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Prime Lightweight Road Disc Thru Axle Through Axles
  • £9.99
  • RRP £14.99
  • Saving you £33

Featuring a leverless, low profile design for cleaner aesthetics and added security, these super-tough yet lightweight thru-axles tighten up with 6mm Allen key heads.  Available in a range of sizes, Prime has catered for the most common road bike lengths and thread pitches: Option   Type      Hub Size     Length  Thread Length   Thread Pitch  Weight    1         E-Thru    12x100mm   120mm       15mm                M12x1.5           24g   2         E-Thru    12x100mm   124mm       15mm                M12x1.5           25g   3         E-Thru    12x142mm   160mm       15mm                M12x1.5           28g   4         E-Thru    12x142mm   163mm       15mm                M12x1.5           29g   5         E-Thru    12x142mm   166mm       15mm                M12x1.5           30g   6         E-Thru    12x142mm   170mm       15mm                M12x1.5           30g   7         E-Thru    12x142mm   173mm       15mm                M12x1.5           31g  

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Prime BlackEdition 85 Disc Road Rim Rims
  • £269.99
  • RRP £349.99
  • Saving you £23

With an aerodynamically-sound 85mm depth, the aero profile on this top-end rim allows you to cut through the air with precision and speed, streamlining every run to perfection. Constructed from a lightweight and durable carbon fibre, it is well equipped to cope with the powerful rolling incurred by such speedy riding. Tubeless ready for added traction and reduced rolling resistance when you need it most and disc brake optimised for a more controlled stopping experience when putting on the reins, this modern road rim has personal bests and podiums running through it.

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Prime BlackEdition 60 Carbon Disc Road Rim Rims
  • £164.99
  • RRP £324.99
  • Saving you £49

Designed with a streamlined and steady-rolling 60mm depth, this top-performance rim swipes through the air with ease to create a second-shaving run on every outing. Made from a lightweight and durable carbon fibre, it more than meets the performance demands of today's rapid racers. Disc brake optimised for a more controlled stopping experience when you need to drop anchor, this modern road rim has everything you need for a controlled and lightning quick race for the line.

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Prime BlackEdition 50 Carbon Disc Road Rim Rims
  • £206.99
  • RRP £299.99
  • Saving you £31

Sensationally streamlined with its 50mm depth, the aero profile on this high-performing hoop cuts through the air with pace, power and potency while its stiff carbon construction offers unrivalled handling capabilities. With a full width of 27.5mm, there's a plentiful contact area to give a confidence-inspiring and stable roll with every rotation. Disc brake optimised to allow for powerful, precision braking when called upon, this Prime rim is the perfect pick to propel you to the podium and your personal best. 

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Prime Attaquer Disc Alloy Wheelset Wheel Sets
  • £329.99
  • RRP £374.99
  • Saving you £12

Ideally suited for hilly races, gravel and fast training rides, this wheelset comes equipped with two 6069 aluminium rims for the best balance of strength and durability on mixed terrains. Prime has also kitted out this updated model with a 21mm internal rim width and a 25mm rim depth for more balanced and consistent rolling performance. Another highlight is it's tubeless ready, so you can enjoy tubeless advantages such as lower rolling resistance, improved traction and fewer chances of punctures. Aerodynamic, Stiff and Reactive With the use of DT Swiss straight pull spokes, not only is aerodynamics improved, the Prime Attaquer Disc Alloy Wheelset is also stiffer and more reactive, so if you're in the market for a high-end alloy wheelset, look no further. Star Ratchet Hubs Another standout feature of this alloy road wheelset is its Star Rachet hubs. These provide superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tool-free freehub conversion is also possible. Optimal Braking Performance Disc brakes generate an incredible amount of stopping power, even in wet conditions, so you can fly up the hills and descend with confidence knowing that when you pair your favourite brakes to this set, you're going to get the control you need to succeed. This model is Centre Lock disc brake mount compatible. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 56 Carbon Disc Rear Wheel Back Wheels
  • £429.99
  • RRP £469.99
  • Saving you £9

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this rear wheel is designed for flat road races as well as time trial and triathlon racing. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 56 Carbon Disc Rear Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Tubeless Ready Carbon Rear Wheel Developed to give modern riders and racers a much-needed performance upgrade, this rear wheel comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: x2 Spare Spokes x2 Nipples Tubeless Valve QR Skewer 10 speed spacer QR End Caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 44 Carbon Disc Rear Wheel Back Wheels
  • £399.99
  • RRP £469.99
  • Saving you £15

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this rear wheel is designed for road races and riding as well as fast gravel. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 44 Carbon Disc Rear Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Tubeless Ready Carbon Rear Wheel Developed to give modern riders and racers a much-needed performance upgrade, this rear wheel comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: 2 spare spokes & nipples Tubeless Valve QR Skewer 10 speed spacer QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 44 Carbon Disc Wheelset Wheel Sets
  • £899.99

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is designed for rolly races and riding as well as fast gravel. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 44 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 56 Carbon Disc Front Wheel Front Wheels
  • £389.99
  • RRP £449.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for flat road races as well as time trial and triathlon racing. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 56 Carbon Disc Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tubeless Ready Carbon Front Wheel Developed to give modern riders and racers a much-needed performance upgrade, this front wheel comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: x2 Spare Spokes x2 Nipples Tubeless Valve QR Skewer 15mm Thru Axle End Caps QR End Caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Doyenne 56 Carbon Disc Wheelset Wheel Sets
  • £549.99
  • RRP £599.99
  • Saving you £8

Ideal for flat road racing/riding as well as time trial (TT) and triathlon (Tri) disciplines, the Prime Doyenne 56 Carbon Disc Wheelset is feature-packed with technologies to upgrade the performance of your ride. Whether you're clocking up the miles with your local road club or competing in a TT or Tri event, this versatile wheelset is developed for reliable performance. It features two high-quality T700 unidirectional (UD) carbon fibre rims, which allow it to deliver the best balance of stiffness and durability, while also keeping weight impressively low. Prime has also kitted out this version with a 56mm rim depth that offers smooth rolling properties with increased aerodynamics as you cut through the wind. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 56 Carbon Disc Wheelset has been put through the brand's CFD testing process, where multiple sizes and shapes are trialled before coming up with the perfect blend of strength, weight and aerodynamics. As a result, you'll benefit from Prime's final product that you can trust and rely on thanks to its road testing by professional riders. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, this race-ready wheelset is all set for wherever your next ride takes you. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 56 Carbon Disc Wheelset allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your ride a performance boost.   In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 44 Carbon Disc Front Wheel Front Wheels
  • £389.99
  • RRP £449.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for rolly races and riding as well as fast gravel. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 44 Carbon Disc Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tubeless Ready Carbon Front Wheel Developed to give modern riders and racers a much-needed performance upgrade, this front wheel comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: 2 spare spokes & nipples Tubeless Valve QR Skewer 15mm thru axle end caps QR end caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 32 Carbon Disc Wheelset Wheel Sets
  • £789.99
  • RRP £899.99
  • Saving you £12

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is ideal for hilly races/riding including fast gravel and cyclocross. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss spokes, the Prime Primavera 32 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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