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Chain Reaction Cycles (CRC) are based in Doagh, in Northern Ireland, originally started out as Ballynure Cycles in 1984 and changing their name after a move to a new shop in 1989. In 2011 they opened a 10,000sq ft standalone retail store in Belfast, Northern Ireland. By 2013 they had become the largest online bike shop in the world!

CRC exists to deliver a world class shopping experience to cyclists around the globe, offering the lowest prices on everything you need to feed your cycling habit, and delivering directly to you with no fuss.