Originally introduced back in 2015 to celebrate the re-launch of The North Face's iconic Mountain Jacket, the Short Sleeve Redbox Celebration Tee has been so popular that it has now firmly cemented itself as a permanent part of the brand's heritage. Crafted from medium-weight pure cotton with logo detail at the front and back, it's the perfect definition of easy-going comfort for casual days. About the Better Cotton Initiative The Better Cotton Initiative (BCI) helps to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector's future, by developing Better Cotton as a sustainable mainstream commodity.