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Prime PrimaXC MTB Handlebar Riser Handlebars
  • £54.99
  • RRP £109.99
  • Saving you £50

Whether you're competing in an XC racing event or exploring new off-road routes on your mountain bike, this versatile handlebar is fine-tuned for precise steering performance. Prime has kitted it out with a T800 unidirectional (UD) carbon construction, which gives it the best balance of stiffness and durability while keeping its overall weight to a minimum. Another highlight is its 3K weave on its bar ends to deliver additional strength to the end of the bars. Race Ready Geometry Keeping you comfortable and supported with every turn, this MTB handlebar is equipped with 9 degrees of backsweep, zero degrees upsweep and a 4.8mm rise to give a perfect flat top section on the bar. This combination provides increased comfort and smooth steering wherever your next ride takes you. Carbon Fibre XC Handlebar Benefitting from a 780mm width, this handlebar is also cuttable using the printed cut-down scale. Featuring increments that are printed on its body, you can easily cut the handlebar to suit your exact steering requirements and riding style if needed. Prime has also finished this model with a fibre painted grip and a stem clamping area for maximum security and precision as you travel across rough, mixed terrains at speed. Coming complete with external cable routing and weighing in at only 234g, the Prime PrimaXC MTB Handlebar is a great choice of upgrade for smooth and dependable steering without any unnecessary excess weight. - T800 unidirectional carbon with 3K weave on bar ends to give added strength to end of bars. - Fibre-painted grip and stem clamping area for improved grip. - 9 degrees back sweep. - 4.8mm rise to give perfect flat top section on bar. - 0 degrees upsweep.   Manufacturer's Part Number: PPXCMTBHB780CM Black 78cmx10mm 780mm

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Prime Mini TT Alloy Clip-on Aerobar Aero Bars
  • £54.99
  • RRP £59.99
  • Saving you £8

Ready for racing, this aerobar features a robust aluminium construction, which means that you'll benefit from its fantastic stiffness and cost-effectiveness. Prime has also equipped it with an ergonomic and anatomical design, which gives every rider a natural position, without sacrificing aerodynamics. Kitted out with a bridge that connects its extensions together, this version offers riders increased hand comfort alongside its arm pads. Weighing in at only 407g, this is a perfect choice of upgrade for riders who want superior control without any excess weight.

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Prime Doyenne Shorty Saddle with Ti Rails 2023 - Black, Black
  • £54.99
  • RRP £59.99
  • Saving you £8

Prime Doyenne Shorty Saddle with Ti RailsDesigned in collaboration with Team Wiggle Spectra, this road bike saddle is engineered to keep you supported in all weather and surface conditions. Offering the best combination of stiffness, strength and lightweight performance, this model is equipped with a stiff polycarbonate shell and Ti alloy rails. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all day comfort.Lightweight Road Bike Saddle with Prime Saddle IntegrationReady for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressively low weight, the Prime Doyenne Shorty Saddle with Ti Rails is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.Features: Cover Material: Tough water-resistant cover Shell Material: Polycarbonate Rails Material: Ti Alloy Padding Material: Lightweight Polyurethane (PU) padding Use: Road Size: 240x143mm (L x W) PSI Compatible Developed with Team Wiggle Spectra Unisex Weight: 235gBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime PrimaXC MTB Handlebar 2022 - Black - 780mm, Black
  • £54.99
  • RRP £109.99
  • Saving you £50

Prime PrimaXC MTB HandlebarFine-tuned for precise steering performance, this versatile handlebar is ready for everything from competing in a cross country (XC) racing event to exploring new off-road routes on your mountain bike. Prime has kitted it out with a T800 unidirectional (UD) carbon construction, which gives it the best balance of stiffness and durability while keeping its overall weight to a minimum. Another highlight is its 3K weave on its bar ends to deliver additional strength to the end of the bars.Race Ready GeometryKeeping you comfortable and supported with every turn, this MTB handlebar is equipped with 9 degrees of backsweep, zero degrees upsweep and a 4.8mm rise to give a perfect flat top section on the bar. This combination provides increased comfort and smooth steering wherever your next ride takes you.Carbon Fibre XC HandlebarBenefitting from a 780mm width, this handlebar is also cuttable using the printed cut-down scale. Featuring increments that are printed on its body, you can easily cut the handlebar to suit your exact steering requirements and riding style if needed. Prime has also finished this model with a fibre painted grip and a stem clamping area for maximum security and precision as you travel across rough, mixed terrains at speed. Coming complete with external cable routing and weighing in at only 234g, the Prime PrimaXC MTB Handlebar is a great choice of upgrade for smooth and dependable steering without any unnecessary excess weight.- T800 unidirectional carbon with 3K weave on bar ends to give added strength to end of bars.- Fibre-painted grip and stem clamping area for improved grip.- 9 degrees back sweep.- 4.8mm rise to give perfect flat top section on bar.- 0 degrees upsweep.Features: Material: T800 Unidirectional Carbon with 3K weave on bar ends Use: Mountain Bike (MTB), Cross Country (XC) Clamping Bore: 31.8mm Width: 780mm (with cut down scale on bars) Cable Routing: External cable routing Backsweep: 9 degrees Upsweep: 0 degrees Rise: 4.8mm Fibre painted grip and stem clamping area Weight: 234gManufacturer's Part Number: PPXCMTBHB780CM Black 78cmx10mm 780mmBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Five Ten Women's Freerider Primeblue MTB Cycling Shoes Cycling Shoes
  • £54.00
  • RRP £90.00
  • Saving you £40

With mountain biking, we all love the outdoors lifestyle and enjoying riding our bikes in nature. Made in part from Parley Ocean Plastic, the Women's Freerider Primeblue MTB Cycling Shoes offer a small part of the puzzle in ensuring this environment we love to ride in is sustained. Leather upper and recycled materials raise the bar for sustainability but in no way is the usual Five Ten performance compromised. Not a bit of it.  When it comes to pedal grip, there are few to match the exceptional planted feel you get from the Marathon outsole. The combination of sticky Marathon rubber and the famous Dotty™ tread tenaciously grips flat pedals for outstanding bike control and security over rough trails. If you're pushing back uphill to session a trail section, the sole unit will also prove equally grippy.  With their medium-flex midsole, you'll also find pedalling sections can be ticked off with ease while on rowdy downhill trails you've got fabulous foot support as you move and manoeuvre your bike over ever-changing terrain. And with their ever-reliable lace closure, you'll always get a secure feel. Pull-on. Lace-up. Go shred.  Primeblue Sustainability Tackling plastic waste is a vitally important environmental issue and since 2012 adidas have been pushing to remove the use of virgin plastics in sportswear. adidas Primeblue is the result; a high-performance material derived in part from Parley Ocean Plastic - upcycled plastics intercepted on beaches, coastal communities and shorelines, removing pollution from our oceans. 

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Five Ten Womens Freerider Primeblue MTB Shoes - Mint-Emerald-Black - UK 9.5}, Mint-Emerald-Black
  • £54.00
  • RRP £90.00
  • Saving you £40

Five Ten Women's Freerider Primeblue MTB Cycling ShoesUsing Parley Ocean Plastic, the Five Ten Women's Freerider Primeblue MTB Cycling Shoes bring a drive for environmental sustainability to your mountain bike trails. Kinder to the environment but still offering superb flat pedal performance, they're sure to be an instant hit. We all love to get our shred on and enjoy the thrill of mountain biking trails through forests, skipping across rock strewn trails, venturing into the wilderness. To protect this environment is important, and the Women's Freerider Primeblue MTB Cycling Shoes are a small part of the puzzle. Leather upper and recycled materials raise the bar for sustainability but in no way is the usual Five Ten performance compromised. Not a bit of it. The core of the Freeriders is their Stealth® S1 Dotty rubber outsole. Made from a sticky rubber and featuring the classic Dotty™ tread pattern, this sole unit provides unrivalled traction on flat pedals. For moving and manoeuvring across any terrain, the grip will inspire confidence to go harder. And if you're off your bike, pushing back uphill to session a feature, the grip is just as tenacious over mud, roots and rocks. With their medium-flex midsole, you'll also find pedalling sections can be ticked off with ease while on rowdy downhill trails you've got fabulous foot support as you move and manoeuvre your bike over ever-changing terrain. And with their ever-reliable lace closure, you'll always get a secure feel. Pull-on. Lace-up. Go shred.Primeblue SustainabilityTackling plastic waste is a vitally important environmental issue and since 2012 adidas have been pushing to remove the use of virgin plastics in sportswear. adidas Prime Blue is the result; a high-performance material derived in part from Parley Ocean Plastic - upcycled plastics intercepted on beaches, coastal communities and shorelines, removing pollution from our oceans. Features:PU coated leather/synthetic upper for protectionPrimeblue - high-performance recycled material made in part with Parley Ocean PlasticOne-piece moulded cup sole for added durabilityStealth® S1™ rubber outsoleClassic Dotty™ tread for superior pedal tractionBuy Five Ten Footwear from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Five Ten Womens Freerider Primeblue MTB Shoes - Mint-Emerald-Black - UK 8.5}, Mint-Emerald-Black
  • £54.00
  • RRP £90.00
  • Saving you £40

Five Ten Women's Freerider Primeblue MTB Cycling ShoesUsing Parley Ocean Plastic, the Five Ten Women's Freerider Primeblue MTB Cycling Shoes bring a drive for environmental sustainability to your mountain bike trails. Kinder to the environment but still offering superb flat pedal performance, they're sure to be an instant hit. We all love to get our shred on and enjoy the thrill of mountain biking trails through forests, skipping across rock strewn trails, venturing into the wilderness. To protect this environment is important, and the Women's Freerider Primeblue MTB Cycling Shoes are a small part of the puzzle. Leather upper and recycled materials raise the bar for sustainability but in no way is the usual Five Ten performance compromised. Not a bit of it. The core of the Freeriders is their Stealth® S1 Dotty rubber outsole. Made from a sticky rubber and featuring the classic Dotty™ tread pattern, this sole unit provides unrivalled traction on flat pedals. For moving and manoeuvring across any terrain, the grip will inspire confidence to go harder. And if you're off your bike, pushing back uphill to session a feature, the grip is just as tenacious over mud, roots and rocks. With their medium-flex midsole, you'll also find pedalling sections can be ticked off with ease while on rowdy downhill trails you've got fabulous foot support as you move and manoeuvre your bike over ever-changing terrain. And with their ever-reliable lace closure, you'll always get a secure feel. Pull-on. Lace-up. Go shred.Primeblue SustainabilityTackling plastic waste is a vitally important environmental issue and since 2012 adidas have been pushing to remove the use of virgin plastics in sportswear. adidas Prime Blue is the result; a high-performance material derived in part from Parley Ocean Plastic - upcycled plastics intercepted on beaches, coastal communities and shorelines, removing pollution from our oceans. Features:PU coated leather/synthetic upper for protectionPrimeblue - high-performance recycled material made in part with Parley Ocean PlasticOne-piece moulded cup sole for added durabilityStealth® S1™ rubber outsoleClassic Dotty™ tread for superior pedal tractionBuy Five Ten Footwear from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Alé Prime Bib Shorts SS22 - Black-White - XXL}, Black-White
  • £52.25
  • RRP £95.00
  • Saving you £45

Alé Prime Bib ShortsThe Alé Prime Bib Shorts bring together a premium seat pad, functional fabrics and an anatomic fit that all combine to give you premium cycling performance.As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too.Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic fit also ensures the miles fly by without a care.Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit.Ale Men's 4HF seat padInside the shorts, you'll find Ale's men's-specific 4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings.For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.FeaturesMaterials: 80% Polyamide, 20% ElastaneAnatomic cutReduced panels and seamsThermo gripper with inner silicone gripRear reflective detailsHigh-performance Men's 4HF seat pad - comfort up to 4 hoursSuggested temperature range: 18 to 32 degrees CBuy Alé Clothing from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Alé Prime Bib Shorts SS22 - Black-White - L}, Black-White
  • £52.25
  • RRP £95.00
  • Saving you £45

Alé Prime Bib ShortsThe Alé Prime Bib Shorts bring together a premium seat pad, functional fabrics and an anatomic fit that all combine to give you premium cycling performance.As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too.Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic fit also ensures the miles fly by without a care.Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit.Ale Men's 4HF seat padInside the shorts, you'll find Ale's men's-specific 4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings.For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.FeaturesMaterials: 80% Polyamide, 20% ElastaneAnatomic cutReduced panels and seamsThermo gripper with inner silicone gripRear reflective detailsHigh-performance Men's 4HF seat pad - comfort up to 4 hoursSuggested temperature range: 18 to 32 degrees CBuy Alé Clothing from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Alé Prime Bib Shorts SS22 - Black-White - XL}, Black-White
  • £52.25
  • RRP £95.00
  • Saving you £45

Alé Prime Bib ShortsThe Alé Prime Bib Shorts bring together a premium seat pad, functional fabrics and an anatomic fit that all combine to give you premium cycling performance.As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too.Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic fit also ensures the miles fly by without a care.Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit.Ale Men's 4HF seat padInside the shorts, you'll find Ale's men's-specific 4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings.For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.FeaturesMaterials: 80% Polyamide, 20% ElastaneAnatomic cutReduced panels and seamsThermo gripper with inner silicone gripRear reflective detailsHigh-performance Men's 4HF seat pad - comfort up to 4 hoursSuggested temperature range: 18 to 32 degrees CBuy Alé Clothing from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Alé Prime Bib Shorts Bib Shorts
  • £52.25
  • RRP £95.00
  • Saving you £45

As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too. Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic fit also ensures the miles fly by without a care. Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit. Ale Men's 4HF seat pad Inside the shorts, you'll find Ale's men's-specific 4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings. For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.

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Box One Prime 9 Speed DLC Chain Chains
  • £50.00

This 9 speed MTB chain features a hardened alloy steel construction, which makes it more than capable of handling every challenge that you're met with on the mountains. Classed as Box's best performing chain, this model is also equipped with a durable dual-coating with nickel-plating for protection against corrosion. This makes it suitable for use in all-weather conditions, while its durable hardened solid pins give it extra durability on the most demanding of trails. The Box One chain is protected by our dual-coating. We start with Nickel plating which aids in corrosion resistance and then top it off with the "Diamond-Like Carbon" layer. The DLC is as fancy as it sounds; a synthetic diamond nano-coating that turns up the volume on hardness, wear-resistance, and slickness. All Prime 9 chains have chamfered shifting edges, solid plates and solid pins to safeguard durability. Our unique inner link spacing is engineered to grab those modern wide/narrow chainrings. We chose to modernize the 9-speed platform due to the chain's spirited reputation. Compatibility: • Box One Prime 9 11-50T Cassette Black • Box Two Prime 9 11-50T Cassette Black • Box Three Prime 9 Cassette Black • Box One Prime 9 Rear Derailleur • Box Two Prime 9 X-Wide Rear Derailleur Black • Box Three Prime 9 X-Wide Rear Derailleur Black • Box One Prime 9 Shifter Black • Box Two Prime 9 Shifter Black • Box Three Prime 9 Shifter Black FAQ: Is the Box One Prime 9 Chain compatible with other 9 speed drivetrains? Yes, All Box prime 9 chains have standard external geometry that will work with most existing 9 speed drivetrains. Is the Box One Prime 9 Chain Compatible with any wide narrow chainring? No, Box Prime 9 chains are compatible with most 11-speed wide narrow chainrings but there are some chainrings that can result in poor performance. We recommend the following 11 speed wide/narrow chainrings for best performance, Wolftooth Components, Raceface, One Up Components, Absolute Black. How should I clean my Box One Prime 9 Chain? We suggest removing the chain from the bike and using a soft bristle brush or rag with soapy water or a mild de-greaser. We do not recommend pressure washing, strong solvents or de-greasers as they could degrade the surface coating.

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