It’s Simple. It’s Effective. It’s your Bead Bro.Holds the bead down in the rim channel, allowing you to use both hands to complete the remainder tire installation – It’s like having a third hand.Key Features:Locks bead to the rim using a rubber bumper – won’t scratch or damage you rim.,Designed for any rim width – multiple spoke holder channels adapt the Bead Bro to every rim width,Compatible with carbon and alloy wheels.