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Prime Orra 650B Alloy Gravel Wheelset Wheel Sets
  • £299.99

Whether you're spending the weekend exploring the countryside or planning your next epic gravel adventure, this wheelset is developed for smooth and dependable rolling performance. Benefitting from a high-quality 6066 aluminium rim construction, this model offers a fantastic balance of strength and durability for handling the demands associated with travelling across mixed terrain conditions on your gravel bike. Developed with Team Spectra, this wheelset uses a rim that's designed and tested in house, so that riders can enjoy a confident and secure ride that's backed up by extensive research and development. Tubeless Ready Gravel Wheelset Built for the challenges of modern gravel adventure riding, this wheelset is kitted out with tubeless ready rim technology. This means that you can enjoy tubeless advantages such as the ability to run lower tyre pressures for increased stability on rough terrain conditions, lower rolling resistance and fewer chances of flats or punctures. With a 26mm internal rim width and a 28mm rim depth, it is ideal for gravel riding and training as well as for riders who want to use wider tyres. Star Ratchet Hubs Providing gravel riders with superior reliability, this wheelset is equipped with Star Ratchet Hubs that offer greater dependability due to each of the ratchets engaging simultaneously every time. Another highlight is this model's incorporated notch, where the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. This makes the Prime Orra 650B Alloy Gravel Wheelset a perfect choice of upgrade for a wide range of gravel riding disciplines. Please note: This wheelset is only compatible with tubeless tyres.   In The Box:  Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 85 Carbon Disc Rear Wheel Back Wheels
  • £599.99

Developed with Team Spectra, this rear wheel comes equipped with a T800 unidirectional (UD) carbon fibre rim build, which makes it stiff and responsive while keeping the overall weight reduced to a minimum. Prime has also put this model through its CFD testing process, which tests multiple sizes and shapes before coming up with the perfect blend of strength, weight and aerodynamics. This is the final result that's fine-tuned for giving your ride a performance upgrade. Tubeless Ready Carbon Rear Wheel Specifically designed for modern time trial (TT) and triathlon (Tri) racing disciplines, this rear wheel is kitted out with tubeless ready technology. This means that you'll enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, lower rolling resistance and fewer chances of flats or punctures. Star Ratchet Hub This rear wheel features a Star Ratchet hub for superior reliability due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Another highlight is tool-free freehub conversion is also possible for hassle-free future upgrades and changes to your setup. Centre Lock Disc Brake Ready The Prime Primavera 85 Carbon Disc Rear Wheel comes equipped with Centre Lock disc brake mount compatibility, so you can fit your favourite hydraulic disc brakes and benefit from powerful and consistent braking performance. Coming complete with straight-pull DT Aerolite and DT Aero Comp spokes for excellent strength and dependability, this rear wheel is all set for race day.   In The Box: 2 spare spokes & nipples Tubeless Valve QR Skewer 10 speed spacer QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 56 Carbon Disc Wheelset Wheel Sets
  • £799.99
  • RRP £899.99
  • Saving you £11

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this wheelset is designed for flat road races as well as time trial and triathlon racing. Featuring a stiff and lightweight T800 UD carbon fibre rim construction, this model provides an excellent strength-to-weight ratio to give you maximum smoothness without adding any unnecessary excess grams to your ride. Prime has also put this version through its CFD testing process, where multiple sizes and shapes were used before coming up with the perfect blend of strength, weight and aerodynamics. Greater Strength To Weight Ratio Built-up using an SR1D, CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 56 Carbon Disc Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible.  Tubeless Ready Carbon Wheelset Developed to give modern riders and racers a much-needed performance upgrade, this wheelset comes kitted out with tubeless ready technology. This means that you can choose to run it tubeless and enjoy advantages such as the ability to run lower tyre pressures for increased stability, comfort and fewer chances of flats or punctures.    In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 38 Carbon Rim Brake Wheelset Wheel Sets
  • £899.99

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 38 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving 40g per rim, and improving on the impact strength/weight ratio making the new Primavera 38 their best rim yet. Wider = Improved Performance The Prime Primavera 38 Carbon Wheelset features a 38mm deep aero rim profile to deliver benefits across multiple yaw angles. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 38's aerodynamic properties. Greater Strength To Weight Ratio Built up using the R010 CNC machined 7075 hubset and DT Swiss straight pull spokes the Prime Primavera 38 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Shave The Seconds If you're looking for an upgrade to shave the seconds away, the Prime Primavera 38 Carbon Wheelset is the wheelset you need to tame any terrain.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera X-Light Pro Carbon Handlebar Drop Handlebars
  • £139.99
  • RRP £149.99
  • Saving you £7

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirectional (UD) carbon fibre construction for the best balance of stiffness and low weight performance on your road bike. Thanks to its impressively lightweight carbon design, this model is a featherweight option for riders who want to maintain the edge in pursuit of victory, where every gram counts when charging for the finish line. Race-Ready Carbon Fibre Handlebar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Sharing the same drop shape as Primavera Aero bars, this model is designed for better comfort and grip when on the drops. Prime has also given it an ergonomic palm area on the tops to relieve pressure on your hands.  

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Prime Primavera Carbon Handlebar Aero Bars
  • £149.99

Our triangular drop design offers much-improved hand placement for all riding positions and riding types and the 125mm drop and 78mm reach increases comfort, so you can tackle a short crit or an 8-hour epic with no problems. Lightweight and Strong Manufactured using a high modulus carbon fibre construction, these bars are super light at only 235g in the 42cm version and offer superb durability and strength. This construction offers you precise handling that you'll be able to rely on as you’re zipping into corners and ultra-efficient power transfer as you're sprinting for the line. Di2 Compatible Featuring internal cable routing for mechanical and electronic systems the Primavera will help save valuable watts during your ride, meaning you'll arrive at the line fresher and ready for the final push.

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Sector GCa Gravel Rim Rims
  • £49.99
  • RRP £59.99
  • Saving you £17

Whether you're taking the long road home or planning a countryside adventure with your friends, this versatile gravel rim is engineered for maximum performance. It features a hard-wearing aluminium rim construction, which makes it more than capable of handling all the intensity that comes with exploring new and unpredictable roads. Sector has also equipped this model with a 23mm internal width that's optimised for 30mm to 50mm tyres. The rim is both pinned and welded making it incredibly strong, and combining this with the wide profile, will withstand punishing ‘Cross courses, all day Gravel epics or your next bike-packing adventure.   The GCa is available in both 700c and 650b options.

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Sector GCa Gravel Wheelset Wheel Sets
  • £374.99

Whether you're taking the long road home or planning a countryside adventure with your friends, this versatile gravel wheelset is engineered for maximum performance. It features a hard-wearing aluminium rim construction, which makes it more than capable of handling all the intensity that comes with exploring new and unpredictable roads. Sector has also equipped this model with Pillar brass nipples and J-Bend spokes for fantastic tension, strength as well as a low weight. This is a great choice of upgrade for riders who want to go the extra distance on their road bike adventures. The Sector GCa Wheelset is the perfect Gravel, Adventure or Cyclo-Cross premium Aluminium Wheelset. It features a heat treated and then cold worked Aluminium lightweight tubeless ready rim with a 23mm internal width, optimised for 30mm to 50mm tyres. The rim is both pinned and welded making it incredibly strong, and combining this with the wide profile, will withstand punishing ‘Cross courses, all day Gravel epics or your next bike-packing adventure. The GCa is available in both 700c and 650b options. This Kinesis gravel and cyclocross wheelset is built around lightweight, CNC machined and angled flanged hubs. The angled flanges follow the path of the spoke, reducing the stress on the spoke and increasing its lifespan. The GCa hubs are easily adaptable to a SRAM XDR driver or a Campagnolo freehub body. Smoothness is everything in a hub and that is why we chose Revo Cream bearings, which as the name suggests, are one of the smoothest and best rolling bearings on the market. Sector supply the wheels with tubeless tape and valves fitted, and both Thru Axle end caps and QR end caps, so that your wheels are ready to fit, straight from the box. The Sector GCa hubs and rims are laced together with Pillar 1416 double butted spokes. Pillar spokes are favoured by wheel builders all over the world, as every spoke is meticulously monitored and checked throughout the entire production process, and this attention to detail ensures all our wheels are evenly tensioned and will stay truer for longer. For the GCa Sector have chosen the double butted 1416 for their high strength and low weight. They have built this wheelset with Pillar black brass nipples as durability is key with our wet UK winters. Item Top Features Continued: Rim Depth: 22.5mm ERD: 700c: 592mm; 650b: 557mm Tubeless: Yes End Caps: (Front) 100x12mm or QR / (Rear) 135mm QR or 142x12mm Extras: Tubeless Tape & Valves

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The North Face Travel Canister (Large) Wash Bags
  • £28.00
  • RRP £35.00
  • Saving you £20

Despite its compact size, The North Face's Travel Canister (Large) offers ample space for all your overnight essentials, and is now made with water-resistant recycled materials for a more sustainable option. An internal clip allows you to hang the wash bag for convenience, while a fastening strap inside holds a mirror for shaving and other grooming rituals. Finished with a mesh pocket, whatever you need to take with you - shaving kit, first aid gear or electronic devices - this canister will rise to the challenge.

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The North Face Women's Litewave Futurelight Shoe Shoes
  • £59.99
  • RRP £100.00
  • Saving you £40

The Women's Litewave FUTURELIGHT™ Shoes from The North Face are engineered for tackling rough terrain at speed, combining waterproof and breathable FUTURELIGHT™ technology for the membrane (which is also sustainable), alongside a trainer-like construction in terms of weight. Additionally, the durable rubber outer soles are capable of dealing with wet and dry conditions as well as rocky ground, while moulded heel overlays and toe caps help prevent stubbed toes and bruised ankles when pacing along uneven trails. For long-lasting comfort, you can rely on the OrthoLite® Hybrid™ insoles that retain their cushioning power after extended use. What is FUTURELIGHT™? Unlike conventional membranes, the nano structure of the FUTURELIGHT™ membrane allows air to pass through for better venting and breathability without sacrificing water-resistance and durability. This nano-fibre structure has enabled The North Face to create its most lightweight, breathable, and sustainable membrane to date. An ultra-thin, nimble membrane that feels just as comfortable and provides the protection needed against the elements in the harshest environments.  The production method for FUTURELIGHT™ also uses less chemicals and water than traditional methods. 

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Castelli Rolling Travel Bag Travel Bags
  • £150.00
  • RRP £200.00
  • Saving you £25

Perfect for a weekend race trip. Internal compartments keep everything organized. Easy access means you won’t have to sort through your bibshorts at the next airport security checkpoint. Softer wheels won’t make a racket when you roll over the pave on the way to the race.

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Castelli Women's Primavera Cycling Jersey Jerseys
  • £28.50
  • RRP £95.00
  • Saving you £70

The Women's Primavera Jersey is made from 3 highly functional performance fabrics, tailored to a design with a slightly more forgiving fit than Castelli’s pure race jerseys. This gives you a jersey that offers superb comfort on the bike, and one suited to those of us who welcome a touch more space to move. However, don’t fear, Castelli has included features with an eye on smooth aero performance too. Fast or steady, it’s a jersey ideally suited to all your riding. The main body makes use of Castelli's ProSecco Micromesh, a quick-wicking and highly breathable fabric to keep you dry and comfortable as the heat rises. Mesh side panels ensure that you get the perfect level of ventilation too. Meanwhile, Velocity Rev2 fabric is used for the sleeves, offering a smooth aero fit. And lastly, raw cut edges to the sleeves complete this stylish jersey and give it a sleek and modern finish. Whatever your cycling ambitions this summer, the Primavera Jersey is ideal for notching up the miles, whether that's a gentle spin to your favourite cafe or taking on a challenging sportive.

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