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Prime Primavera Carbon Saddle Saddles
  • £64.99
  • RRP £119.99
  • Saving you £46

Whether you're racing or riding with your buddies at the weekends, this fantastic model is engineered for top-performance on every run. It uses a solid carbon fibre rail construction which delivers phenomenal strength on day-long adventures while also keeping its overall weight reduced. This makes it the ultimate choice of upgrade for riders who want a race-winning component without adding any unnecessary grams to your ride. Technologies: ArcTech Rail Technology ArcTech Rail Technology improves flexibility and provides additional shock absorption. Zone Cut The cut-out in the Primavera Saddle minimises pressure on the perineum and allows cool airflow during your ride.

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Prime Orra Gravel Handlebar Drop Handlebars
  • £44.99
  • RRP £49.99
  • Saving you £10

Ready for adventure, this superb handlebar features a 16° flared-drop design, which creates a wider, more stable platform for improved handling on tricky terrain.  Made from 6061 aluminum, which is renowned for its durability, strength and light weight, the Orra Gravel Handlebar is perfect for your gravel and bikepacking adventures.  

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Prime Orra Gravel Seatpost Seat Posts
  • £31.99
  • RRP £49.99
  • Saving you £36

Featuring antishock technology, the Prime Orra Gravel seatpost reduces numbness and fatigue of the waist, rear and knees, meaning you'll be able to ride for longer, even on mixed terrain. Fitting and adjusting your saddle to the post is simple, and there are numerous options for adjustability, so you'll be able to dial in your ideal saddle position with ease.

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Prime Primavera Aero Carbon Handlebar Aero Bars
  • £159.99

This high-quality aero handlebar features a high modulus carbon fibre construction, which makes it super-light at only 228g for the 42cm option. Its carbon build also ensures that riders benefit from exceptional strength, stiffness and precise handling when both training and competing.  Race-Ready Carbon Fibre Aero Bar Designed to cheat the wind for maximum speed, this lightweight, race-ready aero handlebar also features a super comfortable 122mm drop and 76.5mm reach, so you can enjoy a smooth and reliable ride when tackling everything from a short crit to an eight-hour epic ride. Internal Cable Routing and Di2 Compatible No stranger to the finer details, this aerobar is kitted out with internal cable routing as well as Shimano Di2 compatibility. This makes it easy for riders to hide their mechanical or electronic system cables inside its construction for further watt savings while also freeing up valuable space. Whether you're training or competing, the Prime Primavera Aero Carbon Handlebar is a great upgrade for performance-boosting aerodynamics, comfortable geometry and an ultra-lightweight design. Prime Test Results Prime carried out several tests when comparing this updated aero handlebar to its predecessor. You can find all the results below: - This revised Prime bar is 13% lighter when compared to the previous model. - On the vertical stiffness test this Prime bar has 20.5% less deformation and has 29.5% increased vertical stiffness. - On the horizontal stiffness test this Prime bar has 10.2% less deformation and has 11% increased horizontal stiffness. - On the rotational stiffness test this Prime bar has 17.5% less deformation and has 21.4% increased rotational stiffness. - On average this Prime bar is 20.6% stiffer with 16% less deformation.

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Prime Primavera X-Light Carbon Handlebar Drop Handlebars
  • £75.00
  • RRP £149.99
  • Saving you £50

The race-ready Primavera X-Light features a stiff carbon construction with a high strength-to-weight ratio that will satisfy even the most weight-conscious rider. It ensures a strong and stable platform for you to maximise every pedal stroke while its flared design along the tops improves aerodynamics without adding any excess weight. Enhanced Comfort Keeping you poised on every run, the Primavera X-Light's triangular drop design heightens comfort while also allowing you to benefit from a greater feeling of control. This also provides you with a more tactile connection between your hands and the handlebars, so they feel like a natural extension of your limbs. Furthermore, its 125mm drop and 78mm reach are designed to keep you composed and comfortable as you battle for victory. This is an ideal choice of upgrade for racers and weight weenies alike. The Primavera X-Light can be used with out-front aero bars as long as the Prime's torque settings for clamping force (5Nm) are adhered to.  

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Prime Primavera 1-1/8"-1.5" Integrated Headset Headsets
  • £39.99

The titanium nitrite coated races in the Primavera 1-1/8"-1.5" Integrated Headset roll smoothly and won’t rust, while the angular contact bearings provide stability and allow for adjustability. Prime wanted the headset to run smoothly and last for many miles in all conditions, so they chose quality sealed cartridges to protect the bearings from the elements. The looks match the performance thanks to a Prime branded carbon top cap and cover. Prime didn’t hold back on the crown race either – it is CNC'd from 7075 alloy, which provides an improved contact point for the headset. And, if you want to slam your stem like the pros, select the short option, which features a 2.4mm top cover.

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Prime Primavera Inline Carbon Seatpost Seat Posts
  • £129.99

Fitting and adjusting your saddle to the post is simple, and the 2-bolt design offers numerous options for adjustability, so you'll be able to dial in your ideal saddle position with ease. The Primavera Carbon Seatpost fits a wide range of Road, TT and Cyclo-X bikes and the 350mm length provides plenty of adjustment possibilities. Our stealth black colour scheme and subtle Prime graphics fit perfectly into our high-performance Primavera range.

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Prime Primavera Shorty Carbon Saddle Saddles
  • £89.99
  • RRP £119.99
  • Saving you £25

Developed with Team Wiggle Spectra, this high-performance road bike saddle is equipped with a hard-wearing water-resistant cover to keep you supported in all-weather and surface conditions. Prime has also kitted out this model with a stiff 3K carbon shell and rails for the best combination of stiffness, strength and lightweight performance as you clock up the miles. Another highlight is its low-weight polyurethane (PU) foam padding and central cut-out, which reduces any pressure and fatigue from around your sit bones, allowing you to go the extra distance with all day comfort. Lightweight Road Bike Saddle with Prime Saddle Integration Ready for long days on your favourite road routes, this premium saddle comes complete with Prime Saddle Integration (PSI). PSI allows you to clip PSI accessories into the saddle base to allow for sleek integration. As a result, you'll easily be able to bring any essentials with you on your travels. Weighing in at an impressive 170g, the Prime Primavera Shorty Carbon Saddle is a perfect choice of upgrade for increased comfort and reliability without adding any unnecessary excess grams to your road bike.

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Prime Orra Aero Carbon Gravel Handlebar Drop Handlebars
  • £149.99

Specifically engineered for the rigours of gravel adventure riding, this drop handlebar features a T800 unidirectional (UD) carbon construction for a superior balance of stiffness, durability and low weight performance on your ride. Thanks to its carbon build that's Kevlar infused with the palm areas on the tops of drops, it delivers added strength and rigidity to provide you with reliable steering on demanding mixed terrains. Prime has also ensured that this model is built for long days in the saddle by kitting it out with comfortable geometry that includes an 18 degree flare, so you can benefit from increased support and positioning as you clock up the miles. Coming complete with a fibre painted finish including the clamp and stem clamping area, this handlebar provides improved grip for dependable steering wherever your next gravel adventure takes you. The new Orra bar is more compliant on a downward force to give increased comfort on gravel roads and improves stiffness on the up stroke and reverse angle to give better power transfer when climbing. Technologies: - Stand internal routing or full internal routing options (di2 compatible). - T800 Unidirectional carbon (Kevlar infused with the palm areas on the tops of drops for added strength and rigidity). - 31.8mm clamping bore. - Width measured centre to centre. - 4 degrees down sweep on the bar to give compliance on rough roads/gravel tracks but offers stiffness when on the drops applying power. - 7 degrees forward sweep, gives a more relaxed position for the wrists improving comfort over longer rides. - Flat aero top sections for better ergonomics and comfort. - Sculpted palm area on the top of the drops to ease pressure and spread weight load when in the hoods. - Fibre painted including clamp and stem clamping area for improved grip.

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Prime Primavera 50 Carbon Rim Brake Wheelset Wheel Sets
  • £769.99
  • RRP £899.99
  • Saving you £14

Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before it settled on its new and improved Primavera 50 rim. But, that’s not all, the brand has upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 50 their best rim yet. Wider = Improved Performance The Prime Primavera 50 Carbon Wheelset features a 50mm deep aero rim profile to provide strong aerodynamic properties by reducing the amount of turbulence when the air meets the spokes. The Primavera 50 combines this with a wider rim profile to create a more linear contour between the tyre and rim interface, reducing rolling resistance and creating a greater contact patch for greater stability in corners. Greater Strength To Weight Ratio Built-up using an SR1, CNC machined 6061 alloy hub body and DT Swiss spokes, the Prime Primavera 50 Carbon Wheelset creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible.  Crush The Competition If you're wanting to beat all your personal bests, the Prime Primavera 50 Carbon Wheelset has everything you need to conquer the climb or wreck the competition on the flats.   In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 60 Carbon Rim Brake Rr Wheel Back Wheels
  • £479.99
  • RRP £549.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this rear wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Rear Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Rear Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Its Star Ratchet hub also provides superior reliability, due to each of the ratchets engaging simultaneously every time. Prime has also ensured that tool free freehub conversion is possible. Coming kitted out with an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet.   In The Box: 4 Spare Spokes & Nipples Tubeless Valves QR Skewers 10 Speed Spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Primavera 60 Carbon Rim Brake Fr Wheel Front Wheels
  • £389.99
  • RRP £449.99
  • Saving you £13

Developed with Team Spectra in search of the marginal gains that could help them in some of the UK's biggest races, this front wheel is designed for flat time trial/triathlon races and riding. Boasting a reliable carbon rim construction, it offers a superior strength to weight ratio so you can enjoy its fantastic speed, smooth-rolling performance and versatility on your ride. Topped off with a new SR1 CNC machined 6061 alloy hub and upgraded rim graphics, this is a perfect upgrade for powering you to the finish line with precision. Wider = Improved Performance The Prime Primavera 60 Carbon Front Wheel features a 60mm deep aero rim profile, meaning you get more speed for the same effort. A wider rim profile creates a more linear contour with the tyre to increase the Primavera 60's aerodynamic properties. Greater Strength To Weight Ratio Built-up using an SR1 CNC machined 6061 alloy hub body and DT Swiss straight pull spokes, the Prime Primavera 60 Carbon Front Wheel creates a stiffer wheel with a greater strength to weight ratio and more reactivity. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Aero Advantage If you're looking for an advantage in your next road race, criterium, TT or Tri event, the Prime Primavera 60 Carbon Wheel is the ultimate choice. Lightweight Rim Prime has experimented with numerous types of resin and tested countless new lay ups before they settled on the new and improved Primavera 60 rim. But, that’s not all, they’ve upgraded to a higher grade of carbon, saving precious grams, and improving on the impact strength/weight ratio making the new Primavera 60 the brand's best rim yet.   In The Box: Prime Carbon Brake Pads Prime QR Skewer Tubeless Valve Spare Spokes x2 Nipples x2   Spares (available separately) SR1 Front Axle Silver QR SR1D QR Front End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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