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Prime Primavera 85 Carbon Rim Brake Rr Wheel Back Wheels
  • £509.99
  • RRP £599.99
  • Saving you £15

Wider = Improved Performance Developed with Team Spectra, this race-ready rear wheel features an 85mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 85's aerodynamic properties. Greater Strength To Weight Ratio Built up using a SR1, 36T Ratchet System, CNC machined 6061 alloy hub and DT Swiss straight pull spokes, this model creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Aero Advantage If you're looking for an advantage in your next TT or Triathlon event, the Prime Primavera 85 Carbon rear wheel is a perfect choice of upgrade to improve your ride. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 85 rim. But that’s not all, they've upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 85 their best rim yet.   In The Box: x4 spare spokes and nipples Tubeless Valves QR skewers 10 speed spacer Prime Carbon brake pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 85 Carbon Rim Brake Fr Wheel Front Wheels
  • £429.99
  • RRP £499.99
  • Saving you £14

Wider = Improved Performance Developed with Team Spectra, this race-ready front wheel features an 85mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 85's aerodynamic properties. Greater Strength To Weight Ratio Built up using a SR1 CNC machined 6061 alloy hub and DT Swiss straight pull spokes, this model creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next TT or Triathlon event, the Prime Primavera 85 Carbon front wheel is a perfect choice of upgrade to improve your ride. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 85 rim. But that’s not all, they've upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 85 their best rim yet.   In The Box: x2 spare spokes x2 nipples Tubeless Valve QR skewer Prime Carbon brake pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 28 Carbon Rim Brake Wheelset Wheel Sets
  • £769.99
  • RRP £899.99
  • Saving you £14

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 28 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 28 their best rim yet. Improved Performance The Prime Primavera 28 Carbon Wheelset features a 28mm deep T800 UD carbon fibre rim to reduce rotational weight making them a climbing legend. The shallow rim also produces predictable handling as it reduces crosswind impact.  Greater Strength To Weight Ratio Built up using the SR1, 36T Ratchet System, CNC machined 6061 alloy hubset and DT Swiss spokes the Prime Primavera 28 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 28 Carbon Wheelset is the wheelset you need to tame any terrain.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Doyenne 50 Carbon Rim Brake Bundle Wheel Sets
  • £529.99
  • RRP £799.99
  • Saving you £34

Whether you're a Cyclocross racer, road racing fanatic or a TT specialist, the Prime Doyenne 50 Carbon Rim Brake Bundle comes equipped with high-quality carbon rims, tubeless ready Vittoria Corsa tyres and Lifeline sealant 150ml. Prime Doyenne 50 Carbon Rim Brake Wheelset Specifically engineered for the rigours of modern road riding and racing, this wheelset features an ultra-stiff carbon fibre construction for excellent stiffness, durability and low weight performance. Coming equipped with a revised wider rim profile, this race-ready wheelset delivers increased aerodynamics, comfort, speed and traction when you need it most. Prime has also ensured that its rim profile is deep enough for time trails and crits, so you can enjoy its versatile performance whatever your discipline. Developed with Team Spectra Developed with Team Spectra, the Prime Doyenne 50 Carbon Rim Brake Wheelset is fine-tuned for wherever your ride takes you. Combining SR2D, 36T Ratchet System, CNC machined 6061 alloy hubs with J-Bend Pillar PDB1415 spokes, it delivers an exceptional balance of strength and durability on every mile. It also uses Star Ratchet hubs to ensure superior reliability due to each of the ratchets engaging simultaneously every time. Easy Maintenance and Tubeless Ready Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. You'll also benefit from tool-free freehub conversion for straightforward upgrades and preservation in the future. Coming complete with tubeless ready technology, the Prime Doyenne 50 Carbon Rim Brake Bundle allows you to enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, comfort and fewer chances of flats or punctures. This makes it a perfect upgrade for giving your road, time trial or triathlon ride a performance boost.   In The Box: Doyenne 50 Carbon Rim Brake Wheelset x2 Vittoria Corsa, 25-622, tubeless ready TLR, full black, G2.0, 700x25C, Corespun and 320 TPI Lifeline sealant 150ml Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral 100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR     Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime 12mm Center Lock Lockring Disc Brake Rotors
  • £3.99
  • RRP £4.99
  • Saving you £20

Made from high-quality, lightweight materials, Prime's 12mm Center Lock Lockring is essential for those looking to run a QR or 12mm front thru axle set up.

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Prime Primavera 38 Carbon Rim Brake Wheelset Wheel Sets
  • £899.99

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 38 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 38 their best rim yet. Wider = Improved Performance The Prime Primavera 38 Carbon Wheelset features a 38mm deep aero rim profile to deliver benefits across multiple yaw angles. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 38's aerodynamic properties. Greater Strength To Weight Ratio Built up using the R010 CNC machined 7075 hubset and DT Swiss straight pull spokes the Prime Primavera 38 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 38 Carbon Wheelset is the wheelset you need to tame any terrain.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime SR1D Disc Brake Rear Hub Wheel Hubs
  • £149.99

Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Prime SR2D Disc Brake Rear Hub Wheel Hubs
  • £119.99

Specifically designed for the demands of modern road cycling, this rear hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This rear hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Prime SR2D Disc Brake Front Hub Grey 12 x 100mm Wheel Hubs
  • £59.99

Specifically designed for the demands of modern road cycling, this front hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This front hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Prime SR1D Disc Brake Front Hub Black 12 x 100mm Wheel Hubs
  • £74.99

Specifically designed for the demands of modern road cycling, this front hub provides excellent strength and dependability as you clock up the miles on the road. Benefitting from a hard-wearing construction with Japanese stainless steel bearings, it ensures maximum durability. This front hub offers increased longevity, so you can enjoy smoother performance for longer. This is a genuine Prime spare part.

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Vision Team 30 Disc Brake Wheelset. Wheel Sets
  • £163.99
  • RRP £284.99
  • Saving you £42

This versatile wheelset features a hard-wearing alloy construction, which makes it perfect at handling all the abuse that's associated with long days out on the road. Coming equipped with a 30mm rim depth, CNC-machined hubs and sealed cartridge bearing, this model includes some of the technologies associated with the top-tier models but at an affordable price. Vision has also kitted out this version with disc brake compatibility, so you can enjoy reliable stopping performance on every ride. Entirely built by hand to artisan standards, this is a great choice of upgrade for riders who want speedy acceleration and smooth-rolling performance. Item Top Features Continued Hubs: CNC-machined Aluminium hubs Bearings: 4 sealed chromoly cartridge bearings Spokes: Aero bladed spokes Included: QR and spoke protector Artisan built, entirely by hand   Manufacturer's Part Numbers 710-0051111050 Shimano 6 Bolt  710-0052111050 Shimano CL  710-0052116010 SRAM XDR CL  710-0051116010 SRAM XDR 6 Bolt

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Avid BB5 Disc Brake Disc Brake Callipers
  • £29.00
  • RRP £50.00
  • Saving you £42

The Avid BB5 disc brake adopts SRAM's Tri-Align Caliper Positioning System, tool-free pad replacement, a melt-forged body and an inboard pad adjustment knob. After one try you'll see that the BB5 doesn't feel or perform like an entry-level brake, as it will feel like a major upgrade. Please Note: This is a brake caliper and brake disc only, brake levers are sold separately. Technologies: Tri-Align™ Caliper Positioning System™ Another original Avid technology making your life better—there’s never been an easier brake to install and adjust. With Avid’s Tri-Align™Caliper Positioning System™, aligning the caliper to the rotor literally takes seconds. Just loosen the CPS™ bolts a little, and then squeeze the brake lever while re-tightening the bolts. Perfect caliper alignment—just like that.  

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