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Goodr Sunbathing with Wizards - The OG Sunglasses
  • £30.00

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you're haulin' ass down a mountain trail or drinking beers in a Mexican cantina.While it might be the magic that gets them all the love, we prefer to celebrate wizards for their panache: capes, pointy hats, and, beards. But just wait until you see one on their beach run rocking these fresh blue shades with gold lenses. Abracadabra, Muggles.NO SLIP. NO BOUNCE. ALL FUN.No Slip - We use special grip coating to construct our frame to help eliminate slippage when sweating.,No Bounce - Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.,No Leopards - Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).,.Made For:Running,.Great For:Biking,Beasting,.Sunbathing with Wizards Origin Story:The Myrddin Emrys Memorial Resort & Spa for Practitioners of Sorcery and the Magically Inclined (or simply “The Myr” for those in the know) is located exactly where one would not expect it to be, which makes it makes it particularly difficult to find for those who actually would like to locate it. Really, speaking in a strictly physical sense, the Spa is not “located” anywhere accessible by typical transport. As such, only those with invitations may visit The Myr.This feature was no accident, of course, as wizards (a class to which the founders of The Myr belonged) never do anything they do not mean to do. As it turns out, vendors of all types are constantly hoping and trying to get a practitioner of sorcery or one of the magically inclined to endorse their products. Such an endorsement can mean the difference between a life struggling in backwater flea markets and running a booming retail empire. But practitioners are stingy with their endorsements and will only lend their name to those products with which they have formed a deep connection, usually through use in stressful situations, like battles with Sauron or Voldemort. (Fuck that clown we’re not scared of saying his name)Back before goodr was an internationally recognized brand, the founders would try everything to get their products in the hands of anyone who could help to bring recognition to their brand. So when the goodr founders learned that both Dumbledore and Gandalf the White were avid trail runners, they knew that they had to get the goodr Running Sunglasses in the hands of the two great wizards. Both wizards often vacationed together at The Myr and so it was decided that they would try to kill two birds with one stone by convincing them both to endorse the goodr Running Sunglasses by approaching them at The Myr.Now, as mentioned earlier, one does not simply walk into The Myr. Its gates are guarded by more than just bellhops. There is relentless hospitality there that does not sleep, and the hotel manager is ever watchful. It is a luxurious dreamland, riddled with fresh linen and pillow mints and free bathrobes, the very air you breathe is a green fig fragrance. Not with ten thousand men could you simply walk in. It is folly.But the goodr founders are nothing if not foolish. After months of research and many failed attempts, the goodr founders learned that The Myr was constantly on the lookout for pool boys to assist with the resort’s hugely popular magical lagoon. By fabricating elaborate pool boy resumes and fake references from the swankiest hotels across the world, the goodr founders secured positions as pool boys at the Myr. From there it was a simple matter of making sure that they were placed on sunscreen duty when Dumbledore and Gandalf would come down for their daily sunbathing appointment. Typically, the pool boys at The Myr loathed sunscreen duty as it required them to apply and rub in generous amounts of speciality sunscreen to the various guests of the lagoon, which could take a good deal of time depending on the proclivities of the guests. But the goodr founders knew that this would give them the time needed to pitch their Running Sunglasses to the great wizards.After several weeks of biding their time, the moment finally came and the two wizards called the goodr founders over to apply the sunscreen. The goodr founders were ecstatic and blessed the gods for their great luck when the wizards began discussing their last trail run. Not surprisingly, wizards do not frequent the same trails as mere mortals. Gandalf’s had just returned from running Lhotse, while Dumbledore had enjoyed the views at Aconcagua.As the wizards traded stories of their adventures, the goodr founders mustered their courage and broke in to ask the wizards what kind of sunglasses they wore while up at those extreme altitudes. After recovering from the shock of having a pool boy interrupt them (a rule that was never broken), the two dismissively stated that they never run with sunglasses as all running sunglasses look awful and are not befitting of a wizard’s carefully crafted aesthetics.With that, the goodr founders produced the goodr Running Sunglasses and handed them to the sceptical wizards. They were immediately taken with their classic, yet fun design, though the wizards questioned whether sunglasses that stylish could be used for running. The goodr founders, confident in their product, insisted that the wizards try them and see. And before they could take their next breath, the goodr founders found themselves transported to the base of Mt. Kilimanjaro. The goodr founders watched in awe as two specs at the peak of Kilimanjaro swiftly descended down the mountain to where they stood.Upon reaching the goodr founders, the two wizards extended their hands as they congratulated the goodr founder on creating the most astonishing and attractive pair of running sunglasses they had ever worn. The two wizards immediately agreed to endorse the sunglasses, which launched goodr from a little-known brand to one of the largest sunglass companies in the world. After this momentous event, the goodr founders dubbed their newest colour scheme “Sunbathing with Wizards” to honour the event that helped to make them so successful.As a post-script, the goodr founders, Dumbledore and Gandalf remain in contact to this day and are actually the members of a barbershop quartet, which plays bi-monthly at Maggie’s Pub and Eatery in Beaufort, South Carolina. 

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Goodr A Gingers Soul - The OG Sunglasses
  • £30.00

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you're haulin' ass down a mountain trail or drinking beers in a Mexican cantina.These are black like "A Ginger's Soul." (Get it?) Black frames with black lenses. We know what you're thinking...do gingers even have souls? They do. And they're black AF.NO SLIP. NO BOUNCE. ALL FUN.No Slip - We use special grip coating to construct our frame to help eliminate slippage when sweating.,No Bounce - Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.,No Leopards - Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).,.Made For:Running,.Great For:Biking,Beasting,.A Gingers Soul Origin Story:Most people get it wrong,Thinking a soul is something Gingers lack,When the truth of it is,Gingers all have souls (it’s just that they are black).– Introductory stanza to the 18th-century epic poem, “A Ginger‘s Soul” written by Ebeneezer Von Goodrsmark, dog lover and founder of goodr

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Goodr The Ogs Pineapple Painkillers Polarized Sunglasses
  • £26.99
  • RRP £29.99
  • Saving you £10

THE ULTIMATE PARTY DRINK These tropical blue and yellow shades are named for the best solution for getting a charlie horse in your calf at mile 17: Pineapple painkillers. That's right this delightful cocktail 2 parts rum 4 parts pineapple juice (with anti-inflammatory bromelain!) 1 part orange juice and coconut cream is what Carl reaches for when he's run out of piña colada mix (he obviously doesn't realize that he could make a piña with these ingredients...oh Carl). It doesn't actually help the cramp but you'll get such a bad side cramp after you slam the drink you won't remember the charlie horse! Features No Slip: special grip coating to help eliminate slippage when sweating. No Bounce: the frame is snug and light-weight with a comfortable fit to prevent bouncing while running. All Polarised: glare-reducing polarised lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. All Fun.

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Goodr Lfg Shrimpin` Ain`t Easy Polarized Sunglasses
  • £26.99
  • RRP £29.99
  • Saving you £10

LIL F*KIN GOODRS: SMALLER IS BALLER A bigger head doesn't mean that you're smarter it just means you have a bigger head...It also means that you can't get on my level with these new perfectly petite Get On My Level LFG sunnies made for small noggins...So there. SHRIMPIN AIN'T EASY If you've ever been turned away from a roller coaster for being too short to ride you know...It ain't easy out here for a shrimp. Features No Slip: special grip coating to help eliminate slippage when sweating. No Bounce: the frame is snug and light-weight with a comfortable fit to prevent bouncing while running or crushing any workout. All Polarised: glare-reducing polarised lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. Perfectly Petite: These lil goodrs are perfectly suited for petite noggins.

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Goodr The Ogs I Do To The Open Bar Polarized Sunglasses
  • £26.99
  • RRP £29.99
  • Saving you £10

INTRODUCING I DO TO THE OPEN BAR Do you lonely single person take this boring wedding's open bar to be your nightlong partner to perch at and abuse from this moment forward for happy-drunk and for sad-drunk for awkward comments to friends and for awkward comments to strangers in sickness tonight and in sickness tomorrow to love deeply and to twerk on top of till security drags you out of the banquet hall kicking and screaming? Features No Slip: special grip coating to help eliminate slippage when sweating. No Bounce: the frame is snug and light-weight with a comfortable fit to prevent bouncing while running. All Polarised: glare-reducing polarised lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. All Fun.

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Goodr Bamf G Ninja Kick The Damn Rabbit Polarized Sunglasses
  • £35.99
  • RRP £39.99
  • Saving you £10

RADICAL REFERENCES! Although inferior in all other ways to the sequel the best moment in the Original Teenage Mutant Ninja Turtles comes when Michelangelo and Donatello are watching the tortoise and the hare. Hence we created these tortoiseshell sunnies “Ninja Kick the Damn Rabbit.” Ninja kicking is actually a valid strategy for winning any race! BAMF Gs: BEAST [BLEEPING] GOODRS With wider frames longer arms and bigger lenses than our OGs these babies are designed to complement and fit beasters with larger melons. No Slip: special grip coating to help eliminate slippage when sweating. No Bounce: the frame is snug and light-weight with a comfortable fit to prevent bouncing while running. All Polarized: glare-reducing polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. No Demogorgans: 100% Guarantee against Demogorgan attacks. *Guarantee not applicable for any gainz taking place in the Upside Down.

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Goodr Mach G Operation: Blackout Polarized Sunglasses
  • £35.99
  • RRP £39.99
  • Saving you £10

INTRODUCING OPERATION: BLACKOUT When you wear these all black Mach G sunglasses you don't just join an elite sky force. You also earn the title Basic Bitch. That’s right. You heard us. BASIC BITCH: Badass Aviator Speeding Into Clouds Best In The Cockpit Hahaha. So own it. You basic and you know it. (Disclaimer: These sunnies will not make you better at backronyms.) GOODR + AVIATORS = MACH Gs Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus this smooth sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames. Features 1. NO SLIP: We use special grip coating and silicone nose inserts to construct our frame to help eliminate slippage when sweating. 2. NO BOUNCE: Our frame is flight-weight to prevent bouncing when running biking beasting or exceeding speeds of Mach 5.* (*Not tested at hypersonic speed but...we're pretty sure.) 3. ALL POLARISED: The speed of light got nothing on you. These glare-reducing polarised lenses with UV400 protection blocks 100% of those harmful UVA and UVB rays. 4. ALL SPEED: An all new shape built to give you the ultimate speed advantage whether you're crushing beers or crushing your competition. 5. FREE MILE HIGH CLUB MEMBERSHIP: Included with purchase.

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Goodr The Ogs Bosley`s Basset Hound Dreams Polarized Sunglasses
  • £26.99
  • RRP £29.99
  • Saving you £10

Bosley dog of goodr is a living (for now) legend at 91. What does Bosley King of Hounds dream about? Whatever the heck wants. THE OGs: THE FRAMES THAT STARTED IT ALL Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you're haulin' ass down a mountain trail or drinking beers in a Mexican cantina. No Slip: Special grip coating to help eliminate slippage when sweating. No Bounce: The frame is snug and light-weight with a comfortable fit to prevent bouncing while running. All Polarized: Glare-reducing polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. All Fun.

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Goodr Beast Bfgs Mint Julep Electroshocks Polarized Sunglasses
  • £35.99
  • RRP £39.99
  • Saving you £10

THE REHAB PLAN TO RULE THEM ALL Unfollow that Instagram famous fitness star who keeps telling you to 'stretch' and 'eat healthy' and start taking notes. We've got the workout rehab plan that'll get you those sweet sweet gainz. The plan is simple slam two mint juleps throw on these green and teal sunnies and ride the lighting. BFGs:BEAST FUCK!NG GOODRS With wider frames longer arms and bigger lenses than our OGs these babies are designed to complement and fit runners with larger melons. Features No Slip: special grip coating to help eliminate slippage when sweating. No Bounce: the frame is snug and light-weight with a comfortable fit to prevent bouncing while running. All Polarised: glare-reducing polarised lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. No Demogorgans: 100% Guarantee against Demogorgan attacks. *Guarantee not applicable for any gainz taking place in the Upside Down.

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Goodr Circle Gs Influencers Pay Double Polarized Sunglasses
  • £26.99
  • RRP £29.99
  • Saving you £10

  Introducing the new Circle Gs! Goodr designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew. No Slip: special grip coating to help eliminate slippage when sweating. No Bounce: the frame is snug and light-weight with a comfortable fit to prevent bouncing while running. All Polarized: glare-reducing polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. All Hipster/Influencer/Dystopian Rebel.

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Goodr Ogs Wakka Wakka Wakka Wakka Polarized Sunglasses
  • £26.99
  • RRP £29.99
  • Saving you £10

Named in homage to all the great 8-bit sound composers of our favourite video games. Whether you're listening to your pixelated hero die for the millionth time or on your 10th hour of the same background music 8-bit sound does way more than it has any right to with way less. Pro tip: a collection of 8-bit video game music makes for awesome study music. Trust us. So put on these yellow frames with pink lenses throw on some 8-bit music and go save the world. (Also in case you were wondering Mega Man 2 has the best 8-bit music. Put the bob in the bottle.) GAMERS GO OUTSIDE TOO Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you're running laps on a track or perfecting your avatar. No Slip: We use special grip coating to construct our frame to help eliminate slippage when sweating. No Bounce: Our frame is crafted to be feather-weight yet snug with a comfortable fit to prevent bouncing when running. All Polarised: Glare-reducing polarised lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

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Goodr Circle Gs Midnight Ramble At Circle Bar Polarized Sunglasses
  • £26.99
  • RRP £29.99
  • Saving you £10

Introducing the new Circle Gs! Goodr designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew. No Slip: special grip coating to help eliminate slippage when sweating. No Bounce: the frame is snug and light-weight with a comfortable fit to prevent bouncing while running. All Polarized: glare-reducing polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays. All Hipster/Influencer/Dystopian Rebel.

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