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Prime BB86 Bottom Bracket (SRAM - GXP) Bottom Brackets
  • £19.99
  • RRP £24.99
  • Saving you £20

Water Repellent To make our BB86 Bottom Bracket even more durable, we've used special seals, which keep moisture out while keeping drag to a minimum. A tube is also included to further enhance water repellence. Our bottom brackets are hand-assembled, so we can ensure that all our BBs are finished to perfection to keep your bike riding smoother for longer. Ceramic Bearings With our ceramic bearing option, friction is reduced meaning less energy is required to turn the cranks, they're also more durable, and don’t rust so they'll require less maintenance. If you're a rider seeking out every possible advantage over the competition, the ceramic option can help take your performance to the next level.

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Prime Bottom Bracket Adaptor (BB386 - Shimano) Bottom Bracket Spares
  • £19.99

Precision made with the highest quality materials, Prime Bottom Brackets and BB adaptors ensure your cranks run smoother for longer.

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Prime Bottom Bracket Adaptor (BB386 - GXP) Bottom Bracket Spares
  • £19.99

Precision made with the highest quality materials, Prime Bottom Brackets and BB adaptors ensure your cranks run smoother for longer.

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Prime 343 Carbon Rear Disc Wheel Back Wheels
  • £699.99

This carbon disc rear wheel is stiff, strong and lightweight. It's engineered to provide exceptional aerodynamic efficiency and gives you faster straight-line speeds and greater stability in all riding conditions. Plus, this wheel is tubeless-ready, which significantly reduces the risk of punctures, but that's not all, the rolling resistance is lower and thanks to being able to use lower pressures, cornering grip is much better.

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Prime Thermal Bidon 500ml Water Bottles
  • £14.99
  • RRP £19.99
  • Saving you £25

No stranger to innovation, Prime welcomes this impressive 500ml thermal water bottle which gives rides a new option for staying hydrated while cycling. It features a BPA (Bisphenol-A) free certified plastic construction as well as Nanogel, which is amazingly lightweight. This makes it a major benefit for riders who want to shave important grams off their overall bike weight, without worrying about adding unnecessary water bottle weight. Due to its versatile construction, this model allows for high thermal capacity, extra lightness and fantastic flexibility in a single product. Whether you're riding with your local club at the weekend or taking part in an event, this water bottle will keep your liquid cold for up to four hours. Another key benefit is its rubber push/pull valve boasts an odourless and tasteless material. This means that the taste of your liquid will be unaltered, while its easy to squeeze design makes drinking simple, as you clock up the miles on your bike.

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Prime RD010 Conversion Kit 135mm x QR Wheel Hub Spares
  • £5.99
  • RRP £7.49
  • Saving you £20

Genuine Prime conversion kit for their RD010 rear hubs.

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Prime Doyenne Lightweight Alloy Handlebar Drop Handlebars
  • £49.99

Manufactured using 7050 alloy, and adorned with a sleek Black On Black finish the Doyenne Lightweight Handlebar will compliment even the most prestige road bike. 7050 aluminium offers better stress corrosion, cracking resistance and corrosion resistance when compared with most other alloys used in handlebars, it's also stronger, and stiffer meaning every ounce of energy is transfered into forward propulsion. The Compact design with 125mm drop and 70mm reach combines for a super comfortable hand position to suit every rider.

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Prime Lightweight Road Disc Thru Axle Through Axles
  • £9.99
  • RRP £14.99
  • Saving you £33

Featuring a leverless, low profile design for cleaner aesthetics and added security, these super-tough yet lightweight thru-axles tighten up with 6mm Allen key heads.  Available in a range of sizes, Prime has catered for the most common road bike lengths and thread pitches: Option   Type      Hub Size     Length  Thread Length   Thread Pitch  Weight    1         E-Thru    12x100mm   120mm       15mm                M12x1.5           24g   2         E-Thru    12x100mm   124mm       15mm                M12x1.5           25g   3         E-Thru    12x142mm   160mm       15mm                M12x1.5           28g   4         E-Thru    12x142mm   163mm       15mm                M12x1.5           29g   5         E-Thru    12x142mm   166mm       15mm                M12x1.5           30g   6         E-Thru    12x142mm   170mm       15mm                M12x1.5           30g   7         E-Thru    12x142mm   173mm       15mm                M12x1.5           31g  

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Prime Race Computer Mount Computer Mounts
  • £14.99
  • RRP £19.99
  • Saving you £25

This mount enables you to mount your cycle computer independently on your handlebars for easy visibility and use. Plus, it's machined from CNC aluminium for the ideal balance of strength at a low weight. Please Note: "Large" option required for use with larger screen bike computers such as Garmin 1000 models and above.

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Prime Noosa TT Aero Handlebar Aero Bars
  • £319.99
  • RRP £449.99
  • Saving you £29

Lightweight and Strong Manufactured using a high modulus carbon fibre construction, these bars are light, yet provide superb durability and strength. This construction offers you more precise handling, so that you'll be able to carry your speed into corners, saving valuble seconds in your pursuit for a new PB. The Noosa TT Aero Handlebars, allow for multiple adjustments in the armrests, base bar and extensions, meaning that dialing in your perfect position has never been easier.  Internally Routed Aero Handlebars Full internal brake and gear cable routing and Di2 compatibility means that these aero handlebars can be integrated easilly into your existing TT/Triathlon setup. 

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Prime Direct Stem Computer Mount Computer Accessories
  • £14.99
  • RRP £19.99
  • Saving you £25

Prime's Direct Stem Computer Mount puts your bike computer in plain sight, out in front of your bars without interfering with valuable bar space.  It has a sleek, lightweight aluminium design that integrates exquisitely with a wide variety of stems. Compatible Computers: Garmin Edge 200 Garmin Edge 500 Garmin Edge 510 Garmin Edge 520 Garmin Edge 800 Garmin Edge 810 Garmin Edge 820 Garmin Edge 1000 Garmin Edge 1030 Garmin Touring Plus Garmin Forerunner 310XT Garmin Forerunner 910XT Garmin Quick Release Kit

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Prime Primavera Aero Carbon Handlebar Aero Bars
  • £159.99

This high-quality aero handlebar features a high modulus carbon fibre construction, which makes it super-light at only 228g for the 42cm option. Its carbon build also ensures that riders benefit from exceptional strength, stiffness and precise handling when both training and competing.  Race-Ready Carbon Fibre Aero Bar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Internal Cable Routing and Di2 Compatible No stranger to the finer details, this aerobar is kitted out with internal cable routing as well as Shimano Di2 compatibility. This makes it easy for riders to hide their mechanical or electronic system cables inside its construction for further watt savings while also freeing up valuable space. Whether you're training or competing, the Prime Primavera Aero Carbon Handlebar is a great upgrade for performance-boosting aerodynamics, comfortable geometry and an ultra-lightweight design. Prime Test Results Prime carried out several tests when comparing this updated aero handlebar to its predecessor. You can find all the results below: - This revised Prime bar is 13% lighter when compared to the previous model. - On the vertical stiffness test this Prime bar has 20.5% less deformation and has 29.5% increased vertical stiffness. - On the horizontal stiffness test this Prime bar has 10.2% less deformation and has 11% increased horizontal stiffness. - On the rotational stiffness test this Prime bar has 17.5% less deformation and has 21.4% increased rotational stiffness. - On average this Prime bar is 20.6% stiffer with 16% less deformation.

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