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LifeLine Essential Inner Brake Cable - Shimano/SRAM Road Brake Cables
  • £2.49

Refresh your cables for a smooth, effective braking experience. As your cables corrode and wear, they can become stiff, gritty and less powerful. With a flexible, corrosion resistant 19-strand stainless steel construction, LifeLine Essential cable inners provide a fast, responsive action to help you get the best from your brakes. The single anchor eliminates the need for cutting prior to installation; this greatly reduces the chance of the cable fraying and makes installation quick and simple. Tools Needed for InstallationCable cutters & crimps5/6mm Allen keysDepending on your brake configuration, consult your lever and brake manufacturer’s guidelines for correct fitting of cables, tools needed, and required torque settings specific to your particular braking system.

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LifeLine Xplova NOZA S XD/XDR Freehub Body Turbo Trainer Spares
  • £34.99
  • RRP £59.99
  • Saving you £42

Run SRAM drivetrains on the Noza trainer using the Noza XD5 XD/ XDR freehub. The freehub is also known to work on the Wahoo Kickr (2018) and Kickr Core.

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LifeLine Performance Road Mini Pump Hand Pumps
  • £14.99
  • RRP £19.99
  • Saving you £25

Presta and Schrader valve compatible, this model features a telescopic extractable hose which allows you inflate your tyres comfortably. With a maximum pressure of 100psi, it comes complete with a bottle cage mounting bracket and strap, so you can easily attach it to your ride.

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LifeLine Essential Inner Gear Cable - Campagnolo Gear Cables
  • £2.49

Refresh your cables for a smooth, precise shifting experience. As your cables corrode and wear, they can become stiff, gritty and less powerful. With a flexible, corrosion resistant stainless steel construction, LifeLine Essential cable inners provide a fast, responsive action to help you get the best from your groupset. The single Campagnolo® compatible anchor eliminates the need for cutting prior to installation; this greatly reduces the chance of the cable fraying and makes installation quick and simple. Tools Needed for installationCable cutters & crimps5/6mm Allen keysT25 Torx (Campagnolo® newer Record® & Super Record® derailleurs) Depending on your gear and groupset configuration, consult your lever and derailleur manufacturers’ guidelines for correct fitting of cables, tools needed, and required torque settings specific to your particular groupset system.

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LifeLine Essential Brake Cable Set - Campagnolo Brake Cables
  • £5.99

Restore your brakes to new condition with LifeLine Essential cablesets. As your cables corrode and wear, they can become stiff, gritty and less powerful. With corrosion resistant 19-strand stainless steel inners, precision brass ferrules, 3-core lined outer housing and cable O-rings, LifeLine Essential Cablesets provide a smooth, responsive action to help you get the best from your brakes. Tools Needed for InstallationCable cutters & crimps5/6mm Allen keys (for most Road/MTB brake sets)T25 Torx (Campagnolo® newer Record® & Super Record® calliper brakes)9mm spanner (some older pre-1980’s Road & MTB brakes)Depending on your brake configuration, consult your lever and brake manufacturer’s guidelines for correct fitting of cables, tools needed, and required torque settings specific to your particular braking system.

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LifeLine Performance Gear Cable Set - Shimano/Sram Gear Cables
  • £16.99

Get the very best from your groupset with LifeLine Performance cablesets; everything you need for renewed accuracy and premium feel. 31 Strand Superior Shine Inner Cables LifeLine performance inner cables are wound from 31 ultra thin stainless steel filaments for a high tensile strength, corrosion resistance and outstanding flexibility. After the cables are wound, the outer surface is machined into a smooth, high-shine finish; this greatly minimises friction without the need for additional lubricant or treatment, giving you a light and smooth action that lasts. The single anchor eliminates the need for cutting prior to installation; this greatly reduces the chance of the cable fraying and makes installation quick and simple. Compressionless Stainless Braided Outer Cable Housing LifeLine performance outer cable housing features a four layer construction: Outer Jacket for all weather protection Stainless Steel Braided Mesh reinforcement Strand wire to prevent kinks and maintain the profile PU lining for a smooth, low friction interface with the inner cable Sealed CNC Machined Ferrules LifeLine performance sealed ferrules provide a solid junction with your framestops, shifters and derailleurs. A precision seal minimises moisture and dirt ingress, helping your cables perform like new for longer. Tools Needed for Installation Cable cutters & crimps 5/6mm Allen keys Depending on your gear configuration, consult your groupset manufacturer’s guidelines for correct fitting of cables, tools needed, and required torque settings. Includes: 2x 31 strand superior shine inner gear cable - 2000mm 1x Stainless braided outer cable - 2100mm x 5mm 10x Sealed CNC machined ferrules with custom 2x Cable O-rings 2x Custom molded frame protectors 2x Tipped ferrules 2x Rubber inner cable shields 3x Gear cable end caps

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LifeLine Rocker Plate Turbo Trainers
  • £149.99
  • RRP £249.99
  • Saving you £40

Compatible with most market-leading trainers including and not exclusive to: Lifeline TT-01 & TT-02, Tacx Neo, Tacx Flux, Tacx Booster, Tacx Satori, Wahoo Kickr, Wahoo Snap, Xplova Noza S, Elite Crono Fluid, Elite Turbo Muin, Elite Qubo Digital. Mount your trainer and riser block to the rocker plate and secure down with the velcro straps provided. The Lifeline Rocker Plate provides up to 13 degrees of ‘rocking range’ and adds an additional sense of reality to your indoor riding. The rocker plate requires the rider to maintain balance on the bike. It recreates the natural side to side movement you’d get whilst out on the roads. When you put the power down, rock with the bike and build your core strength. Indoor training doesn’t have to be static. An added benefit of the Rocker Plate is that it relieves some of the stress on the bike frame that is associated with long term static training. Included in the box: Ply Rocker Plate – upper and lower x 1 Rubber damping block × 5 M10 countersunk screws × 10 Velcro straps × 5 Inflatable balance balls x 3 Mini pump + needle × 1 Spirit level x 1

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LifeLine Adventure Waterproof Pannier Bag Pannier Bags
  • £39.99
  • RRP £44.99
  • Saving you £11

We like to ride our bikes and we like to explore. We believe you don't need to pay over the odds for the privilege and so we created the Lifeline Adventure Series of bags- maximising quality and design at a sensible price. The bags are made from a Lightweight 300D Polyester Ripstop with TPU coating and feature a fully welded construction. The Adventure Pannier Bag has a rolltop closure that clips down on either side of the bag. A zip pocket at the front allows you to stash essentials that you need easy access to. The easy pull zip and reflective puller help with gloved access and the zip garage provides added protection from the elements. The bag has a 3 point mount system. The top mounts open and close as you lift and lower the carry handle and the third mount secures to the lower of the rack, keeping the bag firmly in place. Reflective panels at the sides of the bag provide extra visibility and webbing provides a mount for additional lighting. The bag offers a generous 22 Litre storage allowing you to almost pack the kitchen sink!  

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LifeLine Adventure Seat Pack Saddle Bags
  • £32.99
  • RRP £39.99
  • Saving you £18

We like to ride our bikes and we like to explore. We believe you don't need to pay over the odds for the privilege and so we created the Lifeline Adventure Series of bags- maximising quality and design at a sensible price. The bags are made from a Lightweight 300D Polyester Ripstop with TPU coating and feature a fully welded construction. The Adventure Seat Pack attaches like a traditional saddle bag with straps under and over the saddle rails and then a stabilising large retaining strap around the seat post. The bag has a generous maximum volume of 7.5 litres and can be rolled down should you wish to ride with a smaller load. The maximum length is 63cm, providing a generous pack for your adventure essentials. There are webbings on the upper and lower of the tail allowing you to attach lights and a pair of flip flops! The robust hypalon staps are sized to minimise 'on the bike' interference, but maximise the stability of the bag- wide strap mounting to the seat post and narrower straps for the saddle rails. We packed ours with a pair of shorts, socks, a t-shirt, pair of boxers, toothbrush and a lightweight towel

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LifeLine Daylight Visible 20 Lumen Rear Bike Light Rear Lights
  • £9.99
  • RRP £14.99
  • Saving you £33

Brightness is key for daylight riding and the Lifeline Daylight Visible Rear Bike Light has a 38 chip COB LED providing a blaze of illumination. This coupled with a purposefully disruptive flash pattern make the Lifeline light a great partner on the road.  With 7 modes to choose from the rider can balance the road and light conditions against the most appropriate illumination.  The light is Micro USB Rechargeable taking 2 hours to achieve a full charge. The light can be post or helmet mounted and comes with both a post mount bracket (fits 19-32mm dia) and a velcro helmet strap. Burn times are as per below: High Beam (1.5HRs), Low Beam (4.5HRs), Flash 1 (20HRs), Flash 2 (5HRs), Flash 3 (7.5HRs), Flash 4 (15HRs), Daytime Flash (8HRs). Need to know how much battery is remaining? Simply double click on the light to show the remaining capacity. A constant light indicates 100-50% battery remaining, a slow flash indicates 49-25% and a fast flash tells you there's less than 24% battery remaining.  

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LifeLine Professional Bar Tape With Perforation Bar Tape
  • £9.99
  • RRP £12.99
  • Saving you £23

LifeLine Professional Bar Tape is supplied with everything you need for a fresh feel and added ventilation on the flats and drops. The gel component helps absorb the shock transmitted from uneven road surfaces and distributes pressure more evenly across your hands. The set includes two 200cm rolls to accommodate longer bars, 2 strips for an even profile under the hoods and two custom LifeLine end plugs.

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LifeLine Adventure Top Tube Bag Top Tube Bags
  • £9.99
  • RRP £14.99
  • Saving you £33

We like to ride our bikes and we like to explore. We believe you don't need to pay over the odds for the privilege and so we created the Lifeline Adventure Series of bags- maximising quality and design at a sensible price. The bags are made from a Lightweight 300D Polyester Ripstop with TPU coating and feature a fully welded construction. The Adventure Top Tube Bag has a reinforced base and features a reflective Lifeline graphic. The easy pull zip and reflective puller helps with 'on the move' access. The zip garage provides added protection from the elements. The robust hypalon staps are sized to minimise 'on the bike' interference, but maximise the stability of the bag - wide strap mounting to the top tube and narrower strap for the head tube. A cable entry/ exit point at the head of the bag allows for on the go charging. We packed ours with a phone (Huawei P Smart 7.5cm x 16cm), a small bag of trail mix, keys, high5 gel and a bit of cash

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