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Prime Doyenne 50 Carbon Rim Brake Wheelset Wheel Sets
  • £549.99
  • RRP £599.99
  • Saving you £8

Whether you're road racing on the flat or competing in a time trial (TT) or triathlon (Tri) event, the Prime Doyenne 50 Carbon Rim Brake Wheelset comes equipped with a carbon fibre build and a range of performance-enhancing technologies. This wheelset features an ultra-stiff carbon fibre construction, which makes it strong enough for road racing as well as training. Coming equipped with a revised wider rim profile, this race-ready wheelset delivers increased aerodynamics, comfort, speed and traction when you need it most. Prime has also ensured that its rim profile is deep enough for time trails and crits, so you can enjoy its versatile performance whatever your discipline. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 50 Carbon Rim Brake Wheelset is fine-tuned for wherever your ride takes you. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, it delivers an exceptional balance of strength and durability on every mile. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 50 Carbon Rim Brake Wheelset allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your road, time trial or triathlon ride a performance boost.   In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 60 Carbon Rim Brake Fr Wheel Front Wheels
  • £389.99
  • RRP £449.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Front Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet.   In The Box: Prime Carbon Brake Pads Prime QR Skewer Tubeless Valve Spare Spokes x2 Nipples x2   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 60 Carbon Rim Brake Rr Wheel Back Wheels
  • £479.99
  • RRP £549.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this rear wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Rear Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Rear Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet.   In The Box: 4 Spare Spokes & Nipples Tubeless Valves QR Skewers 10 Speed Spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Doyenne Shorty Saddle with Carbon Rails Saddles
  • £79.99
  • RRP £89.99
  • Saving you £11

Coming equipped with a hard-wearing water-resistant cover, this high-performance road bike saddle is designed to keep you supported in all-weather and surface conditions. Developed with Team Wiggle Spectra, this model is also kitted out with a durable polycarbonate shell and 3K carbon oval rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all-day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressively low weight, the Prime Doyenne Shorty Saddle with Carbon Rails is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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Prime Primavera 50 Carbon Rim Brake Wheelset Wheel Sets
  • £769.99
  • RRP £899.99
  • Saving you £14

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 50 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 50 their best rim yet. Wider = Improved Performance The Prime Primavera 50 Carbon Wheelset features a 50mm deep aero rim profile to provide strong aerodynamic properties by reducing the amount of turbulence when the air meets the spokes. The Primavera 50 combines this with a wider rim profile to create a more linear contour between the tyre and rim interface, reducing rolling resistance and creating a greater contact patch for greater stability in corners. Greater Strength To Weight Ratio Built-up using an SR1, CNC machined 6061 alloy hub body and DT Swiss spokes, the Prime Primavera 50 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible.  Crush The Competition If you're wanting to beat all your personal bests, the Prime Primavera 50 Carbon Wheelset has everything you need to conquer the climb or wreck the competition on the flats.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime BlackEdition 38 Carbon Road Rim Rims
  • £161.99
  • RRP £299.99
  • Saving you £46

Measuring a 38mm profile and 27.5mm width, this wide, aero rim is superbly streamlined for a speedy soar over a variety of under-wheel conditions. Tubeless-ready to meet the expectations of the modern all-rounder rider, it is equipped with 20 (front) and 24 (rear) spoke holes, giving way to a sturdy reinforcement when fully built.  Stiff, responsive and lightweight from its carbon build, the BlackEdition 38 Carbon Road Rim is the ideal pick for riders after a rim for any situation. 

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Prime BlackEdition 50 Carbon Road Rim Rims
  • £179.99
  • RRP £299.99
  • Saving you £40

Designed with a 50mm depth and 27.5mm width, this excellent aero profile rim is aerodynamically sound for speedy straight-line soaring as you boom through record-breaking run. Tubeless ready to meet the expectations of the modern all-rounder rider, it is equipped with 20 (front) and 24 (rear) spoke holes, giving way to a sturdy reinforcement when fully built.  Offering rigid, responsive handling from its lightweight carbon build, the BlackEdition 50 Carbon Road Rim uses pace, power and poise to propel you to your personal best.

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Prime BlackEdition 50 Carbon Disc Road Rim Rims
  • £206.99
  • RRP £299.99
  • Saving you £31

Sensationally streamlined with its 50mm depth, the aero profile on this high-performing hoop cuts through the air with pace, power and potency while its stiff carbon construction offers unrivalled handling capabilities. With a full width of 27.5mm, there's a plentiful contact area to give a confidence-inspiring and stable roll with every rotation. Disc brake optimised to allow for powerful, precision braking when called upon, this Prime rim is the perfect pick to propel you to the podium and your personal best. 

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Prime BlackEdition 60 Carbon Disc Road Rim Rims
  • £164.99
  • RRP £324.99
  • Saving you £49

Designed with a streamlined and steady-rolling 60mm depth, this top-performance rim swipes through the air with ease to create a second-shaving run on every outing. Made from a lightweight and durable carbon fibre, it more than meets the performance demands of today's rapid racers. Disc brake optimised for a more controlled stopping experience when you need to drop anchor, this modern road rim has everything you need for a controlled and lightning quick race for the line.

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Prime Carbon Bottle Cage Bottle Cages
  • £19.99
  • RRP £24.99
  • Saving you £20

If you're looking for style and function, look no further than the Prime Carbon Bottle Cage. It’s stiff enough to handle fully laden bidons, and yet offers enough flex for quick and easy removal. Please Note: mounting bolts supplied separately.

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Prime Doyenne 38 Carbon Rim Brake Wheelset Wheel Sets
  • £549.99
  • RRP £599.99
  • Saving you £8

Classed as a perfect all-rounder, the Prime Doyenne 38 Carbon Rim Brake Wheelset boasts a carbon fibre rim construction with tubeless ready technology and rim brake compatibility. As a result, it offers superb aerodynamics as well as incredible strength. Engineered for the demands of modern road racing and riding, this versatile wheelset features a high-quality T700 unidirectional (UD) carbon fibre rim build. Its stiff and lightweight construction combined with 38mm rim depth, means that you'll benefit from a superior strength to weight ratio as well as increased aerodynamics as you cut through the wind. Developed with Team Spectra and Star Ratchet Hubs Developed with Team Spectra, this wheelset comes equipped with a range of performance-enhancing technologies to help you perform at your best and upgrade your ride. Prime has used an SR2, 36T Ratchet System, CNC machined 6061 alloy hub body, so you can enjoy greater reliability due to each of the ratchets engaging simultaneously every time. Its incorporated notch also means that the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Due to this easy to use system, tool-free freehub conversion is possible should you choose to make changes to your setup in the future. Rim Brake Compatible and Tubeless Ready This road bike wheelset features rim brake compatibility, which keeps its weight reduced while also boosting its aerodynamic profile. Prime has also given it a tubeless ready design, so you can run tubeless tyres and enjoy performance advantages such as lower rolling resistance, increased traction and fewer risks of punctures. Coming complete with J-Bend Pillar PDB1415 spokes, the Prime Doyenne 38 Carbon Rim Brake Wheelset is an ideal choice of upgrade for conquering every mile of road.   In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Orra Aero Carbon Gravel Handlebar Drop Handlebars
  • £149.99

Specifically engineered for the rigours of gravel adventure riding, this drop handlebar features a T800 unidirectional (UD) carbon construction for a superior balance of stiffness, durability and low weight performance on your ride. Thanks to its carbon build that's Kevlar infused with the palm areas on the tops of drops, it delivers added strength and rigidity to provide you with reliable steering on demanding mixed terrains. Prime has also ensured that this model is built for long days in the saddle by kitting it out with comfortable geometry that includes an 18 degree flare, so you can benefit from increased support and positioning as you clock up the miles. Coming complete with a fibre painted finish including the clamp and stem clamping area, this handlebar provides improved grip for dependable steering wherever your next gravel adventure takes you. The new Orra bar is more compliant on a downward force to give increased comfort on gravel roads and improves stiffness on the up stroke and reverse angle to give better power transfer when climbing. Technologies: - Stand internal routing or full internal routing options (di2 compatible). - T800 Unidirectional carbon (Kevlar infused with the palm areas on the tops of drops for added strength and rigidity). - 31.8mm clamping bore. - Width measured centre to centre. - 4 degrees down sweep on the bar to give compliance on rough roads/gravel tracks but offers stiffness when on the drops applying power. - 7 degrees forward sweep, gives a more relaxed position for the wrists improving comfort over longer rides. - Flat aero top sections for better ergonomics and comfort. - Sculpted palm area on the top of the drops to ease pressure and spread weight load when in the hoods. - Fibre painted including clamp and stem clamping area for improved grip.

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