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Prime BlackEdition 60 Carbon Disc Road Rim - 24H, Black
  • £164.99
  • RRP £324.99
  • Saving you £49

Prime BlackEdition 60 Carbon Disc Road RimThis BlackEdition model from Prime is designed today's for road most demanding road cyclists. Equipped with a 60mm deep profile, this carbon-built hoop offers superb durability and a fantastically low weight to roll you to glory. Equipped with a 27.5mm full width, it gives a stable and steady roll over the smoothest and slickest of runs, making it ideal for taking on the clock. Fast-paced, Deep-Rimmed Carbon Road WheelOptimised for use with disc brakes, the rim offers superb stopping prowess and is fit for the demands of the modern rider. Kitted out with space for 24 spokes on both the front and rear versions, the strength and dependability of the BlackEdition 60 is reinforced in the full build, making it the perfect choice for the taking you to the top of the podium. Features: Material: T700 Unidirectional Carbon Fibre Rim Profile: 60mm Internal Width: 19mm External Width: 27.5mm Spoke Holes: Front: 24; Rear: 24 Brake Disc Compatible: YesWeight: 587g Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 85 Carbon Disc Road Rim - 24H, Black
  • £299.99
  • RRP £349.99
  • Saving you £14

Prime BlackEdition 85 Carbon Disc Road RimFull of modern-road tech and spec, this fantastically fast, deep-designed rim from Prime is built to have you gunning for glory from the off. Optimised for use with disc brakes and tubeless ready for speedier rolling and greater grip, this carbon-built, aero-optimised rim will shave vital seconds off every run. Deep Section, Disc Compatible Carbon RimWith its immense 85mm depth, it cuts through the air with ease, while the 27.5mm external width gives superb crosswind stability and surface contact area to keep you upright and unrivalled. With 24 spoke holes lying wait to reinforce your full build, the BlackEdition 85 is a stunning hoop that you can hang your podium hopes upon.Features Material: T700 Unidirectional Carbon Fibre Rim Dimensions: Profile: 85mm; Internal Width: 19mm; External Width: 27.5mm Spoke Holes: Front: 24; Rear: 24 Disc Brake Compatible: Yes Tubeless Ready: YesWeight: 700g Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 38 Carbon Disc Road Rim - 24H, Black
  • £179.99
  • RRP £299.99
  • Saving you £40

Prime BlackEdition 38 Carbon Disc Road RimBuilt to take on any road terrain, this fast-paced and poised carbon rim from Prime uses its 27mm width to give a stable and speedy performance on every run. Equipped with a 38mm depth, this BlackEdition model has excellent crosswind stability, taking you to the podium with control and composure. Speedy, High-Performance Carbon Road WheelTubeless ready, this high-performance hoop allows you to add lower inflation tyres for enhanced cornering grip and reduced rolling resistance for a more efficient experience. Plus, its carbon construction keeps it durable and tough under the power of such rapid riding. An excellent addition to your road bike, this is a velocity-fuelled and highly versatile option. Features: Material: T700 Unidirectional Carbon Fibre Rim Profile: 38mm Internal Width: 19mm External Width: 27.5mm Tubeless Ready: Front: 24; Rear: 24 Weight: 486gBuy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 60 Carbon Road Rim - 20H, Black
  • £169.99
  • RRP £324.99
  • Saving you £48

Prime BlackEdition 60 Carbon Road RimCarbon-built for a quick and commanding performance on every race, this BlackEdition model from Prime has the aerodynamics and aesthetics to make it a must have for the clock-beating competitor. Equipped with a 60mm deep profile, it slices through the air superbly with every rotation to shave those precious seconds as you fight for the finish line. Measuring a full width of 27.5mm, a fantastic surface contact area makes for a super-stable and reliable roll over smooth tarmac terrains. Fast-Paced, Deep-Rimmed Carbon Road WheelComing tubeless ready, the rim can be combined with larger tyres to add stunning cornering grip and reducing rolling resistance for a quicker, more controlled ride. The unidirectional carbon construction is durable and dependable enough to deal with the pressures and power of rapid riding, making this Prime rim an essential for the glory-hunting road cyclist. Features: Material: T700 Unidirectional Carbon Fibre Rim Profile: 60mm Internal Width: 19mm External Width: 27.5mm Spoke Holes: Front: 20; Rear: 24 Tubeless Ready: YesWeight: 575g Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 60 Carbon Road Rim - 24H, Black
  • £169.99
  • RRP £324.99
  • Saving you £48

Prime BlackEdition 60 Carbon Road RimCarbon-built for a quick and commanding performance on every race, this BlackEdition model from Prime has the aerodynamics and aesthetics to make it a must have for the clock-beating competitor. Equipped with a 60mm deep profile, it slices through the air superbly with every rotation to shave those precious seconds as you fight for the finish line. Measuring a full width of 27.5mm, a fantastic surface contact area makes for a super-stable and reliable roll over smooth tarmac terrains. Fast-Paced, Deep-Rimmed Carbon Road WheelComing tubeless ready, the rim can be combined with larger tyres to add stunning cornering grip and reducing rolling resistance for a quicker, more controlled ride. The unidirectional carbon construction is durable and dependable enough to deal with the pressures and power of rapid riding, making this Prime rim an essential for the glory-hunting road cyclist. Features: Material: T700 Unidirectional Carbon Fibre Rim Profile: 60mm Internal Width: 19mm External Width: 27.5mm Spoke Holes: Front: 20; Rear: 24 Tubeless Ready: YesWeight: 575g Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 50 Carbon Disc Road Rim - 24H, Black
  • £206.99
  • RRP £299.99
  • Saving you £31

Prime BlackEdition 50 Carbon Disc Road RimStructurally superb from its carbon construction, this disc brake-optimised road rim from Prime is deep-sectioned for a streamlined and speedy performance. Measuring a 50mm depth, this BlackEdition model provides fantastic crosswind stability and with its 27.5mm width offers a steady surface contact area as you're striving for victory.Efficient Deep Section Carbon RimThis rim ensures a reliable and rapid roll is assured, with the knowledge that the disc brake compatibility will keep you in check when you need to drop anchor. A hero of a hoop when homing in on your personal best, the BlackEdition 50 the supreme choice for any speedster.Features: Material: T700 Unidirectional Carbon Fibre Profile: 50mm Internal Width: 19mm External Width: 27.5mm Spoke Holes: Front: 24; Rear: 24 Disc Brake Optimised: Yes Size: 700c (622)Weight: 535gBuy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 50 Carbon Road Rim - 20H, Black
  • £179.99
  • RRP £299.99
  • Saving you £40

Prime BlackEdition 50 Carbon Road RimAn aero profile rim with an exceptional 50mm depth, this BlackEdition prime effort has nothing but victory in its view. Constructed from a low-weighted, high-performance T700 unidirectional carbon fibre, it keeps a true roll from start to finish via its superbly streamlined walls. Tubeless Ready Carbon Fibre Road RimMeasuring 27.5mm wide, it also offers a larger surface contact area, adding further sturdiness to its crosswind stability to keep you upright and unrivalled as you fight for first. Tubeless ready, it can take on lower inflation tyres if the conditions suit, to give enhanced speed and braking grip. This rim also benefits from a 20 (front) and 24 (rear) spoke pattern, adding more robustness and reliability to this speed-orientated road hoop. Features:Material: T700 Unidirectional Carbon FibreRim Depth: 50mmRim Internal Width: 19mmRim External Width: 27.5mmSpoke Holes: Front: 20; Rear: 24Tubeless Ready: YesWeight: 525gBuy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime BlackEdition 50 Carbon Road Rim - 24H, Black
  • £179.99
  • RRP £299.99
  • Saving you £40

Prime BlackEdition 50 Carbon Road RimAn aero profile rim with an exceptional 50mm depth, this BlackEdition prime effort has nothing but victory in its view. Constructed from a low-weighted, high-performance T700 unidirectional carbon fibre, it keeps a true roll from start to finish via its superbly streamlined walls. Tubeless Ready Carbon Fibre Road RimMeasuring 27.5mm wide, it also offers a larger surface contact area, adding further sturdiness to its crosswind stability to keep you upright and unrivalled as you fight for first. Tubeless ready, it can take on lower inflation tyres if the conditions suit, to give enhanced speed and braking grip. This rim also benefits from a 20 (front) and 24 (rear) spoke pattern, adding more robustness and reliability to this speed-orientated road hoop. Features:Material: T700 Unidirectional Carbon FibreRim Depth: 50mmRim Internal Width: 19mmRim External Width: 27.5mmSpoke Holes: Front: 20; Rear: 24Tubeless Ready: YesWeight: 525gBuy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Primavera Carbon Handlebar Aero Bars
  • £149.99

Our triangular drop design offers much-improved hand placement for all riding positions and riding types and the 125mm drop and 78mm reach increases comfort, so you can tackle a short crit or an 8-hour epic with no problems. Lightweight and Strong Manufactured using a high modulus carbon fibre construction, these bars are super light at only 235g in the 42cm version and offer superb durability and strength. This construction offers you precise handling that you'll be able to rely on as you’re zipping into corners and ultra-efficient power transfer as you're sprinting for the line. Di2 Compatible Featuring internal cable routing for mechanical and electronic systems the Primavera will help save valuable watts during your ride, meaning you'll arrive at the line fresher and ready for the final push.

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Prime Primavera X-Light Pro Carbon Handlebar Drop Handlebars
  • £139.99
  • RRP £149.99
  • Saving you £7

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirectional (UD) carbon fibre construction for the best balance of stiffness and low weight performance on your road bike. Thanks to its impressively lightweight carbon design, this model is a featherweight option for riders who want to maintain the edge in pursuit of victory, where every gram counts when charging for the finish line. Race-Ready Carbon Fibre Handlebar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Sharing the same drop shape as Primavera Aero bars, this model is designed for better comfort and grip when on the drops. Prime has also given it an ergonomic palm area on the tops to relieve pressure on your hands.  

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Prime Primavera 38 Carbon Rim Brake Wheelset Wheel Sets
  • £899.99

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 38 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 38 their best rim yet. Wider = Improved Performance The Prime Primavera 38 Carbon Wheelset features a 38mm deep aero rim profile to deliver benefits across multiple yaw angles. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 38's aerodynamic properties. Greater Strength To Weight Ratio Built up using the R010 CNC machined 7075 hubset and DT Swiss straight pull spokes the Prime Primavera 38 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 38 Carbon Wheelset is the wheelset you need to tame any terrain.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 56 Carbon Disc Wheelset Wheel Sets
  • £799.99
  • RRP £899.99
  • Saving you £11

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is designed for flat road races as well as time trial and triathlon racing. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 56 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible.  Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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