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Darn Tough Women's Light Hiker Micro Light Cushion Sock Socks
  • £24.00

Keeping you comfortable on every hike, Darn Tough have created the Light Hiker Micro Light Cushion Sock are designed for lightweight breathability with a merino wool blend wicking away unwanted sweat when warm while retaining vital warmth in the cold. Mesh paneling also aids ventilation exactly where needed.  With extended cushioning over the Achilles and smooth ribbing, you'll appreciate the extra touches for comfort and finished with a fine gauge knit, you'll slide on and forget they're even there.  With Darn Tough's lightest cushioning, the socks are lightweight and versatile with the traditional crew height peeking just above a hiking boot. About Darn Tough Socks Darn Tough socks are made predominantly from Merino Wool, a sustainable resource. The mill where all Darn Tough socks are made in Vermont USA is also powered by hydro-electricity, and all socks are now washed before packaging in a stream process that uses very little water. There is no Far East production, reducing carbon footprint of each sock and improving worker conditions.

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Datatag Stealth Pro Security Identification Systems for Bicycles
  • £34.99

At a time when interest in bikes is at its highest for many years, so, unfortunately, is bike theft, with over 500,000 cycles reported stolen each year. A figure which hides the true picture as over half of all cycles stolen are from homes, a crime listed as a burglary, and also many more go unreported.The increasing trend of breaking down modern high-end bikes to sell on the components means protecting an entire bike, and not simply the frame, is vital in the fight against crime. This is where DATATAG, security experts already trusted to provide the technology behind many official industry schemes come in.The UV Stealth PRO system offers a multi-layered approach and allows owners to mark not just frames but also valuable components like forks, wheels, brake levers, derailleurs and bars providing complete protection - something unique to the market. Recent theft figures for all cycles marked with the new Datatag Stealth systems indicate a theft rate of just 0.5%. This is an incredible result as according to the police the historic average is 10%, with road.cc suggesting it's actually as high as 20%. The Police recover thousands of cycles each year but due to a lack of crime reporting and a lack of owner registration, many are simply sold at police auctions and never returned to their rightful owners. A Datatag system will not only help deter theft but will also help in reuniting you and your bike if it is stolen and recovered, as it provides undeniable proof of ownership.The Datatag system offers premier identifiers combined with probably the most comprehensive database of its kind in the market today. Equally importantly, Datatag works with the Police to back up the product and provides free database access on a 24/7 basis as well as technical training. Owners of Datatagged cycles can also benefit from reduced premiums from some of the major insurers.Recent statistics show a Datatag protected cycle is 40 times less likely to be stolen!Protect your bike not just your frame. For cycle security there is only one choice.The system includes the following state-of-the-art technology:Stealth UV EtchingThe Datatag System contains 4 UV stealth etches to permanently mark your frame and forks. The unique, almost invisible UV etching system forms a major part of the theft deterrent and subsequent identification. Permanently marking your cycle these stealth UV etches won't visibly mark your paintwork.DatadotsDeveloped for ease of application these microscopic Datadots can be applied to any surface, thus making it virtually impossible for the criminals to locate and remove them all. The Datadots, held in a UV trace silicon glue, can be used to mark all your cycle components and accessories.Ultimate TE LabelThese specially designed Datatag tamper evident labels contain a unique cycle identification number and QR code. They warn off any potential thieves and are both attractive and impossible to remove without visibly damaging the sticker.Circular Warning LabelThese specially designed labels warn potential thieves that your cycle and components are protected by Datatag.

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Datatag Stealth Security Identification Systems for Bicycles
  • £19.99
  • RRP £24.99
  • Saving you £20

Data-Tag Stealth Security Identification Systems for BicyclesWhen even the strongest lock isn't enough Datatag UV ""Stealth"" system for cycles, offer a multi-layered approach to identification that makes life difficult for even professional thieves! Simple to fit and both include visible and hidden identifiers including the latest state-of-the-art ""stealth"" UV etching that won't visibly mark you cycle and gives your bike a unique finger print. Bike theft is well known to be a problem and many owners think that just by registering them on a database, theft will miraculously stop, but the truth is that registration without the right identification system just doesn't work. The Datatag systems offers premier identifiers combined with probably the most comprehensive database of its kind in the market today. Equally importantly, Datatag works with the Police to back up the product and gives free scanning equipment and database access on a 24/7 basis as well as technical training. Owners of Datatagged cycles also benefit from reduced premiums from the major insurers.The Datatag UV ""Stealth"" Cycle System is ideal for all cycle frames and is a Police Preferred Crime Prevention Product. The system includes the following state-of-the-art technology: ""Stealth"" UV EtchingThe system contains 4 UV ""Stealth"" Etches to permanently mark your frame, forks and wheels. The unique, almost invisible UV etching system, form a major part of the risk deterrent and subsequent identification. These ""stealth"" UV etches won't visibly mark your cycle paintwork! Ultimate TE LabelThese specially designed Datatag tamper evident labels contain a unique cycle identification number and QR code. They warn off any potential thieves and are both attractive and impossible to remove without damage.

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Deda Elementi Fastblack2 TT Aero Bar Extensions - 31.7mm}, Black
  • £209.99
  • RRP £248.99
  • Saving you £16

Deda Elementi Fastblack2 TT Aero Bar ExtensionsAdd a touch of style to your bike as you look to smash your personal best using the Fastblack2 TT Extensions. Ideal for converting your bike into a real time trial specialist, these lightweight Deda Elementi extensions have been redesigned to look as good as they perform.Crafted from a unidirectional carbon fibre to keep it lightweight the Flashback2 TT Extensions are extremely solid and durable without compromising on speed. Perfected for those that ride over long distances the armrest is easily adjustable and comes equipped with comfortable pads that keep a smile on your face from the first pedal until the last. In order to increase your pace, Deda Elementi’s creation is a J-bend design that offers an ergonomic handgrip to increase speed.Features:Full internal cable routing, compatible with Campagnolo EPS/ Shimano Di2Armrest: Fully adjustable with pads includedShape: J-Bend ExtensionsMaterial: UD Carbon FibreExtension Length: Max 370mmHandlebar Diameter: 31:7mm, 35mmWeight: 340gBuy Deda Elementi from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Deda Elementi Metal Blast Aero Bar Extensions - White - 165mm}, White
  • £129.99
  • RRP £149.99
  • Saving you £13

Deda Elementi Metal Blast Aero Bar ExtensionsProviding cyclists with an extremely comfortable ride the Metal Blast Extensions have been redesigned to feature a 25mm longer extension and meet the stringent ITU ruling. Extremely lightweight and adding an extra element of speed to your ride, the Metal Blast Extensions are perfect for triathletes and sprinters looking to shave seconds off their personal best. They sport an adjustable alloy armrest plate and the pads are crafted from a lycra outside and foam inner.Features:Material: Alloy 6061 extensionsLength: 165mm (from handlebar centre)Width: 90mmHandlebar Dia: 31.7mmArmrest Plate: Superlight and adjustable alloy armrest platePads: Lycra outside, foam insideBridge: Nylon (16g) IncludedWeight: 266gUCI and ITU ApprovedBuy Deda Elementi from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Deda Elementi Superzero Clip-On TT Extensions - Black - 31.7mm}, Black
  • £125.99
  • RRP £202.99
  • Saving you £38

Deda Elementi Superzero Clip-On TT ExtensionsThese stunning clip-on 190mm handlebar extensions are an ideal compliment for any racing road bike thanks to their adjustable length. Specifically designed for triathlon, olympic and sprint distance riding, their lycra pads with a foam centre provide you with outstanding comfort and meets ITU rules. Weighing in at only 330g, you'll not have to worry about adding any excess weight to your ride.Features: Material: 6061 Alloy Length: 190mm (from handlebar centre), min 150mm Extension Width: 90mm Armrest: Superlight Alloy armrest plate Handlebar Diameter: 31.7mm Pads: Lycra outside, Foam inside Use: TT Weight: 330g Buy Deda Elementi components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Deda Elementi Superzero LTD Edition Alloy Handlebar - Black Silver Logo - 31.8mm, Black Silver Logo
  • £51.49
  • RRP £119.99
  • Saving you £57

Deda Elementi Superzero LTD Edition Alloy HandlebarThis limited edition handlebar is ideal for road use, as it offers amazing comfort and control as you clock up the miles. It features a tough aluminium construction, which makes it more than capable of handling the increased pressure from long-distance journeys. Coming equipped with an aero profile, this superb component is designed to minimise drag and provide an ergonomic grip for any road bike riding style. Features: Material: 7050 Aluminium Use: Road Width: 440mm Diameter: 31.8mm Part Number: ASZ44KETX Internal cabling possible: No Weight: 305g (approx)Buy Deda Elementi Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Deda Fastblack2 TT Extensions Aero Bars
  • £113.99
  • RRP £237.99
  • Saving you £52

Perfected for those taking on long distances and who want to hold as aerodynamic a position as possible, every detail of these extensions has been obsessed over in the search for optimum performance. For example, Deda gave the hand grip areas an ergonomic share to prevent pressure points and to reduce drag. Also, the fully adjustable armrest pads are highly comfortable and help you to stay in position.

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Deda Metal Blast Extensions Aero Bars
  • £98.99
  • RRP £167.99
  • Saving you £41

The longer extensions are specifically designed for triathlon, Olympic and sprint races. 

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Deda Metal Blast Extensions TT Bars - Black
  • £74.99
  • RRP £167.99
  • Saving you £55

The new Metalblast version features 25 mm longer extesions (165 mm) and a redesigned pads system made in Lycra and foam for more comfort. The longer extesions are specifically designed for triathlon, Olympic and sprint races. Meets ITU rules. The perfect complement for any racing road bike. Features: Material: Alloy 6061 Extensions length: 165mm (from handlebar center) Extensions width: 90 mm Ø Handlebar: 31,7 mm Amrest: integrated with the extension, special pads included Weight: 266 g Finish: black anodized or white painted Approved UCI ( 3:1 rule) and ITU (International Triathlon Union)

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Deda Superzero Clip-On TT Extensions Handlebar Spares
  • £125.99
  • RRP £202.99
  • Saving you £38

These superb TT handlebar extensions are the perfect compliment for any racing road bike. Adjustable to length, these are specifically designed for triathlon, olympic and sprint distance riding. Their lycra pads with a foam centre provide you with outstanding comfort and meets ITU rules. Weighing in at only 330g, you'll not have to worry about adding any excess weight to your ride.

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Demolition 19mm Mid BB Black
  • £24.49
  • RRP £34.99
  • Saving you £30

Includes 2 sealed bearings, internal spacer, curved cone spacers with etched Demolition logo & washer spacers.

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