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Sportful Bomber Jersey - M - Cedar Masala
  • £30.49
  • RRP £125.00
  • Saving you £76

The Bomber Jersey family is expanding, with more bright and soft colors, and with maximum performance for a racing jersey. Who Is It For? For those who are not satisfied with compromises and demand the best from their racing jersey. Product Features Smooth, stretchy polyester fabric with more structure on back Sleeves in compact stretch fabric 3 open pockets with gusset for increased capacity and micromesh number holder Full-length YKK® Camlock® zip for easy opening with one hand

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Sportful Bomber Jersey - S - Cedar Masala
  • £37.49
  • RRP £125.00
  • Saving you £70

The Bomber Jersey family is expanding, with more bright and soft colors, and with maximum performance for a racing jersey. Who Is It For? For those who are not satisfied with compromises and demand the best from their racing jersey. Product Features Smooth, stretchy polyester fabric with more structure on back Sleeves in compact stretch fabric 3 open pockets with gusset for increased capacity and micromesh number holder Full-length YKK® Camlock® zip for easy opening with one hand

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Sportful Bomber Jersey - XL - Cedar Masala
  • £32.99
  • RRP £125.00
  • Saving you £74

The Bomber Jersey family is expanding, with more bright and soft colors, and with maximum performance for a racing jersey. Who Is It For? For those who are not satisfied with compromises and demand the best from their racing jersey. Product Features Smooth, stretchy polyester fabric with more structure on back Sleeves in compact stretch fabric 3 open pockets with gusset for increased capacity and micromesh number holder Full-length YKK® Camlock® zip for easy opening with one hand

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Sportful Bomber Jersey - XXL - Cedar Masala
  • £32.99
  • RRP £125.00
  • Saving you £74

The Bomber Jersey family is expanding, with more bright and soft colors, and with maximum performance for a racing jersey. Who Is It For? For those who are not satisfied with compromises and demand the best from their racing jersey. Product Features Smooth, stretchy polyester fabric with more structure on back Sleeves in compact stretch fabric 3 open pockets with gusset for increased capacity and micromesh number holder Full-length YKK® Camlock® zip for easy opening with one hand

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Sportful Rocket Jersey - XXL - Masala/Cedar/Guacamole
  • £23.49
  • RRP £85.00
  • Saving you £72

A minimalist cut and an aggressive design characterized by metallic tones that create color play with the sunlight. WHO IS IT FOR? For those willing to take a risk with colors and combinations. When we saw the first prototype of the Rocket Jersey, we couldn’t believe it. We designed these jerseys thinking about the colors and shapes of racing cars, especially vintage ones. But the idea and the drawing on paper are one thing transferring it to fabric is another. When we saw it, we didn’t think it possible to achieve such an effect. We love its nuances and its retro patterns reinterpreted with a modern feel. Why this inspiration? We love bikes, the feeling of freedom that the speed of a descent or a sprint gives us, the adrenaline, the road. We decided to mix these two worlds, far apart but somehow united by many feelings, and blend them in our 2021 graphics. In terms of the technical aspect, we’ve developed this jersey from scratch. It has raw-cut mesh sleeves, shoulder seams moved toward the back, three back pockets, and fully printed elastic at the bottom. The front fabric is polyester, while the sides and pockets are in an even more breathable fabric to make the jersey perfect even on the hottest days. A new jersey with a relaxed cut for training days or long rides with friends. WHY YOU WILL LOVE IT? Express your style when you ride. A cool, soft, and modern garment with a graphic inspired by vintage racing cars, reinterpreted with a modern feel. PRODUCT FEATURES Side panels and pockets in more open-weave polyester for greater ventilation Micromesh sleeves with raw-cut edge Grip tape at bottom of jersey and 3 gusseted pockets: excellent capacity and stability

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Serious Cedar Hybrid Hybrid Bikes
  • £335.99
  • RRP £479.99
  • Saving you £30

The Cedar Hybrid is the ideal bike for inner-city riding, daily commutes, weekend countryside adventures and fitness rides. It features a durable and lightweight aluminium frame equipped with a Shimano 3x7-Speed groupset, powerful V-Brakes and quality aluminium wheels wrapped in high-grip Schwalbe Spicer tyres. Sporty, practical and simply good - the Serious Cedar Hybrid convincingly combines the nimble character of a fitness bike with the everyday practicality of a modern and light city bike. And all this at a surprisingly low price. The lightweight aluminium frame convinces with its no-frills design and consistently high-quality workmanship. The seating position strikes the golden mean between a comfortable, upright posture, a good overview and a shot of sporty directness. The intuitively operated Shimano 21-speed derailleur gears and reliable V-brake brakes on the front and rear wheels are just as much a match for this. The Serious Cedar Hybrid rolls on lightly profiled 28-inch (700c) Schwalbe tyres and with this equipment is just as well prepared for everyday use on paved roads as it is for pleasure tours or fast laps over country lanes. With the Cedar Hybrid, Serious has once again proven its eye for a coherent and restrained overall package. Just get on and drive. Built, Tuned and Ready to Ride Rest assured that each bike is fully built and tuned by Wiggle's team of qualified bike mechanics to ensure your bike arrives in perfect condition. We supply all bikes with a set of plastic pedals, a pedal wrench and a multi-tool kit. Find out which size fits you by clicking the size chart tab. Please Note: Due to ongoing issues in the global bike supply chain, manufacturers may substitute certain component items due to availability. In this situation, they will be replaced with the same quality or better performing parts.

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Serious Cedar S Hybrid Hybrid Bikes
  • £363.99
  • RRP £519.99
  • Saving you £30

The Cedar S Hybrid features a durable aluminium frame equipped with a smooth-shifting Shimano Acera 3x7-Speed groupset, powerful ProMax V-brakes and it rolls upon fast-spinning alloy wheels wrapped in high-grip Schwalbe CX Comp tyres. Serious has also fitted this practical and versatile bike with mudguards and front and rear lights. The Serious Cedar S Hybrid convincingly combines the nimble character of a fitness bike with the everyday suitability of a modern and light city bike. And all this at a surprisingly low price. The lightweight aluminium frame convinces with its straightforward design and consistently high-quality workmanship. The seating position meets the golden mean between a comfortable upright posture, a good overview and a shot of sporty directness. The intuitively operable Shimano Acera 21-speed derailleur system, as well as reliable V-brake brakes on the front and rear wheels, fit in perfectly. The Serious Cedar Hybrid rolls quickly and comfortably on slightly profiled Schwalbe CX Comp tyres and with this equipment is just as well prepared for everyday use on paved roads as for pleasure tours or fast laps over country lanes and the like. With the Cedar Hybrid, Serious has once again proven his eye for a harmonious and unobtrusive overall package. Just get on and drive. Additional Features: Front Lights: AXA Blueline 30 Switch Rear Lights: Buechel FL12 Mudguards: SKS PET A48 Built, Tuned and Ready to Ride Rest assured that each bike is fully built and tuned by Wiggle's team of qualified bike mechanics to ensure your bike arrives in perfect condition. We supply all bikes with a set of plastic pedals, a pedal wrench and a multi-tool kit. Find out which size fits you by clicking the size chart tab. Please Note: Due to ongoing issues in the global bike supply chain, manufacturers may substitute certain component items due to availability. In this situation, they will be replaced with the same quality or better performing parts.

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Serious Cedar S Hybrid Trapeze Hybrid Bikes
  • £363.99
  • RRP £519.99
  • Saving you £30

The Cedar S Hybrid Trapeze features a lightweight and durable trapeze aluminium frame that has a lowered top tube for easy access on and off the bike. It is equipped with a smooth-shifting Shimano Acera 3x7-Speed groupset, powerful ProMax V-brakes and it rolls upon fast-spinning alloy wheels wrapped in high-grip Schwalbe CX Comp tyres. Serious has also fitted this practical and versatile bike with mudguards and front and rear lights. The Serious Cedar S Hybrid convincingly combines the nimble character of a fitness bike with the everyday suitability of a modern and light city bike. And all this at a surprisingly low price. The lightweight aluminium frame convinces with its straightforward design and consistently high-quality workmanship. The seating position meets the golden mean between a comfortable upright posture, a good overview and a shot of sporty directness. The intuitively operable Shimano Acera 21-speed derailleur system, as well as reliable V-brake brakes on the front and rear wheels, fit in perfectly. The Serious Cedar Hybrid rolls quickly and comfortably on slightly profiled Schwalbe CX Comp tyres and with this equipment is just as well prepared for everyday use on paved roads as for pleasure tours or fast laps over country lanes and the like. With the Cedar Hybrid, Serious has once again proven his eye for a harmonious and unobtrusive overall package. Just get on and ride. Additional Features: Pedals: SP-610 Front Lights: Axa Blueline 30 Switch Rear Lights: Buechel FL12 Mudguards: SKS PET A48 Built, Tuned and Ready to Ride Rest assured that each bike is fully built and tuned by Wiggle's team of qualified bike mechanics to ensure your bike arrives in perfect condition. We supply all bikes with a set of plastic pedals, a pedal wrench and a multi-tool kit. Find out which size fits you by clicking the size chart tab. Please Note: Due to ongoing issues in the global bike supply chain, manufacturers may substitute certain component items due to availability. In this situation, they will be replaced with the same quality or better performing parts.

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Serious Cedar Hard Tail Mountain Bikes
  • £307.99
  • RRP £439.99
  • Saving you £30

The Cedar features a stylish aluminium frame that is equipped with a Shimano Alivio 3x7-Speed groupset, 60mm-travel Suntour suspension forks and powerful ProMax V-Brakes. It also rolls upon Joytech hubs and X-Pert X3 aluminium rims wrapped in high-grip Schwalbe CX Comp tyres. The Serious Cedar is the perfect all-rounder for riders who are looking for a sporty bike that is flexible enough to master a wide range of challenges, from fast city rides and longer training rides to moderate off-road use. It doesn't matter whether you ride on asphalt, gravel, forest or dirt roads. Even easy trails come into question. The elaborately crafted cross frame is characteristic of the Cedar Crossbike's focus on simple sportiness. The black matt impact-resistant powder coating is elegant and durable at the same time. Proven Shimano drivetrain components with Shimano Alivio gears, Shimano Tourney front derailleur and Shimano sprocket combined with Shimano shifters ensure lasting riding pleasure. Biting V-brakes and a sensitive Suntour suspension fork with 60 mm travel, which provides safety and comfort on rough terrain, are further plus points on the Serious Cedar. The picture is rounded off by stable wheels with hollow chamber rims and a maintenance-free cartridge bottom bracket. The high-quality Schwalbe CX Comp tyres are a practical solution because with little rolling resistance but a good grip, the Cedar rider can face constantly changing terrain and bad conditions in a sporty riding style. The Cedar is an agile cross bike for everyday use, touring and training, which also copes well with excursions into easier terrain. One bike for all challenges. Built, Tuned and Ready to Ride Rest assured that each bike is fully built and tuned by Wiggle's team of qualified bike mechanics to ensure your bike arrives in perfect condition. We supply all bikes with a set of plastic pedals, a pedal wrench and a multi-tool kit. Find out which size fits you by clicking the size chart tab. Please Note: Due to ongoing issues in the global bike supply chain, manufacturers may substitute certain component items due to availability. In this situation, they will be replaced with the same quality or better performing parts.

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Serious Cedar Street Trapeze Hybrid Bikes
  • £363.99
  • RRP £519.99
  • Saving you £30

The Cedar Street Trapeze with its trapeze frame design means that it has a lowered top tube for easy transitions as you step on and off the bike. Ideal for towpath rides, off-road tracks and inner-city errands, it is engineered and equipped to be practical, stylish and fun. Serious also fitted its durable and lightweight aluminium frame with a Shimano Acera 3x7-Speed groupset, powerful ProMax V-Brakes and stable double-wall aluminium rims wrapped in high-grip Schwalbe Spicer tyres. The Cedar Street is the perfect allrounder for riders who are looking for a sporty bike that is flexible enough to handle a variety of urban challenges. It makes no difference whether you ride asphalt, gravel or paved roads. The elaborately crafted frame made of lightweight aluminium is characteristic of the Cedar Street focus on simple sportiness. Proven Shimano drivetrain components with Shimano Acera gears, a Shimano front derailleur and Shimano cassette in combination with the Shimano gear levers ensure lasting riding pleasure. Biting V-brakes and a sensitively responsive SR Suntour suspension fork with 60 mm travel, which provides safety and comfort on rough terrain, are further advantages of the Serious Cedar Street. The picture is rounded off by stable wheels with hollow chamber rims and a maintenance-free sealed cartridge bottom bracket. With Schwalbe's high-quality tyres, you can roll quickly and safely on city streets in various conditions. The Cedar Street is an agile cross-racer for everyday use, touring and training with all-weather equipment and lighting that is ideal for all-season riding conditions. Additional Features:  Pedals: Xerama SP-610, aluminium, black Front Light: AXA Blueline 30 Switch Rear Light: Buechel FL12 on mudguard Mudguards: SKS Zeta 2 Built, Tuned and Ready to Ride Rest assured that each bike is fully built and tuned by Wiggle's team of qualified bike mechanics to ensure your bike arrives in perfect condition. We supply all bikes with a set of plastic pedals, a pedal wrench and a multi-tool kit. Find out which size fits you by clicking the size chart tab. Please Note: Due to ongoing issues in the global bike supply chain, manufacturers may substitute certain component items due to availability. In this situation, they will be replaced with the same quality or better performing parts.

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Serious Cedar Street Hybrid Bikes
  • £363.99
  • RRP £519.99
  • Saving you £30

Ideal for towpath rides, off-road tracks and inner-city errands, the Cedar Street is engineered and equipped to be practical, stylish and fun. Serious fitted its durable and lightweight aluminium frame with a Shimano Acera 3x7-Speed groupset, powerful ProMax V-Brakes and stable double-wall aluminium rims wrapped in high-grip Schwalbe Spicer tyres. The Cedar Street is the perfect allrounder for riders who are looking for a sporty bike that is flexible enough to handle a variety of urban challenges. It makes no difference whether you ride asphalt, gravel or paved roads. The elaborately crafted frame made of lightweight aluminium is characteristic of the Cedar Street focus on simple sportiness. Proven Shimano drivetrain components with Shimano Acera gears, a Shimano front derailleur and a Shimano cassette in combination with the Shimano gear levers ensure lasting riding pleasure. Biting V-brakes and a sensitively responsive SR Suntour suspension fork with 60 mm travel, which provides safety and comfort on rough terrain, are further advantages of Serious Cedar Street. The picture is rounded off by stable wheels with hollow chamber rims and a maintenance-free sealed cartridge bottom bracket. With Schwalbe's high-quality tyres, you can roll quickly and safely on city streets in various conditions. The Cedar Street is an agile cross-racer for everyday use, touring and training with all-weather equipment and lighting that is ideal for all-season riding conditions. Additional Features: Pedals: Xerama SP-610, aluminium, black Front Light: AXA Blueline 30 Switch Rear Light: Buechel FL12 on mudguard Mudguards: SKS Zeta 2 Built, Tuned and Ready to Ride Rest assured that each bike is fully built and tuned by Wiggle's team of qualified bike mechanics to ensure your bike arrives in perfect condition. We supply all bikes with a set of plastic pedals, a pedal wrench and a multi-tool kit. Find out which size fits you by clicking the size chart tab. Please Note: Due to ongoing issues in the global bike supply chain, manufacturers may substitute certain component items due to availability. In this situation, they will be replaced with the same quality or better performing parts.

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Serious Cedar - Black - 48.5cm (19"), Black
  • £307.99
  • RRP £439.99
  • Saving you £30

Serious CedarThe Cedar bike from Serious offers durable and versatile performance that is ideal for off-road riding, inner-city errands and long-distance adventures in the countryside. It features a stylish aluminium frame that is equipped with a Shimano Alivio 3x7-Speed groupset, 60mm-travel Suntour suspension forks and powerful ProMax V-Brakes. It also rolls upon Joytech hubs and X-Pert X3 aluminium rims wrapped in high-grip Schwalbe CX Comp tyres.The Serious Cedar is the perfect all-rounder for riders who are looking for a sporty bike that is flexible enough to master a wide range of challenges, from fast city rides and longer training rides to moderate off-road use. It doesn't matter whether you ride on asphalt, gravel, forest or dirt roads. Even easy trails come into question. The elaborately crafted cross frame is characteristic of the Cedar Crossbike's focus on simple sportiness. The black matt impact-resistant powder coating is elegant and durable at the same time. Proven Shimano drivetrain components with Shimano Alivio gears, Shimano Tourney front derailleur and Shimano sprocket combined with Shimano shifters ensure lasting riding pleasure. Biting V-brakes and a sensitive Suntour suspension fork with 60 mm travel, which provides safety and comfort on rough terrain, are further plus points on the Serious Cedar. The picture is rounded off by stable wheels with hollow chamber rims and a maintenance-free cartridge bottom bracket. The high-quality Schwalbe CX Comp tyres are a practical solution, because with little rolling resistance but good grip, the Cedar rider* can face constantly changing ground and bad conditions in a sporty riding style. The Cedar is an agile cross bike for everyday use, touring and training, which also copes well with excursions into easier terrain. One bike for all challenges. Features: Frame: Aluminium diamond Fork: Suntour SF-11-M3010AL, 60mm-travel Drivetrain: Shimano Alivio, 3x7-Speed Shift Levers: Shimano ST-EF 51 Chainset: Shimano FC-TY301, 170 mm, with chain protection ring, 48/38/28T Bottom Bracket: VP BC73C cartridge Chain: KMC Z51 Cassette: Shimano MF-TZ500 Front Brake: ProMax TX123D V-Brake Rear Brake: ProMax TX123D V-Brake Brake Levers: Shimano ST-EF500 Handlebars: HL MTB-AL320BT-FOV / Width: 620 mm / Rise: 20° / Swept: 10°, Aluminium Stem: HL TDS-C507-8FOV, 80 mm long, Aluminium Grips: Velo VLG-311AD2 Headset: VP-A42E Saddle: Selle Royal SR-8014UR0 Shadow Seatpost: Promax SP-222, 300 mm, Aluminium Front Hub: Joytech JY-751DSS Rear Hub: Joytech JY-751DSS Rims: X-Pert X3 / ETRTO 622 x 20, Aluminium Front Tyre: Schwalbe CX Comp, 700x40c Rear Tyre: Schwalbe CX Comp, 700x40c Pedals: Xerama SP-610 Weight: 13.58 kgEasy AssemblyWhen you order a bike, one of our trained mechanics will carefully prepare and pack your bike for shipping. Upon delivery, the assembly is simple and all necessary tools and plastic pedals are conveniently included in the box.Depending on the delivery service and destination, bikes will either be delivered in a large or a small box. Below is a guide as to how your bike will arrive: All bikes for delivery within the UK and Republic of Ireland will be delivered in a large box, except for balance bikes and BMX bikes, which are always delivered in manufacturer’s boxes. All bikes for delivery within the EU on a standard service will be delivered in a large box. If an express delivery option is chosen, your bike will be packed into a small box. Again, the exception is balance bikes and BMX bikes, which are always delivered in manufacturer’s boxes. All bikes for worldwide delivery outside the EU will be delivered in small boxes.This video demonstrates assembly from a SMALL BOX.This video demonstrates assembly from a LARGE BOX.Please note that due to ongoing issues in the global bike supply chain, manufacturers may substitute certain component items due to availability. In this situation, they will be replaced with the same quality or better performing parts.Buy Serious Bikes from Chain Reaction Cycles, the World's Largest Online Bike Store.

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