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Primal Primeapple Socks Socks
  • £9.74
  • RRP £12.99
  • Saving you £25

When it comes to your cycling comfort, don't skimp on your socks. Pull on the Primeapple Socks from Primal and you'll enjoy the quick-wicking comfort of their 'Advanced Air Transfer' construction. This brings together materials that rapidly draw excess moisture away from your skin while mesh zones allow fresh air to circulate. The result is dry and comfortable feet from the first to the last kilometre.

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Box One Prime 9 Speed DLC Chain Chains
  • £50.00

This 9 speed MTB chain features a hardened alloy steel construction, which makes it more than capable of handling every challenge that you're met with on the mountains. Classed as Box's best performing chain, this model is also equipped with a durable dual-coating with nickel-plating for protection against corrosion. This makes it suitable for use in all-weather conditions, while its durable hardened solid pins give it extra durability on the most demanding of trails. The Box One chain is protected by our dual-coating. We start with Nickel plating which aids in corrosion resistance and then top it off with the "Diamond-Like Carbon" layer. The DLC is as fancy as it sounds; a synthetic diamond nano-coating that turns up the volume on hardness, wear-resistance, and slickness. All Prime 9 chains have chamfered shifting edges, solid plates and solid pins to safeguard durability. Our unique inner link spacing is engineered to grab those modern wide/narrow chainrings. We chose to modernize the 9-speed platform due to the chain's spirited reputation. Compatibility: • Box One Prime 9 11-50T Cassette Black • Box Two Prime 9 11-50T Cassette Black • Box Three Prime 9 Cassette Black • Box One Prime 9 Rear Derailleur • Box Two Prime 9 X-Wide Rear Derailleur Black • Box Three Prime 9 X-Wide Rear Derailleur Black • Box One Prime 9 Shifter Black • Box Two Prime 9 Shifter Black • Box Three Prime 9 Shifter Black FAQ: Is the Box One Prime 9 Chain compatible with other 9 speed drivetrains? Yes, All Box prime 9 chains have standard external geometry that will work with most existing 9 speed drivetrains. Is the Box One Prime 9 Chain Compatible with any wide narrow chainring? No, Box Prime 9 chains are compatible with most 11-speed wide narrow chainrings but there are some chainrings that can result in poor performance. We recommend the following 11 speed wide/narrow chainrings for best performance, Wolftooth Components, Raceface, One Up Components, Absolute Black. How should I clean my Box One Prime 9 Chain? We suggest removing the chain from the bike and using a soft bristle brush or rag with soapy water or a mild de-greaser. We do not recommend pressure washing, strong solvents or de-greasers as they could degrade the surface coating.

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Box Three Prime 9 Speed Rear Derailleur Rear Derailleurs
  • £67.49
  • RRP £75.00
  • Saving you £10

This Box Three rear mech simplifies the features found on the Prime 9 Box One and Two model's, making for a fully-featured value for money rear derailleur. Including a Limited Slip Clutch, Sealed bearing pulleys and a solid construction, the Box Three rear mech is compatible with 11-46 and 11-50t derailleurs making it one of the most versatile derailleur offerings for Prime 9. Compatibility: • Box One Prime 9 11-50T Cassette Black • Box Two Prime 9 11-50T Cassette Black • Box Three Prime 9 Cassette Black • Box One Prime 9 Chain 126L DLC Black • Box Two Prime 9 126 Link Chain Nickel • Box Three Prime 9 126 Link Chain Polished • Box One Prime 9 Shifter Black • Box Two Prime 9 Shifter Black • Box Three Prime 9 Shifter Black FAQ: Are Box Prime 9 derailleurs compatible with Shimano "direct mount" hangers? No, Shimano direct mount hangers are proprietary and are not compatible with Box derailleurs. Is the Box Three Prime 9 Derailleur compatible with other 9 speed components? No, traditional 9 speed systems use a Cable Pull that is not compatible with Prime 9. Are Box Prime 9 derailleurs compatible with drop bar (road) shifters? No, Box Prime 9 derailleurs are not currently compatible with drop bar shifters, but we do offer a clamp for our shifters to mount on some 31.8mm drop handle bars. How should I clean my Box Three Prime 9 derailleur? We suggest removing the derailleur from the bike and using a soft bristle brush or rag with soapy water or a mild de-greaser. We do not recommend pressure washing, strong solvents or de-greasers as they could degrade the surface coating.

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Box Two Prime 9 Speed Groupset Groupsets
  • £249.99
  • RRP £270.00
  • Saving you £7

The Box Two groupset delivers similar performance to the top-tier Box One without the costly features. You still get the Tri-Pack (TM) Clutch in the rear mech only it isn't adjustable. The cassette's 11-50T range is equally impressive and the action on the shifter is just as snappy although you don't get the rigid die-cast pull lever. Completing this groupset is its high-quality chain, which boasts impressive torque power and speed as you explore the trails on your mountain bike. Box Two Prime 9 Shifter The Box Two shifter is the only shifter on the market (other than our Box One) that comes factory stock with a hinged clamp. Box Two is our performance tier so this shifter still maintains the durable cast aluminum top shell but trades out the Box One's 1-piece pull-lever for a 2-piece resin and steel variant. All Prime 9 shifters take advantage of the 9-speed's inherent durability, simplicity, and reliability. Not only is the shifter mechanism joyfully simplified, but fewer shifts are needed for every mile of travel. And the best part is? Prime 9 is also terribly forgiving so you won't have to constantly adjust your set-up. Features: Material: Glass Fibre / Nylon Composite, Steel, Aluminum Alloy with Matte Onyx finish Hinged and Extruded Clamp 2 pc Pull Lever / Up to 3 Gears Per Shift* ( two options available to select) Die Cast Top Shell Fast Action Release Lever Prime 9 Technology Multi Shift Option Not Intended for E-Bike Use Single Shift Option Recommended for E-Bike Use Weight 135g Box Two Prime 9 X-Wide Rear Derailleur The Box Two Prime 9 Rear Derailleur is very similar to the Box One version however, to be more wallet-friendly, it offers a non-adjustable Tri-Pack™ Clutch, bushing pulleys, and some muted finishes. Box Two rear derailleurs are still optimized for 11-50t cassettes and offer durability and performance for the most demanding terrain, just at a lower price! Features: Material: Stainless Steel, Hardened Alloy Steel with Matte Onyx finish Tri-Pack Limited Slip Clutch Sealed Bushings Pulleys Nylon Composite Knuckle Pivot-Tech Cable Stay Durable 3D Forged Linkages Forged Inner and Outer Cage Prime 9 Technology Compatible with Standard Derailleur Hangers (Non Direct-Mount) Weight: 290g Box Two Prime 9 11-50T Cassette The Box Two cassette was where Prime 9 started. Originally conceived as an E-MTB product to deliver long service life and extra range over fewer gears, we quickly grew to enjoy its abilities on unpowered MTBs. All cogs are stamped from steel and subsequently, the larger ones are pinned to alloy spiders. Due to its provenance, this is, without doubt, the most durable cassette in the range. Features: Material: Hardened Alloy Steel, Aluminium Cogs Pinned to Lightweight Spiders Ultra-Wide Ratio with Consistent Progression Prime 9 Technology Our Most Durable Cassette Compatible with HG Freehub Bodies Not Intended for E-Bike Use Weight: 645g Box Two Prime 9 126 Link Chain Nickel The Box Two chain's nickel plating adds both corrosion and wear-resistance. All Prime 9 chains have chamfered shifting edges, solid plates and solid pins to safeguard durability. Our unique inner link spacing is engineered to grab those modern wide/narrow chainrings. We chose to modernize the 9-speed platform due to the chain's spirited reputation. Features: Material: Hardened Alloy Steel with Nickel finish Our Most Durable Chain Nickel Plated Protection Durable Hardened Solid Pins Wide/Narrow Chainring Compatible Prime 9 Technology Weight: 350g   FAQ SHIFTER Does the Box Two Prime 9 Shifter come with a cable? Yes. All Box Two Twin Lever Shifters come with a stainless steel shift cable. How do I remove the cap from the cable port to install a new cable? To remove it, use a Phillips head screwdriver and turn it counter-clockwise a quarter turn You can then push the cap out by applying pressure to the cable from the other side. Please Note: The Cable Port is not a screw that un-threads from the cable port, if you turn the cable port screw more than 90 degrees damage may occur. Is the Box Two Prime 9 Shifter compatible with other 9 speed derailleurs? No, traditional 9 speed systems use a Cable Pull that is not compatible with prime 9.   DERAILLEUR Are Box Prime 9 derailleurs compatible with Shimano "direct mount" hangers? No, Shimano direct mount hangers are proprietary and are not compatible with Box derailleurs. Is the Box Two Prime 9 Derailleur compatible with other 9 speed components? No, traditional 9 speed systems use a Cable Pull that is not compatible with Prime 9. Are Box Prime 9 derailleurs compatible with drop bar (road) shifters?  No, Box Prime 9 derailleurs are not currently compatible with drop bar shifters, but we do offer a clamp for our shifters to mount on some 31.8mm drop handle bars. How should I clean my Box Two Prime 9 derailleur? We suggest removing the derailleur from the bike and using a soft bristle brush or rag with soapy water or a mild de-greaser. We do not recommend pressure washing, strong solvents or de-greasers as they could degrade the surface coating.   CASSETTE Will the Box Two Prime 9 Cassette fit on an wheel with a Sram XD Driver? No this will only work with a HG splined Shimano 9-10-11 speed freehub body. Is the Box Two Prime 9 Cassette compatible with other 9 speed drivetrains? No, The Box Two Prime 9 Cassette is optimized for Box Prime 9 drivetrains and running other component variations can result in poor performance. How should I clean my Box Two Prime 9 Cassette? We suggest removing the cassette from the wheel and using a soft bristle brush with soapy water or a mild de-greaser. We do not recommend pressure washing, strong solvents or de-greasers as they could degrade the surface coating.   CHAIN Is the Box Two Prime 9 Chain compatible with other 9 speed drivetrains? Yes, All Box prime 9 chains have standard external geometry that will work with most existing 9 speed drivetrains. Is the Box Two Prime 9 Chain Compatible with any wide narrow chainring? No, Box Prime 9 chains are compatible with most 11-speed wide narrow chainrings but there are some chainrings that can result in poor performance. We recommend the following 11 speed wide/narrow chainrings for best performance, Wolftooth Components, Raceface, One Up Components, Absolute Black. How should I clean my Box Two Prime 9 Chain? We suggest removing the chain from the bike and using a soft bristle brush or rag with soapy water or a mild de-greaser. We do not recommend pressure washing, strong solvents or de-greasers as they could degrade the surface coating.

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Box Two Prime 9 Speed Cassette Cassettes
  • £100.00

This Box Two cassette was where Prime 9 started. Originally conceived as an E-MTB product to deliver long service life and extra range over fewer gears, Box quickly grew to enjoy its abilities on unpowered MTBs. All of this model's cogs are stamped from steel and subsequently, the larger ones are pinned to alloy spiders. Due to its provenance, this is, without doubt, the most durable cassette in the range. Compatibility: • Box One Prime 9 Chain 126L DLC Black • Box Two Prime 9 126 Link Chain Nickel • Box Three Prime 9 126 Link Chain Polished • Box One Prime 9 Rear Derailleur • Box Two Prime 9 X-Wide Rear Derailleur Black • Box Three Prime 9 X-Wide Rear Derailleur Black • Box One Prime 9 Shifter Black • Box Two Prime 9 Shifter Black • Box Three Prime 9 Shifter Black FAQ: Will the Box Two Prime 9 Cassette fit on an wheel with a Sram XD Driver? No this will only work with a HG splined Shimano 9-10-11 speed freehub body Is the Box Two Prime 9 Cassette compatible with other 9 speed drivetrains? No, The Box Two Prime 9 Cassette is optimized for Box Prime 9 drivetrains and running other component variations can result in poor performance. How should I clean my Two Prime 9 Cassette? We suggest removing the cassette from the wheel and using a soft bristle brush with soapy water or a mild de-greaser. We do not recommend pressure washing, strong solvents or de-greasers as they could degrade the surface coating.

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Box One Prime 9 Speed Shifter Gear Levers
  • £63.99
  • RRP £75.00
  • Saving you £15

This 9 speed shifter is the only shifter on the market that comes factory stock with a hinged (and machined) clamp. It's top of the line model and comes packed with other features such as a durable cast aluminium pull lever and top shell for exceptional strength on the mountain bike trails. All Prime 9 shifters take advantage of the 9 speed's inherent durability, simplicity, and reliability. Not only is the shifter mechanism joyfully simplified, but fewer shifts are needed for every mile of travel. And the best part is? Prime 9 is also terribly forgiving so you won't have to constantly adjust your set-up. Compatibility: • Box One Prime 9 11-50T Cassette Black • Box Two Prime 9 11-50T Cassette Black • Box Three Prime 9 Cassette Black • Box One Prime 9 Chain 126L DLC Black • Box Two Prime 9 126 Link Chain Nickel • Box Three Prime 9 126 Link Chain Polished • Box One Prime 9 Rear Derailleur • Box Two Prime 9 X-Wide Rear Derailleur Black • Box Three Prime 9 X-Wide Rear Derailleur Black • Multi Shift Option Not Intended for E-Bike Use • Single Shift Option Recommended for E-Bike Use FAQ: Does the Box One Prime 9 Shifter come with a cable? Yes. All Box One Twin Lever Shifters come with a stainless steel shift cable. How do I remove the cap from the cable port to install a new cable? To remove it, use a Phillips head screwdriver and turn it counter-clockwise a quarter turn You can then push the cap out by applying pressure to the cable from the other side. Please Note: The Cable Port is not a screw that un-threads from the cable port, if you turn the cable port screw more than 90 degrees damage may occur. Is the Box One Prime 9 Shifter compatible with other 9 speed derailleurs? No, traditional 9 speed systems use a Cable Pull that is not compatible with prime 9.

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Alé Prime Women's Como Short Sleeve Jersey Jerseys
  • £34.00
  • RRP £85.00
  • Saving you £60

With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Women's Como Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun.  To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.

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Alé Prime Agua Short Sleeve Jersey Jerseys
  • £34.00
  • RRP £85.00
  • Saving you £60

With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Agua Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun.  To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.

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Alé Prime Women's Bib Shorts Bib Shorts
  • £38.00
  • RRP £95.00
  • Saving you £60

As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Women's Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too. Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic and female-specific fit also ensures the miles fly by without a care. Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit. Ale Women's W4HF seat pad Inside the shorts, you'll find Ale's female-specific W4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings. For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.

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Alé Prime Women's Garda Short Sleeve Jersey Jerseys
  • £45.00
  • RRP £85.00
  • Saving you £47

With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Women's Garda Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun.  To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.

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Alé Prime Stelvio Short Sleeve Jersey Jerseys
  • £40.00
  • RRP £85.00
  • Saving you £53

With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Stelvio Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun.  To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.

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Alé Prime Bib Shorts Bib Shorts
  • £52.25
  • RRP £95.00
  • Saving you £45

As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too. Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic fit also ensures the miles fly by without a care. Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit. Ale Men's 4HF seat pad Inside the shorts, you'll find Ale's men's-specific 4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings. For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.

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