Zipp’s 404 Firecrest Tubeless Disc-brake is the icon of speed with three decades of use. The 404’s heritage as Zipp’s icon of speed extends back decades, and its future is even brighter. At 58mm deep, the 404 Firecrest Tubeless is ideal for road races, time trial and triathlon, and gran fondos. The wheelset’s 23mm internal width is perfect for running wider tubeless tires at reduced air pressure. That is a vital component of Total System Efficiency, or TSE, an approach to speed on ever-changing roads and riding conditions. Specifically, TSE focuses on overcoming specific barriers to speed: wind resistance, gravity, rolling resistance, and vibration losses. Zipp’s ABLC Sawtooth Technology uses an intricate dimpling pattern to improve aero efficiency. Zipp’s use of hookless (straight side) rims in the 404 Firecrest is integral to Making You Faster. With hookless, the transition between the tire and the rim is more seamless and aero. Zipp’s hookless rims have more efficient resin distribution, which means lighter, stronger wheels. Outdoor testing commissioned by Zipp revealed the real-world gains of Zipp TSE. A bike- and-rider system weighing 85kg (187lbs) on the new 404 Firecrest with 25mm tires required 286 watts to maintain a speed of 40kph. That’s a 4-watt savings compared with the previous model 404 Firecrest. At the center of the 404 Firecrest Tubeless Disc-brake is a versatile and durable hubset, the German-engineered ZR1 DB. If you had to choose just one wheel for road riding and racing, the 404 Firecrest Tubeless Disc brake is a savvy and speedy choice. Technology: Total System Efficiency ABLC Dimples Features: Versatile race wheelset for the modern road race bike with tubeless and hookless rim profile Optimized tire bed for easy tire installation Wide 23mm rim profile creates a better tire interface to be fast on or off the road New ZR1 DB hub is engineered in Germany with better seal design for improved durability and quicker response with 66 points of engagement Ships with 12mm front and rear end caps Center locking rotor interface. Lockring is included with the wheels XDR or SRAM/Shimano driver bodies Campagnolo driver body sold separately The 404 Firecrest Tubeless Disc-brake is about 370 grams lighter than its predecessor 1450g wheelset* Front 660g Rear 790g Lifetime Warranty *Lightest configuration: 12mm through axles and XDR body. No tape or valve included in weight
First launched in 2011, Zipp’s 404 Firecrest wheelsets are not only firmly established as one of the fastest wheels on the market, but also they have arguably helped shape the entire category of modern aerodynamic wheels. This iteration, to use the company’s term, is no less than a ‘Speed Weapon’; a ‘weapon’ that boasts a 58mm-deep rim and weighs less than ever at 1470g. It is now cheaper than before, making this a product that’s virtually a no brainer. Whether you’re looking for a wheelset fit for a Spring Classic, time trial, triathlon, or simply to compete against your mates on the weekend club run, this is an option which is hard to look past. Single Purpose: Speed Whereas the 303 Firecrest is Zipp’s premium all-rounder, which’ll happily serve its rider on or off road, the 404 is all about going fast. Somewhat unusually, the company aren’t claiming to have made a more aerodynamic rim, quite the opposite. As the rim is wider, the shape is actually less aerodynamic than the previous version. However, a multitude of other enhancements — what has been termed Total System Efficiency (TSE) — has enabled the developers to produce a faster-overall wheelset. In addition to examining how wind resistance affects the wheels, the effect of gravity, rolling resistance, and vibration losses have also been tested. Notably, the internal width of the rim is now wider at 23mm, and has been optimised for a tyre of 25–28mm — depending on rider size. This allows the tyre to be ran at a lower pressure and in turn means it can roll more smoothly over imperfect road surfaces, increasing efficiency and making for a faster wheel overall. The weight of the wheelset has also been reduced, increasing its speed and lessening the impact of gravity when going up-hill. All this adds up to a wheel that is faster on varied terrain and ever-changing riding conditions. Going Hookless Hookless rims are slowly becoming the de-facto choice for wheel makers, at least in the high-end wheel space. What this means is, instead of the traditional ‘hook’ on the inside of the rim, the wall is straight. This comes with a number of manufacturer-claimed benefits. For one, with a hookless rim, the transition between the tyre and rim is less abrupt, which helps to cut a cleaner shape through the air. As well as the performance benefits, hookless rims are also cheaper, easier, and more environmentally friendly to produce, all of which amounts to cost savings for the buyer. The Hub Spinning the wheelset is an all-new, German-engineered, versatile and durable hubset. Using a six-pawl freehub, with 66-point engagement, the hub has a pick-up angle of 5.45 degrees so that when you put the power down, it’s translated to forward motion almost instantly. Overall, if you are looking for just one wheelset for road riding, be that for racing or simply for fun, then the 404 Firecrest is a difficult option to look past. Product Features Versatile aero wheelset for the modern road bike with tubeless and hookless rim profile Optimised tyre bed for easy tyre installation Wide 23mm-rim profile creates a better tyre interface to be fast on or off the road New ZR1 DB hub, with 66 points of engagement, is engineered in Germany with better seal design for improved durability and quicker response Ships with 12mm front and rear-end caps Disc brake wheelset Centerlock rotor interface. Lockring is included with the wheels XDR™ or SRAM/Shimano driver bodies Campagnolo driver body sold separately Lifetime warranty
The DMR DeathGrip Flangeless is the second collaboration between DMR bikes and Brendog. ‘I wanted to make the ultimate grip to go on all my bikes: AM to DH. I combined the following features and the DeathGrip is what we ended up with!’ Brendan Fairclough. Tapered Core for Security. Waffle and Knurl for Grip. Mushroom for comfort. We started with an internally tapered single-lock core grip and wrapped Brendan's design around it in soft Kraton compound for the ultimate mountain bike handlebar grip. These DMR Grips are available in various colours, soft or firm. Tapered Core | No need for outer lock ring Waffle and Knurl for grip Mushroom for comfort Available in Thin (ø29.8) or Thick (ø31.3) Soft durometer of 20A for all colours, apart from Gum which is a harder but longer lasting 25A. 100g per pair
The DMR DeathGrip Flangeless is the second collaboration between DMR bikes and Brendog. ‘I wanted to make the ultimate grip to go on all my bikes: AM to DH. I combined the following features and the DeathGrip is what we ended up with!’ Brendan Fairclough. Tapered Core for Security. Waffle and Knurl for Grip. Mushroom for comfort. We started with an internally tapered single-lock core grip and wrapped Brendan's design around it in soft Kraton compound for the ultimate mountain bike handlebar grip. These DMR Grips are available in various colours, soft or firm. Tapered Core | No need for outer lock ring Waffle and Knurl for grip Mushroom for comfort Available in Thin (ø29.8) or Thick (ø31.3) Soft durometer of 20A for all colours, apart from Gum which is a harder but longer lasting 25A. 100g per pair
Zipp’s 101 XPLR is our first purpose-built wheelset for gravel. Thanks to MOTO Technology, this wheelset arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce fatigue. That means a more comfortable ride. The 101 XPLR —short for explore—is purpose-built for riders searching for adventure beyond the norm. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This wheelset is ideal for gravel racing, adventure, or any long day in the saddle. Based on Zipp’s MOTO Technology, the 101 XPRL’s single-wall rim construction provides excellent compliance and vibration damping. Less fatigue, allows you to ride longer and faster. The 101 XPLR features the ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement. With 101 XPLR, victory is in the pursuit of adventure. Available in two colors, Standard and Kwiqsand. Quarq’s TyreWiz is an add-on option for 101 XPRL to dial in your pressure for an even more compliant ride. Features: All day comfort and compliant ride Available in 700c or 650b 27mm wide internal profile Reduced chance of pinch flatting More traction in rough corners Smoother ride in rocky terrain Ability to run lower tire pressure Less fatigue, which allows you to ride longer and faster Frustration-free tire installation ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement Lifetime Warranty
Zipp’s 101 XPLR is our first purpose-built wheelset for gravel. Thanks to MOTO Technology, this wheelset arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce fatigue. That means a more comfortable ride. The 101 XPLR —short for explore—is purpose-built for riders searching for adventure beyond the norm. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This wheelset is ideal for gravel racing, adventure, or any long day in the saddle. Based on Zipp’s MOTO Technology, the 101 XPRL’s single-wall rim construction provides excellent compliance and vibration damping. Less fatigue, allows you to ride longer and faster. The 101 XPLR features the ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement. With 101 XPLR, victory is in the pursuit of adventure. Available in two colors, Standard and Kwiqsand. Quarq’s TyreWiz is an add-on option for 101 XPRL to dial in your pressure for an even more compliant ride. Features: All day comfort and compliant ride Available in 700c or 650b 27mm wide internal profile Reduced chance of pinch flatting More traction in rough corners Smoother ride in rocky terrain Ability to run lower tire pressure Less fatigue, which allows you to ride longer and faster Frustration-free tire installation ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement Lifetime Warranty
Zipp’s 101 XPLR is our first purpose-built wheelset for gravel. Thanks to MOTO Technology, this wheelset arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce fatigue. That means a more comfortable ride. The 101 XPLR —short for explore—is purpose-built for riders searching for adventure beyond the norm. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This wheelset is ideal for gravel racing, adventure, or any long day in the saddle. Based on Zipp’s MOTO Technology, the 101 XPRL’s single-wall rim construction provides excellent compliance and vibration damping. Less fatigue, allows you to ride longer and faster. The 101 XPLR features the ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement. With 101 XPLR, victory is in the pursuit of adventure. Available in two colors, Standard and Kwiqsand. Quarq’s TyreWiz is an add-on option for 101 XPRL to dial in your pressure for an even more compliant ride. Features: All day comfort and compliant ride Available in 700c or 650b 27mm wide internal profile Reduced chance of pinch flatting More traction in rough corners Smoother ride in rocky terrain Ability to run lower tire pressure Less fatigue, which allows you to ride longer and faster Frustration-free tire installation ZR1 hubset for better seal design for improved durability and quicker response with 66 points of engagement Lifetime Warranty
Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. Deeply rooted in Zipp’s drive to conquer the Spring Classics, the new 303 Firecrest is remade with a purpose-made approach for the demands of modern road bikes. When it comes to going fast on a bicycle, efficiency means reduced: Wind resistance, rolling resistance, rider fatigue, weight. The 303 Firecrest Tubeless Disc-brake was designed using real-world direct measurements (vs. primarily wind tunnel or computer simulation). The results were huge. Its rim is slightly more bulbous in design than its predecessor, with a 32mm outside width, a 25mm internal width, and a 40mm rim depth. The profile provides low drag and an improved transition between rim and tire, boosting aero efficiency on the road. The wide rim stance also features less tire deflection for reduced rolling resistance. The combination of the wider tire, increased tire volume, and lower tire pressure helps to reduce rider fatigue by smoothing out the ride over imperfect pavement and road conditions—the tire and wheel system absorbs the shaking, not the rider. At the center of the 303 Firecrest Tubeless Disc brake is a versatile and durable new hubset, the German-engineered ZR1 DB. This hubset features 66 points of engagement for quicker response. The 303 Firecrest Tubeless Disc-brake wheelset is for dedicated cyclists who aspire to the latest in technology. Its competitors… in races, against peers, or simply conquering personal limits. This is about becoming faster and matching your motivation to the most advanced technology. Features: New Zipp graphics and cosmetic identity that scream speed Versatile endurance wheelset for the modern road bike with tubeless and hookless rim profile Lighter Weight than its predecessor, making it nimble and fast. Tubeless Made Easy, optimized tire bed sign allows for simple tool-free installation and removal with no need for an air compressor to seat the tire. Ultra-wide 25mm rim profile creates a better tire interface to be fast on or off the road New 40mm rim depth makes a light and aero wheel in every situation New ZR1 DB hub is engineered in Germany with better seal design for improved durability and quicker response with 66 points of engagement Ships with 12mm front and rear end caps Center locking rotor interface. Lockring is included with the wheels XDR™ or SRAM/Shimano driver bodies Campagnolo driver body sold separately
Any offering from Zipp is certain to come with high expectations, and this version of the Zipp 303 S wheelset doesn’t disappoint. With this edition, the wheel building pioneers are touting not only the speed and low weight of their wheels, but also the durability and ability to fit wide tyres, making them suitable for on and off-road exploring. All this at the brand’s lowest price point ever means this is a product offering value for money, as well as high performance. This listing is for a complete wheelset, you can also buy the front and rear wheel separately. Lighter, Stronger, Faster The Zipp 303 S wheelset is intended to be versatile, equally suited to training and racing in a range of conditions. Whether you’re on the silky-smooth tarmac of Majorca, the bone-shaking pavé of Flanders, or the dusty plains of Kansas, these wheels cover them all. Boasting a 45mm-deep rim, coupled with a respectable total weight of 1530 grams, these wheels offer a great balance between aerodynamics and weight, ensuring you have the speed on the flats and the low weight needed for when the road tilts up. As a wheel intended for racing, this product is expectedly stiff, and you’d be hard pressed to notice any lateral flex under those big, decisive accelerations. Additionally, even the most weight conscious can rest assured they won’t be held back on the climbs and that they’re responsive enough for sprint finishes on the road — whether that finish line is a sanctioned road race or the café, it doesn’t matter! Bigger, Wider, Faster Known as pioneers in the wheel-building space, Zipp are on trend in terms of offering wider tyre options. With wider tyres you can run lower air pressures, which can increase comfort and grip in the corners; importantly, this amounts to more speed, particularly across rough terrain. Boasting a broader, hookless rim, the Zipp 303 S wheelset is optimised for a 28mm tyre on the road but will happily take up to 50mm tyres for gravel adventures. Stopping Power It has become almost the norm for wheels to come in disc-brake-only versions, and that’s exactly what you get here. Being equipped with disc brakes means that when you squeeze the brakes — regardless of the conditions — you can be confident you’ll get consistent stopping power. Lifelong Quality Filled with the highest-quality steel bearings, the hubs will run smooth and should stand the test of time. So confident in the durability of the 303 S wheelset, Zipp are offering a lifetime warranty. Product Features Carbon-fibre rims 45mm-rim depth 23mm-internal rim width 27mm-external rim width Optimised for 28mm tyres, but accommodates up to 50mm Hookless rim Only compatible with tubeless tyres Disc brake (centre-lock) compatible 76 / 176 DB hubs with Center locking interface XDR driver body option Through axles — 12x100mm front and 12x142mm rear Sapim CX-Sprint J bend spokes. 24 front and rear. Brass nipples Weight: 1530 grams Lifetime warranty Includes wheelset, tubeless rim tape, tubeless valves, centre lock lock ring
The DMR DeathGrip Flangeless is the second collaboration between DMR bikes and Brendog. ‘I wanted to make the ultimate grip to go on all my bikes: AM to DH. I combined the following features and the DeathGrip is what we ended up with!’ Brendan Fairclough. Tapered Core for Security. Waffle and Knurl for Grip. Mushroom for comfort. We started with an internally tapered single-lock core grip and wrapped Brendan's design around it in soft Kraton compound for the ultimate mountain bike handlebar grip. These DMR Grips are available in various colours, soft or firm. Tapered Core | No need for outer lock ring Waffle and Knurl for grip Mushroom for comfort Available in Thin (ø29.8) or Thick (ø31.3) Soft durometer of 20A for all colours, apart from Gum which is a harder but longer lasting 25A. 100g per pair
The DMR DeathGrip Flangeless is the second collaboration between DMR bikes and Brendog. ‘I wanted to make the ultimate grip to go on all my bikes: AM to DH. I combined the following features and the DeathGrip is what we ended up with!’ Brendan Fairclough. Tapered Core for Security. Waffle and Knurl for Grip. Mushroom for comfort. We started with an internally tapered single-lock core grip and wrapped Brendan's design around it in soft Kraton compound for the ultimate mountain bike handlebar grip. These DMR Grips are available in various colours, soft or firm. Tapered Core | No need for outer lock ring Waffle and Knurl for grip Mushroom for comfort Available in Thin (ø29.8) or Thick (ø31.3) Soft durometer of 20A for all colours, apart from Gum which is a harder but longer lasting 25A. 100g per pair
The DMR DeathGrip Flangeless is the second collaboration between DMR bikes and Brendog. ‘I wanted to make the ultimate grip to go on all my bikes: AM to DH. I combined the following features and the DeathGrip is what we ended up with!’ Brendan Fairclough. Tapered Core for Security. Waffle and Knurl for Grip. Mushroom for comfort. We started with an internally tapered single-lock core grip and wrapped Brendan's design around it in soft Kraton compound for the ultimate mountain bike handlebar grip. These DMR Grips are available in various colours, soft or firm. Tapered Core | No need for outer lock ring Waffle and Knurl for grip Mushroom for comfort Available in Thin (ø29.8) or Thick (ø31.3) Soft durometer of 20A for all colours, apart from Gum which is a harder but longer lasting 25A. 100g per pair