Saving you £12

The Campagnolo Shamal Ultra C17 is the very first complete wheelset with each component in its build being specifically designed as a complete unit to ensure unparalleled efficiency and performance. This model has continued to introduce new technologies that would change the way aluminium performance wheels were produced. So advanced was the Shamal in its early stages, that it was found also in World Tour competition often and to this day is still perhaps the most race-ready aluminium wheelset available. The modern Campagnolo Shamal Ultra C17 Clincher includes all of the aforementioned technologies and represents years of solid research and development that culminates in the updated version of this prestigious line of wheels. This wider profile meets the C17 standard and is perfect for use with the increasingly popular tyre sizes. The updated Shamal was studied specifically to increase compatibility with 25 and 28mm road tyres. This rim/tyre interface proves to be more aerodynamic when compared to the same size tyres mated to a C15 rim. The C17 also allows for a more surefooted grip on the road in addition to increased comfort while increasing rigidity and thus reactivity at the same time thanks to its wider stance and optimised material usage. The advanced Shamal Ultra C17 represents the same fantastic performance that has made it THE go-to aluminium race wheel for the better part of two decades while adding more versatility and performance. Technologies: MoMag™ "Mounting Magnet" System: No holes on the rim means that the rim is uniform at every point, free from stress points or zones of weakness and, for the clincher profiles no rim tape is required, reducing the overall weight. The advantages are immediately clear: greater rim lifetime, greater resistance to fatigue, the possibility to give the spokes greater tension, and greater stiffness which, in terms of performance, mean greater reactivity and acceleration. But that’s not all. The advantages also include extremely quick and simple maintenance and spoke replacement. All to the benefit of cyclists who choose Campagnolo®. G3 Spoke System: When compared to a traditional wheel, Campagnolo’s G3 assembly architecture improves energy transfer, reduces the stress on the spokes, and increases lateral rigidity. G3 refers to groups of three parallel straight-pull spokes, which are arranged in a 2:1 ratio, so one side of the wheel has twice as many spokes as the other.

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Rotor 2INPOWER DM ROAD 170 mm Cranksets
  • £899.99
  • RRP £1098.99
  • Saving you £18

Whether you're competing, training or wanting to take your riding performance to an all-time high, this state-of-that-art model offers some of the most advanced recording technologies possible. Easily connect to your smartphone or cycling device via Bluetooth Smart or ANT+ and export your data for training analysis with platforms such as TrainingPeaks.com. Improve your pedal stroke performance thanks to its higher data sampling rates which are achieved by recording power via 4 sets of opposing gauges. Both your left and right legs are independently measured to provide accurate data about your pedal stroke balance, power output, cadence and torque effectiveness. You will be able to see exactly where you need to up your game in terms of essential improvements thanks to the dual leg measurement showing the individual performance in each of your legs. This model is a powerful tool for measuring your unique pedalling biomechanics via the Rotor Power application. You can access real-time performance rich data including proprietary metric Torque 360, Optimum Chainring Angle (OCA) and a recommendation of your Optimal Chainring Position (OCP). Direct mountable, this model includes a clever spline interface between your crank arm and chainrings for superior stiffness and direct transfer of your pedalling torque. With a user-friendly setup and straight-forward calibration with a  rechargeable battery life of up to 250 hours which can easily be charged via a magnetic connector, this is the ultimate choice of power meter crankset for pushing your road cycling performance to the top. Technologies: Data Transmitted: Power, cadence, balance, torque effectiveness and pedal smoothness for each leg via standard ANT+™ protocol and Bluetooth Smart®. L/R independent or combined pedal analysis using Optimum Chainring Angle (OCA) and TORQUE 360 metrics in the User Software environment and the ROTOR Power app for smartphones.   Specs: Head Unit: ANT+, Bluetooth® Smart; compatible ANT+ head units: http://www.thisisant.com/directory Analisys software: Trainingpeaks.com/ROTOR Software: ROTOR 2INpower app, ROTOR 2INpower User Software Q-Factor: 147.5 mm Chain line: 43.5 mm Sizes available: 165 / 170 / 172.5 / 175 mm Spider available: ROTOR Direct Mount chainrings, oval and round Battery Specifications: Rechargeable Li-ion + USB cable Estimated Battery Life: 250 hours riding time Water Resistance: IPX7 Strain Gauges: 4 gauges in the axle and 4 in the right crank arm Wireless Technology: ANT+ 2.4 Ghz/ Bluetooth® Smart Compatibility: BB30 / PF30 / PF30 BBright / BB386 / BSA / ITA / BB Weight: 775 g (596 g without chainrings)

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Prime Primavera 38 Carbon Rim Brake Wheelset Wheel Sets
  • £899.99

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 38 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 38 their best rim yet. Wider = Improved Performance The Prime Primavera 38 Carbon Wheelset features a 38mm deep aero rim profile to deliver benefits across multiple yaw angles. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 38's aerodynamic properties. Greater Strength To Weight Ratio Built up using the R010 CNC machined 7075 hubset and DT Swiss straight pull spokes the Prime Primavera 38 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 38 Carbon Wheelset is the wheelset you need to tame any terrain.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Fulcrum Rapid Red Carbon Wheelset Wheel Sets
  • £899.99
  • RRP £1399.99
  • Saving you £36

Specifically designed for gravel riding, this versatile wheelset is perfect for spending the weekend exploring backroads and countryside adventures. It features a high-quality full-carbon rim construction, which makes each wheel durable and stiff, while also keeping the weight impressively low. Fulcrum has also given each wheel a unidirectional (UD) carbon fibre finish, making it look as awesome as it performs. Coming complete with an aerodynamic profile and a range of technologies including Tubeless Ready and 2-Way Fit, this model is a great choice of upgrade for conquering every mile on your gravel bike. Carbon Fibre Gravel Bike Wheelset Fulcrum Rapid Red Carbon: discover new horizons fast. The Rapid Red family of wheels now boasts a set of wheels dedicated to those who want to discover new terrains and new trails, with a touch of extra speed. Fulcrum has applied the technological know-how from their top-of-the-range wheels to develop the reactive, light, and reliable Fulcrum Rapid Red Carbon, for gravel (and for whatever gravel means to you). Lightness and reactivity are guaranteed by the S-Shape asymmetrical profile carbon rim. This technology improves the balance between the tension of the spokes. The optimised balance ensures long-term performance levels. Moreover, the unique shape of the rim profile increases stiffness by 2.5% compared to a traditional U-shaped profile. 2-Way Fit Ready To achieve maximum performance with tubeless tyres, the Rapid Red Carbon features a tubeless-specific non-drilled bridge: 2-Way Fit. The non-drilled bridge has a C-Lux Finish, a mirror-like finish that makes it easier to install the tyre. The wheel assembly is completed with Fulcrum's patented Mo-Mag technology, which uses a simple and ingenious solution to seat the nipple on the rim hole with a magnet. The rim has a 30mm high profile with a mini-hook system that extends its compatibility with a wider range of pressures (the only limit is the one given by the tyre). Moreover, Fulcrum’s dimensional precision guarantees greater safety against the tyre rolling off the rim at low pressures, thanks to the larger support surface available with the wider inner rim width of 25mm. And as you’ve come to expect from #fulcrumfast, Fulcrum has also employed functional solutions that marry aesthetics and performance. At a glance, you will immediately notice the new Direct Inmold Matt Finish (DIMF). The Fulcrum Rapid Red Carbon is the perfect solution for demanding riders looking for a top-of-range product with “made in Europe” technology.   Technologies: 2-Way Fit Profile for Tubeless and Clincher: Tubeless technology was first used by the auto industry, then by motorcycles and now has reached the cycling industry. After its debut with mountain bikes the moment has come to “put it on the road”, and that’s what Fulcrum propose to do. The brand has developed its 2-Way Fit technology to ensure the perfect compatibility of its tubeless rims with normal clincher types and tubes. 2-Way Fit road bike wheels are perfectly multipurpose for tackling every situation. Thanks to a special impression in the valve area, the tubes are fitted with maximum precision while keeping the tube perfectly stable inside the tyre. Housing the valve for tubeless tyres is also risk-free, with the unquestionable advantage that there are never any air infiltrations caused by non-ideal positioning when fitting. Rim Dynamic Balance (RDM): The concept is simple and elegant: balance the weight of the gasket, with an item of similar weight placed on the exact opposite side. Momag: A magnet and lots of ingenuity. This was what led to the patent for the well-tested “Mounting Magnet” system, or MoMag. Fulcrum Identification Card (FIC) - 100% Handmade Quality: Right from its inception Fulcrum has been marked by the feature that continues to this day: that to design, prototype and industrialise all the wheels characterised by the red “F”. Indeed these take shape inside of the R&D, the leading-edge department that represents the beating heart of the Italian company. Every single component of the wheel, the materials chosen and the technologies applied are the tangible result of the effort that Fulcrum makes every day to give you maximum performance and reliability. AFS Axle System: The Axial Fixing System is the solution developed by Fulcrum to fix the disc brake to the hub. The constraint granted by the butt area of the release mechanism, greater than in familiar standard ones, makes it possible to obtain greater structural rigidity and therefore more precise and powerful braking. Full Carbon Rim Technology: Full carbon Fulcrum rims are built using combinations, developed in the laboratory, of different types of fibre, including UD and the famous 90-degree 3K of models at the top of its range. To build them Fulcrum developed a special HTG (high transition grade) resin, whose glass transition point is at a higher temperature than any other fibre used in the bicycle industry. This gives incomparable performance when braking. Undrilled Rim Bed: No holes on the bridge connector means that the rim is uniform at every point, free from critical areas subject to stress. The advantages are immediately clear: less weight, longer lasting rims, greater resistance to fatigue, and the possibility of giving the spokes more tension and more stiffness which, in terms of performance, means improved responsiveness and acceleration. Cup and Cone: The cup-and-cone bearing differs from the classic cartridge bearing because it works in perfect alignment with the forces involved, weight and thrust from the frame, as the bearings run in a race positioned directly opposing these forces.   Manufacturer's Part Number: FULCWF399AAP1A110 Black 700c Shimano FULCWF399AAP8A110 Black 700c Campagnolo FULCWF399AAP5A110 Black 700c SRAM XD SRAM XDR

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Prime Primavera 44 Carbon Disc Wheelset Wheel Sets
  • £899.99

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is designed for rolly races and riding as well as fast gravel. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 44 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Reynolds ATR Disc Gravel Wheelset Wheel Sets
  • £899.99
  • RRP £1299.99
  • Saving you £31

Whether you're riding with your local club or competing in an event, this versatile gravel wheelset is designed for maximum performance. It features a tough carbon rim construction, which boasts an impressive strength to weight ratio. This means that you'll benefit from its fantastic stiffness, without having to worry about adding excess grams to your bike. Reynolds has also equipped this model with tubeless tyre compatibility, so you can enjoy increased stability, grip and a lower weight on your adventures. Allowing you to explore back roads with great traction and comfort, this wheelset gives riders a smoother ride quality, making it a great choice of upgrade. Technologies: - Wide, tubeless ready rim provides better fit for higher volume tires that increase grip, lower rolling resistance and provide greater comfort - Reynolds TR3 hub (100% CNC machined) with 36 points of engagement - ATR rim designed specifically for gravel and off road use offers ultimate durability while maintaining light weight - Features Sapim race spokes with durable brass nipples What's in the box? - 2x55mm Tubeless Valve Stems - End Caps (12TA/12x142 installed, 15TA included) - 25mm Tubeless Tape installed - Reynolds Owner's Manual

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