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Prime Orra Gravel Handlebar Drop Handlebars
  • £44.99
  • RRP £49.99
  • Saving you £10

Ready for adventure, this superb handlebar features a 16° flared-drop design, which creates a wider, more stable platform for improved handling on tricky terrain.  Made from 6061 aluminum, which is renowned for its durability, strength and light weight, the Orra Gravel Handlebar is perfect for your gravel and bikepacking adventures.  

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Prime Race Handlebar Tape Bar Tape
  • £14.99
  • RRP £17.99
  • Saving you £17

This handlebar tape features Prime's Super Anti-Slippery Technology, which gives you exceptional grip even during wet riding conditions. Thanks to its 2.5mm thick design, it also helps to eliminate road vibrations for an extra smooth ride. Coming complete with finishing strips and two anodised alloy screw-in bar end plugs, this model is a great choice of upgrade for riders that want reliable performance on race day. In The Box  2x Rolls 2x Finishing Strips 2x Anodised alloy screw in bar end plug

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Prime Doyenne Lightweight Alloy Handlebar Drop Handlebars
  • £49.99

Manufactured using 7050 alloy, and adorned with a sleek Black On Black finish the Doyenne Lightweight Handlebar will compliment even the most prestige road bike. 7050 aluminium offers better stress corrosion, cracking resistance and corrosion resistance when compared with most other alloys used in handlebars, it's also stronger, and stiffer meaning every ounce of energy is transfered into forward propulsion. The Compact design with 125mm drop and 70mm reach combines for a super comfortable hand position to suit every rider.

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Prime Noosa TT Aero Handlebar Aero Bars
  • £319.99
  • RRP £449.99
  • Saving you £29

Lightweight and Strong Manufactured using a high modulus carbon fibre construction, these bars are light, yet provide superb durability and strength. This construction offers you more precise handling, so that you'll be able to carry your speed into corners, saving valuble seconds in your pursuit for a new PB. The Noosa TT Aero Handlebars, allow for multiple adjustments in the armrests, base bar and extensions, meaning that dialing in your perfect position has never been easier.  Internally Routed Aero Handlebars Full internal brake and gear cable routing and Di2 compatibility means that these aero handlebars can be integrated easilly into your existing TT/Triathlon setup. 

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Prime Primavera Aero Carbon Handlebar Aero Bars
  • £159.99

This high-quality aero handlebar features a high modulus carbon fibre construction, which makes it super-light at only 228g for the 42cm option. Its carbon build also ensures that riders benefit from exceptional strength, stiffness and precise handling when both training and competing.  Race-Ready Carbon Fibre Aero Bar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Internal Cable Routing and Di2 Compatible No stranger to the finer details, this aerobar is kitted out with internal cable routing as well as Shimano Di2 compatibility. This makes it easy for riders to hide their mechanical or electronic system cables inside its construction for further watt savings while also freeing up valuable space. Whether you're training or competing, the Prime Primavera Aero Carbon Handlebar is a great upgrade for performance-boosting aerodynamics, comfortable geometry and an ultra-lightweight design. Prime Test Results Prime carried out several tests when comparing this updated aero handlebar to its predecessor. You can find all the results below: - This revised Prime bar is 13% lighter when compared to the previous model. - On the vertical stiffness test this Prime bar has 20.5% less deformation and has 29.5% increased vertical stiffness. - On the horizontal stiffness test this Prime bar has 10.2% less deformation and has 11% increased horizontal stiffness. - On the rotational stiffness test this Prime bar has 17.5% less deformation and has 21.4% increased rotational stiffness. - On average this Prime bar is 20.6% stiffer with 16% less deformation.

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Prime Primavera X-Light Carbon Handlebar Drop Handlebars
  • £75.00
  • RRP £149.99
  • Saving you £50

The race-ready Primavera X-Light features a stiff carbon construction with a high strength-to-weight ratio that will satisfy even the most weight-conscious rider. It ensures a strong and stable platform for you to maximise every pedal stroke while its flared design along the tops improves aerodynamics without adding any excess weight. Enhanced Comfort Keeping you poised on every run, the Primavera X-Light's triangular drop design heightens comfort while also allowing you to benefit from a greater feeling of control. This also provides you with a more tactile connection between your hands and the handlebars, so they feel like a natural extension of your limbs. Furthermore, its 125mm drop and 78mm reach are designed to keep you composed and comfortable as you battle for victory. This is an ideal choice of upgrade for racers and weight weenies alike. The Primavera X-Light can be used with out-front aero bars as long as the Prime's torque settings for clamping force (5Nm) are adhered to.  

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Prime Noosa TT Aero Handlebar Riser Kit Handlebar Spares
  • £29.99
  • RRP £34.99
  • Saving you £14

Allowing you to find your ideal handlebar height, this riser kit allows for 20mm, 40mm or 60mm of height adjustability for your Prime Noosa TT Aero handlebar. 60mm stack height needs the additional span to secure the setup, so you can enjoy superior comfort and control as you clock up the miles. Featuring an immensely tough, forged, and machined alloy body construction, this model is great at handling all the challenges that come with a long day out on the road. Prime has also equipped this version which marine grade steel bolts, so you can enjoy a stable and secure hold on every ride.

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Prime Noosa Clip-On Riser Kit Handlebar Spares
  • £14.99

This 30mm spacer kit is specifically designed for use with the Prime Noosa Carbon Clip-on Aerobar. It allows for riders to optimise the stack height and benefit from the most aerodynamic position and the best ergonomics.  

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Prime Orra Aero Carbon Gravel Handlebar Drop Handlebars
  • £149.99

Specifically engineered for the rigours of gravel adventure riding, this drop handlebar features a T800 unidirectional (UD) carbon construction for a superior balance of stiffness, durability and low weight performance on your ride. Thanks to its carbon build that's Kevlar infused with the palm areas on the tops of drops, it delivers added strength and rigidity to provide you with reliable steering on demanding mixed terrains. Prime has also ensured that this model is built for long days in the saddle by kitting it out with comfortable geometry that includes an 18 degree flare, so you can benefit from increased support and positioning as you clock up the miles. Coming complete with a fibre painted finish including the clamp and stem clamping area, this handlebar provides improved grip for dependable steering wherever your next gravel adventure takes you. The new Orra bar is more compliant on a downward force to give increased comfort on gravel roads and improves stiffness on the up stroke and reverse angle to give better power transfer when climbing. Technologies: - Stand internal routing or full internal routing options (di2 compatible). - T800 Unidirectional carbon (Kevlar infused with the palm areas on the tops of drops for added strength and rigidity). - 31.8mm clamping bore. - Width measured centre to centre. - 4 degrees down sweep on the bar to give compliance on rough roads/gravel tracks but offers stiffness when on the drops applying power. - 7 degrees forward sweep, gives a more relaxed position for the wrists improving comfort over longer rides. - Flat aero top sections for better ergonomics and comfort. - Sculpted palm area on the top of the drops to ease pressure and spread weight load when in the hoods. - Fibre painted including clamp and stem clamping area for improved grip.

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Prime PrimaXC MTB Handlebar Riser Handlebars
  • £54.99
  • RRP £109.99
  • Saving you £50

Whether you're competing in an XC racing event or exploring new off-road routes on your mountain bike, this versatile handlebar is fine-tuned for precise steering performance. Prime has kitted it out with a T800 unidirectional (UD) carbon construction, which gives it the best balance of stiffness and durability while keeping its overall weight to a minimum. Another highlight is its 3K weave on its bar ends to deliver additional strength to the end of the bars. Race Ready Geometry Keeping you comfortable and supported with every turn, this MTB handlebar is equipped with 9 degrees of backsweep, zero degrees upsweep and a 4.8mm rise to give a perfect flat top section on the bar. This combination provides increased comfort and smooth steering wherever your next ride takes you. Carbon Fibre XC Handlebar Benefitting from a 780mm width, this handlebar is also cuttable using the printed cut-down scale. Featuring increments that are printed on its body, you can easily cut the handlebar to suit your exact steering requirements and riding style if needed. Prime has also finished this model with a fibre painted grip and a stem clamping area for maximum security and precision as you travel across rough, mixed terrains at speed. Coming complete with external cable routing and weighing in at only 234g, the Prime PrimaXC MTB Handlebar is a great choice of upgrade for smooth and dependable steering without any unnecessary excess weight. - T800 unidirectional carbon with 3K weave on bar ends to give added strength to end of bars. - Fibre-painted grip and stem clamping area for improved grip. - 9 degrees back sweep. - 4.8mm rise to give perfect flat top section on bar. - 0 degrees upsweep.   Manufacturer's Part Number: PPXCMTBHB780CM Black 78cmx10mm 780mm

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Prime Gravel Comfort Handlebar Tape Bar Tape
  • £21.99

Whether you're adventuring into the countryside or commuting from A to B on the back roads, this handlebar tape offers smooth and reliable grip on every ride. It features Prime's Super Anti-Slippery Technology, which allows you to benefit from its superior grip in all weather conditions. Prepared for the elements, this model comes complete with anodised alloy screw-in bar end plugs and finishing strips, making them resistant to corrosion. One final benefit is this version's 3.5mm thickness, which soaks up vibrations and shocks from the road and gives you a smoother riding experience. In The Box  2x Rolls 2x Finishing Strips 2x Anodised alloy screw in bar end plug

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Prime Primavera X-Light Pro Carbon Handlebar Drop Handlebars
  • £139.99
  • RRP £149.99
  • Saving you £7

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirectional (UD) carbon fibre construction for the best balance of stiffness and low weight performance on your road bike. Thanks to its impressively lightweight carbon design, this model is a featherweight option for riders who want to maintain the edge in pursuit of victory, where every gram counts when charging for the finish line. Race-Ready Carbon Fibre Handlebar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Sharing the same drop shape as Primavera Aero bars, this model is designed for better comfort and grip when on the drops. Prime has also given it an ergonomic palm area on the tops to relieve pressure on your hands.  

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