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Prime Primavera Inline Carbon Seatpost - Black - 27.2mm, Black
  • £129.99

Prime Primavera Inline Carbon SeatpostThis superb seatpost is specifically engineered for road use as it offers an outstanding strength to weight ratio. It features an immensely lightweight carbon construction which offers greater flexibility, so you'll enjoy a smoother riding experience when soaring across mixed terrain conditions. Furthermore, its stainless-steel bolts are designed to keep your seatpost firmly clamped to your saddle while also delivering amazing longevity.Adjustable Road SeatpostSimple to install, Prime has made fitting and adjusting this version very easy by using a two-bolt design. This offers numerous options for its adjustability, so you'll benefit from being able to dial in your ideal saddle position with ease. To top it off, it is completed with a sleek stealth finish with subtle Prime graphics which makes it look as awesome as it performs.Features: Body Material: Carbon Fibre Bolt Material: Stainless Steel Use: Road, TT, Cyclocross Length: 350mm Offset: 0mm Weight: 185g (27.2mm)Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Primavera Carbon Road Stem - Black - 1.1/8", Black
  • £129.99

Prime Primavera Carbon Road StemThis top-quality stem is specifically designed for road use as it offers great stability, low-weight and confidence inspiring control. It features a light carbon fibre body and a tough aluminium faceplate which delivers a brilliant interface with your handlebars while also reducing hand and upper body fatigue. Prime has also ensured this model's construction is laterally stiff, so you can zip into corners and sprint for towards a podium-topping finish.Features: Body Material: Carbon Fibre Faceplate Material: Aluminium Use: Road, Cyclocross Rise: +/- 6 Clamp Diameter: 31.8mm Steer Tube Clamp Diameter: 28.6mm Weight: 130g (120mm version)Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Primavera Shorty Carbon Saddle - Black - 143mm}, Black
  • £89.99
  • RRP £119.99
  • Saving you £25

Prime Primavera Shorty Carbon SaddleFeaturing a durable water-resistant cover, this high-performance road bike saddle is designed to keep you supported in all-weather and surface conditions. Developed with Team Wiggle Spectra, this model is also kitted out with a stiff 3K carbon shell and rails for the best combination of stiffness, strength and lightweight performance on every mile. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduce any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all day comfort.Lightweight Road Bike Saddle with Prime Saddle IntegrationReady for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressive 170g, the Prime Primavera Shorty Carbon Saddle is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.Features: Cover Material: Tough water-resistant cover Shell Material: 3K Carbon Rails Material: 3K Carbon Padding: Lightweight Polyurethane (PU) padding Use: Road Size: 240x143mm (L x W) PSI Compatible Developed with Team Wiggle Spectra Unisex Weight: 160gBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Shimano Carbon Road Disc Brake Pads - Race Compound}
  • £19.99

Prime Shimano Carbon Road Disc Brake PadsWhether you're racing through the smooth city streets or descending an alpine pass, these stunning disc brake pads deliver amazing braking performance on every run. They feature a fantastic blended carbon and steel backplate construction which is 27% lighter than traditional steel backplates. This means you'll benefit from their fast and precise stopping power without any unnecessary grams holding you back as you push for victory.Prime Racing CompoundAll set for adrenaline-fuelled road events, these superb components are kitted out with Prime's Race compound. This features a higher percentage of kevlar for outstanding strength and durability while vibrations which cause brake squeal are dramatically reduced. Multiple hard and soft metals have also been added to this compound for less heat build-up and superior modulation, so you can conquer every road with precision and power. Features: Backplate Material: Carbon and Steel Compound: Prime Race Compound Compatibility: Shimano disc brake systems Use: RoadBuy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Primavera Carbon Road Bike Seatpost - Black - 27.2mm, Black
  • £119.99
  • RRP £129.99
  • Saving you £8

Prime Primavera Carbon Road Bike SeatpostThis stunning seatpost is specifically designed for road use as it offers an outstanding strength to weight ratio. It features an incredibly lightweight carbon construction which offers greater flexibility, so you'll enjoy a smoother riding experience when soaring across mixed terrain conditions. Furthermore, its stainless-steel bolts are designed to keep your seatpost firmly clamped to your saddle while also delivering amazing longevity. High-Performance Road SeatpostEasy to install, Prime has made fitting and adjusting this version very simple by using a two-bolt design. This offers numerous options for its adjustability, so you'll benefit from being able to dial in your ideal saddle position with ease. To top it off, it is completed with a sleek stealth finish with subtle Prime graphics which makes it look as amazing as it performs.Features: Body Material: Carbon Fibre Bolt Material: Stainless Steel Use: Road, TT, Cyclocross Length: 350mm Diameter: 27.2 or 31.6mm options available to select Offset: 10mm Weight: 185g (27.2mm)Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Primavera Carbon Road Bike Saddle - Black - 128mm Narrow}, Black
  • £74.99
  • RRP £119.99
  • Saving you £38

Prime Primavera Carbon Road Bike SaddleThis high-quality saddle is specifically designed for road use as it offers amazing comfort and control. It features a reliable carbon fibre base construction which allows you to benefit from its excellent stiffness as you conquer every journey. Prime has also equipped this superb version with a Zone cut-out in its centre which minimises pressure around your perineum area and allows cool airflow during your ride. Carbon Railed Road SaddleWhether you're racing or riding with your buddies after work, this fantastic model is engineered for top-performance on every run. It uses a solid carbon fibre rail construction which delivers phenomenal strength on day-long adventures while also keeping its overall weight reduced. This makes it the ultimate choice of upgrade for riders who want a race-winning component without adding any unnecessary grams to your ride. Features: Base Material: Carbon Fibre Rail Material: Carbon Fibre Padding: Light foam Use: Road Dimensions: 275mm x 128mm - Narrow; 275mm x 131mm - Wide Weight: 132g (approx)Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Orra Aero Carbon Gravel Handlebar 2022 - Black - 40cm}, Black
  • £149.99

Prime Orra Aero Carbon Gravel HandlebarFeaturing a T800 unidirectional (UD) carbon build, this gravel focused drop handlebar provides a fantastic combination of stiffness, durability and low weight performance to get your through every adventure. Thanks to its carbon construction that's Kevlar infused with the palm areas on the tops of drops, it delivers added strength and rigidity to provide you with reliable steering on demanding mixed terrains. Prime has also ensured that this model is built for long days in the saddle by kitting it out with comfortable geometry that includes an 18 degree flare, so you can benefit from increased support and positioning as you clock up the miles. Coming complete with a fibre painted finish including the clamp and stem clamping area, this handlebar provides improved grip for dependable steering wherever your next gravel adventure takes you.The new Orra bar is more compliant on a downward force to give increased comfort on gravel roads and improves stiffness on the up stroke and reverse angle to give better power transfer when climbing.Features: Material: T800 Unidirectional (UD) Carbon Use: Gravel Drop: 114mm Reach: 76.5mm Flare: 18 degrees Down Sweep: 4 degrees Forward Sweep: 7 degrees Width measured centre to centre Weight: 238g (42cm option)Technologies: Stand internal routing or full internal routing options (di2 compatible). T800 Unidirectional carbon (Kevlar infused with the palm areas on the tops of drops for added strength and rigidity). 31.8mm clamping bore. Width measured centre to centre 4 degrees down sweep on the bar to give compliance on rough roads/gravel tracks but offers stiffness when on the drops applying power. 7 degrees forward sweep, gives a more relaxed position for the wrists improving comfort over longer rides. Flat aero top sections for better ergonomics and comfort. Sculpted palm area on the top of the drops to ease pressure and spread weight load when in the hoods. Fibre painted including clamp and stem clamping area for improved grip.Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Orra Aero Carbon Gravel Handlebar 2022 - Black - 42cm}, Black
  • £149.99

Prime Orra Aero Carbon Gravel HandlebarFeaturing a T800 unidirectional (UD) carbon build, this gravel focused drop handlebar provides a fantastic combination of stiffness, durability and low weight performance to get your through every adventure. Thanks to its carbon construction that's Kevlar infused with the palm areas on the tops of drops, it delivers added strength and rigidity to provide you with reliable steering on demanding mixed terrains. Prime has also ensured that this model is built for long days in the saddle by kitting it out with comfortable geometry that includes an 18 degree flare, so you can benefit from increased support and positioning as you clock up the miles. Coming complete with a fibre painted finish including the clamp and stem clamping area, this handlebar provides improved grip for dependable steering wherever your next gravel adventure takes you.The new Orra bar is more compliant on a downward force to give increased comfort on gravel roads and improves stiffness on the up stroke and reverse angle to give better power transfer when climbing.Features: Material: T800 Unidirectional (UD) Carbon Use: Gravel Drop: 114mm Reach: 76.5mm Flare: 18 degrees Down Sweep: 4 degrees Forward Sweep: 7 degrees Width measured centre to centre Weight: 238g (42cm option)Technologies: Stand internal routing or full internal routing options (di2 compatible). T800 Unidirectional carbon (Kevlar infused with the palm areas on the tops of drops for added strength and rigidity). 31.8mm clamping bore. Width measured centre to centre 4 degrees down sweep on the bar to give compliance on rough roads/gravel tracks but offers stiffness when on the drops applying power. 7 degrees forward sweep, gives a more relaxed position for the wrists improving comfort over longer rides. Flat aero top sections for better ergonomics and comfort. Sculpted palm area on the top of the drops to ease pressure and spread weight load when in the hoods. Fibre painted including clamp and stem clamping area for improved grip.Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Orra Aero Carbon Gravel Handlebar 2022 - Black - 44cm}, Black
  • £149.99

Prime Orra Aero Carbon Gravel HandlebarFeaturing a T800 unidirectional (UD) carbon build, this gravel focused drop handlebar provides a fantastic combination of stiffness, durability and low weight performance to get your through every adventure. Thanks to its carbon construction that's Kevlar infused with the palm areas on the tops of drops, it delivers added strength and rigidity to provide you with reliable steering on demanding mixed terrains. Prime has also ensured that this model is built for long days in the saddle by kitting it out with comfortable geometry that includes an 18 degree flare, so you can benefit from increased support and positioning as you clock up the miles. Coming complete with a fibre painted finish including the clamp and stem clamping area, this handlebar provides improved grip for dependable steering wherever your next gravel adventure takes you.The new Orra bar is more compliant on a downward force to give increased comfort on gravel roads and improves stiffness on the up stroke and reverse angle to give better power transfer when climbing.Features: Material: T800 Unidirectional (UD) Carbon Use: Gravel Drop: 114mm Reach: 76.5mm Flare: 18 degrees Down Sweep: 4 degrees Forward Sweep: 7 degrees Width measured centre to centre Weight: 238g (42cm option)Technologies: Stand internal routing or full internal routing options (di2 compatible). T800 Unidirectional carbon (Kevlar infused with the palm areas on the tops of drops for added strength and rigidity). 31.8mm clamping bore. Width measured centre to centre 4 degrees down sweep on the bar to give compliance on rough roads/gravel tracks but offers stiffness when on the drops applying power. 7 degrees forward sweep, gives a more relaxed position for the wrists improving comfort over longer rides. Flat aero top sections for better ergonomics and comfort. Sculpted palm area on the top of the drops to ease pressure and spread weight load when in the hoods. Fibre painted including clamp and stem clamping area for improved grip.Buy Prime Components from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 28 Carbon Tubular Wheelset - Black Logo}, Black
  • £499.99
  • RRP £899.99
  • Saving you £44

Prime BlackEdition 28 Carbon Tubular WheelsetWhether an aspirational amateur or professional rider, the BlackEdition 28 Carbon Tubular Wheelset will provide you with the strength and stability you need to get the best out of your ride. Tested and raced by the Vitus Pro Cycling Team, the shallow rim and linear contour with the tyre helps reduce rotational weight and increase aerodynamics, making them a fantastic option for climbers as well as long distance riders. With a CNC machined R010 6061 hubset and DT Swiss straight pull spokes, the BlackEdition 28 Carbon Tubular Wheelset is super stiff and has a strength to weight ratio that will tame the steepest of climbs and the most technical of descents.  Bundled with Prime QR Skewers, spare spokes and nipples, and a 10 Speed adapter, the BlackEdition 28 is a brilliant carbon tubular wheelset, tested by Pros for quality and performance assurance.  Features: Rim Material: T800 UD carbon fibre Rim Width: 25mm (external) Rim Depth: 28mm Hubs: R010, CNC machined 6061 alloy hub body Freehub: Shimano/SRAM 9/10/11 speed Spokes: DT Aerolite (non-drive), DT Aero Comp (drive side) Hub Bearings: Front: 2x 699, Rear: 1x 15267 & 1x 6802, Freehub: 2x 15267 UCI approved Backed by Prime Crash Replacement Programme Rider Weight Limit: 100kg Weight:  Front: 534g; Rear: 699g; Pair: 1233gIn The Box: Prime Carbon Brake Pads Prime QR skewers 4 spare spokes and nipples 10-Speed adapterPrime Crash Replacement ProgrammeAt Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Doyenne 38 Carbon Rim Brake Wheelset 2022 - Black - 700c}, Black
  • £549.99
  • RRP £599.99
  • Saving you £8

Prime Doyenne 38 Carbon Rim Brake WheelsetDoyenne is the new family name for Prime's previous RR-38 Carbon Clincher Wheelset model and to mark this evolution the brand has packed this wheelset with stunning technology to offer cutting-edge performance across all disciplines. For Prime, the Doyenne product family represents technology, innovation and performance.Coming equipped with a high-quality T700 unidirectional (UD) carbon fibre rim construction, this wheelset is engineered for the demands of modern road racing and riding. Its stiff and lightweight carbon build combined with 38mm rim depth, means that you'll benefit from a superior strength to weight ratio as well as increased aerodynamics as you cut through the wind.Developed with Team Spectra and Star Ratchet HubsDeveloped with Team Spectra, this wheelset comes equipped with a range of performance-enhancing technologies to help you perform at your best and upgrade your ride. Prime has used an SR2, 36T Ratchet System, CNC machined 6061 alloy hub body, so you can enjoy greater reliability due to each of the ratchets engaging simultaneously every time. Its incorporated notch also means that the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Due to this easy to use system, tool-free freehub conversion is possible should you choose to make changes to your setup in the future.Rim Brake Compatible and Tubeless ReadyThis road bike wheelset features rim brake compatibility, which keeps its weight reduced while also boosting its aerodynamic profile. Prime has also given it a tubeless ready design, so you can run tubeless tyres and enjoy performance advantages such as lower rolling resistance, increased traction and fewer risks of punctures. Coming complete with J-Bend Pillar PDB1415 spokes, the Prime Doyenne 38 Carbon Rim Brake Wheelset is an ideal choice of upgrade for conquering every mile of road.Features: Rim Material: T700 UD Carbon Fibre Use: Road Axle Size Compatibility: Front: 100x9mm QR; Rear: 130x10mm QR Rim Width: 20.3mm (internal); 27.5mm (external) Rim Depth: 38mm Rim Type: Clincher Hub: SR2, 36T Ratchet System, CNC machined 6061 alloy hub body Freehub: Shimano/SRAM 9/10/11 speed Hub Bearings: Front: 2x 6900, Rear: 1x 17287 & 1x 6802, Freehub: 2x 6802 Spokes: J-Bend Pillar PDB1415 Tubeless Ready: Yes Brake Type: Rim Brake Rider Weight Limit: 100kg Weight: 1717gIn The Box: Tubeless Valves QR Skewers 10 Speed Spacer Prime Carbon brake padsSpares (available separately)54 Tooth Star Ratchet Upgrade Kit Black One SizeSR Hub Bushing Black 12mmStar Ratchet Grease Neutral 100mlSR Freehub Body - Campagnolo Black 9/10/11 SpeedSR Freehub Body - Campagnolo 13 Speed Black 13 SpeedSR Freehub Body - Shimano Black 9/10/11 SpeedSR Freehub Body - XDR Black 12 SpeedSR2 Front Axle Silver QRSR2 Front End Caps Black QRSR2 Rear Axle Silver QRSR2 Rear End Caps Black QRPrime Crash Replacement ProgrammeAt Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP.Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Primavera 28 Carbon Rim Brake Wheelset 2022 - Black - 700c}, Black
  • £769.99
  • RRP £899.99
  • Saving you £14

Prime Primavera 28 Carbon Rim Brake WheelsetLightweight RimBenefitting from a new and improved design, this wheelset is the final result of Prime's experimentation with numerous types of resin and countless new lay up tests to deliver their best rim yet. But, that's not all, the brand has also upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio.Improved PerformanceThe Prime Primavera 28 Carbon Rim Brake Wheelset features a 28mm deep T800 UD carbon fibre rim to reduce rotational weight making them a climbing legend. The shallow rim also produces predictable handling as it reduces crosswind impact.Greater Strength To Weight RatioBuilt up using the SR1, 36T Ratchet System, CNC machined 6061 alloy hubset and DT Swiss spokes the Prime Primavera 28 Carbon Rim Brake Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity.Shave The SecondsIf you're looking for an upgrade to shave the seconds away, the Prime Primavera 28 Carbon Rim Brake Wheelset is the wheelset you need to tame any terrain.Features: Rim Material: T800 UD Carbon Fibre Use: Road Axle Size Compatibility: Front: 100x9mm QR; Rear: 130x10mm QR Rim Width: 20.3mm (internal); 27.5mm (external) Rim Depth: 28mm Rim Type: Clincher Hub: SR1, 36T Ratchet System, CNC machined 6061 alloy hub body Freehub: Shimano/SRAM 9/10/11 speed Hub Bearings: Front: 2x 699, Rear: 1x 17287 & 1x 6802, Freehub: 2x 6802 Spokes: Front: Aerolite, 283mm; Rear: Aerocomp, 288mm (Drive Side), Aerolite, 291mm (Disc Side) Tubeless Ready: Yes UCI Approved: Yes Brake Type: Rim Brake Rider Weight Limit: 100kg Weight: Front: 640g; Rear: 815g; Wheelset: 1455gIn The Box: x4 spare spokes and nipples Tubeless Valves QR Skewers 10 Speed Spacer Prime Carbon brake padsSpares (available separately)SR1 Front Axle Silver QRSR1D QR Front End Caps Black QR54 Tooth Star Ratchet Upgrade Kit Black One SizeSR Hub Bushing Black 12mmStar Ratchet Grease Neutral 100mlSR1 Rear Axle Silver QRSR1 Rear End Caps Black QRSR Freehub Body - Campagnolo Black 9/10/11 SpeedSR Freehub Body - Campagnolo 13 Speed Black 13 SpeedSR Freehub Body - Shimano Black 9/10/11 SpeedSR Freehub Body - XDR Black 12 SpeedPrime Crash Replacement ProgrammeAt Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP.Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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