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Prime 343 XDR Freehub Freehubs
  • £34.99

With a bigger range and a smoother gear progression, SRAM's XDR 12 speed groupset is a real game-changer, and now, with Prime's 343 XDR Freehub, you can convert your current hub to 12 speed and enjoy all the benefits that go with it.

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Prime Audax XDR Driver - Black - 12 Speed}, Black
  • £34.99

Prime Audax XDR DriverAllowing you to run a SRAM AXS 12-speed cassette on your Prime Audax rear wheel, this excellent XDR driver is the ideal companion for smoother, more efficient performance. Working seamlessly with the wider range and improved gear progression of the AXS 12-speed groupset, this reliable freehub lets you switch your current hub to a 12-speed system with ease.Features: Conversion: Converts Prime's Audax rear hub for use with SRAM AXS 12-speed cassettes Compatibility: Prime Audax wheelset only Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime 343 XDR Freehub Body - Black - One Size}, Black
  • £34.99

Prime 343 SRAM XDR Freehub BodyWith a bigger range and a smoother gear progression, SRAM's XDR 12 speed groupset is a real game-changer, and now, with Prime's 343 XDR Freehub, you can convert your current hub to 12 speed and enjoy all the benefits that go with it.Features: Use: Road Compatibility: Prime 343 Carbon Rear Disc Wheel (Rim Brake) Genuine Prime freehub bodyBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime 343 Freehub Body - Campagnolo 11-Speed - Black - 11 Speed}, Black
  • £34.99

Prime 343 Freehub Body - Campagnolo 11-SpeedSpecifically designed for compatibility with Prime 343 disc wheels, this freehub body provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing aluminium construction with sealed bearings, it ensures maximum durability while its sealed bearing design keeps out water and dirt. As a result, it offers increased longevity and means that you can enjoy smoother performance for longer. Another highlight is its Anti Bite technology, which is engineered to eliminate bite and prevent damage. This is a genuine Prime spare part.Features: Material: Aluminium Use: Road Wheel Compatibility: Prime 343 Disc Wheels only Cassette Compatibility: Campagnolo - 11 speed Bearings: Sealed bearings with Anti Bite Genuine Prime freehub bodyBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime 343 SRAM XDR Freehub Body - Black - 11 Speed}, Black
  • £34.99

Prime 343 SRAM XDR Freehub BodySpecifically designed for compatibility with Prime 343 disc wheels, this freehub body provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing aluminium construction with sealed bearings, it ensures maximum durability while its sealed bearing design keeps out water and dirt. As a result, it offers increased longevity and means that you can enjoy smoother performance for longer. Another highlight is its Anti Bite technology, which is engineered to eliminate bite and prevent damage. This is a genuine Prime spare part.Features: Material: Aluminium Use: Road Wheel Compatibility: Prime 343 Disc Wheels only Cassette Compatibility: Only compatible with SRAM XDR cassettes Bearings: Sealed bearings with Anti Bite Genuine Prime freehub bodyBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Aero Time Trial Bike Bottle Cage Kit - Black - Large}, Black
  • £34.99
  • RRP £39.99
  • Saving you £13

Prime Aero Time Trial Bike Bottle Cage KitKeeping you hydrated on race day, this bottle and cage kit allows you to enjoy convenient access to your water without adding any unnecessary weight to your TT bike. It features a stiff carbon cage construction, which allows you to benefit from its excellent strength to weight ratio. Prime has also made its cage system as aerodynamic as possible, which takes vital seconds off your finishing time as well as up to 50% less drag when compared to traditional round systems. 1x Carbon Bottle Cage, 1x Small Bottle and 1x Large Bottle included in package. Features: Material: Carbon cage, system made from taste-free BPA Free Polyethylene 50% less drag than round bottles System Weight: 100g Cage Weight: 33gBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Box Three Prime 9 Speed Shifter Gear Levers
  • £35.99
  • RRP £40.00
  • Saving you £10

This 9 speed shifter makes good use of nylon composites in both top and bottom shells as well as in the lever. Box Three is Box's performance and value tier, so this shifter sheds all the fancy trappings of the top 2 tiers but still maintains their incredible shifting characteristics. All Prime 9 shifters take advantage of the 9 speed's inherent durability, simplicity, and reliability. Not only is the shifter mechanism joyfully simplified, but fewer shifts are needed for every mile of travel. And the best part is? Prime 9 is also terribly forgiving so you won't have to constantly adjust your set-up. Compatibility: • Box One Prime 9 11-50T Cassette Black • Box Two Prime 9 11-50T Cassette Black • Box Three Prime 9 Cassette Black • Box One Prime 9 Chain 126L DLC Black • Box Two Prime 9 126 Link Chain Nickel • Box Three Prime 9 126 Link Chain Polished • Box One Prime 9 Rear Derailleur • Box Two Prime 9 X-Wide Rear Derailleur Black • Box Three Prime 9 X-Wide Rear Derailleur Black • Multi Shift Option Not Intended for E-Bike Use • Single Shift Option Recommended for E-Bike Use FAQ: - Does the Box Three Prime 9 Shifter come with a cable? Yes. All Prime 9 Twin Lever Shifters come with a stainless steel shift cable. - How do I remove the cap from the cable port to install a new cable? To remove it, use a Phillips head screwdriver and turn it counter-clockwise a quarter turn You can then push the cap out by applying pressure to the cable from the other side. Please Note: The Cable Port is not a screw that un-threads from the cable port if you turn the cable port screw more than 90 degrees damage may occur. - Is the Box Three Prime 9 Shifter compatible with other 9 speed derailleurs? No, traditional 9 speed systems use a Cable Pull that is not compatible with Prime 9.

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Box Three Prime 9 Speed MTB Gear Shifter - Black - Single Shift}, Black
  • £35.99
  • RRP £40.00
  • Saving you £10

Box Three Prime 9 Speed ShifterSpecifically developed for mountain bike riding, this 9 speed shifter gives you smooth and reliable shifting operation on every MTB ride. It makes good use of nylon composites in both its top and bottom shells as well as in the lever. Box Three is Box's performance and value tier, so this shifter sheds all the fancy trappings of the top two tiers but still maintains their incredible shifting characteristics.All Prime 9 shifters take advantage of the 9 speed's inherent durability, simplicity, and reliability. Not only is the shifter mechanism joyfully simplified, but fewer shifts are needed for every mile of travel. And the best part is? Prime 9 is also terribly forgiving so you won't have to constantly adjust your set-up.FAQDoes the Box Three Prime 9 Shifter come with a cable? Yes. All Prime 9 Twin Lever Shifters come with a stainless steel shift cable.How do I remove the cap from the cable port to install a new cable? To remove it, use a Phillips head screwdriver and turn it counter-clockwise a quarter turn You can then push the cap out by applying pressure to the cable from the other side. Please Note: The Cable Port is not a screw that un-threads from the cable port if you turn the cable port screw more than 90 degrees damage may occur.Is the Box Three Prime 9 Shifter compatible with other 9 speed derailleurs? No, traditional 9 speed systems use a Cable Pull that is not compatible with Prime 9.Features: Material: Matte Black Finish: Glass Fibre / Nylon Composite, Steel Box's Best All-Rounder Shifter Extruded Clamp 2 Piece Pull Lever / Up to 3 Gears Per Shift (two options available) Resin Top Shell Fast Action Release Lever Prime 9 Technology Multi Shift Option Not Intended for E-Bike Use Single Shift Option Recommended for E-Bike Use Compatibility: Box One Prime 9 11-50T Cassette Black Box Two Prime 9 11-50T Cassette Black Box Three Prime 9 Cassette Black Box One Prime 9 Chain 126L DLC Black Box Two Prime 9 126 Link Chain Nickel Box Three Prime 9 126 Link Chain Polished Box One Prime 9 Rear Derailleur Box Two Prime 9 X-Wide Rear Derailleur Black Box Three Prime 9 X-Wide Rear Derailleur Black Weight: 128gBuy Box Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Box Three Prime 9 Speed MTB Gear Shifter - Black - Multi Shift}, Black
  • £36.99
  • RRP £40.00
  • Saving you £8

Box Three Prime 9 Speed ShifterSpecifically developed for mountain bike riding, this 9 speed shifter gives you smooth and reliable shifting operation on every MTB ride. It makes good use of nylon composites in both its top and bottom shells as well as in the lever. Box Three is Box's performance and value tier, so this shifter sheds all the fancy trappings of the top two tiers but still maintains their incredible shifting characteristics.All Prime 9 shifters take advantage of the 9 speed's inherent durability, simplicity, and reliability. Not only is the shifter mechanism joyfully simplified, but fewer shifts are needed for every mile of travel. And the best part is? Prime 9 is also terribly forgiving so you won't have to constantly adjust your set-up.FAQDoes the Box Three Prime 9 Shifter come with a cable? Yes. All Prime 9 Twin Lever Shifters come with a stainless steel shift cable.How do I remove the cap from the cable port to install a new cable? To remove it, use a Phillips head screwdriver and turn it counter-clockwise a quarter turn You can then push the cap out by applying pressure to the cable from the other side. Please Note: The Cable Port is not a screw that un-threads from the cable port if you turn the cable port screw more than 90 degrees damage may occur.Is the Box Three Prime 9 Shifter compatible with other 9 speed derailleurs? No, traditional 9 speed systems use a Cable Pull that is not compatible with Prime 9.Features: Material: Matte Black Finish: Glass Fibre / Nylon Composite, Steel Box's Best All-Rounder Shifter Extruded Clamp 2 Piece Pull Lever / Up to 3 Gears Per Shift (two options available) Resin Top Shell Fast Action Release Lever Prime 9 Technology Multi Shift Option Not Intended for E-Bike Use Single Shift Option Recommended for E-Bike Use Compatibility: Box One Prime 9 11-50T Cassette Black Box Two Prime 9 11-50T Cassette Black Box Three Prime 9 Cassette Black Box One Prime 9 Chain 126L DLC Black Box Two Prime 9 126 Link Chain Nickel Box Three Prime 9 126 Link Chain Polished Box One Prime 9 Rear Derailleur Box Two Prime 9 X-Wide Rear Derailleur Black Box Three Prime 9 X-Wide Rear Derailleur Black Weight: 128gBuy Box Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Doyenne Lightweight Stem Stems
  • £37.99
  • RRP £39.99
  • Saving you £5

This versatile stem features a hard-wearing forged aluminium construction, which makes it more than capable of handling all the abuse that comes with intense road and cyclocross rides. Ideal for all riding disciplines, this rock-solid stem is engineered to deliver strong performance, however hard you ride. Prime has also equipped this version with a flip design which gives you a 5 degree rise or drop depending on your personal aerodynamic preferences. This makes it suitable for road racing, sportive riding and cyclocross. Lightweight Road Stem Ready for any challenge, this stem weighs in at only 110g for the 100mm option, which means that you'll benefit from its incredible strength without adding any unnecessary weight to your bike. This makes it a perfect choice of upgrade for performance-driven riders, where every last gram counts towards your winning score. 

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Prime Doyenne Lightweight Road Stem - Black, Black
  • £37.99
  • RRP £39.99
  • Saving you £5

Prime Doyenne Lightweight StemThis stem features a rock-solid aluminium construction, which gives you a hard-wearing and reliable connection between your bike's steerer tube and handlebars. Suitable for road or cyclocross use, this stem has also been put through a forging process, however hard you ride. Prime has also equipped this version with a flip design, which gives you a 5 degree rise or drop depending on your personal riding preferences. Lightweight Road StemPrepared for any challenge, this lightweight stem weighs in at only 110g for the 100mm option, which means that you'll benefit from its incredible strength without adding any unnecessary weight to your bike. This makes it an ideal choice of upgrade for performance-driven riders, where every last gram counts towards your winning score. Features: Material: 6061 forged Aluminium Use: Road racing, Sportive riding and Cyclocross Bolts: SCM-435 Rise: +/- 5 degrees Clamp Diameter: 31.8mm Steerer Clamp: 28.6mm Stack Height: 40mm Weight: 110g (100mm option)Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Alé Prime Women's Bib Shorts Bib Shorts
  • £38.00
  • RRP £95.00
  • Saving you £60

As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Women's Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too. Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic and female-specific fit also ensures the miles fly by without a care. Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit. Ale Women's W4HF seat pad Inside the shorts, you'll find Ale's female-specific W4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings. For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.

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