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Elite Novo Force Mag Turbo Trainer
  • £179.99
  • RRP £189.99
  • Saving you £5

    The successor to the best-selling Novo Mag Enhanced Mag Force drive unit offers increased resistance and 700 gram heavier flywheel for a smoother ride Novo frame moves the resistance unit to the rear of the wheel allowing the bike to be positioned closer to the ground increasing stability and removing the need for a riser block Includes adaptors to allow the use of everything from a 24 inch BMX wheel to an MTB 29er the widest range of any Elite trainer Smooth and quiet magnetic resistance unit with 5 distinct levels of adjustment ElastoGel roller reduces noise and tyre wear by 20% compared to metal equivalents Quick releases on both the axle holders and the resistance unit help make set-up quick and simple Includes spare Q/R for those using Mavic or similar non-compatible Q/R skewers    

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SRAM Force AXS XG-1271 Cassette
  • £180.00
  • RRP £211.00
  • Saving you £15

Explore the path less travelled with SRAM's Force AXS XG-1271 Cassette. Part of their XPLR family, the XG-1271 provides a wide 10-44T gear range to give you all the gears you'll need when you want to unleash your inner explorer.10-44T ratio gives 440% range, offers all the gears you need to explore in the wildX-Range gearing gives smoother gear progression, so you're always in the right gearMini Cluster technology for light weight and excellent durabilityOnly compatible with XPLR 1x Rear Derailleurs, FlatTop chains and XDR driver bodyMake that daily ride from your front door a little spicier with some dirt. The 440% range of the XPLR XG-1271 cassette provides smooth gear progression when you re sweating up gravel climbs, and tight jumps on the high end for when it s time to drill it on asphalt. Shift features on each cog are optimized for electronic shifting, so you ll get fast, smooth and precise shifts every time.

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SRAM Force eTap AXS 12 Speed Gear-Brake Lever - Black - Rear LH}, Black
  • £188.00

SRAM Force eTap AXS Shift-Brake LeverEngineered for road cycling performance, this brake lever is specifically designed to create a wireless and seamless connection with your ride. They feature SRAM's renowned eTap technology, which allows you to use one lever to shift up and the other lever to shift down. Another highlight is this model's AXS technology, which allows riders to fine-tune and adjust the levers behaviour and controls for a more rider-tuned experience. One final benefit is the shifter levers are mounted on the inside of the brake levers, so you can enjoy its clean, aerodynamic appearance. Combining the tradition of mechanical rim brakes and the precision and efficiency of modern electronic shifting, SRAM Force eTap AXS shift-brake levers are fully wireless and fully personalisable. Classic is now new.Features: Brake Lever Material: Carbon Shift Lever Material: Plastic Use: Road Speed: 2x12 speed Shifter Type: eTap Shifting System: Wireless Compatible Derailleur/Hub (SL) Front Derailleur: 2 speed Yaw; Rear Derailleur: 12 speed Brake Type: For use with mechanical rim brakes Reach Adjust: Yes AXS Enabled: Yes Brake Cable Length: Front: 1700mm; Rear: 1100mm Single or Pair: Single Manufacturer's Part Numbers: Front Right Hand: 00.7018.387.001; Rear Left Hand, 00.7018.387.000Technologies: eTap: SRAM's eTap is a simple, unambiguous and intuitive shifting logic. With the shift lever on the right-hand side you move the rear derailleur inwards to a larger sprocket, with the shift lever on the right-hand side you move the derailleur outwards to a smaller sprocket. With the shift lever pressed down, you can directly shift several gears. Pressing both shift levers at the same time causes a derailleur movement in 2-speed shifting systems. AXS: AXS is the new electronic integration platform by SRAM, which combines electronic bicycle components and software. The SRAM AXS app allows you to view battery status, change component behaviour, adjust controls, receive maintenance reminders and update firmware. Reach Adjust: The fit and ergonomics of the brake lever is a very personal matter. Riders have individual position preferences as well as unique hand sizes and finger lengths. With the reach adjustment, the lever can be easily adjusted - for maximum control with just one finger. Simple and intuitive eTap shift logic One port per side for Blips Large SRAM eTap shift paddles provide positive controls for rider inputBuy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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SRAM Force22 Shift/Brake Lever 11 Speed Rear
  • £188.00

The new SRAM Force 22 ErgoDynamic Shifters were modeled after the best in class comfort of SRAM RED, and represent our most advanced thinking yet on perfecting the interface between rider and bike.Everything received the same detail, including the transition between handlebar and hoods, the grip texture, finger wrap, and the separate interfaces with both the shifter and brake lever. The understated black finish makes it look fast and a perfect match for any machine.Proprietary DoubleTap technology delivers smooth up- and downshifts in one motion.Ergonomic design is comfortable, aerodynamic, and hides all cables, while weighing only 303g.Carbon Brake Lever and Magnesium Shift Lever are light, stiff, and comfortable..,

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SRAM Force1 Hydraulic Disc Brake Disc Brake Callipers
  • £188.99
  • RRP £315.00
  • Saving you £40

Supplied individually.

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SRAM Force1 1x11 Speed Hydraulic Disc Brake - Black - LH - Front - 950mm}, Black
  • £188.99
  • RRP £315.00
  • Saving you £40

SRAM Force1 1x11 Speed Hydraulic Disc BrakeWhether you're riding cyclocross, adventure, or road, the SRAM Force CX1 Hydraulic Disc Brake features revised ergonomics for a better feel. Regardless of weather conditions, you'll enjoy high-performance, seemingly effortless braking.Features: Lever Blade Material: Carbon Lever Body Material: Composite Caliper Material: Forged Aluminium Piston Material: Phenolic Plastic Pistons: 2 Pads: Steel-backed organic Hardware: Stainless Steel Brake Fluid: DOT 5.1 Compatibility: SRAM 1x 10-Speed, 11-Speed or single speed, flat mount with 140mm or 160mm rotors Use Flat Mount 20mm offset (F20, sold separately) for 160mm rotors Use Flat Mount no offset (F0, sold separately) for 140mm rotorsBuy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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SRAM Force1 1x11 Speed Hydraulic Disc Brake - Black - LH - Rear - 1800mm}, Black
  • £188.99
  • RRP £315.00
  • Saving you £40

SRAM Force1 1x11 Speed Hydraulic Disc BrakeWhether you're riding cyclocross, adventure, or road, the SRAM Force CX1 Hydraulic Disc Brake features revised ergonomics for a better feel. Regardless of weather conditions, you'll enjoy high-performance, seemingly effortless braking.Features: Lever Blade Material: Carbon Lever Body Material: Composite Caliper Material: Forged Aluminium Piston Material: Phenolic Plastic Pistons: 2 Pads: Steel-backed organic Hardware: Stainless Steel Brake Fluid: DOT 5.1 Compatibility: SRAM 1x 10-Speed, 11-Speed or single speed, flat mount with 140mm or 160mm rotors Use Flat Mount 20mm offset (F20, sold separately) for 160mm rotors Use Flat Mount no offset (F0, sold separately) for 140mm rotorsBuy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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SRAM Force 22 Hydraulic Disc Brakeset Disc Brake Callipers
  • £189.99
  • RRP £326.00
  • Saving you £42

The Connectamajig™ is the coupling hose that makes initial set-up of SRAM road hydraulic brake systems easy, fast and convenient for the factory, craft builder, or dealer. The intimidation of hydraulics is gone with a push and a twist, its just that easy.

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SRAM Force 22-CX1 HydroR Disc Brake - Black - Right Hand Front Brake - Rear Shifter}, Black
  • £189.99
  • RRP £326.00
  • Saving you £42

SRAM Force 22/CX1 HydroR Disc Brake Optimized stopping power and modulation for cyclocross. Specific caliper and piston ratio. Fully sealed system = no contamination. Centerline rotors sold separately. Forged aluminum disc caliper with stainless steel backed pads and stainless hardware. The Connectamajig is the coupling hose that makes initial set-up of SRAM road hydraulic brake systems easy, fast and convenient for the factory, craft builder, or dealer. The intimidation of hydraulics is gone with a push and a twist, its just that easy. Connectamajig is available to bike manufacturers and works for SRAM’s RED 22 and S-700 hydro systems. Specifications: Rotor: Centerline (140-160mm) Piston: 18mm Pad: Stainless steel backed pads Fluid: DOT 5.1 Technology Highlights: HydroR/ Connectamajig Material: Forged Aluminum Disc Caliper/ Stainless Hardware Compatibility: SRAM RED 22, Force 22, Force CX1 & Rival 22 Hydraulic Shift-Brake levers Buy SRAM Brakes from Chain Reaction Cycles, the World's Largest Online Bike Store.

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SRAM Force eTap AXS HRD Shift-Brake System 2020 - Black - 1800mm, Black
  • £189.99
  • RRP £216.00
  • Saving you £12

SRAM Force eTap AXS HRD Shift-Brake SystemThis shift-brake system features some of SRAM's finest shifting and braking technologies to give you reliable performance as you go the distance on your road bike. Coming equipped with a hard-wearing long fibre reinforced thermoplastic brake lever and a plastic shift lever, this model ensures strong and dependable operation to keep you in control of the ride. SRAM has also kitted out this version with textured shift paddles and hoods for extra comfort and control.AXS EnabledControl. Personalise. Monitor. AXS—SRAM’s bike component integration system takes eTap wireless shifting to the next level. The SRAM AXS app allows riders to see battery status, change component behaviour, personalise controls, get maintenance reminders, and update firmware. AXS offers unparalleled control, personalisation and insight into your bicycle’s performance.Features: Shift Lever Material: Plastic Brake Lever Material: Long-Fibre-Reinforced Thermoplastic (LFRT) Pad Type: Steel-backed Organic Use: Road Speed: 12 speed Bracket Compatibility: Flat Mount 20mm offset (bracket sold separately) Connectamajig: Stealth-a-majig Connected AXS enabled for easy personalisation Simple and intuitive eTap shift logic Award-winning HydroHC brake platform Please Note: Rotor and Bracket sold separately Single or Pair: SingleTechnologies: Bleeding Edge: With this new caliper fluid circuitry, the bleed port has been moved to the bottom of the caliper, and all four piston bores can communicate. This way, during bleeding fluid naturally fills the caliper, resulting in an easier, more consistent bleed. Contact Point Adjustment: Some people like the instantaneous power of a short lever throw. Others prefer the feel of a longer throw. With Contact Point Adjust, you can pick the position you want your fingers to be in when your brakes are engaged. It’s a quick and easy way to customize the feel of your brakes without having to move the pads. It’s also a way to balance both brake levers to feel exactly the same. Reach Adjust: Brake lever fit and feel is a personal thing. Riders have individual positioning preferences, as well as unique hand sizes and finger lengths. Reach Adjust makes it easy to adjust your lever for maximum one-finger control for everyone. eTap: All of the underlying tech in our new SRAM RED eTap groupset, such as wireless shifting, advanced battery power management, and mechatronics technologies, are meant to serve one ultimate purpose: to facilitate the most intuitive and consistent shifting available. This shift logic is called eTap. Right lever makes it harder, left lever makes it easier, both levers shift the front derailleur. Simple, unmistakable, and intuitive. AXS: AXS is SRAM’s bike component integration system that connects electronic bicycle components and software. The SRAM AXS app allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware. X-Range: Road bikes are faster and more capable than ever before, and riders are expanding what’s possible with drop bar bikes. X-Range is gearing for today’s road riding. We completely reimagined road gearing for wider range, more useful and smoother gear progression, as well as smarter shift settings—enabled by AXS. With X-Range, you’re always in the right gear.Manufacturer's Part Numbers: 00.7018.393.000 Black 1800mm Rear 00.7018.393.003 Black 950mm FrontBuy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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SRAM Force Wide eTap AXS D1 Braze-on Front Derailleur
  • £198.00

Extend your range and take on the longest rides and toughest climbs with the SRAM Force eTap AXS™ wide front derailleur. It offers consistent, smooth shifting performance for drivetrains with lower gearing. Its wider position on the bike also provides clearance for extra wide tires, so you can adventure far beyond the well beaten path.Key Features:For wide cranksets with 43/30 chainrings,Clearance for 700x45c and 27.5x2.1” tires,Crisp and accurate front shifts,AXS™ enabled for easy personalization,SRAM Yaw™ trimless cage technology with an optimized cage profile for new chainring combinations.

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SRAM Front Derailleur Force ETap AXS D1 Braze-On (Battery Not Included)
  • £198.00

The SRAM Force eTap AXS™ front derailleur is AXS™ enabled for easy personalization. The redesigned derailleur offers better rear-tire clearance—for those that explore all roads—and works perfectly with all chainring combinations. No compromises; never miss a shift. Key Features: AXS™ enabled for easy personalization,Elegant and streamlined form for more rear-tire clearance,SRAM Yaw™ trimless cage technology with an optimized cage profile for new chainring combinations,Compatible with existing eTap® batteries,. Specifications: Speed (FD): 2x12,Compat - Chainring (FD): Road-Yaw,Mounting type (FD): Braze-on,Cable routing: Wireless,Colour (FD): Silver,Chainstay Angle: 61-66 degrees,Clamp size (FD): n/a.

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