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Prime Orra 650B Carbon Gravel Wheelset Wheel Sets
  • £599.99

Developed with Team Spectra, this wheelset features a T700 unidirectional (UD) carbon fibre rim build which offers an excellent balance of stiffness, durability and low weight performance wherever your backroad adventure takes you. Designed and tested in house by Prime, this wheelset is ready for riders to enjoy a confident and secure ride that's backed up by extensive research and development. Thanks to its high-quality carbon fibre construction, it provides greater climbing characteristics without any unnecessary weight holding you back when descending. It is also highly durable for enduring the challenges associated with day-long rides across mixed terrain conditions. Whether you're spending the weekend exploring the countryside or planning your next epic gravel adventure, this wheelset is developed for smooth and dependable rolling performance. Tubeless Ready Gravel Wheelset Built for the challenges of modern gravel adventure riding, this wheelset is kitted out with tubeless ready rim technology. This means that you can enjoy tubeless advantages such as the ability to run lower tyre pressures for increased stability on rough terrain conditions, lower rolling resistance and fewer chances of flats or punctures. With a 24.5mm internal rim width and a 30mm rim depth, it is ideal for fast gravel racing and riding as well as for riders who want to use wider tyres. Star Ratchet Hubs Providing gravel riders with superior reliability, this wheelset is equipped with Star Ratchet Hubs that offer greater dependability due to each of the ratchets engaging simultaneously every time. Another highlight is this model's incorporated notch, where the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. This makes the Prime Orra 650B Carbon Gravel Wheelset a perfect choice of upgrade for a wide range of gravel riders and racers. Please note: This wheelset is only compatible with tubeless tyres. In The Box:  Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Orra 700C Alloy Gravel Wheelset Wheel Sets
  • £299.99

Perfectly suited for gravel riding, training and adventures, this versatile wheelset comes equipped with a hard-wearing 6066 aluminium rim construction for exceptional strength and reliability on your travels. Its tough aluminium rims were developed with Team Spectra and designed and tested in house by Prime, so you can benefit from a confident and secure ride. Whether you're planning your next epic gravel adventure with your riding buddies or exploring new backroad routes on your own, this wheelset is ready for clocking up the miles. Tubeless Ready Gravel Bike Wheelset Built for the challenges of modern gravel adventure riding, this wheelset is kitted out with tubeless ready rim technology. This means that you can enjoy tubeless advantages such as the ability to run lower tyre pressures for increased stability on rough terrain conditions, lower rolling resistance and fewer chances of flats or punctures. With a 24mm internal rim width and a 28mm rim depth, the Orra 700C is ideal for gravel riding, training and adventures. Star Ratchet Hubs Providing gravel riders with superior reliability, this wheelset is equipped with Star Ratchet Hubs that offer greater dependability due to each of the ratchets engaging simultaneously every time. Another highlight is this model's incorporated notch, where the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion.  Whether you're exploring or planning your next weekend-long gravel adventure, the Prime Orra 700C Alloy Gravel Wheelset is a perfect choice of upgrade for dependable performance on every mile. Please note: This wheelset is only compatible with tubeless tyres.   In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Orra 700C Carbon Gravel Wheelset Wheel Sets
  • £599.99

Whether you're planning your next epic gravel adventure with your riding buddies or exploring new backroad routes on your own, this versatile wheel is ready for fast gravel racing and riding. Prime has kitted out this model with a high-quality T700 unidirectional (UD) carbon fibre build, which gives each rim a perfect balance of stiffness and durability, while keeping the overall weight low. As a result, you'll not have to worry about any unnecessary grams holding you back when climbing and when it's time to descend, you'll notice its speed and aerodynamic 35mm rim depth profile powering you on.  Tubeless Ready Carbon Gravel Bike Wheelset Developed with Team Spectra, the Prime Orra 700C is equipped with tubeless ready technology, so you can rely on tubeless advantages such as the ability to run lower tyre pressures for increased stability on mixed terrains as well as fewer chances of flats or punctures. Another highlight is this model's Star Ratchet hubs that offer superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Whether you're exploring or planning your next weekend-long gravel adventure, the Prime Orra 700C Carbon Gravel Wheelset is a perfect choice of upgrade for dependable performance on every mile. Please note: This wheelset is only compatible with tubeless tyres.   In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Gravel Comfort Handlebar Tape Bar Tape
  • £21.99

Whether you're adventuring into the countryside or commuting from A to B on the back roads, this handlebar tape offers smooth and reliable grip on every ride. It features Prime's Super Anti-Slippery Technology, which allows you to benefit from its superior grip in all weather conditions. Prepared for the elements, this model comes complete with anodised alloy screw-in bar end plugs and finishing strips, making them resistant to corrosion. One final benefit is this version's 3.5mm thickness, which soaks up vibrations and shocks from the road and gives you a smoother riding experience. In The Box  2x Rolls 2x Finishing Strips 2x Anodised alloy screw in bar end plug

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Prime Orra 650B Alloy Gravel Wheelset Wheel Sets
  • £299.99

Whether you're spending the weekend exploring the countryside or planning your next epic gravel adventure, this wheelset is developed for smooth and dependable rolling performance. Benefitting from a high-quality 6066 aluminium rim construction, this model offers a fantastic balance of strength and durability for handling the demands associated with travelling across mixed terrain conditions on your gravel bike. Developed with Team Spectra, this wheelset uses a rim that's designed and tested in house, so that riders can enjoy a confident and secure ride that's backed up by extensive research and development. Tubeless Ready Gravel Wheelset Built for the challenges of modern gravel adventure riding, this wheelset is kitted out with tubeless ready rim technology. This means that you can enjoy tubeless advantages such as the ability to run lower tyre pressures for increased stability on rough terrain conditions, lower rolling resistance and fewer chances of flats or punctures. With a 26mm internal rim width and a 28mm rim depth, it is ideal for gravel riding and training as well as for riders who want to use wider tyres. Star Ratchet Hubs Providing gravel riders with superior reliability, this wheelset is equipped with Star Ratchet Hubs that offer greater dependability due to each of the ratchets engaging simultaneously every time. Another highlight is this model's incorporated notch, where the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. This makes the Prime Orra 650B Alloy Gravel Wheelset a perfect choice of upgrade for a wide range of gravel riding disciplines. Please note: This wheelset is only compatible with tubeless tyres.   In The Box:  Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Sector GCa Gravel Rim Rims
  • £49.99
  • RRP £59.99
  • Saving you £17

Whether you're taking the long road home or planning a countryside adventure with your friends, this versatile gravel rim is engineered for maximum performance. It features a hard-wearing aluminium rim construction, which makes it more than capable of handling all the intensity that comes with exploring new and unpredictable roads. Sector has also equipped this model with a 23mm internal width that's optimised for 30mm to 50mm tyres. The rim is both pinned and welded making it incredibly strong, and combining this with the wide profile, will withstand punishing ‘Cross courses, all day Gravel epics or your next bike-packing adventure.   The GCa is available in both 700c and 650b options.

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Sector GCa Gravel Wheelset Wheel Sets
  • £374.99

Whether you're taking the long road home or planning a countryside adventure with your friends, this versatile gravel wheelset is engineered for maximum performance. It features a hard-wearing aluminium rim construction, which makes it more than capable of handling all the intensity that comes with exploring new and unpredictable roads. Sector has also equipped this model with Pillar brass nipples and J-Bend spokes for fantastic tension, strength as well as a low weight. This is a great choice of upgrade for riders who want to go the extra distance on their road bike adventures. The Sector GCa Wheelset is the perfect Gravel, Adventure or Cyclo-Cross premium Aluminium Wheelset. It features a heat treated and then cold worked Aluminium lightweight tubeless ready rim with a 23mm internal width, optimised for 30mm to 50mm tyres. The rim is both pinned and welded making it incredibly strong, and combining this with the wide profile, will withstand punishing ‘Cross courses, all day Gravel epics or your next bike-packing adventure. The GCa is available in both 700c and 650b options. This Kinesis gravel and cyclocross wheelset is built around lightweight, CNC machined and angled flanged hubs. The angled flanges follow the path of the spoke, reducing the stress on the spoke and increasing its lifespan. The GCa hubs are easily adaptable to a SRAM XDR driver or a Campagnolo freehub body. Smoothness is everything in a hub and that is why we chose Revo Cream bearings, which as the name suggests, are one of the smoothest and best rolling bearings on the market. Sector supply the wheels with tubeless tape and valves fitted, and both Thru Axle end caps and QR end caps, so that your wheels are ready to fit, straight from the box. The Sector GCa hubs and rims are laced together with Pillar 1416 double butted spokes. Pillar spokes are favoured by wheel builders all over the world, as every spoke is meticulously monitored and checked throughout the entire production process, and this attention to detail ensures all our wheels are evenly tensioned and will stay truer for longer. For the GCa Sector have chosen the double butted 1416 for their high strength and low weight. They have built this wheelset with Pillar black brass nipples as durability is key with our wet UK winters. Item Top Features Continued: Rim Depth: 22.5mm ERD: 700c: 592mm; 650b: 557mm Tubeless: Yes End Caps: (Front) 100x12mm or QR / (Rear) 135mm QR or 142x12mm Extras: Tubeless Tape & Valves

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The North Face Travel Canister (Large) Wash Bags
  • £28.00
  • RRP £35.00
  • Saving you £20

Despite its compact size, The North Face's Travel Canister (Large) offers ample space for all your overnight essentials, and is now made with water-resistant recycled materials for a more sustainable option. An internal clip allows you to hang the wash bag for convenience, while a fastening strap inside holds a mirror for shaving and other grooming rituals. Finished with a mesh pocket, whatever you need to take with you - shaving kit, first aid gear or electronic devices - this canister will rise to the challenge.

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Castelli Rolling Travel Bag Travel Bags
  • £150.00
  • RRP £200.00
  • Saving you £25

Perfect for a weekend race trip. Internal compartments keep everything organized. Easy access means you won’t have to sort through your bibshorts at the next airport security checkpoint. Softer wheels won’t make a racket when you roll over the pave on the way to the race.

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Sea To Summit Hydraulic Packing Cube Large Travel Bags
  • £40.00

The Sea To Summit Hydraulic Packing Cube Large is lightweight and field-ready, ideal for keeping your gear dust-free, organised, and protected, in transit and on off-road adventures. With TPU-laminated 70D ripstop nylon, strong RF-welded seams and PU-coated water-resistant zips, they are high performing and specifically engineered to keep the elements out even in the toughest conditions.

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Sea To Summit Hydraulic Packing Cube Medium Travel Bags
  • £35.00

The Sea To Summit Hydraulic Packing Cube Medium is lightweight and field-ready, ideal for keeping your gear dust-free, organised, and protected, in transit and on off-road adventures. With TPU-laminated 70D ripstop nylon, strong RF-welded seams and PU-coated water-resistant zips, they are high performing and specifically engineered to keep the elements out even in the toughest conditions.

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Five Ten Brand Of The Brave T-Shirt T-Shirts
  • £15.00
  • RRP £30.00
  • Saving you £50

While you'd happily spend all your day riding, there's a time when you need to step off the bike and relax. And the Brand Of The Brave T-Shirt is here to keep you looking and feeling good when you're taking it easy. Super-soft cotton gives unrivalled comfort for a day of doing nothing. The front patch pocket offers visual appeal and a ribbed crew-neck collar feels good to wear.   

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