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Prime Orra Aero Carbon Gravel Handlebar Drop Handlebars
  • £149.99

Specifically engineered for the rigours of gravel adventure riding, this drop handlebar features a T800 unidirectional (UD) carbon construction for a superior balance of stiffness, durability and low weight performance on your ride. Thanks to its carbon build that's Kevlar infused with the palm areas on the tops of drops, it delivers added strength and rigidity to provide you with reliable steering on demanding mixed terrains. Prime has also ensured that this model is built for long days in the saddle by kitting it out with comfortable geometry that includes an 18 degree flare, so you can benefit from increased support and positioning as you clock up the miles. Coming complete with a fibre painted finish including the clamp and stem clamping area, this handlebar provides improved grip for dependable steering wherever your next gravel adventure takes you. The new Orra bar is more compliant on a downward force to give increased comfort on gravel roads and improves stiffness on the up stroke and reverse angle to give better power transfer when climbing. Technologies: - Stand internal routing or full internal routing options (di2 compatible). - T800 Unidirectional carbon (Kevlar infused with the palm areas on the tops of drops for added strength and rigidity). - 31.8mm clamping bore. - Width measured centre to centre. - 4 degrees down sweep on the bar to give compliance on rough roads/gravel tracks but offers stiffness when on the drops applying power. - 7 degrees forward sweep, gives a more relaxed position for the wrists improving comfort over longer rides. - Flat aero top sections for better ergonomics and comfort. - Sculpted palm area on the top of the drops to ease pressure and spread weight load when in the hoods. - Fibre painted including clamp and stem clamping area for improved grip.

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Prime PrimaXC MTB Handlebar Riser Handlebars
  • £54.99
  • RRP £109.99
  • Saving you £50

Whether you're competing in an XC racing event or exploring new off-road routes on your mountain bike, this versatile handlebar is fine-tuned for precise steering performance. Prime has kitted it out with a T800 unidirectional (UD) carbon construction, which gives it the best balance of stiffness and durability while keeping its overall weight to a minimum. Another highlight is its 3K weave on its bar ends to deliver additional strength to the end of the bars. Race Ready Geometry Keeping you comfortable and supported with every turn, this MTB handlebar is equipped with 9 degrees of backsweep, zero degrees upsweep and a 4.8mm rise to give a perfect flat top section on the bar. This combination provides increased comfort and smooth steering wherever your next ride takes you. Carbon Fibre XC Handlebar Benefitting from a 780mm width, this handlebar is also cuttable using the printed cut-down scale. Featuring increments that are printed on its body, you can easily cut the handlebar to suit your exact steering requirements and riding style if needed. Prime has also finished this model with a fibre painted grip and a stem clamping area for maximum security and precision as you travel across rough, mixed terrains at speed. Coming complete with external cable routing and weighing in at only 234g, the Prime PrimaXC MTB Handlebar is a great choice of upgrade for smooth and dependable steering without any unnecessary excess weight. - T800 unidirectional carbon with 3K weave on bar ends to give added strength to end of bars. - Fibre-painted grip and stem clamping area for improved grip. - 9 degrees back sweep. - 4.8mm rise to give perfect flat top section on bar. - 0 degrees upsweep.   Manufacturer's Part Number: PPXCMTBHB780CM Black 78cmx10mm 780mm

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Prime Race Comfort Bar Tape Bar Tape
  • £14.99
  • RRP £19.99
  • Saving you £25

At 48g per roll (including plugs) Prime's Pro Comfort Bar Tape is super light weight, and thanks to its 3mm thick design and 3 layer construction, it helps to eliminate road vibrations for an extra smooth ride.   In The Box: 2x Rolls 2x Extra Tape Strips 2x Finishing Strips 2x Bar End Plugs

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Prime Baroudeur Alloy Wheelset Wheel Sets
  • £219.99
  • RRP £249.99
  • Saving you £12

Benefitting from a strong and dependable KLM41 Super Alloy rim build, this versatile wheelset offers excellent durability on every mile. Thanks to its 19mm internal rim width and 26mm rim depth, it delivers smooth-rolling properties and is aerodynamic as you put the power down. Whether you're trying to improve your training sessions or clocking up the miles on an endurance ride, the updated Baroudeur is designed for performance. Tubeless Ready Alloy Wheelset Boasting a tubeless ready design, this wheelset allows you to run lower tyre pressures and enjoy increased traction, lower rolling resistance and fewer risks of flats. Prime has also equipped it with Star Ratchet hubs for superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Rim Brake Compatible Providing reliable braking possibilities without any unnecessary weight, this wheelset is rim brake compatible. This makes it easy for you to fit your favourite rim brakes and enjoy smooth braking, while also keeping weight to a minimum. Coming complete with strong J-Bend Pillar PDB1415 spokes and updated rim graphics, the Prime Baroudeur Alloy Wheelset is all set for wherever your next ride takes you.   In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Baroudeur - Tubeless Bundle Wheel Sets
  • £249.99
  • RRP £339.99
  • Saving you £26

This exclusive bundle includes a Prime Baroudeur Wheelset, two Vittoria Corsa Rubino Pro IV tyres and Lifeline sealant 150ml. In bike racing, the Baroudeur is a breakaway specialist, a fighter, a chancer, an opportunist and the one, in many cases, who makes the legs of the peloton hurt. The high-performing Prime Baroudeur wheelset with its wide tubeless-ready rims is one of the strongest and lightest on the market, meaning you'll be putting the peloton under pressure in no time. Lightweight & Durable The Prime Baroudeur Road Wheelset weighs in at only 1516g, making it a truly lightweight wheelset. However, due to the high-quality components, they are extremely tough and reliable. Aerodynamic They feature a 19mm internal rim to improve aerodynamics with wider tyres and an SR2 J-Bend hub set, which rolls perfectly, even on rougher roads. Built using J-Bend and DT Swiss Pro Lock nipples, which guarantee stiffness and durability, the Baroudeurs are ideal for long training rides or fast-paced racing.   In The Box: Prime Baroudeur Wheelset x2 Vittoria Corsa tyres, Rubino Pro IV. 25-622, tubeless ready TLR, full black and G2.0 Lifeline sealant 150ml Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spoke Length: Front Drive Side: 282mm, Front Non-Drive Side: 282mm Rear Drive Side: 284mm, Rear Non-Drive Side: 289mm Bearings Front: 2x 689 Sealed Cartridge Bearings Rear: 1x 6802 & 1x 15267 Sealed Cartridge Bearings Freehub: 2x 6902 Sealed Cartridge Bearings Rim ERD 586mm   Spares (available separately)   Prime Bearing Kits https://www.wiggle.co.uk/prime-rr-ceramicspeed-bearing-kit/ https://www.wiggle.co.uk/prime-r020-front-hub-bearing-kit/ https://www.wiggle.co.uk/prime-r020-rear-hub-bearing-kit/ https://www.wiggle.co.uk/prime-r020-freehub-bearing-kit/   Prime Freehubs https://www.wiggle.co.uk/prime-xdr-freehub/ https://www.wiggle.co.uk/prime-r010-r020-freehub-body-campagnolo/ https://www.wiggle.co.uk/prime-r020-freehub-body-abg/   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Baroudeur Disc - Tubeless Bundle Wheel Sets
  • £249.99
  • RRP £339.99
  • Saving you £26

This exclusive bundle includes a Prime Baroudeur Disc Alloy Wheelset, two Vittoria Rubino Pro tubeless ready tyres and Lifeline sealant 150ml. In bike racing, the Baroudeur is a break away specialist, a fighter, a chancer, an opportunist and the one, in many cases, who makes the legs of the peloton hurt. The high-performing Prime Baroudeur Disc Wheelset, with its wide tubeless ready rims, is one of the strongest and lightest on the market, meaning you'll be putting the peloton under pressure in no time. Lightweight & Durable The Prime Baroudeur Road Wheelset weighs in at only 1585g, making it a truly lightweight wheelset. However, due to the high-quality components, they are extremely tough and reliable. Aerodynamic They feature a 30mm deep, 19mm internal rim to improve aerodynamics with wider tyres and an R020 hub set, which rolls perfectly, even on rougher roads. Built using Pillar Spokes and DT Swiss Pro Lock nipples, which guarantee stiffness and durability, the Baroudeurs are ideal for long training rides or fast paced racing. Optimal Braking Performance Disc brakes generate an incredible amount of stopping power, even in wet conditions, so you can fly up the hills and decend with confidence knowing that the Prime Baroudeur Road Disc Wheelset can handle even the fastest descents.   In The Box: Prime Baroudeur Disc Alloy Wheelset x2 Vittoria Rubino Pro IV tyres, 28-622, tubeless ready TLR, full black, G2.0 Lifeline sealant 150ml Tubeless Valves 10 speed spacer 15mm thru axle end caps Note: QR end caps and conversion kits sold separately. Spoke Length: Front Drive Side: 283mm, Front Non-Drive Side: 280mm Rear Drive Side: 280mm, Rear Non-Drive Side: 283mm Bearings Front: 2x 6902 Sealed Cartridge Bearings Rear: 2x 6902 Sealed Cartridge Bearings Freehub: 2x 6902 Sealed Cartridge Bearings Rim ERD 576.6mm   Spares (available separately) Prime Disc Brake Conversion Kits (Front) https://www.wiggle.co.uk/prime-rd020-conversion-kit-qr-x-100mm/ https://www.wiggle.co.uk/prime-rd020-conversion-kit-12mm-x-100mm/ https://www.wiggle.co.uk/prime-rd020-conversion-kit-15mm-x-100mm/   Prime Disc Brake Conversion Kits (Rear) https://www.wiggle.co.uk/prime-rd020-conversion-kit-135mm-x-qr/ https://www.wiggle.co.uk/prime-rd020-conversion-kit-12mm-x-142mm/   Prime Bearing Kits https://www.wiggle.co.uk/prime-rr-ceramicspeed-bearing-kit/ https://www.wiggle.co.uk/prime-rd020-front-hub-bearing-kit/ https://www.wiggle.co.uk/prime-rd020-rear-hub-bearing-kit/ https://www.wiggle.co.uk/prime-rd020-freehub-bearing-kit/   Prime Freehubs https://www.wiggle.co.uk/prime-xdr-freehub/ https://www.wiggle.co.uk/prime-rd020-freehub-body-abg/ https://www.wiggle.co.uk/prime-rd010-rd020-freehub-body-campagnolo/   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Gravel Comfort Handlebar Tape Bar Tape
  • £21.99

Whether you're adventuring into the countryside or commuting from A to B on the back roads, this handlebar tape offers smooth and reliable grip on every ride. It features Prime's Super Anti-Slippery Technology, which allows you to benefit from its superior grip in all weather conditions. Prepared for the elements, this model comes complete with anodised alloy screw-in bar end plugs and finishing strips, making them resistant to corrosion. One final benefit is this version's 3.5mm thickness, which soaks up vibrations and shocks from the road and gives you a smoother riding experience. In The Box  2x Rolls 2x Finishing Strips 2x Anodised alloy screw in bar end plug

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Prime Baroudeur Disc Alloy Wheelset Wheel Sets
  • £219.99
  • RRP £249.99
  • Saving you £12

Engineered for the demands of modern road cycling, this versatile wheelset benefits from a strong and dependable KLM41 Super Alloy rim build for excellent durability on every mile. Thanks to its 19mm internal rim width and 26mm rim depth, it offers smooth-rolling properties and is aerodynamic as you put the power down. Whether you're clocking up the miles on a training ride, racing for the finish line in an event or exploring new routes on the road, the updated Baroudeur is designed for performance. Tubeless Ready Alloy Wheelset Boasting a tubeless ready design, this wheelset allows you to run lower tyre pressures and enjoy increased traction, lower rolling resistance and fewer risks of flats. Prime has also equipped it with Star Ratchet hubs for superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Centre Lock Disc Brake Compatible Developed for a smoother and more consistent ride, this wheelset is kitted out with Centre Lock disc brake mount compatibility. This makes it easy to install your favourite hydraulic disc brakes and benefit from powerful stopping power wherever your next ride takes you. The Prime Baroudeur Disc Alloy Wheelset is a perfect upgrade for taking your road performance up a notch.   In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera X-Light Pro Carbon Handlebar Drop Handlebars
  • £139.99
  • RRP £149.99
  • Saving you £7

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirectional (UD) carbon fibre construction for the best balance of stiffness and low weight performance on your road bike. Thanks to its impressively lightweight carbon design, this model is a featherweight option for riders who want to maintain the edge in pursuit of victory, where every gram counts when charging for the finish line. Race-Ready Carbon Fibre Handlebar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Sharing the same drop shape as Primavera Aero bars, this model is designed for better comfort and grip when on the drops. Prime has also given it an ergonomic palm area on the tops to relieve pressure on your hands.  

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Prime Primavera Carbon Handlebar Aero Bars
  • £149.99

Our triangular drop design offers much-improved hand placement for all riding positions and riding types and the 125mm drop and 78mm reach increases comfort, so you can tackle a short crit or an 8-hour epic with no problems. Lightweight and Strong Manufactured using a high modulus carbon fibre construction, these bars are super light at only 235g in the 42cm version and offer superb durability and strength. This construction offers you precise handling that you'll be able to rely on as you’re zipping into corners and ultra-efficient power transfer as you're sprinting for the line. Di2 Compatible Featuring internal cable routing for mechanical and electronic systems the Primavera will help save valuable watts during your ride, meaning you'll arrive at the line fresher and ready for the final push.

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Prime Baroudeur Road Wheelset 22 - Black - 700c}, Black
  • £120.00
  • RRP £249.99
  • Saving you £52

Prime Baroudeur Road Wheelset 22This lightweight and durable Prime wheelset is constructed with a premium alloy rim and hub for added strength and reliability. Featuring a 19mm internal width and 26mm depth, you can count on a sturdy and consistent roll both on and off the tarmac. Thanks to its high-quality design, this tough wheelset is ready to tackle whatever challenges you meet on the road.Pacy and Stable, Alloy-Rimmed Road WheelsetAerodynamically-designed to make long-distance rides as energy-efficient as possible, the Baroudeur provides substantial strength from an impressively lightweight build. Kitted out with Pillar Spokes and DT Swiss Pro Lock nipples for enhanced stiffness and sturdiness when pushed hard, these reliable road wheels also benefit from an R020 hub set. Made from CNC-machined aluminium, the hubs ensure a smooth spin and a supportive form.The rear hub comes with a 9/10/11-speed compatible freehub for added power transfer and pace as you breakaway with the finish line in sight. With a tubeless-ready profile for improved grip when using lower pressures, this high-performance Prime Baroudeur Road Wheelset 22 is all set for attacking the asphalt.Features: Rim Material: Alloy Internal Rim Width: 19mm External Rim Width: 23mm Rim Depth: 26mm Hubs: R020, CNC machined 6061 alloy hub body Freehub: Shimano/SRAM 9/10/11 speed freehub Spokes: Pillar PDB 1415, double-butted Rider Weight Limit: 100kg Weight: Front: 716g; Rear: 926g; Pair: 1642gDelivered With: 4 spare spokes & nipples Tubeless Valves QR Skewers 10-speed spacerSpoke Length: Front Drive Side: 282mm, Front Non-Drive Side: 282mm Rear Drive Side: 284mm, Rear Non-Drive Side: 289mmBearings Front: 2x 689 Sealed Cartridge Bearings Rear: 1x 6802 & 1x 15267 Sealed Cartridge Bearings Freehub: 2x 6902 Sealed Cartridge BearingsRim ERD 586mmPrime Crash Replacement ProgrammeAt Prime, we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP.Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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Prime Baroudeur Road Disc Wheelset 22 - Black - 700c}, Black
  • £169.99
  • RRP £249.99
  • Saving you £32

Prime Baroudeur Road Disc Wheelset 22A strong and speedy wheelset for breaking away from the trailing peloton, this lightweight, high-performance Prime wheelset will help push you all the way to the finish line. With a 19mm internal width and 30mm depth, a steady and balanced motion is assured as you tear across the tarmac, with the impressive quality of the build providing durability and robustness as you ride faster and longer. Pacy and Stable, Alloy Road Wheelset Aerodynamically-designed to make long-distance rides as energy-efficient as possible, this Barouder set provides substantial strength from an impressively lightweight build. Kitted out with Pillar Spokes and DT Swiss Pro Lock nipples for enhanced stiffness and sturdiness when pushed hard, these reliable road wheels also benefit from an RD020 hub set. Made from CNC-machined aluminium, the hubs ensure a smooth spin and a supportive form. The rear hub comes with a 9/10/11-speed compatible freehub for added power transfer and pace as you breakaway with the finish line in sight. With a tubeless-ready profile for improved grip when using tubeless tyres at lower pressures, this high-performance Prime Baroudeur Road Disc Wheelset is all set for attacking the asphalt. Improved Braking PerformanceEven in the wettest conditions, disc brakes generate incredible stopping power, so when you fly up the hills, you'll be able to descend with confidence safe in the knowledge that the Prime Baroudeur Road Disc Wheelset can handle even the steepest descents.Features: Rim Material: Alloy Internal Rim Width: 19mm External Rim Width: 22mm Rim Depth: 30mm Hubs: RD020, CNC machined 6061 alloy hub body Freehub: Shimano/SRAM 9/10/11 speed freehub Disc Mounting: Center Lock Axle 12mm thru axle front and rear (QR conversion kits sold separately) Spokes: Pillar PDB 1415, double-butted Rider Weight Limit: 110kg Weight: Front: 735g; Rear: 907g; Pair: 1642gDelivered With: 4 spare spokes & nipples Tubeless Valves 15mm thru-axle end caps (Note: QR conversion kits sold separately.) 10 speed spacerSpoke Length: Front Drive Side: 283mm, Front Non-Drive Side: 280mm Rear Drive Side: 280mm, Rear Non-Drive Side: 283mmBearings Front: 2x 6902 Sealed Cartridge Bearings Rear: 2x 6902 Sealed Cartridge Bearings Freehub: 2x 6902 Sealed Cartridge BearingsRim ERD 576.6mmSpares (available separately):Prime Disc Brake Conversion Kits (Front) Prime RD020 QR Front Conversion Kit Prime RD020 12mm Front Conversion Kit Prime RD020 15mm Front Conversion Kit Prime Disc Brake Conversion Kits (Rear) Prime RD020 QR Rear Conversion Kit Prime RD020 12mm Rear Conversion Kit Prime Bearing Kits Prime RR CeramicSpeed Bearing Kit Prime RD020 Front Hub Bearing Kit Prime RD020 Rear Hub Bearing Kit Prime RD020 Freehub Bearing Kit Prime Freehubs Prime XDR Freehub Body Prime RD020 Shimano/SRAM Freehub Body Prime RD020 Campagnolo Freehub Body Prime Crash Replacement ProgrammeAt Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.Buy Prime Wheels & Tyres from Chain Reaction Cycles, the World's Largest Online Bike Store.

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