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Prime Primavera Shorty Carbon Saddle Saddles
  • £89.99
  • RRP £119.99
  • Saving you £25

Developed with Team Wiggle Spectra, this high-performance road bike saddle is equipped with a hard-wearing water-resistant cover to keep you supported in all-weather and surface conditions. Prime has also kitted out this model with a stiff 3K carbon shell and rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressive 170g, the Prime Primavera Shorty Carbon Saddle is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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Prime Doyenne Sport Saddle Saddles
  • £29.99
  • RRP £39.99
  • Saving you £25

Designed for versatility, this road bike saddle features a hard-wearing microfibre cover that's waterproof, so you can stay supported in all-weather and surface conditions. Prime has also equipped this model with a nylon fibre shell for an excellent combination of strength and durability as you clock up the miles. Another highlight is its titanium alloy rails which provide a secure hold to your seatpost, while its chromium nitride (CrN) coating delivers additional wear resistance and protection against corrosion. Coming kitted out with lightweight polyurethane (PU) foam padding, this road saddle offers a perfect mix of comfort and low weight. Versatile Road Saddle with Titanium Alloy Rails Featuring titanium alloy rails with a chromium nitride (CrN) coating, you've got excellent tensile strength, rigidity and corrosion resistance, plus a very low weight. These high-quality rails also increase the durability of the saddle, as they are far less able to flex and creak as you're riding. The rail's strength and lack of bulk help you to save energy when conquering a long climb or putting in a big effort when accelerating up to top speed. Prime Saddle Integration (PSI) PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration.

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Prime 360 Super Bright Rear Light (PSI) Rear Lights
  • £9.99
  • RRP £19.99
  • Saving you £50

Brightness is key for daylight riding and the Prime 360 Super Bright Rear Light offers 40-lumens illumination on high-beam and 50-lumens on daytime flashing mode.  With 7 modes to choose from the rider can balance the road and light conditions against the most appropriate illumination.  This light is Micro USB Rechargeable, can be post or helmet mounted and comes with both a post-mount bracket (fits 19-32mm dia) and a velcro helmet strap. Burn times are as per below: High Beam (1 HR), Low Beam (6 HRs), Flash 1 (9 HRs), Flash 2 (13.5 HRs), Flash 3 (20 HRs), Flash 4 (3.5 HRs), Daytime Flash (8 HRs) Prime Saddle Integration (PSI) allows you to clip PSI accessories into the saddle base of Prime Saddles to allow for sleek integration.

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Prime Doyenne Womens Endurance Saddle Saddles
  • £16.99
  • RRP £24.99
  • Saving you £32

Specifically tailored for women, this road saddle features a high-quality microfibre cover that's hard-wearing and waterproof, which makes it ready for wherever your next ride takes you. Prime has also kitted out this endurance-focused model with a nylon shell for optimum support during high mileage events, such as sportives and cycle touring. Its profile is also designed for a more relaxed cycling position in which the lower back follows a gentler curve as you reach the handlebars. In this position, the pelvis may tilt forward slightly to reduce the curve in the spine. Women's Road Saddle with Deep Pressure Relief Channel This women's road bike saddle is equipped with a contoured convex profile with a deep pressure relief channel. This alleviates central pressure and distributes support to your sit bones for sustainable comfort over long distances. It's also available in two width options to choose from (141mm or 159mm), so you can enjoy a more tailored fit as it distributes pressure and offers excellent comfort and stability. Prime Saddle Integration (PSI) Featuring Prime Saddle Integration (PSI), this model allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Please note: The 141mm narrow width option has titanium saddle rails and the 159mm wide width option has Chromoly (CrMo) steel rails.

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Prime RD020 Freehub Body - ABG Freehub Spares
  • £19.99
  • RRP £24.99
  • Saving you £20

This CNC-machined alloy freehub body features a built-in steel rib, reinforced to prevent cassette sprocket damage. Lightweight without compromising strength, it includes a pair of Premium Japanese sealed cartridge bearings and a grease port for home maintenance, giving added longevity to the bearings. 

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Prime Primavera Inline Carbon Seatpost Seat Posts
  • £129.99

Fitting and adjusting your saddle to the post is simple, and the 2-bolt design offers numerous options for adjustability, so you'll be able to dial in your ideal saddle position with ease. The Primavera Carbon Seatpost fits a wide range of Road, TT and Cyclo-X bikes and the 350mm length provides plenty of adjustment possibilities. Our stealth black colour scheme and subtle Prime graphics fit perfectly into our high-performance Primavera range.

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Prime Pro Race 750ml Bidon Water Bottles
  • £6.99

Stylish, lightweight and durable, the Pro Race Bidon is the lightest bottle available worldwide. But, that's not all... the cap has an ergonomic design, which increases liquid flow thanks to the valve which is soft, odourless and will not alter the taste of the liquid. Lightweight and Easy to Grip Cycle Bottle The surface of the bottle’s body features a special grip which makes it safer and easier to use under racing conditions and is equipped with a 20% increased opening compared to standard bottles for easier filling with liquids or powdered supplements.

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Prime 12mm Center Lock Lockring Brake Spares
  • £4.99

Made from high-quality, lightweight materials, Prime's 12mm Center Lock Lockring is essential for those looking to run a QR or 12mm front thru axle set up.

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Prime Primavera 1-1/8"-1.5" Integrated Headset Headsets
  • £39.99

The titanium nitrite coated races in the Primavera 1-1/8"-1.5" Integrated Headset roll smoothly and won’t rust, while the angular contact bearings provide stability and allow for adjustability. Prime wanted the headset to run smoothly and last for many miles in all conditions, so they chose quality sealed cartridges to protect the bearings from the elements. The looks match the performance thanks to a Prime branded carbon top cap and cover. Prime didn’t hold back on the crown race either – it is CNC'd from 7075 alloy, which provides an improved contact point for the headset. And, if you want to slam your stem like the pros, select the short option, which features a 2.4mm top cover.

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Prime Doyenne 1-1/8"-1.5" Integrated Headset Headsets
  • £19.99

The Doyenne Headset features highly polished angular contact bearings to ensure smoothness, and the top cap is CNC machined from 6061 alloy and sealed to keep moisture away from the bearings. To protect the lower bearings, we've included a CNC machined 7075 alloy crown race.

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Prime R020 Freehub Body - ABG Freehubs
  • £19.99
  • RRP £24.99
  • Saving you £20

Additional features include 2x Premium Japanese sealed cartridge bearings and a grease port for home maintenance which will prolong bearing life.  

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Prime RD010 BlackEdition Rear Hub Wheel Hubs
  • £49.99
  • RRP £99.99
  • Saving you £50

The freehub body has a superlight alloy construction and features our ABG (Anti Bite Guard) technology where an integrated reinforced steel rib has been incorporated to eliminate damage from driving forces placed on individual sprockets. The RD010 features 4 pawls and 26 point engagement which ensures superfast pick up for increased acceleration and positive engagement. A grease port for home maintenance will prolong bearing life and reduce service intervals.

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