Search found 47 items

Prime Doyenne Aero Handlebar Aero Bars
  • £44.99
  • RRP £59.99
  • Saving you £25

Allowing you the freedom to change your riding position, this stunning version is equipped with a 75mm reach and a 125mm drop. This means you can take up your best position when riding with your head down or sitting upright. Optimised for use with Di2 junction boxes, this stunning component offers a tidier and more aerodynamic finish.  

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Prime Doyenne Lightweight Stem Stems
  • £37.99
  • RRP £39.99
  • Saving you £5

This versatile stem features a hard-wearing forged aluminium construction, which makes it more than capable of handling all the abuse that comes with intense road and cyclocross rides. Ideal for all riding disciplines, this rock-solid stem is engineered to deliver strong performance, however hard you ride. Prime has also equipped this version with a flip design which gives you a 5 degree rise or drop depending on your personal aerodynamic preferences. This makes it suitable for road racing, sportive riding and cyclocross. Lightweight Road Stem Ready for any challenge, this stem weighs in at only 110g for the 100mm option, which means that you'll benefit from its incredible strength without adding any unnecessary weight to your bike. This makes it a perfect choice of upgrade for performance-driven riders, where every last gram counts towards your winning score. 

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Prime Doyenne Bottle Cage Bottle Cages
  • £4.99
  • RRP £7.99
  • Saving you £38

Whether you're clocking up the miles on your road bike or shredding the trails on your mountain bike, this bottle cage offers a secure place to store your water bottle. Moulded from a durable plastic construction, this bottle cage keeps its weight reduced down to 30g, while coping in all weather conditions. Prime has also given this version a unique aesthetic which adds style to every ride, while its matte black finish is complemented by a choice of colours. One final highlight is it's compatible with nearly all road and mountain bike frames for quick and easy installation.

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Prime Doyenne Lightweight Alloy Handlebar Drop Handlebars
  • £49.99

Manufactured using 7050 alloy, and adorned with a sleek Black On Black finish the Doyenne Lightweight Handlebar will compliment even the most prestige road bike. 7050 aluminium offers better stress corrosion, cracking resistance and corrosion resistance when compared with most other alloys used in handlebars, it's also stronger, and stiffer meaning every ounce of energy is transfered into forward propulsion. The Compact design with 125mm drop and 70mm reach combines for a super comfortable hand position to suit every rider.

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Prime Doyenne 1-1/8"-1.5" Integrated Headset Headsets
  • £19.99

The Doyenne Headset features highly polished angular contact bearings to ensure smoothness, and the top cap is CNC machined from 6061 alloy and sealed to keep moisture away from the bearings. To protect the lower bearings, we've included a CNC machined 7075 alloy crown race.

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Prime Doyenne Womens Endurance Saddle Saddles
  • £16.99
  • RRP £24.99
  • Saving you £32

Specifically tailored for women, this road saddle features a high-quality microfibre cover that's hard-wearing and waterproof, which makes it ready for wherever your next ride takes you. Prime has also kitted out this endurance-focused model with a nylon shell for optimum support during high mileage events, such as sportives and cycle touring. Its profile is also designed for a more relaxed cycling position in which the lower back follows a gentler curve as you reach the handlebars. In this position, the pelvis may tilt forward slightly to reduce the curve in the spine. Women's Road Saddle with Deep Pressure Relief Channel This women's road bike saddle is equipped with a contoured convex profile with a deep pressure relief channel. This alleviates central pressure and distributes support to your sit bones for sustainable comfort over long distances. It's also available in two width options to choose from (141mm or 159mm), so you can enjoy a more tailored fit as it distributes pressure and offers excellent comfort and stability. Prime Saddle Integration (PSI) Featuring Prime Saddle Integration (PSI), this model allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Please note: The 141mm narrow width option has titanium saddle rails and the 159mm wide width option has Chromoly (CrMo) steel rails.

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Prime Doyenne Sport Saddle Saddles
  • £29.99
  • RRP £39.99
  • Saving you £25

Designed for versatility, this road bike saddle features a hard-wearing microfibre cover that's waterproof, so you can stay supported in all-weather and surface conditions. Prime has also equipped this model with a nylon fibre shell for an excellent combination of strength and durability as you clock up the miles. Another highlight is its titanium alloy rails which provide a secure hold to your seatpost, while its chromium nitride (CrN) coating delivers additional wear resistance and protection against corrosion. Coming kitted out with lightweight polyurethane (PU) foam padding, this road saddle offers a perfect mix of comfort and low weight. Versatile Road Saddle with Titanium Alloy Rails Featuring titanium alloy rails with a chromium nitride (CrN) coating, you've got excellent tensile strength, rigidity and corrosion resistance, plus a very low weight. These high-quality rails also increase the durability of the saddle, as they are far less able to flex and creak as you're riding. The rail's strength and lack of bulk help you to save energy when conquering a long climb or putting in a big effort when accelerating up to top speed. Prime Saddle Integration (PSI) PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration.

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Prime Doyenne Endurance Saddle Saddles
  • £19.99
  • RRP £24.99
  • Saving you £20

Developed to keep you supported over long distances and many hours on your road bike, this endurance-focused saddle comes equipped with a waterproof microfibre cover for reliable performance in all-weather conditions. Prime has also kitted out this model with a nylon fibre base, which ensures maximum stiffness and strength without adding any unnecessary excess grams to your ride. Another highlight is its titanium alloy rails which provide a secure hold to your seatpost, while its chromium nitride (CrN) coating delivers additional wear resistance and protection against corrosion. Endurance Road Saddle with Titanium Alloy Rails The Prime Doyenne Endurance saddle features titanium alloy rails coated with chromium nitride (CrN). These offer exceptional tensile strength, stiffness and corrosion resistance at an extremely low weight. The reduced weight helps you conserve energy as you climb and accelerate, and ultimately saves crucial seconds on your time. Crn/Ti rails are also highly resistant to flexing and deforming. This makes them far less likely to bend or creak as you ride. The seat rails also feature measurement markers, which help you adjust the fore/aft position of your saddle accurately to achieve an efficient and ergonomic pedalling stance. Prime Saddle Integration (PSI) PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration.

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Prime Doyenne 38 Carbon Rim Brake Wheelset Wheel Sets
  • £549.99
  • RRP £599.99
  • Saving you £8

Classed as a perfect all-rounder, the Prime Doyenne 38 Carbon Rim Brake Wheelset boasts a carbon fibre rim construction with tubeless ready technology and rim brake compatibility. As a result, it offers superb aerodynamics as well as incredible strength. Engineered for the demands of modern road racing and riding, this versatile wheelset features a high-quality T700 unidirectional (UD) carbon fibre rim build. Its stiff and lightweight construction combined with 38mm rim depth, means that you'll benefit from a superior strength to weight ratio as well as increased aerodynamics as you cut through the wind. Developed with Team Spectra and Star Ratchet Hubs Developed with Team Spectra, this wheelset comes equipped with a range of performance-enhancing technologies to help you perform at your best and upgrade your ride. Prime has used an SR2, 36T Ratchet System, CNC machined 6061 alloy hub body, so you can enjoy greater reliability due to each of the ratchets engaging simultaneously every time. Its incorporated notch also means that the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Due to this easy to use system, tool-free freehub conversion is possible should you choose to make changes to your setup in the future. Rim Brake Compatible and Tubeless Ready This road bike wheelset features rim brake compatibility, which keeps its weight reduced while also boosting its aerodynamic profile. Prime has also given it a tubeless ready design, so you can run tubeless tyres and enjoy performance advantages such as lower rolling resistance, increased traction and fewer risks of punctures. Coming complete with J-Bend Pillar PDB1415 spokes, the Prime Doyenne 38 Carbon Rim Brake Wheelset is an ideal choice of upgrade for conquering every mile of road.   In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Doyenne Alloy Stem Stems
  • £24.99
  • RRP £29.99
  • Saving you £17

The Doyenne Alloy stem uses an advanced 3D-forged and CNC-machined production process to create a stem with clean smooth lines, a low stack height, and a uber cool integrated top cap. It can be installed with either a positive or negative five degree rise, with inverted logos and an integrated top cap cutout on either side. And, best of all, Prime offer this stem at a respectable weight and at a price to suit anyone's budget.

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Prime Doyenne Shorty Saddle with Ti Rails Saddles
  • £54.99
  • RRP £59.99
  • Saving you £8

Developed to keep you supported in all-weather and surface conditions, this road bike saddle was designed with Team Wiggle Spectra. Prime has also kitted out this model with a stiff polycarbonate shell and Ti alloy rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressively low weight, the Prime Doyenne Shorty Saddle with Ti Rails is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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Prime Doyenne Shorty Saddle with Carbon Rails Saddles
  • £79.99
  • RRP £89.99
  • Saving you £11

Coming equipped with a hard-wearing water-resistant cover, this high-performance road bike saddle is designed to keep you supported in all-weather and surface conditions. Developed with Team Wiggle Spectra, this model is also kitted out with a durable polycarbonate shell and 3K carbon oval rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all-day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressively low weight, the Prime Doyenne Shorty Saddle with Carbon Rails is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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