Search found 623 items

Prime Comfort Bar Tape Bar Tape
  • £19.99

This product features the brand's Super Anti-Slippery Technology, which gives you exceptional grip even during wet riding conditions. Prime has also equipped this version with a 3mm thickness, so you can enjoy a more stable riding experience as it helps to eliminate road vibrations. Another benefit of this model is its silicone gel padding, which provides added comfort as you clock up the miles. Coming complete with anodised alloy screw-in bar end plugs and finishing strips, the Prime Comfort Handlebar tape is a great upgrade for smooth and reliable performance in all-weather conditions. In The Box  2x Rolls 2x Finishing Strips 2x Anodised alloy screw in bar end plug

VIEW ITEM
Prime Doyenne Bottle Cage Bottle Cages
  • £4.99
  • RRP £7.99
  • Saving you £38

Whether you're clocking up the miles on your road bike or shredding the trails on your mountain bike, this bottle cage offers a secure place to store your water bottle. Moulded from a durable plastic construction, this bottle cage keeps its weight reduced down to 30g, while coping in all weather conditions. Prime has also given this version a unique aesthetic which adds style to every ride, while its matte black finish is complemented by a choice of colours. One final highlight is it's compatible with nearly all road and mountain bike frames for quick and easy installation.

VIEW ITEM
Prime RD020 Conversion Kit 12mm x 100mm Wheel Hub Spares
  • £5.99
  • RRP £7.49
  • Saving you £20

Converts front hub to 12mm x 100mm through axle standard.  Please Note: This part is only compatible with Prime front wheels with the centrelock type front hub.

VIEW ITEM
Prime RD010 - RD020 Freehub Body - Campagnolo Freehubs
  • £19.99
  • RRP £24.99
  • Saving you £20

Prime's RD020 campy freehub includes 2 x premium Japanese sealed cartridge bearings and a grease port for home maintenance, which will prolong the life of the bearings.

VIEW ITEM
Prime PF30 Bottom Bracket Bottom Brackets
  • £19.99
  • RRP £24.99
  • Saving you £20

Creak-Free Bottom Bracket The bearings are held in place by an alloy cup, but in order to keep the BB and frame quiet and creak-free, they are housed in a plastic/nylon shell. Finding the right mix of plastic and nylon has allowed us to precisely manufacture these BBs so they won’t deform over time or when they get wet. It also allows the BB to fit in frames that aren’t perfectly aligned. Our bearings inside our PF30 BBs are precisely manufactured to spin smoothly, and when combined with our special seals, repel the elements. The seal is made from a mix of rubber and alloy to provide double protection for the bearings. And, we hand assemble these bottom brackets to ensure none of this development and precision is wasted. Ceramic Bearings With our ceramic bearing option, friction is reduced meaning less energy is required to turn the cranks, they're also more durable, and don’t rust so they'll require less maintenance. If you're a rider seeking out every possible advantage over the competition, the ceramic option can help take your performance to the next level.  

VIEW ITEM
Prime BB386 Bottom Bracket (SRAM - DUB) Bottom Brackets
  • £19.99
  • RRP £24.99
  • Saving you £20

Creak-Free Bottom Bracket The bearings are held in place by an alloy cup, but in order to keep the BB and frame quiet and creak-free, they are housed in a plastic/nylon shell. Finding the right mix of plastic and nylon has allowed us to precisely manufacture these BBs so they won’t deform over time or when they get wet. It also allows the BB to fit in frames that aren’t perfectly aligned. Our bearings inside our BB386 BBs are precisely manufactured to spin smoothly, and when combined with our special seals, repel the elements. The seal is made from a mix of rubber and alloy to provide double protection for the bearings. And, we hand assemble these bottom brackets to ensure none of this development and precision is wasted. Ceramic Bearings With our ceramic bearing option, friction is reduced meaning less energy is required to turn the cranks, they're also more durable, and don’t rust so they'll require less maintenance. If you're a rider seeking out every possible advantage over the competition, the ceramic option can help take your performance to the next level.

VIEW ITEM
Prime BB30 Bottom Bracket Bottom Brackets
  • £19.99

Our bearings are highly polished so they spin smoother for longer, while the seals protect the bearings and races from dirt and debris that try to make their way in.

VIEW ITEM
Prime BB86 Bottom Bracket (Shimano) Bottom Brackets
  • £19.99
  • RRP £24.99
  • Saving you £20

Water Repellent To make our BB86 Bottom Bracket even more durable, we've used special seals, which keep moisture out while keeping drag to a minimum. A tube is also included to further enhance water repellence. Our bottom brackets are hand-assembled, so we can ensure that all our BBs are finished to perfection to keep your bike riding smoother for longer. Ceramic Bearings With our ceramic bearing option, friction is reduced meaning less energy is required to turn the cranks, they're also more durable, and don’t rust so they'll require less maintenance. If you're a rider seeking out every possible advantage over the competition, the ceramic option can help take your performance to the next level.    

VIEW ITEM
Prime Threaded Bottom Bracket (SRAM-GXP) Bottom Brackets
  • £19.99
  • RRP £24.99
  • Saving you £20

Low Friction Bottom Bracket Designed so that the bearings rest on the axle of the crank, these BBs provide a straight load to the bearings, which means your BB will last longer. This also allows us to make the Prime Threaded BB with tighter tolerances, so it runs smoother with less friction. This means you'll require less effort to make it up that hill or sprint for the line. To keep our Threaded BB running smoother for longer, we use special seals that keep water out of the bearings. We use multiple smaller seals, which reduces friction and provides a better barrier against moisture and dirt. Our bearings themselves are manufactured to precision and packed with slick, waterproof grease. Ceramic Bearings With our ceramic bearing option, friction is reduced meaning less energy is required to turn the cranks, they're also more durable, and don’t rust so they'll require less maintenance. If you're a rider seeking out every possible advantage over the competition, the ceramic option can help take your performance to the next level.  

VIEW ITEM
Prime Threaded Bottom Bracket (Shimano) Bottom Brackets
  • £24.99

Low Friction Bottom Bracket Designed so that the bearings rest on the axle of the crank, these BBs provide a straight load to the bearings, which means your BB will last longer. This also allows us to make the Prime Threaded BB with tighter tolerances, so it runs smoother with less friction. This means you'll require less effort to make it up that hill or sprint for the line. To keep our Threaded BB running smoother for longer, we use special seals that keep water out of the bearings. We use multiple smaller seals, which reduces friction and provides a better barrier against moisture and dirt. Our bearings themselves are manufactured to precision and packed with slick, waterproof grease. All of the above combine to make the Prime Threaded Bottom Bracket the ideal choice for riders who want the best from their bike components. Please note: BSA & ITA options available, so please ensure you select the correct item from the drop down.  

VIEW ITEM
Prime Threaded Bottom Bracket (SRAM - DUB) Bottom Brackets
  • £24.99

Low Friction Bottom Bracket Designed so that the bearings rest on the axle of the crank, these BBs provide a straight load to the bearings, which means your BB will last longer. This also allows us to make the Prime Threaded BB with tighter tolerances, so it runs smoother with less friction. This means you'll require less effort to make it up that hill or sprint for the line. To keep our Threaded BB running smoother for longer, we use special seals that keep water out of the bearings. We use multiple smaller seals, which reduces friction and provides a better barrier against moisture and dirt. Our bearings themselves are manufactured to precision and packed with slick, waterproof grease. Ceramic Bearings With our ceramic bearing option, friction is reduced meaning less energy is required to turn the cranks, they're also more durable, and don’t rust so they'll require less maintenance. If you're a rider seeking out every possible advantage over the competition, the ceramic option can help take your performance to the next level.

VIEW ITEM
Prime Bottom Bracket Adaptor (PF30 - Shimano) Bottom Bracket Spares
  • £19.99

Precision made with the highest quality materials, Prime Bottom Brackets and BB adaptors ensure your cranks run smoother for longer.

VIEW ITEM
expand_less