When it comes to cycling, having the right socks is highly underrated. Set those worn-out, sports socks aside and opt for Primal's carefully constructed Amaze Socks. Stay dry, cool, and collected courtesy of the advanced air transfer fabrics that help to ventilate and wick away excess moisture. Your feet will never have been so pampered when cycling.
A great addition to any cyclists kit drawer, the Labrynth Cycling Cap adds extra protection to the head in sunny climates as well as some welcome protection when it's cold and wet. Primal use SpeedPro fabric, this double knit fabric draws moisture from your skin and pushes it right off of the face of the material, meaning you feel drier and more comfortable.
With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Women's Como Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun. To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.
With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Agua Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun. To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.
As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Women's Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too. Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic and female-specific fit also ensures the miles fly by without a care. Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit. Ale Women's W4HF seat pad Inside the shorts, you'll find Ale's female-specific W4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings. For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.
With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Women's Garda Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun. To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.
With the arrival of summer warmth and those longer days inviting more epic rides, the Prime Stelvio Short Sleeve Jersey ensures you remain feeling good from start to finish. It combines lightweight and breathable fabrics to great effect, keeping you dry and comfortable even under a sweltering sun. To the body, a double-faced fabric is quick to wick excess moisture off your skin, preventing you from feeling drenched with sweat as the pace picks up in line with your increasing summer fitness. Meanwhile, the sides are made with a mesh fabric, providing a boost to ventilation and breathability. With extra airflow comes a speeding up of sweat evaporation, adding a welcome extra cooling effect on a hot day. The fit is kept more relaxed than Ale's race-focused PRR pro-range. This makes this jersey ideal for everyday comfort and for those of us not in the 'lean pro-rider' category. However, it's still streamlined enough to ensure your hard-earned fitness is maximised. The stretch of the jersey allows easy freedom of movement too, while silicone grippers along the hem and dye-cut sleeves both work to give a sleek finish. Lastly, reflective details mean you can be out after the sun sets and still catch attention as you pedal homewards.
As you push your cycling fitness higher, challenge yourself to ride further and faster, and even dip into some racing, the Prime Bib Shorts offer both brilliant performance and comfort as you tick off your goals. This sits alongside keen value for money too. Comfort come by the way of the use of high-performance fabrics. Across the legs, a compact Lycra® fabric provides muscle support and gives gentle compression too. This encourages blood flow and support of your muscles, just what you need as you pedal ever longer distances. The multi-panel, anatomic fit also ensures the miles fly by without a care. Meanwhile, to the upper body, the bib section is made from an extremely elastic micro-mesh fabric, holding your shorts in place with minimal pressure and allowing your skin to breathe as you build up a sweat. With the construction finished with four-needle flatlock stitching you'll enjoy a smooth and chafe-free fit. Ale Men's 4HF seat pad Inside the shorts, you'll find Ale's men's-specific 4HF seat pad, offering luxurious comfort for all your long or short bike rides. It's constructed from elastic micro-fibre with padding strategically positioned in the contact points and features a central relief channel to avoid stress on nerve endings. For the best comfort and support high-density, 8mm deep 90 kg/cm2 padding is used where it's most needed in the ischiadic and perineal zones. This pad gives the very best combination of comfort, wicking, and breathability and is also incredibly fast drying to ensure the utmost comfort on the saddle.
The Red Paddle Co Prime Lightweight SUP Paddle is ideal for those looking to advance their paddling peformance. Featuring a composite blade and high grade carbon fibre shaft, it uses a carbon weave for greater strength alongside keeping the paddle super lightweight and responsive. Additionally, the blade is made with a teardrop design and single dihedral blade face, this allows water to flow evenly off each side creating a smooth and stable stroke, while the double concave allows the user to paddle with extra power. A clever Leash Connection System also keeps the blade and mid section tethered together for convenience and easy set up, and the innovative non-glued components enable you to replace or recycle with ease. Finished with laser etching for optimum longevity.
When it comes to cycling, having the right socks is highly underrated. Set those worn-out, striped tube socks aside and opt for Primal's carefully constructed These Are My Cycling Socks. Stay dry, cool, and collected courtesy of the advanced air transfer fabrics that help to ventilate and wick away excess moisture. Your feet will never have been so pampered when cycling.
Specially designed for use along with Shimano 11 speed freehub bodies, this stunning model offers smooth and precise shifting. Thanks to its 1-10 sprockets being made from chromed steel construction, you'll have no problem shifting up to speed quickly while its last position sprocket is made from strong anodised aluminium for superb performance. A sturdy aluminium lockring holds it in place while its overall weight remains low, so you won't have to worry about any excess weight holding you back while out on the road. Whether you're competing or out for fun with your local club, this is a perfect choice of a replacement or upgrade for staying at the top of your game.
There's no need to melt in the sun, with the Ice Cream Socks from Primal you will stay cool, calm and collected 24/7. Eliminating slippage and keeping you cooler than they look, these socks reduce perspiration and keep you free of sweat and odours from the first pedal until the last. Also rich in comfort, they have been crafted with a mesh top, tall cuff and stitching that is incredibly cosy.