Search found 623 items

Prime Aerobar Computer Mount Computer Mounts
  • £19.99

Featuring an adjustable arm, this computer mount extends up to 15mm, in 5mm increments. This puts your cycle computer right into the centre of your aerobars, so you can easily track your performance. Prime has also kitted out this version with a tough aluminium construction, which makes it more than capable of handling all the intensity that comes with long distance road bike journeys. One final highlight is its CNC-machining, which allows you to enjoy its secure hold without adding any unnecessary weight to your ride.

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Prime Computer Mount GoPro Interface Computer Mounts
  • £7.99

This mounting interface is specifically developed for easily mounting your GoPro camera to your Prime computer mount, so you can enjoy shake free filming on your adventures. Please Note: Compatible with Prime branded mounts only

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Prime Noosa Carbon Clip-on Aerobar Aero Bars
  • £119.99

Whether you're training or competing, this compact clip-on aerobar is engineered for top performance. It features a durable carbon construction, which allows you to benefit from its fantastic strength to weight ratio. Another benefit of its construction is it's also vibration dampening, which ensures that you enjoy a smooth and comfortable ride on the roughest of road conditions. Coming complete with 31.8mm bar clamps, this aerobar is easy to attach and detach, which makes it a perfect choice of upgrade for riders with road or TT setups.

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Prime Mini TT Alloy Clip-on Aerobar Aero Bars
  • £54.99
  • RRP £59.99
  • Saving you £8

Ready for racing, this aerobar features a robust aluminium construction, which means that you'll benefit from its fantastic stiffness and cost-effectiveness. Prime has also equipped it with an ergonomic and anatomical design, which gives every rider a natural position, without sacrificing aerodynamics. Kitted out with a bridge that connects its extensions together, this version offers riders increased hand comfort alongside its arm pads. Weighing in at only 407g, this is a perfect choice of upgrade for riders who want superior control without any excess weight.

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Prime J-bend Clip-On Aerobars Aero Bars
  • £26.99
  • RRP £29.99
  • Saving you £10

Designed for going the extra mile, these clip-on aerobars feature a hard-wearing alloy construction. This makes them more than capable of handling the increased pressure from long-distance journeys as well as multiple changes to your riding position. Whether you're taking part in an event or trying to beat your own personal goals, these fantastic aerobars also feature a J-bend profile, which allows you to benefit from improved hand-positioning and a more aerodynamic riding position on every mile.

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Prime Doyenne Lightweight Stem Stems
  • £37.99
  • RRP £39.99
  • Saving you £5

This versatile stem features a hard-wearing forged aluminium construction, which makes it more than capable of handling all the abuse that comes with intense road and cyclocross rides. Ideal for all riding disciplines, this rock-solid stem is engineered to deliver strong performance, however hard you ride. Prime has also equipped this version with a flip design which gives you a 5 degree rise or drop depending on your personal aerodynamic preferences. This makes it suitable for road racing, sportive riding and cyclocross. Lightweight Road Stem Ready for any challenge, this stem weighs in at only 110g for the 100mm option, which means that you'll benefit from its incredible strength without adding any unnecessary weight to your bike. This makes it a perfect choice of upgrade for performance-driven riders, where every last gram counts towards your winning score. 

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Prime Aero TT Bottle and Cage Kit Bottle Cages
  • £34.99
  • RRP £39.99
  • Saving you £13

This bottle and cage kit features a durable carbon cage construction, which allows you to benefit from its fantastic strength to weight ratio. This means that you'll enjoy its streamlined and robust build, without worrying about feeling weighed down on race day. Prime has also equipped this kit with a cage system that's built to be as aerodynamic as possible. This makes it possible to shave vital seconds off your finishing race time as well as up to 50% less drag in comparison to traditional round systems.  1x Carbon Bottle Cage, 1x Small Bottle and 1x Large Bottle included in package  

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Prime RD020 Disc Road Rear Hub Wheel Hubs
  • £48.99
  • RRP £99.99
  • Saving you £51

The RD020 features a lightweight forged alloy 7075 hub body, CNC machined to reduce weight without compromising strength. To ensure super-fast engagement, the RD020 features 4 pawls and 26-points of engagement, and the lightweight alloy construction and ABG (Anti Bite Guard) technology further enhance the appeal of this rear hub. Running on premium Japanese sealed cartridge bearings, Prime's RD020 Disc Road Rear Hub provides consistently smooth rolling performance and extended bearing life. To prolong bearing life a grease port has been added for home maintenance. Please note: Axle adaptors are not included.

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Prime RR-38 V3 Sticker Pack Stickers
  • £9.99

This sticker pack is specifically designed for use with Prime RR-38 V3 rim and disc brake wheelsets. It comes as a pack of six high-quality stickers that are easy to apply to your Prime rims for an eye-catching finish.

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Prime RR-50 V3 Sticker Pack Stickers
  • £9.99

This sticker pack is specifically designed for use with Prime RR-50 V3 rim and disc brake wheelsets. It comes as a pack of six high-quality stickers that are easy to apply to your Prime rims for an eye-catching finish.

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Prime 15/20mm Center Lock Lockring Disc Brake Rotors
  • £3.99
  • RRP £4.99
  • Saving you £20

  Made from high-quality, lightweight materials, Prime's 15/20mm Center Lock Lockring is essential for those looking to run a 15 or 20mm front thru axle set up.

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Prime Race Handlebar Tape Bar Tape
  • £14.99
  • RRP £17.99
  • Saving you £17

This handlebar tape features Prime's Super Anti-Slippery Technology, which gives you exceptional grip even during wet riding conditions. Thanks to its 2.5mm thick design, it also helps to eliminate road vibrations for an extra smooth ride. Coming complete with finishing strips and two anodised alloy screw-in bar end plugs, this model is a great choice of upgrade for riders that want reliable performance on race day. In The Box  2x Rolls 2x Finishing Strips 2x Anodised alloy screw in bar end plug

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