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Prime Primavera 38 Carbon Rim Brake Wheelset Wheel Sets
  • £899.99

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 38 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 38 their best rim yet. Wider = Improved Performance The Prime Primavera 38 Carbon Wheelset features a 38mm deep aero rim profile to deliver benefits across multiple yaw angles. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 38's aerodynamic properties. Greater Strength To Weight Ratio Built up using the R010 CNC machined 7075 hubset and DT Swiss straight pull spokes the Prime Primavera 38 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 38 Carbon Wheelset is the wheelset you need to tame any terrain.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Baroudeur Disc Alloy Wheelset Wheel Sets
  • £219.99
  • RRP £249.99
  • Saving you £12

Engineered for the demands of modern road cycling, this versatile wheelset benefits from a strong and dependable KLM41 Super Alloy rim build for excellent durability on every mile. Thanks to its 19mm internal rim width and 26mm rim depth, it offers smooth-rolling properties and is aerodynamic as you put the power down. Whether you're clocking up the miles on a training ride, racing for the finish line in an event or exploring new routes on the road, the updated Baroudeur is designed for performance. Tubeless Ready Alloy Wheelset Boasting a tubeless ready design, this wheelset allows you to run lower tyre pressures and enjoy increased traction, lower rolling resistance and fewer risks of flats. Prime has also equipped it with Star Ratchet hubs for superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Centre Lock Disc Brake Compatible Developed for a smoother and more consistent ride, this wheelset is kitted out with Centre Lock disc brake mount compatibility. This makes it easy to install your favourite hydraulic disc brakes and benefit from powerful stopping power wherever your next ride takes you. The Prime Baroudeur Disc Alloy Wheelset is a perfect upgrade for taking your road performance up a notch.   In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime FMB Super Mud Tubular CX Tyre Tyres
  • £64.99

The SSC Super Mud is designed for the muddiest of CX races, thanks to the exceptional tread pattern, which sheds through mud with ease and offers excellent lateral control. A latex inner tube lowers the rolling resistance and at the same time offers better puncture protection. Hand-built in France using a natural cotton casing these tyres come factory installed with a highly water-resistant sidewall coating.

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Prime Primavera X-Light Pro Carbon Handlebar Drop Handlebars
  • £139.99
  • RRP £149.99
  • Saving you £7

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirectional (UD) carbon fibre construction for the best balance of stiffness and low weight performance on your road bike. Thanks to its impressively lightweight carbon design, this model is a featherweight option for riders who want to maintain the edge in pursuit of victory, where every gram counts when charging for the finish line. Race-Ready Carbon Fibre Handlebar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Sharing the same drop shape as Primavera Aero bars, this model is designed for better comfort and grip when on the drops. Prime has also given it an ergonomic palm area on the tops to relieve pressure on your hands.  

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Prime SR1D Disc Brake Rear Hub Wheel Hubs
  • £149.99

Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Prime SR1D 12mm Rear End Caps Wheel Spares
  • £11.99

Genuine Prime spare parts

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Prime SR2 Rear Hub Wheel Hubs
  • £119.99

Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Prime SR2D 12mm Rear End Caps Wheel Spares
  • £11.99

Genuine Prime spare parts

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Prime SR2 Front Hub Wheel Hubs
  • £59.99

Specifically designed for the demands of modern road cycling, this front hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This front hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Prime SR1D 12mm Front End Caps Wheel Spares
  • £11.99

Genuine Prime spare parts

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Prime SR2D Disc Brake Rear Hub Wheel Hubs
  • £119.99

Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Prime SR2D Disc Brake Front Hub Grey 12 x 100mm Wheel Hubs
  • £59.99

Specifically designed for the demands of modern road cycling, this front hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This front hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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