Wider = Improved Performance Developed with Team Spectra, this race-ready front wheel features an 85mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 85's aerodynamic properties. Greater Strength To Weight Ratio Built up using a SR1 CNC machined 6061 alloy hub and DT Swiss straight pull spokes, this model creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next TT or Triathlon event, the Prime Primavera 85 Carbon front wheel is a perfect choice of upgrade to improve your ride. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 85 rim. But that’s not all, they've upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 85 their best rim yet. In The Box: x2 spare spokes x2 nipples Tubeless Valve QR skewer Prime Carbon brake pads Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Wider = Improved Performance Developed with Team Spectra, this race-ready rear wheel features an 85mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 85's aerodynamic properties. Greater Strength To Weight Ratio Built up using a SR1, 36T Ratchet System, CNC machined 6061 alloy hub and DT Swiss straight pull spokes, this model creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next TT or Triathlon event, the Prime Primavera 85 Carbon rear wheel is a perfect choice of upgrade to improve your ride. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 85 rim. But that’s not all, they've upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 85 their best rim yet. In The Box: x4 spare spokes and nipples Tubeless Valves QR skewers 10 speed spacer Prime Carbon brake pads Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Whether you're road racing on the flat or competing in a time trial (TT) or triathlon (Tri) event, the Prime Doyenne 50 Carbon Rim Brake Wheelset comes equipped with a carbon fibre build and a range of performance-enhancing technologies. This wheelset features an ultra-stiff carbon fibre construction, which makes it strong enough for road racing as well as training. Coming equipped with a revised wider rim profile, this race-ready wheelset delivers increased aerodynamics, comfort, speed and traction when you need it most. Prime has also ensured that its rim profile is deep enough for time trails and crits, so you can enjoy its versatile performance whatever your discipline. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 50 Carbon Rim Brake Wheelset is fine-tuned for wherever your ride takes you. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, it delivers an exceptional balance of strength and durability on every mile. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 50 Carbon Rim Brake Wheelset allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your road, time trial or triathlon ride a performance boost. In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Front Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet. In The Box: Prime Carbon Brake Pads Prime QR Skewer Tubeless Valve Spare Spokes x2 Nipples x2 Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this rear wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Rear Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Rear Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet. In The Box: 4 Spare Spokes & Nipples Tubeless Valves QR Skewers 10 Speed Spacer Prime Carbon Brake Pads Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 50 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 50 their best rim yet. Wider = Improved Performance The Prime Primavera 50 Carbon Wheelset features a 50mm deep aero rim profile to provide strong aerodynamic properties by reducing the amount of turbulence when the air meets the spokes. The Primavera 50 combines this with a wider rim profile to create a more linear contour between the tyre and rim interface, reducing rolling resistance and creating a greater contact patch for greater stability in corners. Greater Strength To Weight Ratio Built-up using an SR1, CNC machined 6061 alloy hub body and DT Swiss spokes, the Prime Primavera 50 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Crush The Competition If you're wanting to beat all your personal bests, the Prime Primavera 50 Carbon Wheelset has everything you need to conquer the climb or wreck the competition on the flats. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Classed as a perfect all-rounder, the Prime Doyenne 38 Carbon Rim Brake Wheelset boasts a carbon fibre rim construction with tubeless ready technology and rim brake compatibility. As a result, it offers superb aerodynamics as well as incredible strength. Engineered for the demands of modern road racing and riding, this versatile wheelset features a high-quality T700 unidirectional (UD) carbon fibre rim build. Its stiff and lightweight construction combined with 38mm rim depth, means that you'll benefit from a superior strength to weight ratio as well as increased aerodynamics as you cut through the wind. Developed with Team Spectra and Star Ratchet Hubs Developed with Team Spectra, this wheelset comes equipped with a range of performance-enhancing technologies to help you perform at your best and upgrade your ride. Prime has used an SR2, 36T Ratchet System, CNC machined 6061 alloy hub body, so you can enjoy greater reliability due to each of the ratchets engaging simultaneously every time. Its incorporated notch also means that the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Due to this easy to use system, tool-free freehub conversion is possible should you choose to make changes to your setup in the future. Rim Brake Compatible and Tubeless Ready This road bike wheelset features rim brake compatibility, which keeps its weight reduced while also boosting its aerodynamic profile. Prime has also given it a tubeless ready design, so you can run tubeless tyres and enjoy performance advantages such as lower rolling resistance, increased traction and fewer risks of punctures. Coming complete with J-Bend Pillar PDB1415 spokes, the Prime Doyenne 38 Carbon Rim Brake Wheelset is an ideal choice of upgrade for conquering every mile of road. In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.
Made from high-quality, lightweight materials, Prime's 12mm Center Lock Lockring is essential for those looking to run a QR or 12mm front thru axle set up.
Made from high-quality, lightweight materials, Prime's 15/20mm Center Lock Lockring is essential for those looking to run a 15 or 20mm front thru axle set up.
Featuring Prime's Race compound, with a higher percentage of Kevlar, strength and durability is increased, while vibrations that cause brake squeal are reduced. Multiple hard and soft metals have been effectively added to our compound to improve the modulation and heat build up, making Prime's Shimano Road Disc Brake Pads the ultimate choice for Shimano Road disc brake systems in wet and dry conditions.
Featuring Prime's Race compound, with a higher percentage of Kevlar, strength and durability is increased, while vibrations that cause brake squeal are reduced. Multiple hard and soft metals have been effectively added to our compound to improve the modulation and heat buil up, making Prime's SRAM Road Disc Brake Pads the ultimate choice for SRAM Road disc brake systems in wet and dry conditions.
Featuring Prime's Race compound, with a higher percentage of Kevlar, strength and durability is increased, while vibrations that cause brake squeal are reduced. Multiple hard and soft metals have been effectively added to our compound to improve the modulation and heat buil up, making Prime's Campagnolo Road Disc Brake Pads the ultimate choice for Campagnolo disc brake systems in wet and dry conditions.